Sharan Srivatsa (39:13)
Awesome. So I know I can guarantee that there is a failure program for all that. So here's, here's what would happen, right? So now I'm going to be like, wait a minute, Mark has so much content out there. My job is not to become the land geek. You know what my job is? My job is to create a land investing media company and my job is to educate people about land investing. I go and consume all of Mark's content. I read all of Mark's books, I listen to all Mark's blogs and all I'm doing is I'm telling the story about land investing. I can be like, hey, let me tell you about Eric. Eric, this guy, I read about him and here's what he did. He did a thousand dollars with the sun and he did all of this. By the way, I have nothing to sell you. I just want to tell you the story. And if you're interested and you want to know the right places to go to get this answer, just message me and I'll direct you to the right source. What you're doing here is you are now the reporter. You are now cnn, NBC, MSNBC or Fox News. People now trust you because you are the reporter. You want to be the reporter, not the salesperson. I'm not selling anything. I'm just becoming the media company. I want to just provide information and I want to be the trusted source on this. When someone wants news, they, they don't wake up in the morning and want news and they don't walk over to their neighbor and say, hey, can you tell me what happened in the Middle East? They turn on a news channel, right? That's what we're doing. They want to turn on that. So I want to be the media company in the land space or I want to be the media company in the passive income space. So if I wanted to do, to do something in passive income, I'd be like, hey, I'm going to create a media company exactly by passive income. And when I start every video I'm going to be like, hey, my name is Sharon Trivat and welcome to the passive income network. I have nothing to sell you today. It is my goal to help all of you achieve passive income. Today I'm going to tell you about how Russ Morgan and Joey Murray made $100,000 in three days. And then I would tell the story, right? And then, hey, I have nothing. But if you want to contact Russ and Joey and you want to see if this is the right fit for them, here's their information. Because now a couple of amazing things happen, right? So you get to now become, have all this goodwill and relationships with everyone else because now Russ and Joey and Mark are love you. Because they're like, who is this guy who's spending all this time making all this content, promoting our industry, promoting our relationships, and then sending traffic to us. Let's pay him more. Let's, let's endorse him more. Let's share his post more. Let's introduce him to our network. Let's, let's have them on our podcast. Everybody else will now want to promote you because that's what they want to do. Because you have nothing to sell them. You are creating an industry media company. So number one, I would find a company that you trust in the space that offers great education, that's providing affiliate value. Number two, I would go learn how to do the thing and become the trusted source because you have the information, just reteach it in your own way. Now not only do you share it and build a brand, you build brand, you build followers, you build an email list and you're doing it on someone else's content. You're not saying, look at me, I'm amazing. Number three, you automatically build the skill. At the end of all of this, I'm making the hundred thousand dollars. But I've also learned everything about land flipping because I have learned, I had to learn this in the process to be able to teach it. Because when you teach something, you get to learn twice. When you teach something, you get to learn twice. Now I get to teach it, which is why I become an expert around it, right? And the, the, the, the best part about this is at the end of the six months, I now have a brand. I now have a media company, which I can now I can shine that spotlight of attention onto anybody else that I want. The problem a lot of ways that we think about it is like, how do I do something that is finite? How do I do something? How do I deal hack one thing instead of deal hacking one thing, I would offer to think about a system. Building a system, right? You Know, Russ and Joey talk about creating a system for your cash. They're not saying hack your cash, right? They're not talking about the one time where you do something with their cash. They're talking about building a system for your cash so that, like Joey said, you could pull out $200,000 from your cash. That is one simple thing. If you just build a system, then you know that every dollar spent, every hour spent, every relationship spent, every effort spent, every promotion spent is all stacking on each other. The thing that we do often is we try to hit the $100,000 goal, but we don't realize that when we get to the six month mark, we want to have built so much more that then I could just turn on and make one tweet, one post, one video, one whatever to be able to do this. Now you may say, Sean, does that really work? Well, let me give you an example. I'm sharing the strategy because this was exactly what we used, exactly what we use to grow our, our last real estate company. So when I took it over, we had roughly 6,800 agents in 21 markets in the United States. The market cap publicly traded on the Nasdaq was roughly $200 million run two and a half years with a industry media company, which was essentially all that I did was go from 6,800 agents to 27,000 agents and a $200 million valuation to a billion dollar valuation in two and a half months, all publicly traded. Okay, what do you think Mark Podolsky did building the Land Gig brand? He wrote Dirt Rich. He created the Art of Passive Income podcast. He shows up and works on these stages. He has the events, why he's creating an industry media company that talks about how to generate, how to create passive income using land investing. And whether you want to do it or not, you come away from that event thinking, wait a minute, I learned so much. I love this guy so much. I want to be like him. What did Russ and Joey build? They fundamentally said this one thing that is we believe that we are against this institution of Wall street that is locking up your cash and making Wall street fat cats happy. By the way, I was one of those. So I can actually talk about this. I was a banker at Goldman Sachs and I met Russ and Joey after my banker days. And I fought them on everything that they taught me. If you hear me publicly, I will tell you that they are my money coaches. They rewired how I think about money because I stopped thinking about doing the next deal and started thinking about building a system. And what do they do? They created a media company called Wealth Without Wall Street. Essentially that was the idea of how their entire brand is built on how to educate around passive income, meaning they turn around on their podcast and they actually tell you what their passive income is. They actually show you their numbers, that their passive income started at $2,000 a month and it grew to $80,000 a month. And they tell you every single thing along the way. What are they doing there? They're creating a media company to essentially sell you attention for free. They're selling you the attention so that it's good for you, it educates you. And then they say, hey, if you're interested in all of this, if this is what you want to do, then maybe I have an option for free. So at the end of all of this time that Russ, Joey and Mark, what they've built is they have built an asset so that they never have to house, hack or land, hack or deal hack one more a hundred thousand dollars ever again. And if you think about that, of building a system and building an asset, you'll be much better off in the next six months.
