Podcast
Business Strategy for CPA's
Hosted by Geraldine Carter · EN
Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!
10episodes
Episodes
Newest firstAll episodes
397 The Money is in the Packages
2w ago00:13:22Tap to summarizeWorking harder than ever, but the money still isn't following? Here's the uncomfortable truth: the worst thing you can do to make more money is work more. The money was never in the hours — it's in your packages. This episode breaks down the duo-pricing shift that lets you charge two to four times more, shed the clients who drain you, and finally build a firm you actually like again. Summer's the time to start.…Link to full shownotes: https://www.businessstrategyforcpas.com/397…Want the skinny on pricing?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Success Stories podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
Transcribe →396 5x the Take-Home Pay with Wendy Norman, CPA
4w ago00:36:09Tap to summarizeAnd can you do it without tanking your revenue?There's a consistent, counterintuitive theme from the clients I work with in the VIP Lounge: the more clients they disengage, the more money they make.Wendy Norman cut her roster in half, tripled her prices, and crossed a million dollars working 25 hours a week outside tax season. She also... 5x'd her take-home. Yeah.Four years of real numbers, a few "how dare you" moments, and a few clients she kept long past when she should have let them go. If you're buried and can't see the path out, this is an episode you don't want to miss.…Link to full shownotes: https://www.businessstrategyforcpas.com/396…Want the skinny on pricing?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Success Stories podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
Transcribe →395 Mindset Coaching for CPAs: Why It Matters for Your Firm
Jul 100:03:14Tap to summarizeWhat if your business problem isn't actually a business problem?Most coaching skips the part that matters most. Strategy and tactics only take you so far. At some point, the thing standing between you and a better firm isn't a framework you're missing – it's what's happening in your head. In this episode, I get into why mindset coaching belongs in every business coaching program, and where to find 61 episodes of it inside Peak Freedom.…Link to full shownotes: https://www.businessstrategyforcpas.com/395…Want the skinny on pricing?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Success Stories podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Transcribe →394 Price With Confidence: The 3 Costly Mistakes I See CPA Firm Owners Make Over and Over
Jun 1700:36:16Tap to summarizeAre your prices too low because raising them feels unnerving?Most CPAs don’t have a pricing problem. They have a confidence problem. In this episode, we dig into why pricing isn’t math - it’s psychology - and how underpricing steals your time, energy, and freedom. You’ll hear practical ways to test higher prices, simplify your services, stop saying yes to everything, and build a firm that feels lighter, calmer, and far more profitable without grinding harder.Link to video replay:https://www.crowdcast.io/c/price-with-confidence…Link to full shownotes: https://www.businessstrategyforcpas.com/394…Want the skinny on pricing?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Success Stories podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
Transcribe →393 Turning Discovery Calls into Paid Offers
Jun 300:43:19Tap to summarizeWhy do discovery calls eat your time and still end with “let me think about it”?In this episode, you’ll hear how Meagan Bukowski stopped relying on follow-up sales calls and built a product ladder that does the qualifying and selling for her.Instead of pushing a “$1,000/mo offer,” she solved one small, urgent problem first – paid.That first yes led naturally to the next step, and then ongoing work. It’s a clear, real example of how to earn trust, protect your time, and grow revenue without chasing prospects.…Link to full shownotes: https://www.businessstrategyforcpas.com/393…Want Pricing Essentials?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Transcribe →392 Simple Systems, Free Time: Simpler Operations, Better Life
May 2000:09:53Tap to summarizeWhat if the reason your firm feels so heavy isn’t your workload — it’s that too much of it lives in your head?Most CPAs don’t need more hustle, better memory, or another piece of software. They need simpler systems that stop the chaos from depending on them personally. This episode breaks down how small operational shifts reduce mental load, calm the constant spinning, and make firms dramatically easier to run. Less scrambling. Fewer dropped balls. More clarity, more capacity, and way more breathing room. …Link to full shownotes: https://www.businessstrategyforcpas.com/392…Want the skinny on pricing?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Success Stories podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Transcribe →391 How to Fix “I Don’t Have Time” Thinking
May 600:38:07Tap to summarizeMany accountants will say, “I don’t have time to work ON my business.”That thought feels true – but it’s often the biggest thing keeping firm owners stuck. In this episode, Peak Freedom mindset coach Natalie Hunt and I break down what’s really hiding underneath it: overwhelm, fear, people-pleasing, default yes, and the accounting industry’s unhealthy norms. Once you see what’s actually going on, it becomes much easier to create the space needed to fix your firm for good.…Link to full shownotes: https://www.businessstrategyforcpas.com/391…Want Pricing Essentials?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
Transcribe →390 Niching for CPAs: Why Generalist Firms Feel Harder
Apr 2200:06:34Tap to summarizeFeel like your firm is scattered and you have to say yes to everything?It might be niching problem. In this episode, I walk through why staying broad makes everything harder, and what actually happens when you narrow your focus. You’ll hear why the fear is normal, what changes on the other side, and how niching leads to better clients, easier work, and more confidence. If your firm feels chaotic, this is your starting point.…Link to full shownotes: https://www.businessstrategyforcpas.com/390…Want Pricing Essentials?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Transcribe →389 Pricing for CPAs: You’re Doing Too Much for Too Little
Apr 800:07:49Tap to summarizeDoes your firm feel harder than it should?If so, pricing is often the reason. It’s the lever behind your workload, your capacity, and your revenue – even if it doesn’t look like it on the surface.But sitting down to “learn pricing” from scratch isn’t realistic.My job is to take the best thinking on pricing – from people like Ron Baker and others – and distill it into something straightforward, doable, and relatively fast to implement.So I pulled together all the pricing episodes I’ve ever recorded into one private podcast feed. You can get your head around pricing quickly, make the changes you already know you need, and feel confident you’re doing it wisely and with limited risk.That private podcast feed lives inside Peak Freedom.Come inside. Give yourself the gift of higher prices – and making more money with less effort and stress.…Link to full shownotes: https://www.businessstrategyforcpas.com/389…Want Pricing Essentials?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence. …
Transcribe →388 Packaging for CPAs: It’s Not About Your Services
Mar 2500:03:50Tap to summarizeAre you working too many hours and not sure what to fix first?It’s not your time management. It’s your packages.There’s a new private podcast feed inside Peak Freedom, entirely dedicated to packaging for CPAs, plus the Creating Packages Toolkit to help you actually build them. If your scope is messy, your pricing feels like guessing, or your hours are out of control, come inside. Start fixing your packages, and you’ll fix your revenue, your boundaries, and your time.…Link to full shownotes: https://www.businessstrategyforcpas.com/388…Want Pricing Essentials?If you feel trapped by your own accounting firm, it’s not because of the work – it’s how you’ve priced the work. Too many accountants are stuck in undercharging, overdelivering, and people-pleasing cycles. Break the pattern with my short PDF guide: 7 Pricing Essentials »It’s free, and you can read it in 5 minutes.I want to help you get your prices up without losing loyal clients. …Want to hear what works, from 57+ clients?Check out the Client Interviews podcast: LISTEN »👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆…Want a House Tour of Peak Freedom?Get the complete walkthrough: WATCH »…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn’t want to do it alone. You’ll make progress faster and with more confidence.
Transcribe →