Podcast
Business Smarts
Hosted by Cindy Brown · EN
Jumping into the world of entrepreneurship calls for strategic planning and careful preparation. It needs a lot of your attention for it to become profitable and successful. But sometimes, even with all your hard work, it still feels like you are accomplishing nothing. You continue to fall short on hitting your goals and earn just enough to get through. What can you do to get out of this hamster wheel?
Welcome to Business Smarts, your guide on becoming a more intelligent entrepreneur who brings their business to the next level. This is the most informative podcast any entrepreneur could ask for if they want to have a better idea of the ins and outs of the competitive market. Whether you are a start-up brand that wants to fast-track its setup process or a medium-sized one seeking a much bigger revenue, this podcast is the best place to learn.
Time to make some actual progress and put an end to your seemingly endless plateau. Discover how to create proper metrics to measure your growth and develop smarter sales strategies. Find out the most effective marketing techniques, tax strategies, people management ideas, and a lot more.
Listen to the most reliable and proficient individuals sharing valuable entrepreneurship insights and perspectives. Tune in to attorneys, business agents, professional marketers, advertising gurus, and all kinds of experts from various industries. Get the best actionable advice from these exemplary individuals and gather pearls of wisdom from their inspiring experiences.
The host of the podcast is Cindy Brown, CPA, MBA. She was a founding member of a dot com incubator that provided support for emerging online-based companies. She has had multiple businesses over the years, taking on CFO and CEO roles in various start-up companies.
10episodes
Episodes
Newest firstAll episodes
The Art Of Public Speaking: How To Give A Speech That People Will Remember
Nov 9, 202200:22:31Tap to summarizeThe art of public speaking can make or break an entrepreneur. From encouraging an investor to funding your business to inspiring employees’ performance to going live on social media - the style, substance, and impact you make are crucial to your business' success. This week, we will learn the basics of becoming a great public speaker.Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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Do You Have What It Takes To Be An Entrepreneur? The Quick Questions You Must Ask Yourself
Nov 2, 202200:23:42Tap to summarizeAre you tired of working in a corporate job? Do you dream of owning and running your own business? Most of us do, but do you have what it takes to build and sustain a successful business? Before you do that, tune in to this episode and ask yourself some questions to guide you in your decision. Being a successful business owner requires investing your money and a ton of your time and effort. Despite the appeal of being your own boss, in reality, only some are cut out to be successful business owners. Cindy Brown shares the traits needed and the quick questions you should ask yourself before quitting your job and moving into the "Freedom of Self-Employment."Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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Days 13 To 21: Achieve Better Productivity In 21 Days – Part 3
Oct 26, 202200:20:42Tap to summarizeWith the help of productivity tools and strategies, we can smoothly move along in this fast-paced world. Coming down for a final push, Cindy Brown covers days 13 to 21 of our productivity series. In this episode, she dives deep into batching similar tasks, scaling through the use of templates, and finding apps to enhance productivity. When you have completed all the steps from days 1 to 21, you should find, at minimum, an extra three hours per week. Spend this newfound time on sales, operations, family, or a long lunch. You deserve it!Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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How To Be More Productive In 21 Days – Part 2
Oct 19, 202200:20:16Tap to summarizeDid you do your homework from last week? Do you have a master schedule and know the most productive parts of your day? Have you automated routine tasks? Cindy Brown shares more of her secrets in moving forward with creating a more productive life in being a more productive business owner. This week in "becoming a more productive you," we will learn tips and hacks to "skip" it or "delegate" it. Tune in to this episode, and we'll pick up where we left off!Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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How To Be More Productive In 21 Days – Part 1
Oct 12, 202200:21:33Tap to summarizeWe hear it all the time, “Work smarter, not harder.” It's vital to make every minute count when you are a business owner. But how can you become more productive and less exhausted? Cindy Brown shares her strategy for helping you drop your exhaustion every day. In this episode of Business Smarts, we will start a 3-part series to make you more productive. If you commit to one hour per day for the next 21 days, I guarantee you will be more productive at the end. Tune in to this episode now to maximize your productivity!Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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How Do You Know It’s Time For A Mentor, Mastermind Group, Or A Coach?
Sep 21, 202200:18:31Tap to summarizeAs a small business owner, you already know it can be lonely at the top. Sometimes it’s alright to ask for help so that you can level up your business. Sure, as an entrepreneur you get to call all the shots. But if you’re like most business owners, there will be times when you wish you had the ear—and the wisdom—of someone who’s experienced the same entrepreneurial growing pains you’re going through. That’s where having a great mentor, mastermind group or coach can make all the difference. It can get you unstuck, propel you to great success or just lend a supportive shoulder to lean on. Join Cindy Brown as she shares the why, when, and how to get a mentor, coach, or group mastermind.Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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Tax Deductible Expenses: Business Deductions That Minimize Costs
Aug 21, 202200:21:31Tap to summarizeUnderstanding business deductions can be very instrumental for your business financially. As long as you have a business and your expenses are "reasonable and ordinary" for your specialty, virtually all of your expenses are tax deductible. This week, Cindy Brown goes over the most common tax-deductible expenses a business incurs and explains non-deductible business expenses and startup costs. Plus, Cindy shares tips on how you can keep track of your expenses to make accounting easier. Grab a pen and take notes on ways you can keep more of your revenue by paying less in taxes. Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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5 Hidden Secrets To Dig Up From Your Financial Statements
Aug 17, 202200:16:54Tap to summarizeDid you know that within your boring financial statements are five hidden secrets that could have a significant impact on your business? Never look at your statements as unnecessary paperwork anymore. Instead, give some time to dig into them and uncover golden nuggets deep within. This week we will learn those secrets - and more!Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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Surviving Recession: Understanding Your Key Performance Indicators
Jul 31, 202200:20:38Tap to summarizeOne way to recession-proof your business is to know and understand your key performance indicators. Why do KPIs matter? They help business owners achieve their short- and long-term business goals and know where to make adjustments to stay on track. They are particularly meaningful when analyzed alongside other relevant KPIs. They are the "dashboard" of your business. Join Cindy Brown as she goes into what you need to keep track of in today's episode so you can keep your business afloat!Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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Creating And Leveraging Your Brand Roadmap With Giselle Achecar
Jul 27, 202200:45:06Tap to summarizeYou are your brand. You just need to know how to tell the world who you are. This is where the brand roadmap comes into place. You need to set brand goals, define your brand, know your ideal client, and write your brand story. If you can do all those things, you'll build brand trust and loyalty. And once you have that, your brand is ready to grow.This week, Cindy Brown talks with brand builder, coach, and storyteller Giselle Achecar about the Brand Roadmap. Discover the four-pillar system designed to give you the clarity, confidence, and skills to define your brand. Craft a brand story and create content for your marketing materials. You know your business better than anyone. Leverage that knowledge to build your brand.01 — Set Your Brand GoalsDetermine your brand goals and develop the insights and growth mindset needed to achieve them. Know where you are today and where you want to be in 12 months, then set milestones to manifest that vision.02 — Define Your BrandThe road to defining your brand begins with knowing your brand purpose, your mission/vision/values, the problem you solve, and the benefits you provide your ideal client. Only then can you differentiate yourself in the marketplace.03 — Know Your Ideal ClientUnderstand your ideal client by determining who they are, how they behave, and what they value. Ideal clients become brand advocates when their experience with your brand makes them believe they are part of something bigger than themselves.04 — Write Your Brand StoryA great brand story emotionally engages your ideal clients and stakeholders, creating an experience that builds trust and brand loyalty. It’s the foundation for all your marketing content. That foundation begins by crafting a story with a beginning, middle, and end; a hero on a journey; and you as the mentor and guide that leads the hero to their success.Love the show? Subscribe, rate, review & share! https://bwm-cpa.com/podcast/
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