Show Notes:

In this powerful episode of the Business Growth Spotlight, host Heidi Schalk of HLH Growth Solutions sits down with Maria Edelson, founder of Edelson IO and former executive at Procter & Gamble.

With more than 35 years at Procter and Gamble and over 15,000 professionals trained across 86 countries, Maria shares how she transformed world class corporate sales frameworks into a scalable global training platform that delivers measurable ROI.

This episode dives deep into:

• Why selling is a life skill, not just a job
• How to overcome resistance from experienced sales teams
• Why real time case based practice outperforms role playing
• The secret to sustaining growth in a crowded sales training market
• How referrals built a global business
• Why confidence and loving feedback change sales performance
• What it really takes to stand out in a noisy industry

If you lead a sales organization, run a growing company, or want to improve revenue performance, this conversation is a masterclass in practical, measurable sales excellence.

Bio:

After dedicating 35 years to sales at P&G, I now train sales organizations to sell - to create solutions to solve customer problems so that they achieve consistent, profitable growth.

When I left Procter & Gamble, I was responsible for $1Billion in revenue leading a team of over 250 people. Now I share what I learned because I found others can benefit.

Fortune 100, midsize and even startups have used our Sales Academy including our ‘Thinking Framework’. The Academy adds tools and skills to even the most experienced sales executive’s toolbox.

We produce results as evidenced by our customers loyalty and longevity – some over 13 years.

In 15 years in business we have:

• trained over 14,000 sales people

• in 86 countries

• worked with over 1 dozed Fortune 100 companies training their global commercial organization

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/maria-edelson-8a36984/

Website: www.edelson.io

Connect with me:

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

🎁 Grab your Spotlight to Scale Blueprint: https://spotlighttoscale.com/blueprint