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Cold calling isn't dead - you're just doing it wrong. Zac and Jack, founders of the sales agency We Have A Meeting, break down the exact process they use to turn a cold list into paying clients, why every business owner is secretly avoiding the one call that would fix their pipeline, and how to reactivate leads everyone else has given up on!

Zac and Jack are the co-founders of We Have A Meeting, a UK B2B sales agency and podcast that grew from a one-man hustle during the pandemic into a team of 20 generating thousands of leads a month for their clients.

They explain:

· Why "I don't want to bug them" is the excuse that's killing your pipeline

· The pattern interrupt opener that gets a cold prospect talking instead of hanging up

· The framework for uncovering a real problem before you ever try to close

Chapters:

00:00:00 Intro

00:00:27 How Jack And Zac Started We Have A Meeting

00:02:04 Going Into Business With Your Best Friend

00:05:30 Why They Started The Podcast

00:07:15 The Early Days: Being The Hunter And The Delivery

00:09:04 Building A Team Of 20 (The No D***head Policy)

00:11:01 Why Business Owners Fear Selling

00:12:04 Making Peace With Rejection

00:13:06 Buy, Borrow Or Earn: Where To Find Leads

00:16:04 Strategy Vs Execution: Stop Hiding Behind Research

00:18:29 How To Work A List Of 50 Cold Prospects

00:19:47 The Pattern Interrupt Opener

00:22:01 Live Cold Call Role Play

00:23:57 Why Chasing The Sale Too Hard Backfires

00:25:20 The PMS Framework Explained

00:26:41 Uncovering Whether There's A Real Problem

00:27:52 The Best Questions For Uncovering Problems

00:29:48 Why Getting Someone To Tell Their Story Matters

00:30:55 Uncovering The Real Cost (The Effect)

00:33:28 What To Do When You're Scared To Follow Up

00:35:11 The "Close The File" Email

00:37:23 How To Structure A Simple Sales Pipeline

00:41:46 Reactivating Cold And Dead Leads

00:45:06 The Direct Mail Trick That Made £300k A Letter

00:46:03 Creative Reactivation Campaigns

00:48:04 It's A Lead Maximization Problem, Not A Marketing Problem

00:52:15 Three Tips To Sell More: Zac's Turn

00:53:59 Three Tips To Sell More: Jack's Turn

00:58:41 Where To Find We Have A Meeting

We Have a Meeting:

Agency: https://bit.ly/4bBDh82

Podcast: https://bit.ly/3TMPl04

LinkedIn: https://bit.ly/3TOyMkk

Even More Value:

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