Call Her Creator with Katelyn Rhoades
Host: Katelyn Rhoades
Episode 100: The Weekly Scroll (Mini Episode): Social Media Trends & Algorithm Updates Week 2, Nov 2025
Date: November 13, 2025
Episode Overview
This milestone mini episode marks the 100th installment of Call Her Creator. Host Katelyn Rhoades delivers her signature “Weekly Scroll”, spotlighting the hottest trends and critical platform updates across Instagram, TikTok, Meta, and YouTube for creators and entrepreneurs. The episode emphasizes the return of intimacy-based social media, new Meta features that impact content strategy, notable TikTok and YouTube updates, and ends with a viral trend recommendation.
Key Discussion Points & Insights
1. The Comeback of Locket: The Intimacy-Driven App
- What is Locket?
- “It's one that lets you share real time photos straight to your friends' home screens through a widget. When you send a picture, it just shows up literally like a little digital Polaroid right on your friend's phone.” (02:19)
- Locket’s Resurgence:
- Surpassed 91 million installs.
- Introduced “Roll Call” feature: prompts users for a weekly photo dump. After posting, you unlock your friends’ photo dumps.
- Katelyn jokes about the potential risks: “I just know my friends … are going to send me the craziest, worst photos ever. Probably of me looking ridiculous or like something from college that should be buried deep, deep down or something inappropriate.” (03:05)
- Trend Insight:
- Gen Z and Gen Alpha are gravitating to privacy, small circles, and authenticity.
- “We're moving back towards intimacy-based social media. People are craving those smaller circles, closer connections, and content that feels real and not polished and perfect, like I always tell you guys.” (04:12)
- Actionable Takeaway:
- For creators: build micro-communities (private stories, broadcast channels, or reoccurring ‘insider’ content).
- “You don't need a massive audience to make an impact on people. You really just need that real community, that real connection.” (04:36)
2. Meta’s Rapid-Fire Instagram and Facebook Updates
-
Facebook:
- New Earning Potential Tool for Pages:
- “It tells creators how to boost their earnings and their engagement. Think of it as like a built-in coach that says, ‘Hey, here's what's working. Hey, here's how you can make more money.’” (05:14)
- Upvotes/Downvotes on Comments:
- “Very Reddit style… this could completely change the engagement culture on social media.” (05:34)
- “Sometimes I read Facebook comments, I'm like, ‘You suck’ or ‘Oh my God, yes, Queen.’ And I want to like their comments. So I like this update. Vibes.” (05:47)
- AI-Generated Video Feed Expands to Europe:
- Transparency update: invisible watermarks on all AI-generated videos.
- “I love this, I love this, I love this, I love this. It's meant to stop deceptive content, but we're going to see how it plays out.” (06:14)
- Katelyn’s concern:
- “There are way too many AI content creators right now that are taking jobs from me with their little fake AI twin. I just can't get behind it. I can't.” (06:25)
- New Earning Potential Tool for Pages:
-
Instagram:
- Manage Highlights from Meta Business Suite:
- “Huge time saver for social media managers… to be able to get this from Meta Business Suite is really cool and fun.” (07:05)
- Edits App Major Updates:
- New color correction, animated captions, video effects (aiming to surpass CapCut).
- “They want to be your one-stop editing shop and I like that.” (07:34)
- Algorithm Description Sharing:
- Publicly share your personal recommendation type; a move toward transparency.
- Manage Highlights from Meta Business Suite:
-
Strategy Takeaway:
- “This is all a part of Meta's bigger play to keep creators in their ecosystem. They don't want you editing in CapCut or planning in Notion. They want you creating and scheduling and monetizing without ever leaving Meta.” (07:56)
- “If you're building a brand, this is time to kind of lean in, not out. Use their tools, test their features, post reels natively. The algorithm does reward it.” (08:17)
3. TikTok Updates for Creators
- US Creator Awards Announced:
- “Which, if we're reading between the lines, probably means progress is happening on the whole TikTok ban drama.” (08:42)
- Bulletin Boards Feature:
- “Helps creators update their most engaged followers in real time. So think of it like a VIP list or a pin announcement board.” (09:08)
- Trending/Hot Sounds by Country:
- “This is huge if you run a local business or a regional brand. ...You can now find your market’s sounds, not just global ones. That’s a huge win for local strategy.” (09:37)
4. YouTube Analytics, Talk Shows, and Ad Annoyances
- Analytics Split: Paid vs. Organic:
- Now possible to distinguish which content drives organic growth versus paid.
- Big Investment in Creator-led Talk Shows:
- “They're also investing big into talk shows and creator led interview formats, so I think that's kind of cool.” (10:08)
- Annoying Update:
- “They've removed the X to close ads on mobile. So yes, those forced five seconds of watching are here to stay, my friends. They're here to stay.” (10:21)
5. Trend of the Week: ‘Who Wants to Be a Millionaire?’ Audio
- Description of Trend:
- Using the dramatic music from the game show, creators share a "millionaire" question with four (intentionally wrong or hilarious) multiple choice answers.
- “It’s just kind of funny and relatable. And we all know relatable content gets the shares.” (10:36)
- How To Use It:
- Search “Who Wants to Be a Millionaire” in TikTok’s sounds; use or remix for viral potential.
Memorable Quotes and Moments
- On intimacy-based social:
- “We're entering the era of private social. And if you can create that same feeling inside your content strategy, you'll win.” (04:55)
- On AI clones:
- “I love AI, but I don't like how we are able to recreate people. It's just, it gets messy.” (06:45)
- On aligning with platforms:
- “Use their tools, test their features, post reels natively. The algorithm does reward it.” (08:17)
- On local strategies with TikTok:
- “You can now find your market's sounds, not just global ones. That's a huge win for local strategy.” (09:37)
Important Timestamps
| Timestamp | Segment | |-----------|-------------------------------------------------------------| | 02:19 | Locket App explained, resurgence, and new feature | | 04:12 | Analysis of intimacy-based social media trend | | 05:14 | Meta's new earning potential feature for Facebook Pages | | 05:34 | Upvotes/Downvotes on Facebook comments | | 06:14 | Meta AI video features and watermark transparency | | 07:05 | Instagram highlights managed from Meta Business Suite | | 07:34 | Major upgrades to Instagram Edits app | | 08:17 | Meta’s strategy: reward creators for staying in their tools | | 08:42 | TikTok US Creator Awards | | 09:08 | TikTok’s new Bulletin Boards VIP feature | | 09:37 | Searching trending sounds by country on TikTok | | 10:08 | YouTube analytics and talk show investment | | 10:21 | Removal of ad close button on YouTube mobile | | 10:36 | Who Wants to Be a Millionaire? viral trend |
Summary
Katelyn Rhoades covers the week's creator economy movements, with a special focus on the explosion of intimacy-based features (Locket), Meta’s push for ecosystem loyalty (with a wave of tools and transparency features), TikTok’s engagement upgrades, and YouTube analytics improvements. She weaves in her unfiltered perspectives, actionable takeaways for every level of creator, and wraps with a pop culture trend you can act on immediately. This episode is fast-paced, trend-savvy, and delivered in Katelyn’s signature energetic, candid style—helping creators stay ahead, focused, and inspired.
Notable call to action:
For more hands-on viral content ideas and tips, Katelyn recommends joining Club Influence (details in show notes), and teasing a special 101st celebration episode next week.