110: The Weekly Scroll: Instagram Algorithm Update and Controls, Threads Communities + Meta Partnerships

Summary

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Episode 110: The Weekly Scroll

Call Her Creator with Katelyn Rhoades
Date: December 18, 2025

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Episode Overview

In this engaging episode of “Call Her Creator,” host Katelyn Rhoades is joined by her Director of Operations, Darby, for a real-time rundown of the most significant updates in the creator economy—mainly focused on Instagram’s algorithm changes, new community features on Threads, and Meta’s evolving approach to creator partnerships. The duo brings practical, relatable advice (from the perspective of both creators and moms working in the trenches) and offers actionable strategies to help creators and entrepreneurs adapt and thrive.

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Key Discussion Points & Insights

1. Instagram Algorithm Update: Changing How Views Are Counted

[03:43–07:19]

• Background: Instagram has adjusted how it counts “views.” Now, views only register if someone actually taps on your post, not just if it appears on the Explore page or as someone scrolls past it.
  • Katelyn: “Previously, if someone just saw your post… that was counted as a view, which I don’t think that’s accurate anyways.” (04:56)
• Impact: Creators are seeing lower view numbers, but those numbers now reflect engaged viewers, not passive traffic.
  • Darby: “It’s not such a vanity metric. Like, now it’s like, okay, I earned these views.” (05:12)
  • This change helps creators accurately gauge what’s actually resonating with their audience, filtering out inflated numbers and revealing true engagement.
• Takeaway & Advice:
  • Don’t panic if your view count dips—it’s a more stringent, meaningful metric now.
  • Focus on super strong hooks (first 1–2 seconds), optimized reel covers, and strategic content that earns curiosity and taps.

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2. IGTV’s Return—Or Just Another TV App?

[08:31–11:29]

• Announcement: Instagram is experimenting with a new TV app, reviving IGTV-like functions to mimic YouTube’s long-form video success.
• Reaction: Both Katelyn and Darby are skeptical.
  • Katelyn: “There is no data out there saying that it did have great traction, but what they’re doing is YouTube is having great traction with it…” (08:50)
  • Darby: “I wouldn’t be shocked if it sticks around till March and then, like, fine, IGTV is gone.” (11:23)
• Insight: Instagram is chasing a trend proven by YouTube’s dominance in TV streaming, but it may not fit their platform or creator ecosystem.

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3. Threads: Expanding Communities & Trending Conversations

[12:09–18:24]

• Usage Trends: Darby explains using Threads as a substitute for Twitter—especially for real-time commentary during shows like Dancing with the Stars and Love Island.
  • Darby: “I use it for you for your threads. But…even though I don’t post on threads, I would go on there as I was watching Dancing with the Stars…” (12:14)
• Update: Threads is now expanding topic-based communities, from 100 to 200+ interest groups, adding features like community champion badges and topic flairs.
  • Katelyn: “Communities…making it easier for users to find people who care about the same topic…now they’re getting a little more specific.” (14:34)
• Strategy: Identify 1–2 communities per brand, post consistently, use flairs to signal expertise, and focus on value—not just promotion.
  • Katelyn: “Being recognized inside a niche community could drive faster trust and visibility, which we all need.” (16:34)
• Opportunity: Product-focused brands, coaches, and personal brands all stand to gain—especially by joining and leading niche discussions.

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4. Instagram Reels: User-Controlled Algorithm (Topic Selection)

[18:40–22:54]

• New Feature: Users can now select or remove topics in their Reels feed—literally curating what they see (and what others see about them).
  • Katelyn: “I do like the idea of picking my topics because I’m a very moody girly…would be nice to go in there and pick and choose.” (19:11)
• Comparison with TikTok: Both agree TikTok’s algorithm feels “psychic”—this new feature is Meta’s attempt to catch up, allowing for even greater content targeting.
  • Darby: “Sometimes I feel like [in] reels…for the trends, we look up certain niches…then for a month after that, all I’m seeing is roofing company.” (20:13)
• Tips:
  • Get hyper-specific with topics, both in video and metadata.
  • Double down on clear content pillars for better algorithmic placement.
  • Avoid random, off-pillar reels to stay categorized and grow a devoted audience.

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5. Meta’s Creator Partnership Ads Expansion

[22:54–24:55]

• Update: Meta is making it easier for brands/agencies to find and activate creator partnerships within the platform—integrating Instagram and Facebook in one dashboard.
  • Katelyn: “I like the idea, like a faster way to get [permissions] over to them.” (24:05)
• Benefits:
  • Increased discoverability and easier management for creators and brands alike.
  • Direct analytics and faster ad code permissions make it less of a “gray area” and more accessible for creators to monetize.
  • Less reliance on third-party platforms that take a percentage cut.
  • Darby: “Now it’s like…it’s already inside [the dashboard] so they can see my stats and I don’t have to send it to them…almost would prevent somebody from not wanting to do it because it is kind of…annoying sometimes.” (24:40)

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Notable Quotes & Memorable Moments

• On the New Views Metric:

  • Katelyn: “If 2,000 people click on your post, that’s huge. So it’s just adding more value to it…I personally like this update.” (05:14)
  • Darby: “Now it’s not such a vanity metric. Like, now it’s like, okay, like, I earn these views.” (05:12)

• On Hooks and Reels Strategy:

  • Katelyn: “We’ve actually, you’ll see—research says three seconds. At the agency, we’re like, nope, a second and a half is all you have.” (07:26)
  • Darby: “Being on the Explore page is still the goal… but you now want to not just land on it, but actually get clicks on it.” (06:16)

• On IGTV’s Comeback:

  • Katelyn: “YouTube is having great traction…I don’t want to sit with you and watch reels.” (08:58, 09:33)

• On Threads Communities:

  • Darby: “I do think it’s getting more like of a news channel…obviously I use it for like reality TV stuff.” (13:01)

• On the New Reels Algorithm Controls:

  • Darby: “TikTok reads my mind before I’m even interested in something…Meta’s still kind of behind the curve on that.” (19:37)

• On Meta Partnerships:

  • Katelyn: “It’s all third party. And then when you work with third party, they’re also taking a cut…” (24:34)
  • Darby: “It is like almost would prevent somebody from not wanting to do it because it is kind of…annoying sometimes.” (24:55)

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Trending TikTok & Instagram Reels (Fun Segment)

[25:18–27:22]

• Sequencing Feature:
  • Darby and Katelyn discuss the viral Jon Hamm meme trend and reveal how creators can use Instagram’s “sequencing” to remix reels directly in-app—something akin to TikTok’s “Stitch” function.
  • Darby: “Now if you see like funny memes…you can sequence…If they have the right settings on, you can just sequence it.” (26:41)
  • Katelyn: “Sequencing is really fun. It’s almost like remixing…It’s a great way to explain it to them.” (27:15, 27:22)

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Timestamps for Major Segments

• [03:43] – Instagram’s New View Count Metric and Takeaways
• [08:31] – IGTV Returns; Katelyn and Darby’s Candid Reaction
• [12:09] – Threads Community Features and Content Strategy
• [18:40] – New Reels Topic-Control: User-Driven Recommendations
• [22:54] – Meta Partnership Ads: Easier Monetization for Creators
• [25:18] – Fun Trends: Sequencing, Meme Strategies & Tips

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Actionable Takeaways

• Get real with your metrics: Don’t be discouraged by lower views—measure what matters.
• Invest in first-second hooks: That 1.5 second window makes or breaks performance now.
• Test and join new Threads communities: Pick 1–2 key niches, participate with value, and post consistently.
• Clarify your content pillars: Help the platforms (and your followers) categorize you easily.
• Take advantage of new partnership hubs: For easier, data-driven brand collaborations.
• Try sequencing on Instagram: Remix trending reels natively to boost engagement easily.

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Closing Vibe

This episode delivers a warm, relatable look at the chaos and opportunity of real-world content creation. With a focus on clarity—and “data, data, data!”—Katelyn and Darby arm creators with direct, jargon-free advice, plus a healthy dose of fun and encouragement for working moms and solopreneurs everywhere.

“We’re just two moms over here working in social just like you…We see you, we feel for you, and we’re here in the trenches with you.”
— Katelyn Rhoades (03:09)

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Transcript

[A]

Running a business online Instantly build trust with your customers with a domain and matching professional email from GoDaddy so people know you mean business and there's never been a better time. Visit GoDaddy.com GDnow and you can get a domain and professional email plan for just 99 cents a month for one whole year. That's a little price for a lot of credibility. Choose the domain that's right for you and a professional email to match. Go go to godaddy.com gdnow and look legit. That's godaddy.com gdnow new customer purchases only products Auto renew separately. See terms on site. Welcome back to another episode of the Weekly scroll, where instead of scrolling for updates, I scroll for you every week. I handpick the most important updates and social media, break them down into plain language and tell you exactly what it means for your growth. No jargon, no endless feed to dig through, no guessing. Just clear direction, smart strategies, and the edge most creators don't have until it's too late. If you want to understand the changes happening in social right now, then all you have to do is listen to this episode. Now, we all know this episode of the Weekly scroll is brought to you by Club Influence. This is our all in One Creator membership where we send you weekly reels, trends, prompts, trendy canva templates, and. And we do a content drop every single month. So your invitation to the club is waiting inside the show notes. What's really exciting today though, is that I brought a special guest on to talk about this week's Weekly Scroll. Now, this is Darby, who I'll. I'll let her talk. Well, go ahead and say, hi, Darby.

[B]

Hi friends.

[A]

Darby is actually the brains behind what goes on in Club Influence. So, like the. Yes, I oversee everything, but she is in the weeds every week scrolling for us and finding these amazing trends for us to use. So I thought it'd be helpful to bring her on and kind of talk to her about the updates that are happening in social. So, fun fact, Darby was my first ever employee. She worked with me in my back bedroom at my house and like here we are almost five years later. We got a team of four and she is the operations.

[B]

She.

[A]

She's director of operations at Influence Marketing Studio, but she literally does everything for me. So welcome. Darv, how are you?

[B]

Hi, Kate. I'm so happy to be here because typically I'm listening to her podcast through the wall, so I'm finally on it.

[A]

On the other side. So her desk is on the other side of the wall of my office. And yeah, she hears me all the time.

[B]

I made it officially.

[A]

This is her first debut. Also, guys, Barbie, tell them how far along you are. Pregnancy.

[B]

I'm due next week, guys, and I.

[A]

Can'T wait for the little. Do we want to say her name?

[B]

Yeah. Tommy Rowe.

[A]

Okay.

[B]

I didn't know if it was.

[A]

I can't wait to show Tommy Rowe, like, her mom's debut on the weekly scroll and then bring her in with Kennedy. And they're just gonna rock social.

[B]

Yeah, they'll definitely be in reels while they're the stars of the show.

[A]

So. So just two moms over here working in social just like you. I know there's other moms on the other side of this radio or whatever it is you're listening to your phone, maybe on your money walk. So we see you, we feel for you, and we're here in the trenches with you. So let's just get started in this week's updates. So how we're going to do this is I'm basically going to bring up the update, kind of give away some takeaways, and then we're going to get Darby's two cents on it. She's really good too, at this because she's in the trenches as well with our client work. So I feel like me talking about some of these updates, you might be.

[B]

Like, yeah, you know, I could see.

[A]

How this industry could be using this or this client. So it's going to be really cool to bounce these ideas off of you for sure. All right, so first one is I actually talked about this this week earlier on my Instagram because I. I got an email from Metricool and it says that Instagram has changed how it counts views. So first off, has anybody complained about their views dropping at all this month?

[B]

Yeah, in the club, we actually had someone comment yesterday about follower and viewer growth. Like, being down this month was like, that's actually really typical. We see in December, but now more so with this update. Yeah, it's a big change. So I've already seen it on a few people complain about it.

[A]

And she's right to December ish is when all the bigger brands are pushing the rest of their budget for advertising and marketing. So, you know, the little guys who are just doing organic social media, it can kind of be down for you because you're not paying to play. But on top of that, we now have this update. So we. What's going on here is it's not like they're taking views away from you, but they're kind of just tweaking how views are counted. So previously, if someone just saw your post, like, on the Explore page, or they went to your page and just like we're scrolling on your page and saw your post, that was counted as a view, which I don't think that's accurate anyways, because anyone can see that stuff, Right? So now they're going to count it. Only if someone actively taps on that post.

[B]

Yes. Which I think adds more value. Like, now it's not such a vanity metric. Like, now it's like, okay, like, I earn these views because I do feel like just as follower count, like, people get so hooked up on it, like, with view count now that you can go on a profile and you can see how many views your carousel gets. I even get caught up, like, 2,000 views. That's nothing. And it's like, no, but if 2,000 people click on your post, that's huge. So it's just adding more value to it. So I personally like this update get.

[A]

Too, and I feel like it helps us as well. So what we do at the agency is every month we kind of go back and like, okay, here's what worked, here's what didn't. And so we've got these inflated numbers on content that actually didn't really do well. You know, I just. I think it's going to help. So, like, views are now a stronger engagement signal. That's not just visibility. And if your numbers did drop, it probably would have happened, like, within this past week or this past month. It doesn't mean that maybe your content sucks now. It could just mean that Instagram is being more intentional with its interaction versus just like, casually scrolling, for sure.

[B]

And I think it'll be good for, like, hooks and stuff, too. Being on the Explore page is still the goal. Like, you still want to be there, but you now want to not just land on it, but actually get clicks on it. So your hooks and stuff will really come into play for that.

[A]

Which. Great.

[B]

From a strategist standpoint, because I was.

[A]

Gonna say, yeah, aim in for strategy and engagement, because that's what. What we always are. We're always pointing towards, like, engagement. Okay, is anybody going to, like, share or comment on this? If not, then we'll, like. We also spend way too much time on hooks. And also, like, one. One or the other of us will write a hug and be like, this is such a good hook. And then the other one of us will be like, you could tweak that over Hooks. So why this matters for everybody? Just a little breakdown. View counts may look lower across accounts, even if your reach is stable. Don't fret. Content that earned your taps, your pauses. That is curiosity. That's what's going to stand out and be more clear to you. And then, like Darby said, vanity metrics are getting stripped back in favor of real interest. So do we like this update? Yay. Nay.

[B]

I do.

[A]

I say yeah. Oh, if you guys are watching on YouTube, I just got some fireworks. All right, before I lean to the next update, I did write a few tips with this, which we kind of already talked about them, but I just want to list them out real quick and make sure your hooks really hit hard in the first one to two seconds. We've actually, you'll see. Research says three seconds. At the agency, we're like, nope, A second and a half is all you have. Covers for reels. Optimize those. Because now if people are landing on your page, they have to actually click on that post. You need to make sure if it's not a real cover, and I'm not talking to, like, Canva real cover, but just like, if it's a real, you know, you can manipulate what part of that reel shows up as your saved cover. So just make sure it's like the juiciest part. And then lastly, use this as a filter. Lower views now often mean the content didn't earn attention, which is useful data. Just not bad news. It's just data, data, data, data. That's what we want. Okay, next update, which I think is super silly and dumb, but I've got some research behind why they're doing it. IGTV is back. Yeah. Did you ever even do that?

[B]

No, I never got into it. No.

[A]

Like, I remember my lives at the very beginning, and I'd save those to igtv, but I don't think anyone went to my Prof. Let me go watch Caitlin's past lives. Like, right.

[B]

I don't feel like. And I feel like a lot of creators had the same thing. Like, I don't feel like I had great traction, but now I'm excited to hear why they.

[A]

There is no data out there saying that it did have great traction, but what they're doing is YouTube is having great traction with it.

[B]

So that makes sense.

[A]

Makes sense. What they're saying is Instagram's new TV app is similar to the format that YouTube uses, where you can watch, like, shorts. I've seen my son in the room watching YouTube shorts, and I'm like, you that is such a brain rot. Stop watching that. Shout out to any moms that know what a brain rot is. But here's what Instagram says. They said. We've heard from our community that watching reels together is more fun. Is it though? Like, yes, I know we can send it. And I like receiving a reel from you, Darby. If you send me something in the DMs, that makes me laugh.

[B]

Right, Cool.

[A]

But I don't want to sit with you and watch reels.

[B]

No. Because interest levels are so vastly different. Like, even though we're very similar people and personalities, our interest on reels are probably polar opposite. You know, because it's so niche.

[A]

Yes, exactly. They say what he's saying. I don't know if Adam said this or just someone from Instagram. I got this from social media today, but they said people are having fun watching together. This is a test designed to learn which features make that experience work best. On tv. Reels are grouped into channels that match your interest, including new music, sports highlights, hidden travel gems, trending moments, and more. I'm not really a fan of this. Now, the research that I said that I had found. YouTube has said that its users now watch more than a billion hours of YouTube content on their home TV sets. But with that, yeah, of course, because there's YouTube TV and you're watching long form videos. But like, I just use YouTube.

[B]

TV is like my actual, like, I guess what satellite would have been back. Like, I just satellite anymore and it's just my tv. So that's grouped in their analytics.

[A]

Right. That's where I feel like the info here could be skewed because Nielsen, which is a tv, I learned about Nielsen in college, which is so funny to see it now. But Nielsen does collect data for TV and what people watch and they're saying YouTube is now the top streaming platform by watch time. But again, that's. That's you. That's someone like you, Darby, who. That's your streaming service is YouTube TV. Right. So with that, Instagram also sees opportunity in this new TV app. Will ideally see the platform parlay the popularity of reels into new viewing format in order to grab attention. I'm gonna say nay on this update.

[B]

Yeah, I wouldn't be shocked if it sticks around for like till March and.

[A]

Then like, fine, IGTV is gone.

[C]

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[A]

All right, next one. Threads. What's your thoughts on threads? Do you use it? Do you like it?

[B]

Well, I personally don't use it myself, but I use it for you for your threads. But. And I like it more than I used to. And I'll say why is because it's getting to where so like Dancing with the Stars, I was super into that. And so even though I don't post on threads, I would go on there as I was watching Dancing with the Stars to be like, ooh, did they like Robert Stance this week? Like what they think about Alex Earl? So I like, I never got into Twitter, but I feel like it is kind of turning more into Twitter and.

[A]

Like that aspect that's 1000% because so back when I used to really be obsessed with the Bachelorette, I would watch Bachelorette and then Twitter and like I knew if I tweeted really good stuff it'd get retweeted. So. Okay, so you're using it personally for that?

[B]

Yeah, it's getting it. But like a year ago when it first started, it wasn't really like that. I feel like it was kind of just like random thoughts people would post, which is fun. And I still think there is a lot of that on there. But I do think it's getting more like of a news channel like, like where you can get it as like a news resource. Obviously I use it for like reality TV stuff. So not like real news, but are you more of that?

[A]

I don't actually use threads either. Darby threads for me. Guys, I will do like one random post a week and it like gets me like five likes and then Darby will thread for me and it gets like 10,000 views. What was like is. So with Twitter they had like trending topics. Is that going on right now too? With reds?

[B]

Yeah, like highly trending. So like Love island was another one that was like I could not scroll anywhere without seeing like Love Island. If I go to my search bar, it's like the trending topics of whatever TV show. Now that could just be in my interest. But a lot of political stuff is on there too. Like whatever's trending in the news is typically now like a trending topic when you first pop up on threads.

[A]

So this is a side note too as a social media strategist, if you are someone that can't find content ideas, threads and see what's trending, especially for.

[B]

The timely things that are now like, you know, actually popping off, like you want to get into like what did this person say? Like Alex Earl, what is she saying about the latest skincare products? Product As a med spa person you want to be talking about that whatever like she's using. And you can go on Threads now and probably find that as a trending topic. So that's fun.

[A]

And that kind of leans into what their update is, which is Threads is expanding its topic based community. So the update says Threads is expanding topic based communities to encourage deeper, more niche specific conversations on the platform. Communities have grown from about a hundred to two hundred plus interest based groups making it easier for users to find people who care about the same topic. So that's what we in the very beginning they did not have that and it was kind of all over the place. So now they're getting a little more specific. They're also testing community champion badges to highlight influential voices inside each community. So you again this could be if a client got in there and was always, you know, reading up on what med spot updates there are going on and talking about it, they could get highlighted for their thoughts. There's also community flair which lets users label what they're specifically interested in within a topic. Don't really know what that means, but it says the bigger goal is to boost engagement, spark real time conversations and build like a Reddit style conversation. I'm a huge Reddit fan.

[B]

You are?

[A]

Last night woke up. Did you get my slack message up for you? I also sent Eric an email at 3am going over a summary of what happened at my doctor's appointment.

[B]

Oh my gosh, is he like laying next to you in bed?

[A]

Well actually tmi, but he. I actually slept in the guest room last night because he's doing a sleep study so my husband snores. Guys. Yeah, hopefully this saves us. So I was in the other room and I'm like I best just email him since I can't. Just stop your head right now. All right, so why does this update matter for Threads? Threads is rewarding consistent voices like we said within these specific communities. So I think personally me, I'm trying. My number one goal for 2026 is to grow my podcast. So I'm about to get up over there and talk about marketing and podcasts and all that thing. Being recognized inside a niche community could drive faster trust and visibility, which we all need. So couple tips for how you guys can use this. One, identify one to two communities per brand or like per business. Not don't, don't be in everything. You want to really nail this down. So like maybe you look for something like small business growth, local business marketing or maybe that's for. If you're like in marketing, maybe you are med spa, you're looking in wellness, you're looking in. What else do they have? Well I don't know the other one I guess. I guess you kind of have to break this up by what you like because what I'm seeing here is like wellness, parenting, real estate and those are three very different niches. Right. So maybe it's saying to pick like your top two niches. So for me that would be like social media marketing but also like entrepreneurship. So like make sure they relate. Tip number two, post consistently inside of those communities. Don't just post on your own post, but post inside the communities. Use flare intentionally. So that says if flare options show up, choose something that clearly signals expertise or perspective, not something vague. Still not sure what flair is. I will do more research and come back to you guys on that. Do you know what flair is? Okay, I know flair on Reddit is like there's something to do. I always see people writing like love your flair but again I don't know what that means so. Right, we'll circle back and then lastly the tip is to be conversational, not CTA by my X, Y, Z. You're there to just provide value and be an expert. What kind of businesses do you think would benefit most from this? Darby?

[B]

Probably more so.

[A]

I don't know.

[B]

I see a lot of like, like Wendy's in Scrub Daddy. Like I see a lot of product based brands do really well on there because they'll comment on like trending headline topics. But then I also feel like a coach or just personal brand is probably going to do really well.

[A]

Yeah. So really any service based or product. You're good here. Okay, next update. Meta has rolled out a REELS algorithm control to all US users through a new feature called your algorithm. Have you seen this yet?

[B]

No, I haven't either.

[A]

I've heard about it, but I haven't seen it. Users can now manually add or remove topics they want to see more or less of in their reels feed. This Feature lives directly inside the REELS feed and allows users to select topics they're interested in, remove topics they don't want to see, and then preview example videos tied to each topic. So Instagram will also allow users to share their algorithm interest to their stories, just to show followers what they're into. I think that's kind of like, nobody cares what I'm, you know, no cares. But I do like the idea of picking my topics because I'm a very moody girly. So like, depending on what part of my cycle I'm in, very motivated, want to do all the things business planning. But if it's like, towards the end, I'm looking up depressive shit that I probably don't want to see again next month. So it would be nice to go in there and pick and choose.

[B]

I also feel like that's more along the lines of TikTok and how their algorithm works. Like, I feel TikTok reads my mind before I'm even interested in something. I'm like, how did you know I wanted to watch like 30 videos on XYZ?

[A]

What I want to know, like, be real with us right now. You're. You're pregnant. You're also. Yeah, I mean, breastfeeding.

[B]

Like, I didn't know how to sterilize my breastfeeding pump yesterday. And before I even Google or ask it, that's coming up on my TikTok. I'm like, how did it know I needed that, like, checked off my to do list? So like, TikTok is like insane algorithm where I feel like it's so coded and like, like meta's still kind of behind the curve on that. So maybe this will help because sometimes I feel like reels, like, I'll get like, for the trends, like, we have to. In the club, we have to look up certain niches. So like, one is like a roofing company. So I want to be able to provide them examples. Well then for a month after that, all I'm seeing is roofing company. And I'm like, okay, I needed that. That one day.

[A]

No, this makes ex. Yes. For tick tock though. Can you see what, what your algorithm is like this? Like, no, I don't. I don't.

[B]

I've never come across that. But I do feel like they do really well with like, it's political or something pops up on my feed. I'm like, I don't really want to see that. I'll say I'm disinterested and they're really good about not showing me that. Again.

[A]

Okay, I do that too. I will say I'm not interested in something. Just to me. Yeah, okay, I like this. Why does this matter to you guys? Let's see, a couple reasons. Real disrespect distribution is still AI led, but now you're able to literally declare what interest you want. So I like that it's gonna hopefully be more TikTok ish. Content that clearly fits into recognizable topics has a higher chance of being categorized correctly. I like that too, because I know there are some clients out there that post something and they feel like it doesn't hit the right algorithms. And that's where they're like, no, you need to add like 5000 hashtags for us. And we're like, actually, no, we don't. They're not even using hashtags anymore. So maybe this will help put their video in the right algorithms. Some tips for, you know, you listeners out there. One, be extremely clear about your topic from frame one. Like, your hook needs to be very specific. You're talking about one thing at a time. The video itself, the algorithm and the user both need to immediately understand what bucket your reel belongs in. And then two, you need to double down on the content pillars. So make sure, you know, if you have any kind of social media strategy, the first thing we do at the agency is we give you content pillars so we're not having to guess every single week what to post you. We want you to be known for specific things. So this is, you know, a push for you to get very specific about that and then avoid random reels. Like, entertaining is fine. I'll throw in every couple, you know, weeks I'll throw in a funny video of mine. But like, off topic all the time, it's just gonna go into the masses and you're never gonna grow an audience that way. All right, next update is kind of boring, but I still have to say it. Just because a lot of creators listen to this podcast Meta is expanding creator partnership ads to make it easier for brands and agencies to find and activate creator led campaigns. This might be nice for me and you, Darby, actually have like, you know, a hair salon that's looking for someone to come in and do UGC videos. And we had a heck of a time trying to find someone. I finally found, you know, a website that, that shares creators in that specific city. But this states that a more robust partnership ads hub is going to be inside of Ads Manager showing both Facebook and Instagram creator content in one place. So like, I guess if we want to, you know, we're refreshing ads in January. It might be nice to see creators that create content for that specific niche. Maybe we want to hire them instead of, you know, kind of like that new Facebook partnership ads API for agencies to discover and activate opportunities at scale. That's and then faster permissions through creator generated ad codes. So I will say behind the scenes for that. Like I worked with Adobe last month and they needed some ad codes from me and it was kind of a long process, not too long, but it's just like I had to do a couple things to get that over to them. So I like the idea, like a faster way to, to get that over to them. Why does this matter for you? Creator content is now easier to discover, vet and boost. So I think this will be good for us, Darby. It also will allow you to make more data backed decisions before activating a creator. So we'll get more insights on them and then permissions won't be a bottleneck. Like we'll have it right there.

[B]

I think it'll just be easier because I hear you in like your conversations when you're doing partnerships. And it's kind of like a gray area too. Like it's something we personally don't touch on in agency because it is hard to manage. So having it more internal will be nice and build that trust factor too to where more people and brands will want to do that. Because right now it is kind of all third party tools.

[A]

It's all third party. And then when you work with third party, they're also taking a cut of that too.

[B]

Like, yeah, because I like, no, you have to send over your stats when someone wants to do a partnership. So now it's like, hey, it's already inside there so they can see my stats and I don't have to send it to them because it is like almost would prevent somebody from not wanting to do it because it is kind.

[A]

Of like, no, it's annoying sometimes I just like if I'm having a busy week, I skip it, which is not worth it. Yeah, dumb, because I'm leaving money on the table, but I don't want to go screenshot my story, analytics and all that. Right. So, okay, those were our big updates of the week. But before we hop off here, are there any trends you're seeing on TikTok or Instagram that you're really loving that you want someone to utilize?

[B]

Yeah, I'm always a sucker for like funny ones, so I love funny trends. I'm trying to think right now we're in like holiday season. Gosh, there's been so many. I'm trying to think of ones I did this week on the club.

[A]

Yeah, give us an example 1. Even if it's not this week, maybe it was last week.

[B]

Yeah. That super. The Superman one was big. And that one's funny that everybody could use. The one this week though that I'm seeing like everybody use is the Jon Hamm.

[A]

It's like it's.

[B]

I think they're using it on chat cheap. Or like they'll use sequence on reels.

[A]

But it's the guy in the club.

[B]

With his eyes closed. Like it'll do. Oh, yes. Yeah.

[A]

Oh, wait, how are is that.

[B]

I think I did it in the club this week and I told them to sequence a reel. Okay. Which I didn't know you could do because I'm like, okay, how can you get around copyright using this without having to use like chat or not chat. GPT Cap Cut. Because I don't love Cap Cut.

[A]

Yeah.

[B]

Find it. And I don't know, the audio is weird. So I was like, I love using edits. So you can use it in sequence, taken into edits, record your part and just reorder. And then it's all native in the app too. So I feel like it will perform better.

[A]

Okay, this is game changer because yeah, self proclaimed social media expert over here. I'm like, how are they doing this? And I knew. I was like, it's probably on cap cut. But I don't use cap cut, guys. I. Yeah, don't. So. Okay, I'm gonna go sequence.

[B]

So now if you see like funny memes or something and you just want to use the meme part, you can sequence. If they have their like like the right settings on, you can just sequence it.

[A]

Okay.

[B]

Which is nice to know.

[A]

Yes. Okay, perfect. Also, she brings up a really good topic of sequencing, which I think I might have to do an episode on. Sequencing is really fun. It's almost like remixing. But sequencing basically is you take someone else's reel, but you can like you have to cut it almost. Or you cut it at one part and then you do your part and then some of the other reels still is in the video.

[B]

Yeah. I'll put a tick Tock's version of Stitch. Like video. It's just sequencing on Instagram.

[A]

It's a great way to explain it to them. Perfect. All right, well, so you want to tell everyone where you're going after this?

[B]

To my OB appointment. My 39 week appointment.

[A]

Guys, we're just like me and Gracie are just like, when will it be? Will it be today? What if today they're like keep you. Do you have any signs?

[B]

No, I didn't last time so I don't think they will. But like my bag is packed.

[A]

That was a week ago. Yeah.

[B]

So who knows? My bag is packed. Her car seat is in the car and so we'll see.

[A]

So exciting. This will be her first baby, so it's just a very special time. I'm so excited for you. I know. All right, well, this is the Weekly scroll if you are ready to get inside of Club Influence where we will hand you those trends that we hand pick every single week. You get an email from us every Monday. Click the Show Notes. I will put in your invitation link down there. And that is the Weekly scroll this week. Darby. Love you. Peace out, Butterfly.

[B]

Thank you.