Show Notes:

In this episode, Matt Campbell, co-founder and owner of Virtual Midwest Concussion Clinic, joins host Heidi Schalk to share his journey building a 100% virtual concussion care practice that is changing how patients experience brain injury recovery. From unexpected business origins to navigating a pandemic pivot, Matt opens up about what it truly means to put patients first in a healthcare system that often leaves concussion sufferers behind.

Matt breaks down why the traditional medical model fails concussion patients and how his virtual clinic fills a critical gap for adults who have been dismissed, misdiagnosed, or simply left without answers. He walks through his multi-system treatment approach that includes vision therapy, vestibular therapy, cognitive rehabilitation, and lifestyle modification coaching, all delivered virtually so patients never have to risk making their symptoms worse by driving to an appointment.

The conversation also digs into the business side of running a specialized niche clinic as a solo founder. Matt shares how word of mouth, consistent free content, TikTok lives, monthly webinars, and a commitment to radical accessibility have become his most powerful growth tools. He also addresses why he operates on a flat rate cash pay model, how AI and automation are helping him run lean without sacrificing the patient experience, and what revenue leaks he sees most commonly in concussion care practices.

Bio:

As the Owner of the Midwest Concussion Clinic, I have created a business from the ground up that specializes in the evaluation, diagnosis and treatment of concussions and Persistent Post Concussion Symptoms (PPCS).

With over 10 years of experience in concussion management as an Athletic Trainer and Certified Brain Injury Specialist, my goal is to provide a unique and patient centered experience for anyone struggling with their brain injury recovery.

You’re not a number. You’re a person in our clinic and that will always be our main focus. We treat all aspects of the individual after a concussion, not just their symptoms.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/matt-campbell-lat-atc-aib-vrc-v2fit-itat-2bb28053/

Website: https://mwconcussion.com/

Connect with me:

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

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