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B (0:03)

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A (1:20)

Welcome back to another episode of the Weekly scroll, where instead of scrolling for updates, I scroll for you Every week. I hand pick the most important updates in social media, break them down into plain language and tell you exactly what it means for your growth. This episode is brought to you by Club Influence, your All in One monthly membership for creators who want to grow on Instagram without spending hours researching trends. We we handpick viral reels, ideas, content prompts, canva templates every single week so you can focus on creating, on posting and building that momentum for your business. We are down to the last few days for you to enter Stan's Dare to Dream K giveaway. They're offering a hundred thousand dollars, someone that wants to go all in on their dreams for an entire year. One winner is gonna receive a hundred thousand dollars and five runner ups will each receive ten thousand dollars to support their business ENT but they are about to close on January 31st, so you need to apply right now. And if you've been waiting for the sign to finally bet on yourself, this is it. All right, let's dive into this week's biggest shifts now. One update I did not note in here, but I want to just bring it to your attention because I keep seeing it everywhere. Apparently a lot of people are getting rid of the TikTok app right now because it was acquired, someone bought it and apparently it's been glitching and things aren't going as normal over there. I actually Fun fact Do not have a TikTok on my phone. I used it a time or two last year, but I cannot mentally handle TikTok and Instagram. But I heard that things are not going very smoothly over there. So I would love to know if you have the TikTok app, is it crashing or is it just different? Is the algorithm different? Send me a DM at Call her creator. First update this week is Facebook is actually leaning into its creators. Funny story here too. There's a girl that I go, I went to high school with and I saw her sharing a post the other day of her making money on Facebook and I just want to say shout out to Stacy because she wasn't like, she didn't just say like, oh, I want to be a content creator. And she started creating content because she knew she was going to get paid by Facebook. She really just started like sharing things that were happening in her life and it turned into making money from Facebook. So I think that is super duper amazing. And all it takes is posting that one post for you to be like, oh my gosh, I can actually make money from this. So Facebook is leaning into creators. What they're doing is they just rolled out a new UI for public profiles and creator focused features. So what they did is they launched an updated profile experience on Facebook for like you have to, you have to be a public figure or creator. And some of these features include like a media kit. There's a built in creator media kit where you can showcase your stats with brands and partners. There is a new interest feature which highlights what you're passionate about. There's places you visited that adds depth to your profile story and your travel cred. And then there's a hobbies section which displays what you love doing outside of work. And then there's the offers section which lets you add promotional links directly on your profile. Love that they're giving you a chance to add a call to action there. I've got quite a few creator pages that I've made that I need to go check what my call to action is over there. So I will be testing this this week and I will report back with what I think about it. But a few things for you with this new update. One, your profile is your biggest business asset, right? So this isn't just aesthetics. It's a functional way for you to show off what you do and to attract brand partnerships. So the media kit turns your public profile into a portfolio hub, helping brands see who you are and what you stand for without needing a separate PDF or a website. So I think this is really cool too for like say you got pitched by a brand in email, you could always send them your Facebook creator page if it has your media kit on there. Plus they'll be able to easily find your content and stuff like that. More context. I feel like more context for you is going to allow more connection. So the features like the interests, the hobbies, the places you visited, it really humanizes your profile and makes it easier for your audience to connect with you personally. With that, it's gonna boost your engagement and your relatability. And I mean hello, built in promotional real estate. If they're allowing you to put offers there, which is pretty big for Facebook, adding links to your products or your signup page or your tickets or a landing page or digital downloads or affiliate pages, whatever that might be, there's no need for a link in bio. It's just you just put it there and free real estate for you to market in. And then lastly, I just, I think this is a new way to stand out on Facebook. Creators who have the thoughtful Prof. Profile will have an advantage here, especially those who optimize these sections strategically rather than just leaving them blank. So again, I am going to, I'm going to write it down right now. Creator profile. I'm going to go play around with this new functionality on Facebook business pages and I will bring back some tips and tricks and my two cents on all of this. Okay, Update number two. Facebook lives. Got a lot of Facebook updates today. Facebook Live just got a little more powerful. So they're now letting creators boost live videos, which means you can put paid reach behind your live content to get in front of more people. I personally think this is a great idea. I also wonder if this was inspired by TikTok. But what, what does this mean for creators? So lives are no longer just like a one and done. I know when you go live on Instagram, you can save that video to your profile, but with this like your life can now live longer and travel farther, right? So boosting allows you to extend that reach after you go live instead of just relying on only your real time viewers. But the fact that they're letting you pay to play here and reach even more people, I think it is a really good update for creators. Another thing that this does is it's a strong tool for you when you're launching something or you're announcing something. So maybe you've got a new product launch or a new webinar that you're offering or a training or Some kind of announcement or a Q and A session. That's what I typically will do, like Q and A sessions if I go live. Just because you don't need a script, you can just answer questions as they come in. But again, I think this is a very good update for us and it allows you to warm up an audience with organic reach and then boost it to scale that visibility. Go live, talk to the people that already like, love you, nurture them, they already follow you, and then boost it to scale that visibility to an even bigger audience. Also, I don't know, I think this is a smart use of ad spend. Instead of creating like a separate ad, you can put budget behind content that already has engagement, it already has comments, it's already got the social proof because people were on your live. And then lastly here, more visibility on Facebook without having to reinvent content. If you're already doing lives, then this just gives you a built in way to amplify what's working rather than creating more content from scratch. So how can you use this strategically? One, Go live with a very clear purpose. Are you going to teach something? Are you going on there to sell something? Are you going on there to announce something? Or maybe you're just building that connection. You're doing a Q and A. Pick one and run with it. Let the live run its course organically. So go live, you know, let it sit for a little bit, maybe a couple, maybe a day, and then the next day promote it and then boost the replay to a relevant audience once that engagement is visible because you want them to already see that people commented or people liked. So when you are doing that live, make sure you're very smart with your call to actions and asking them like, hey, where are you from? Where are you tuning in from? What kind of questions do you have? All of that is going to get you engagement, which is going to be some social proof proof for you before you boost it. Bottom line here, Facebook is signaling that live content is still a priority and now they're giving creators more control over how far it actually goes. So I like this update.