Episode eighteen is all about marketing psychology! On this episode, we cover:

Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletter
The numerosity heuristic, as covered in the Psychology of Marketing newsletter
And more principles of marketing psychology and how to put them to work for your business

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Why We Buy newsletter sign-up

Katelyn Bourgoin LinkedIn and Twitter profiles

Psychology of Marketing newsletter sign-up

Speaking of Me testimonial software

Nathan Pohl LinkedIn

newsletterrecappod@gmail.com

Another project I'm working on if you live in Michigan

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

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