Show Notes:

From Wrong Number to Global Business Growth With Heather Roberts

What happens when a wrong number becomes your biggest business opportunity?

In this episode of Business Growth Spotlight, Heidi Schalk sits down with Heather Roberts, Co-Founder and CEO of RSG Sales, to share one of the most unexpected entrepreneurial journeys you'll hear. What started with a misdialed landline call from a Canadian furniture company grew into a global ecommerce consulting firm that helps brands expand into nearly every major online retailer except Amazon.

Heather shares how she went from being a stay at home parent for 12 years to leading an international company and then intentionally designing it so she only works two to three hours each week. She explains how building systems, empowering leaders, and staying relentlessly focused on what works allowed her to step away from day to day operations without sacrificing growth.

The conversation explores why consistency beats constant reinvention, how YouTube became their largest lead generation engine with more than 100 million views, and why most entrepreneurs quit repeating their message long before their audience has heard it enough.

Heather also introduces the principles behind her new book, The Nurture Method, comparing the stages of growing a business to raising children. It's a practical framework that helps founders understand when to nurture, when to delegate, and when to let their business grow beyond them.

If you're building a company that can scale without depending on you every hour of every day, this episode delivers practical strategies you can apply immediately.

Bio*

Heather Roberts is the co-founder of RSG Sales, an e-commerce growth firm helping suppliers around the world grown and scale across major online retailers including Wayfair, Walmart, Best Buy, Lowe's, and Home Depot. With more than two decades of operating experience, she oversees revenue architecture, operational systems, pricing discipline, and scalability — building businesses that grow efficiently without unnecessary complexity.

Her track record speaks for itself. She founded and exited E by Design, scaling it to multi-million-dollar revenue and becoming a Top 5 pillow supplier at Wayfair within three and a half years of launch. She later served as Interim President of Bunny Williams Home, increasing sales 20% and doubling gross margin during a leadership transition.

That real-world operating experience is what grounds her deeper work — and the question she's spent her career trying to answer: How do you build a business that doesn't require you to abandon your life?

That question led her to create The Nurture Method™ and her Barnes & Noble #1 bestselling book of the same name — a framework for building businesses the way women actually build lives: in seasons, alongside family, with constraints, ambition, and evolving identity.

Heather is based in Davidson, North Carolina, and writes Now What, Y'all, a Substack newsletter for accomplished women ready to build what's next — on their own terms.

To connect with our guest, click on the links below:

LinkedIn: https://www.linkedin.com/in/heathersroberts/

YouTube: https://www.youtube.com/@RSGSALES

Heather’s website: www.heatherroberts.life

RGS Website: www.rsgsales.com

Connect with me:

LinkedIn: https://www.linkedin.com/in/heidischalkcoaching/

🎁Spotlight to Scale Blueprint: https://spotlighttoscale.com/blueprint

🎁Join us for a free 60 Minute webinar: Become the Business People Choose First: https://becomeairecommended.com/grow