Most business owners think PR is about getting featured. More placements, more visibility, more attention. Ronica Cleary says that is exactly where it goes wrong. Visibility without a strategy behind it is not a win. It is just noise.

Ronica is the founder and CEO of Cleary Strategies and a former White House correspondent who spent years in newsrooms before building her agency. In this conversation with David Carr she pulls apart what PR actually is, and why chasing placements so often backfires. Your business alone, she says, is rarely newsworthy. The real work is figuring out what is.

She walks through the period of discovery her team runs with every client, turning a founder's story into four to six clear pillars, why a guarantee of a set number of placements every month is a red flag, why she personally turned down a media hit that looked like an obvious fit, and how thinking like a producer instead of a publicist is the difference between a pitch that lands and one that dies in an inbox. Running underneath it is the Steward Your Business idea that PR is not just about getting attention, it is about being ready for it.

You will walk away able to tell whether your own message would hold up once it lands, and with a simple self-check to see whether you are even ready for PR.

Connect with Ronica Cleary on LinkedIn: https://www.linkedin.com/in/ronica-cleary/
Cleary Strategies: https://www.clearystrategies.com

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