The Echo of Greatness

Summary

Business School with Sharran Srivatsa: Episode Summary - "The Echo of Greatness"

Release Date: December 24, 2024

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Introduction

In the episode titled "The Echo of Greatness," Sharran Srivatsaa delves into a transformative concept designed to help entrepreneurs and business leaders harness the insights and strategies of the world's most successful individuals. Through the innovative idea of the "Echo of Greatness," Sharran provides listeners with actionable methods to integrate top-tier business acumen into their own ventures, enhancing profitability, brand strength, and personal fulfillment.

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Understanding the Echo of Greatness

Defining the Concept

At the heart of this episode lies the "Echo of Greatness," a methodology that enables individuals to extract and implement the best ideas from leading minds across various fields. Sharran explains, “The greatest of greats have found a way to speak in frameworks and patterns. They think in frameworks and they think in patterns” ([05:18]).

This concept revolves around identifying and deconstructing the frameworks and patterns that successful leaders use, allowing listeners to adopt these strategies within their own businesses and personal lives.

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Practical Applications of the Echo of Greatness

Sharran outlines three primary strategies to embed the Echo of Greatness into one’s routine:

1. Extracting Frameworks Using AI

Sharran shares his personal experience with copywriting, emphasizing the importance of learning from the best to enhance one’s skills. He recounts hiring a copywriting coach who instructed him to meticulously transcribe legendary ads, such as a Rolex advertisement ([02:23]). This practice led him to coin the term "Echo of Greatness."

Steps to Implement:

• Obtain Transcripts: Download transcripts of interviews or speeches from industry leaders using tools available on platforms like YouTube.
• AI Deconstruction: Input these transcripts into an AI tool to break down the content into question-and-answer formats.
• Framework Analysis: Instruct the AI to identify and highlight recurring frameworks and patterns used by these experts ([05:54]).

Sharran states, “What you're going to notice is that most of the greats... have found a way to speak in frameworks and patterns” ([05:15]).

2. Enhancing Skills Through AI-Powered Role Playing

Role-playing is a powerful tool for refining business skills, especially in sales and negotiation. Sharran reveals how AI can simulate realistic training environments tailored to specific markets and scenarios.

Implementation Steps:

• Select a Training Program: Choose an online sales training course relevant to your field.
• Transcribe and Feed into AI: Convert the training materials into transcripts and feed them into the AI.
• Interactive Learning: Engage with the AI in role-playing exercises, where it acts as a client or interviewer based on the training content ([08:35]).
• Feedback and Improvement: Receive real-time feedback and suggestions from the AI to enhance your performance ([09:42]).

He emphasizes, “You can train and practice and you can get live feedback, which is absolutely amazing” ([10:06]).

3. Simulating Live Interview Settings

Preparing for interviews or high-stakes conversations can be daunting. Sharran introduces a method to simulate live interview scenarios, allowing individuals to practice and perfect their responses.

Steps to Execute:

• Choose Relevant Interviews: Select interviews with experts in your desired field.
• Pause and Respond: As the interviewer poses a question, pause the content and provide your own answer before listening to the expert’s response ([12:08]).
• Analyze and Refine: Compare your answers with the expert’s, incorporating valuable insights and refining your approach ([15:15]).

Sharran highlights the effectiveness of this method by stating, “Now you get the echo of greatness from the expert” ([15:03]).

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Key Insights and Strategies

• Leveraging AI for Deep Learning: By utilizing AI to dissect and understand the frameworks of successful individuals, listeners can adopt proven strategies without reinventing the wheel.

• Continuous Skill Enhancement: Regular engagement with AI-driven role-playing and training ensures that business leaders remain sharp and adaptable in their respective markets.

• Active Learning Through Simulation: Simulating real-life scenarios fosters a deeper understanding and prepares individuals to handle complex situations with confidence.

Sharran encapsulates the essence of the Echo of Greatness by urging listeners to “be in the echo of greatness” to stay ahead in their fields ([16:04]).

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Conclusion and Final Thoughts

Sharran Srivatsaa's "Echo of Greatness" offers a groundbreaking approach to personal and professional development. By systematically extracting and implementing the strategies of top performers through AI, entrepreneurs and business leaders can achieve unprecedented growth and excellence. Sharran concludes the episode by encouraging listeners to actively engage with these methods, emphasizing that consistent application can elevate one to expert status in their chosen domain.

Notable Quotes:

• “The greatest of greats have found a way to speak in frameworks and patterns.” — Sharran Srivatsaa ([05:18])
• “You can train and practice and you can get live feedback, which is absolutely amazing.” — Sharran Srivatsaa ([10:06])
• “Now you get the echo of greatness from the expert.” — Sharran Srivatsaa ([15:03])
• “The fastest way to grow your influence is to be in the echo of greatness.” — Sharran Srivatsaa ([17:32])

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Final Takeaway

"The Echo of Greatness" episode equips listeners with innovative tools to tap into the wisdom of industry leaders. By embracing these strategies, entrepreneurs can not only enhance their business operations but also cultivate a fulfilling and balanced life. Sharran Srivatsaa’s insights serve as a valuable roadmap for anyone aspiring to elevate their professional and personal endeavors to new heights.

For more resources and information, visit Sharran.com.

Transcript

[Sharan Srivatsa]

Hey, this is Sharan Trivata. Welcome back to the Business School podcast.

[Sharan Trivata]

And in this episode, I'm going to.

[Sharan Srivatsa]

Introduce you to this idea of the echo of greatness.

[Sharan Trivata]

Well, what does it really mean?

[Sharan Srivatsa]

Well, the best ideas may be from.

[Sharan Trivata]

The people or the concepts or the books or the conferences.

[Sharan Srivatsa]

They all exist in some fragmented way in our world. There are people that are doing great research.

[Sharan Trivata]

There are people that are doing innovative work.

[Sharan Srivatsa]

And how can we take those ideas and incorporate into our life and into.

[Sharan Trivata]

Our business with so much ease and use that to build our brand and change the world?

[Sharan Srivatsa]

And we do that with this idea.

[Sharan Trivata]

Of the echo of greatness.

[Sharan Srivatsa]

I show you very practically how to.

[Sharan Trivata]

Install the echo of greatness into your life so that you can have insane profits, you can have a bigger brand, and you can totally change the world.

[Sharan Srivatsa]

I break it down for you step.

[Sharan Trivata]

By step, all starting right now.

[Unknown]

One thing is for certain, just because it's tried and true doesn't mean it's working right now. So the big question is this. Where can you learn what is working right now? The strategies, the tactics, the psychology, and the exact how to. How to grow your business, how to blow up your personal brand and supercharge your personal growth. That is the question, and this podcast will give you the answer. My name is Sharon Srivatta, and welcome to Business school.

[Sharan Trivata]

So if marketing, selling, and negotiation are a core part of what you do.

[Sharan Srivatsa]

In your life and in your business.

[Sharan Trivata]

To move your company forward, to move your skills forward, this episode will be dollar for dollar, pound for pound, probably one of the best episodes that you can listen to, because I'm going to talk to you about the echo of greatness. Now. I came up with this idea of this echo of greatness when I first hired a copywriting coach. And so I was not a very good writer. I still have a long ways to go, but I realized that copywriting was a skill and that it was not just about having flowery language or writing with compassion and compelling the person with the offer. I realized that the greatest of greats.

[Sharan Srivatsa]

Did a significantly better job, and I.

[Sharan Trivata]

Just did not have the skill. So many years ago, when I hired my first copywriting coach, the first project that he gave me was to go and copy, like actually transcribe copy, word for word, some of the best sales letters ever written.

[Sharan Srivatsa]

The first project that he gave me.

[Sharan Trivata]

To do was to take a Rolex ad that was ran, I think, in the New York Times or the Wall Street Journal, I can't remember. And it's a legendary AD and he made me copy it, read it and copy it, and write it by hand, word for word, word for word. And as I started writing and rewriting what the greatest copywriters of Madison Avenue and the greatest direct response copywriters of our time did call it the Claude Hopkins or the Gary Halbert or all the folks that have so much copywriting skill, I learned that copying their work was really powerful. And I, I started to call it the echo of greatness. Right. Because that's what it was. It was the echo of greatness. And in this episode, I'm going to show you how to monetize this echo of greatness. So let's actually kind of jump right into it. I have three kind of big ideas.

[Sharan Srivatsa]

To share with you.

[Sharan Trivata]

The first big idea is how do you get the best ideas out from the greatest of greats? So let's say you like Oprah, or let's say you like Elon Musk. Or let's say you like, you know, Ray Dalio, or let's say you like.

[Sharan Srivatsa]

Paul Tudor Jones, or let's say you.

[Sharan Trivata]

Like Simon Sinek or Seth Godin. Well, all of these people are very different. Now, hopefully I'm not pulling onto many political strings with any of these, but all these people are very different. They're polished, they're thoughtful in a way, they're really successful. So they've done something right in their lives. So how do we get the echo of greatness from these people? Well, up until now, this was not possible. And I'm going to show you the.

[Sharan Srivatsa]

Exact method that I use to make this possible.

[Sharan Trivata]

And this echo of greatness method is if I see, let's just take Tony Robbins, right? If I take a Tony Robbins interview, I could go on YouTube, find a Tony Robbins interview that I like and.

[Sharan Srivatsa]

Say it's an hour long.

[Sharan Trivata]

Well, YouTube now has, if you click into the buttons, it now has the ability to download the transcript. Or there's multiple tools that you can download YouTube transcript for free. So it has a full, it's a fully video. I can then take that transcription and put it into AI and say, hey, I want you to deconstruct all the best Q and A the questions and answers from this video and give it to me in question answer form. So you will see the interviewer asking.

[Sharan Srivatsa]

The question and Tony giving the answer. And then if you're asking the question.

[Sharan Trivata]

And Tony giving the answer. So you will see the interview retranscribed in a question answer form. And once I see that, I then Ask the AI again to reinterpret the data and reanalyze the question, answer results and say, hey, I tell the AI, could you deconstruct the framework if there was one that was used to answer.

[Sharan Srivatsa]

A lot of these questions, and if.

[Sharan Trivata]

There are similarities, highlight the common frameworks being used. Now, you may think that this is not fancy, but I will tell you.

[Sharan Srivatsa]

It is insanely powerful.

[Sharan Trivata]

Because what you're going to notice is, is that most of the greats, the.

[Sharan Srivatsa]

Tony Robbins and the Ray Dalios and.

[Sharan Trivata]

The Seth Godins and the Simon Sinek and all of them who have really great, what I call verbal dexterity, they.

[Sharan Srivatsa]

Have found a way to speak in frameworks and patterns. And they speak in frameworks and patterns.

[Sharan Trivata]

Not because that is their speaking style.

[Sharan Srivatsa]

And not because it's linguistically oriented.

[Sharan Trivata]

What it is is because they think in patterns and they think in frameworks. What I am trying to figure out is, is I want to give this interview or this piece of text or this essay that Seth Godin wrote or whatever to artificial intelligence.

[Sharan Srivatsa]

And I want artificial intelligence to deconstruct the framework from it.

[Sharan Trivata]

Because I may not be able to pierce into the head of Oprah or ahead of Tony Robbins or ahead of Seth Godin and figure out the framework that they have learned through intuition and experience over time. But if that person is using the.

[Sharan Srivatsa]

Same framework over and over again to.

[Sharan Trivata]

Answer a question or solve a problem or explain a solution, I want to know what that framework is. Because maybe I can start to use that framework in my own life and in my own business.

[Sharan Srivatsa]

Right?

[Sharan Trivata]

Because that's what's super important. So that's what I've started doing. And so all I would suggest you to do is, number one, get a transcript of a podcast interview or a.

[Sharan Srivatsa]

YouTube interview that you like.

[Sharan Trivata]

Number two, put it into AI and ask the AI to deliver to you in question answer breakdown form. And third, ask the AI to analyze.

[Sharan Srivatsa]

Each of the answers and figure out.

[Sharan Trivata]

If there was a framework used to explain these answers or syntax used to explain these answers and see if there's any commonality around them. This is the echo of greatness.

[Sharan Srivatsa]

We may not be able to see.

[Sharan Trivata]

The obvious, but looking behind and actually figuring out what is non obvious is insanely powerful. Because now you know, whether you're given.

[Sharan Srivatsa]

A tough question or an objection handler.

[Sharan Trivata]

Or you're selling something in an appointment, you now have the framework from the greatest or greats, right? So that's kind of like number one overall. Here's number two, a second way I really like to utilize artificial intelligence. Is this idea of role playing. Now most people don't want to role play because they're like, well, you know, I can start role playing my real.

[Sharan Srivatsa]

Estate conversations with the AI or I.

[Sharan Trivata]

Can start role playing my sales conversations with the AI, but the AI doesn't know my scripting or ChatGPT doesn't know the nuances of my market because I sell real estate in New York City because New York City doesn't have an mls or I sell real estate in Laguna beach and there's too many like, you know, rules here or what have you. It doesn't matter, right? So how do you actually do it? What I've noticed is, I've noticed that.

[Sharan Srivatsa]

The best way to do it is to work on your skills by teaching.

[Sharan Trivata]

The algorithm what to do. So the first thing that I would do is let's say you that you.

[Sharan Srivatsa]

Find a sales training online.

[Sharan Trivata]

And I've seen several sales trainings online.

[Sharan Srivatsa]

Pick a sales training online that you like.

[Sharan Trivata]

So maybe there is a conversion training or a kind of lead response training or a Internet leads training or whatever that is online.

[Sharan Srivatsa]

Let's say you like that training.

[Sharan Trivata]

What you would do is you would take the transcript from the entire training.

[Sharan Srivatsa]

And you would feed that training into.

[Sharan Trivata]

AI and you would tell AI, hey, listen, learn this training and internalize all the questions and scenarios associated with this, right? Then they know that.

[Sharan Srivatsa]

Then you could say, hey, I'm a real estate agent and I sell real.

[Sharan Trivata]

Estate right here in Orange County, California. I want to get better at calling.

[Sharan Srivatsa]

Online leads based on this online lead training.

[Sharan Trivata]

I want to switch to audio mode and voice mode and let's have a.

[Sharan Srivatsa]

Conversation where I'm calling the lead. But you are going to use and.

[Sharan Trivata]

Evaluate me based on the tips and.

[Sharan Srivatsa]

Strategies from this training. Stay close to the tips and strategies.

[Sharan Trivata]

From this training, use the frameworks that are provided in this training and score me and give me ideas on how I can get better with my scripting and my role play based on things in this training. Now the AI is going to say, sounds good, Sharon.

[Sharan Srivatsa]

Now when you start talking to the.

[Sharan Trivata]

AI, you can start to realize that the AI now has the skill of an instructor.

[Sharan Srivatsa]

So instead of you having to teach.

[Sharan Trivata]

It your stuff, teach it, give it training that you're learning from and then use it to teach you. The cooler part is you could also just use give it the training and.

[Sharan Srivatsa]

Then have it come back and teach.

[Sharan Trivata]

You one scenario at a time. So you can then say, hey, I just gave you this training.

[Sharan Srivatsa]

Break up this training into five modules. Teach me one module at a time, and after each module, let's do a.

[Sharan Trivata]

Sample role play to make sure that I got all the details from this module. So now what you end up doing is you take the training that you don't even have to look at. The AI analyzes the training, the AI builds four or five modules and the.

[Sharan Srivatsa]

AI teaches you what you need to know.

[Sharan Trivata]

And then the AI quizzes you to the process. So as you're maybe driving in your car, you get really, really good at.

[Sharan Srivatsa]

Your skills, which you would have never been able to get otherwise. And that is the echo of greatness, right?

[Sharan Trivata]

Because you're taking the great training, you're.

[Sharan Srivatsa]

Letting AI deconstruct it and you're letting it feed it to you in bite.

[Sharan Trivata]

Sized fash where you can learn and you can train and you can practice and you can get live feedback, which.

[Sharan Srivatsa]

You would never get any other time.

[Sharan Trivata]

Which is absolutely amazing. A quick heads up.

[Unknown]

If you're an entrepreneur, business owner or executive, listen up. If you don't have a virtual assistant team or offshore team yet, you're doing it the hard way. Look, I've hired 11 plus virtual assistants just in the last two years, just on Tron brand. And since then my brand has over five times 500%. No exaggeration, I used to do everything myself or pay bloated US salaries. But hiring offshore has been a total game changer.

So here's the deal.

Finding a great VA honestly is not that easy. Vetting, interviewing, onboarding, it's a lot. That's why I work with Assistantly.

[Sharan Srivatsa]

They handle all of it.

[Unknown]

Job descriptions, head hunting, interviews, onboarding, even setting you up for success. The whole shebang. You get three to four top tier candidates to choose from super quick and they don't stop until you're set up for success. I work with assistantly, my network works with assistantly. And if you're serious about growing and scaling your business, you should work with assistantly too. Check them [e-mail] hireyourunicorn.com let's get back to the show.

[Sharan Trivata]

And last but not least, let me give you the number three way, the echo of greatness that I see.

[Sharan Srivatsa]

And it is a chance for you.

[Sharan Trivata]

To live and work and learn in a live situation. So let me explain how this would work. I would recommend doing the first two ideas that I suggested with a little AI help.

[Sharan Srivatsa]

But the third one, if you can do this, you will benefit from it greatly.

[Sharan Trivata]

And my first speaking Coach actually taught me to do this in a way, and I adapted it a lot.

[Sharan Srivatsa]

And I want to share with you.

[Sharan Trivata]

My adapted version of this. So let's say you want to become a thought leader in your space.

[Sharan Srivatsa]

Let's say you want to make sure you have all the answers for your clients. Let's say you want to make sure.

[Sharan Trivata]

You are really, well, like polished, not.

[Sharan Srivatsa]

Scripted, but polished and thoughtful and, you.

[Sharan Trivata]

Know, first principles, thinking, and you know, how actually the input output mechanisms are structured, you know, the right data points.

[Sharan Srivatsa]

To say, how do you learn all of these things?

[Sharan Trivata]

Well, the problem is you can go.

[Sharan Srivatsa]

Learn and read and all of that, but the best answers actually come when you're asked the best questions.

[Sharan Trivata]

And the crazy part is you're not.

[Sharan Srivatsa]

Going to be able to manufacture the.

[Sharan Trivata]

Best questions for yourself. So what I do a lot of times is if I am learning something new, I will go and look at a video or a podcast that already is interviewing an expert with that thing. So I'll make up a simple example.

[Sharan Srivatsa]

Let's say I want to learn about.

[Sharan Trivata]

Real estate investing, and maybe I'm going to be invited on a podcast. Maybe I need to do an interview and I want to be sharp about what's happening in real estate investing right now. So what I'm going to do is I'm going to look at a couple of important interviews that I see on real estate investing online, maybe on a podcast or a YouTube video, right? And I would hit play on this interview. So let's say somebody's interviewing some big real estate investor, right? Like a blackrock or something, right?

[Sharan Srivatsa]

And so I want to hear what they say.

[Sharan Trivata]

So I'm going to see the interviewer ask the question. So the interviewer may say something like, hey, so and so, you know, guest, what do you think is going to happen with interest rates in the next one to two years? And right before the answer happens, I hit pause. You see what I'm doing?

[Sharan Srivatsa]

I wait for the interviewer to ask the question, and right before the guest.

[Sharan Trivata]

Can answer the question, I hit pause and I answer the question live. I answer that question and I answer the question like I was being interviewed at that time. So I, if so if someone were to ask me, hey, Sharon, what do you think would happen? You know, what's your outlook for the industry in the next two one to two years? And what do you think is going to happen in the real estate business? I need to have a really good answer for that. Now, I don't wake up in the morning and you Know, say who? I wish somebody asked me this question. I want to know what people are thinking, what people are asking, what interviewers are thinking is what consumers are asking. Because most of their interviewers get their questions from an angle of a piece that they want to write or questions that were written in or comments online or Google Trend Report or whatever the interviewers on. Journalists do a really good job because.

[Sharan Srivatsa]

They want high traction keywords and high.

[Sharan Trivata]

Traction topics and high controversial topics to write about and get angles on. And so they come up with these.

[Sharan Srivatsa]

Questions and there's no reason for you to reinvent these questions. Just look at the questions that are.

[Sharan Trivata]

Already been asked of the gas. So here's the exact process that I do.

[Sharan Srivatsa]

A show which has like an expert.

[Sharan Trivata]

In our field, whatever field I want to learn about. I hear the question and as soon as the interviewer finishes asking the question, I hit pause and I deliver the answer, almost like a role play. Then I hit unpause and I see what the expert says. And then I want to see if.

[Sharan Srivatsa]

There'S anything that the expert said that.

[Sharan Trivata]

I like that I can introduce and.

[Sharan Srivatsa]

Incorporate into my answer.

[Sharan Trivata]

Then I hit pause again and then.

[Sharan Srivatsa]

I restate my answer if I if.

[Sharan Trivata]

There'S any learning from what the expert said or an angle that the expert.

[Sharan Srivatsa]

Use or a data that the expert.

[Sharan Trivata]

Use and I can reframe my learning for that question. Now I have that question built in because now not only have I been able to answer without hearing an expert, I now have maybe some additional color with an expert in the room, right? And I do that for that entire interview. I will tell you as soon as.

[Unknown]

I'm done with that.

[Sharan Trivata]

I feel like an expert on the topic because I have now warmed up.

[Sharan Srivatsa]

I've heard the questions that are going to be asked.

[Sharan Trivata]

I've kind of like started to build.

[Sharan Srivatsa]

This neural network of all the answers.

[Sharan Trivata]

That could potentially be there. I've stated my answer and then I've gotten the echo of greatness from the expert who has already provided an answer as well.

[Sharan Srivatsa]

Like, how insanely powerful is that?

[Sharan Trivata]

So those are like the three big ideas that I want to give you on the echo of greatness, right? So the first is take the transcript from a great interview, put it into AI and ask it for frameworks on how experts talk about topics. Because that is truly the echo of greatness. The second idea is to get trainings online. When people are teaching something, put it into AI and then say, hey, teach this to me in a five module way.

[Sharan Srivatsa]

And after each module, let's do a quiz about it or let's do a.

[Sharan Trivata]

Role play about it. So you can do it for learning a particular subject or learning about your favorite football team, or learning about historical thing about something, or if you're going to get ready for a board call or an interview about a company and you're applying for a job and you hear the CEO interview, now you can tell AI to teach you the thing from that, right? Especially if it's a sales training. You can then be taught the thing and then role play back with the AI, which is insanely, insanely powerful. And of course, I gave you the third way overall, which is to find a live interview setting, put yourself in the hot seat.

[Unknown]

And so when the interview asks the.

[Sharan Srivatsa]

Question, hit pause, you answer the question, then let the expert answer the question.

[Sharan Trivata]

And then incorporate your answers and re role play that for yourself. Because now you get the echo of greatness from the expert. This idea of the echo of greatness should be very prevalent in your life because there's a lot of people out there that are doing a lot more research on topics that you can't really.

[Sharan Srivatsa]

Get your hands on.

[Sharan Trivata]

They're taking that research, they're putting their.

[Sharan Srivatsa]

Ideas around it, they're building frameworks for.

[Sharan Trivata]

It and they're trying to communicate to it. They're trying to simplify these ideas or get angles around it, or get new.

[Sharan Srivatsa]

Ways to think about it.

[Sharan Trivata]

And if you are an expert in your field, you need to be able.

[Sharan Srivatsa]

To be exposed to all of these. And the only way to be exposed.

[Sharan Trivata]

To all of these is, is to be in the echo of greatness. So I hope you like this idea and I hope this was ultra practical because if you did this once a.

[Sharan Srivatsa]

Day for five days a week for.

[Sharan Trivata]

Like 10 minutes, this will make you beyond an expert in your field because you now literally are walking AI but just better because you have a insane humanity perspective around it. So that is the echo of greatness. Hey, by the way, I don't know if you like this and this is interesting to you whether you can use this in your life. And a lot of times I use the questions that all of you send back into me to build great episodes for you, but I'm sitting here doing.

[Unknown]

This in isolation, so I want to.

[Sharan Srivatsa]

Make sure this is helpful to you.

[Sharan Trivata]

So can you please do me a favor? Can you screenshot this and then post it on social and say whether you liked it or what you liked about it, or whether I should make more like this so that it'll give me an idea on what to do and.

[Sharan Srivatsa]

How to prep so that I can.

[Sharan Trivata]

Make more like this for you. So please do me a favor, screenshot this and tag me on social and tell me whether you liked it. That way I can make it more like this for you. But remember, the fastest way to grow your influence is to be in the echo of greatness.

[Unknown]

Hey, Charon, I have a cool gift for you since you like this podcast.

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[Sharan Trivata]

Since you like this podcast, I think.

[Unknown]

You will like that. So for the first time, I'm making it available to you. Just go to 10kwisdom.com, the number 10kwisdom.com and my team will activate it for you as my gift. Go to 10kwisdom.com I'll see you there.