Podcast
C-E-OVER-IT
Hosted by Carli Anna · EN
I'm Carli Anna, a brand designer & educator. I created this podcast because I'm honestly a little over the "how-to" podcasts for small biz owners because everybody's businesses are so different from each other. Instead, we're going to be sharing stories, relating with you on hard experiences (we've all been there), and just HAVING FUN! The perfect podcast for those who both love & hate running their creative business. email us hello@carlianna.co if you want to share a story or have a question!
10episodes
Episodes
Newest firstAll episodes
Mastering Product Uniqueness
Jun 26, 202400:27:54Tap to summarizeCarli Anna delves into the essential steps for creating unique digital products that stand out in today's competitive market. From understanding your zone of genius to defining your differentiator, Carli provides a step-by-step guide to help creative entrepreneurs develop innovative and profitable digital products. She also shares her personal experiences, including struggles with current book slumps and favorite snack recipes, and offers exclusive insights into her Digital Product Disruptor course. Perfect for anyone looking to diversify their business offerings and succeed in the digital space. Show Notes: 00:01 - Introduction: Overview of creating unique digital products. 01:06 - Snacks and Tracks Segment: Carli's book slump and favorite Caesar salad recipe. 09:07 - Course Promotion: Special offer on Digital Product Disruptor course and Kayleigh's Copy Kit. 11:26 - Importance of Unique Products: Value of creating unique digital products. 15:19 - Step-by-Step Guide: Understanding oneself, finding a zone of genius, and defining a differentiator. 23:25 - Differentiators: Examples and value of unique approaches. 28:16 - Combining Skills: Examples of combining skills for unique products. 30:17 - New Solutions: Creating different solutions and Carli's 10KGG experience. 34:00 - Referrals and Reviews: Power of word-of-mouth marketing. 37:15 - Starting Small: Encouragement to start small and evolve with feedback. 37:32 - Building with Intention: Developing a product with intention and continuous improvement. Mentioned Resources: Digital Product Power Pack collab ($800 off!) Salad Recipe Books Discussed: Brandon Sanderson's Way of Kings series, Cruel Prince by Holly Black, Once Upon a Broken Heart by Stephanie Garber, Gideon the Ninth by Tamsyn Muir, Caravelle by Stephanie Garber More of Carli Anna Carli Anna's Regular Website: Carli Anna 10K Girl Gang: 10K Girl Gang Instagram: Instagram - Carli Anna TikTok: TikTok - Carli Anna
Transcribe →The Power of Community Over Virality with Katie from Katie Creative Company
Jun 19, 202400:46:16Tap to summarizeCarli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community. Timestamps: 00:02 - Introduction: Carli Anna introduces the episode and guest, Katie from Katie Creative Company. 01:03 - Katie’s Background: Katie shares her journey in social media and her shift from focusing on analytics to community building. 02:31 - The Importance of Community: Discussion on the long-lasting impact of building a community over chasing numbers. 03:11 - Followers vs. Community: Katie explains the difference and why community matters more. 04:48 - Personal Experience: Katie’s transition from selling art to social media strategy and how her community supported her. 05:15 - Community Examples: How Katie identifies a strong community through engagement and personal connections. 07:38 - Quality of Engagement: The significance of meaningful interactions versus superficial metrics. 09:28 - Lore of Your Brand: Creating a relatable and memorable brand personality. 11:01 - Balancing Personal and Strategic Content: Tips for sharing personal content without oversharing. 13:36 - Strategic Inclusion: How to include personal elements that resonate with your audience. 16:12 - Snacks and Tracks: Katie shares her favorite music track and snack. 21:30 - Viral Content Pitfalls: Why going viral isn't always beneficial for high-ticket service providers. 25:41 - Personal Viral Experience: Carli’s story of going viral and its downsides. 29:44 - Community Building Tips: How to start transitioning from growth-focused content to community-focused content. 32:22 - Analyzing Content: The importance of understanding what type of content resonates with your audience. 35:40 - Nurturing Your Community: Steps to pause growth and focus on nurturing existing followers. 39:15 - Engaging with Your Audience: The value of responding to DMs, comments, and leveraging story engagement. 42:45 - Understanding Your Ideal Client: Building a community of followers who feel like friends. 44:31 - Finding Inspiration Outside Your Industry: Avoiding the echo chamber by looking for content inspiration in other industries. 50:30 - Where to Find Katie: Katie shares her social media handles and a free content conversations workshop. Resources Mentioned: Katie Creative Company Website Katie Creative Co. on Instagram Content Conversations Workshop
Transcribe →Am I the A**hole? Freelance Frenemies
May 29, 202400:36:17Tap to summarizeDescription:Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes! Timestamps: 00:00 - Introduction: Welcome and episode theme.02:24 - Personal Updates: Kids, recent reads, Bridgerton.07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.37:00 - Closing Remarks: Call for listener submissions and Close Friends list info. Resources Mentioned: Join Carli’s Close Friends list on Instagram for exclusive content: Link to Instagram Submit your "Am I the Asshole?" stories to the podcast’s Instagram: Link to Instagram Bridgerton Series on Netflix Red Queen Book Series Want to work with Carli? 10K Girl Gang Waitlist Digital Product Disruptor Waitlist
Transcribe →Mastering Pre-Launch Content
May 16, 202400:38:22Tap to summarizeWelcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice! [00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies. [02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign. [07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email. [11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started. [13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable. [16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes. [18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert. [22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts. [29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content. [32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts. [36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful. [39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy. Resources Mentioned: GoFundMe for Carli's cousin: Carli's Shop: Everything 50% off for one week! use code "colton" 10K Girl Gang: Learn more about our exclusive program [Link to 10KGG]
Transcribe →Launch Strategies: What Works and What Doesn’t
Apr 24, 202400:37:13Tap to summarizeThis episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space. Time Stamps: 00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products. 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course. 03:19 - 05:36: Carli’s recent reading adventures and book recommendations. 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes. 12:03 - 15:23: Importance of audience engagement pre-launch. 15:24 - 20:09: Real-life anecdotes from previous launches. 20:10 - 24:57: Strategic content planning for launches. 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback. 29:41 - 34:22: Learning from failures and the flexibility needed during launches. 34:23 - 37:29: Reflections on creating a successful launch environment. 37:30 - 39:33: Importance of community and fun in building trust during launches. Connect with Carli Anna: Instagram: @carlianna_ Podcast IG: @ceooveritpodcast Website: www.carlianna.co Books: "The Way of Kings" by Brandon Sanderson "A Bride" by Ali Hazelwood "Just for the Summer" by Abby Menez Don’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!
Transcribe →The Anti-10K Movement: Balancing Wealth and Well-being w/ Guest Brief Collective
Apr 17, 202400:57:19Tap to summarizeEpisode Summary In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields. Timestamps 00:00 Introductions 08:05 Our fave business books. 14:41 Anti-10K movement preys on insecurities. 17:23 Stop belittling ourselves and others, empower instead. 24:59 Ignorance leads to unintentional inappropriate behavior. 31:52 Emotional discounting affects creative delivery and resentment. 32:48 Undercharging devalues work and harms everyone involved. 40:58 High income doesn't eliminate new problems. 46:53 Encourage creatives to lead with internal wealth. 50:40 Don't assume, success comes from hard work. 54:46 Personal energy crucial, not just curriculum. 01:02:18 Believe in self, invest in education, succeed. Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations. Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry. Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions. Resources Mentioned: Books: "If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work. "Diary of a CEO" - Recommended by Kenzie for insights into business and personal development. Connect with the Guests: The Brief Collective Website: The Brief Collective Instagram: @thebriefcollective Marissa Burgett Website: Marissa's Design Studio Instagram: @marissaburgett Kenzie Green Personal Podcast: Unapologetic Designer Instagram: @kenziegreendesign Connect with Carli Anna: Website: Carli Anna Studio Instagram: @carlianna_ Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.
Transcribe →Marketing Funnel is Dead, What to Do Instead?
Apr 10, 202400:40:24Tap to summarizeEpisode Summary: Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing. Takeaways: The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior. Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction. Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building. Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts. Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base. Chapters [00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives. [00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context. [00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel. [00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability. [00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans. [00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy. [00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact. [00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach. Recommended Resources: Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding. Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies. Follow us on instagram and Tiktok Get on the waitlist for 10k Girl Gang for $1000 off marketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages
Transcribe →Personal & Business Investments We're Making
Mar 28, 202400:36:46Tap to summarizeIn this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals. Chapters 00:00 Introduction and Overview 02:22 Investing in Brand Legitimacy 03:15 Investing in Personal Growth and Therapy 06:03 Investing in Personal Reading and Learning 09:56 Investing in Personal Entertainment 11:25 Investing in Business Programs and Courses 13:45 Investing in Business Coaching and Mentorship 20:05 Investing in New Brand Images 21:54 Investing in Personal Fitness and Running 23:44 Investing in AI and Automation 30:33 Investing in PR and Visibility 37:31 Conclusion
Transcribe →Mastering the Chaos: Motherhood, Entrepreneurship, and the Art of Connection with Taylor Torres
Mar 20, 202400:43:21Tap to summarizeSummary In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work. Takeaways Creating content that goes beyond business can help you connect with your audience on a deeper level. Sales come when someone trusts you, so building a personal connection with your audience is important. Finding time for self-care, such as working out, can help you become mentally strong and resilient. Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making. Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging. Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities. Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust. Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading. Chapters 00:00 | Introduction and Overview 03:00 | Creating a Newsletter and Podcast Outside of Business 08:28 | Creating Content that Connects with Your Audience 13:09 | Snacks and Tracks 22:02 | Balancing Motherhood and Entrepreneurship 27:06 | The Importance of Asking for Help 34:12 | Involving Children in Communication and Decision-Making 37:00 | The Myth of Balance and Prioritizing Feelings 41:02 | Using Personal Stories in Sales 41:59 | Creating Connections for Sales 42:28 | The Importance of Dialogue in Sales 42:58 | Where to Find Taylor Taylor www.chanelandlee.com @chanelandlee Carli Anna Carlianna.co 10kgirlgang.com @carlianna_
Transcribe →Downsizing our Company: Why Focusing on Smaller Team
Mar 13, 202400:30:37Tap to summarizeSummary In this episode, Carli Anna celebrates the second episode of her podcast and shares her excitement about using AI tools to streamline her podcast production process. She discusses the benefits of using AI for podcast editing and creating bite-sized content. Carli Anna also talks about her upcoming transition as her children start school and how it will simplify her life. She reflects on the changes in her role as a mother and contemplates the impact of brain development on marriage. Carli Anna shares her book recommendations and reviews the movie Dune 2. She also recommends Costco snacks and discusses the sponsorship of her program, 10K Girl Gang. Finally, Carli Anna opens up about the difficult decision to scale down her business and emphasizes the importance of making the business work for oneself. Takeaways Using AI tools can greatly simplify podcast production and content creation. Transitioning to a new phase of motherhood can bring mixed emotions and new challenges. Dune 2 was amazing Starting with contractors can be a more manageable approach to scaling a business. It is important to make business decisions that align with personal values and vision. Chapters 00:00 Introduction and Celebration 00:29 Using AI to Streamline Podcast Production 01:25 Using AI Tools for Podcast Editing 03:20 Looking Forward to Kids in School 04:18 Transitioning to a New Phase of Motherhood 05:10 Marriage and Brain Development 06:10 Book Recommendations: Dune 2 07:05 Review of Dune 2 Movie 08:30 Costco Snack Recommendations 10:55 Sponsorship: 10K Girl Gang 22:38 Starting with Contractors 29:25 Making the Business Work for You 30:22 Conclusion and Taking Bold Choices Find Carli carlianna.co 10kgirlgang.com instagram.com/carlianna_
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