Summary of Podcast Episode: "How To Make $8K In An Hour In Your Rehab Chiro Biz"
Business School for the Rehab Chiropractor hosted by Justin Rabinowitz delves deep into strategies for transforming a rehab chiropractic practice into a highly profitable venture. In the episode titled "How To Make $8K In An Hour In Your Rehab Chiro Biz," released on January 29, 2025, Justin shares a proven formula to generate substantial income through effective community workshops. This summary captures the essence of Justin's insights, structured into clear sections for easy comprehension.
1. Introduction to the $8K/Hour Strategy
Justin opens the episode with a compelling proposition:
"So what if I told you you can make $8,000 in an hour?" [00:00]
He equates this figure to building a million-dollar business and emphasizes the scalability of the strategy, suggesting that an activity capable of generating $8K per hour could potentially scale to a $16 million business annually.
2. Personal Journey and Initial Challenges
Justin provides a brief background on his experience with workshops:
"I started doing workshops as soon as I opened in 2015... I did a lot of work, but I didn't get a lot of results from it." [00:00]
Despite consistent efforts over three to four years, Justin faced challenges in converting workshop attendees into patients. He reflects on the misconception that building a brand through workshops was sufficient, highlighting the need for a more targeted and effective approach.
3. The Core Strategy: Effective Workshops
Justin emphasizes the importance of workshops in attracting new patients, underlining that when executed correctly, workshops are a powerful tool for business growth.
"If you are spending the time and effort to go and meet and put workshops on and market it and get in front of people... you should 1,000, 1,000, 1 million percent be getting new patients and new business from it." [00:00]
He outlines that the key lies in having the right audience, message, and call to action to ensure workshops translate into tangible business outcomes.
4. Targeting the Right Audience: Shooting Fish in a Barrel
Justin advises focusing workshops in venues where the ideal patients congregate, likening it to "shooting fish in a barrel." He identifies gyms, CrossFit studios, yoga centers, and Pilates studios as prime locations because attendees:
- Invest in Their Health: Members are already dedicating time and money to their wellness.
- Exhibit Positive Spending Behaviors: They're willing to invest significantly to solve health problems.
"If you think about where your perfect patient is, they have to display behaviors that are going to be positive in the effect that they're going to become your patients." [00:00]
5. Planning and Marketing the Workshop
Justin outlines a multi-step marketing plan to ensure sufficient attendance:
- Leverage Gym's Email List: Collaborate with gym owners to access their email databases and send targeted content addressing potential patients' pain points.
- Social Media Collaboration: Partner with gyms to post valuable content, increasing visibility and trust within the community.
"Step one is we've got to get people to show up." [00:00]
He underscores that personalized marketing efforts are crucial for attracting the right audience to ensure workshop success.
6. Executing the Workshop: Building Trust and Understanding
Justin breaks down the workshop execution into several key components:
a. Setting Expectations
He introduces the workshop by distinguishing between those who will find immediate solutions and those who will seek further assistance.
"There are going to be 75% of you who are going to get exactly what you need from those exercises. But there are going to be 25% of you who do the exercises and just want more help." [00:00]
b. The Three Key Exercises
-
9090 Hip Exercise
- Purpose: Identify asymmetry in hip movement.
- Execution: Participants perform a hip stretch, observing differences between sides.
- Insight: Demonstrates the root cause of back pain related to imbalance.
"The number one predictor of injury is if you've had an injury in the past... asymmetries." [00:00]
-
McKenzie Back Extension
- Purpose: Highlight abnormal pinching sensations in the spine.
- Execution: Participants perform a backbend, noting any discomfort.
- Insight: Reinforces understanding of why traditional treatments may have failed.
"If you do a backbend right now and you feel a pinch in your back or your spine, that is not normal." [00:00]
-
Dead Bug Exercise
- Purpose: Assess core strength and identify weaknesses.
- Execution: Participants hold the 90/90 position and lift shoulders if possible.
- Insight: Illustrates the necessity of a strong core for back health.
"If neither of those are a problem, if they start shaking in like 10 seconds... your core isn't as strong as it needs to be." [00:00]
c. Communication Over Exercises
Justin stresses that the exercises are not the primary focus; rather, it's about communicating the underlying issues to build trust.
"The exercise isn't that important. It's what is said and what is communicated with the exercise." [00:00]
d. Interactive Engagement
Through participant interaction, Justin reinforces the workshop's educational objectives, ensuring attendees grasp the reasons behind their pain and the effectiveness of his approach.
7. Closing the Workshop: Converting Attendees into Patients
The closing segment focuses on transitioning attendees from workshop participants to private patients:
a. Seeking Permission to Offer Services
Justin advises against a hard sell, recommending instead to ask for permission to present further services.
"If you get permission from the audience to sell to them, they're going to be much more receptive to it." [00:00]
b. Presenting the Offer
He differentiates between the group workshop and personalized discovery sessions, highlighting the added value of one-on-one consultations.
"A discovery visit is a one on one session in my practice that is going to be specific to their needs and wants." [00:00]
c. Creating Scarcity and Urgency
Justin recommends limiting the availability of discovery sessions to encourage prompt action.
"If you say I blocked off three spots specifically... people want what they can't have." [00:00]
8. Final Takeaways and Implementation
In his concluding remarks, Justin reiterates the potential of the workshop strategy to generate significant income and urges listeners to implement the advice diligently.
"If you do this correctly, you would have made $8,000 in one hour... that's 16 million dollar equivalent per year." [00:00]
He encourages listeners to adopt the strategy, emphasizing its dual benefit of boosting revenue and aiding community members.
9. Call to Action
Justin invites listeners to engage further by accessing the exact scripts used in his practice via Instagram.
"If you enjoyed this episode and want the exact script that I use... please go on to Instagram ustinrabinowitz DM me the word script and I'll send it to you there." [00:00]
Conclusion
Justin Rabinowitz's episode provides a comprehensive blueprint for rehab chiropractors aiming to elevate their business through strategic workshops. By targeting the right audience, delivering value-driven content, and effectively converting attendees into patients, practitioners can significantly enhance their revenue streams. The inclusion of specific exercises and communication strategies ensures that workshops not only educate but also build trust, laying the groundwork for sustained business growth.
For chiropractors seeking to implement these strategies, Justin's actionable insights offer a pathway to achieving remarkable financial and professional success.