Podcast Summary: Call Her Creator with Katelyn Rhoades

Episode 128: How I Grew to 200K+ Instagram Followers Using the Core 5 Framework (Here’s Exactly How to Do It)

Date: February 12, 2026
Host: Katelyn Rhoades

Overview:

In this highly actionable solo episode, Katelyn Rhoades shares her proven Core 5 Framework—the content system that propelled her to 200,000+ Instagram followers. Designed for ambitious women ready to grow their social media influence intentionally (and without burnout), Katelyn demystifies “what to post” and walks through the five essential types of content every entrepreneur should be rotating. She shares her personal approach, gives real-world examples, and lays out how to use this method to generate real revenue and audience engagement—without falling into the trap of random, inconsistent posting.

Key Discussion Points & Insights:

1. Why Most Accounts Struggle with Growth (01:45)

• Random, Inconsistent Posting:
  Many entrepreneurs don’t grow on Instagram because they post whatever comes to mind—a selfie one day, a quote the next, a sales pitch, then disappear.

  • “One day it’s a selfie, one day it’s a quote, the next day they’re trying to make a sale, and then they go ghost for two weeks. And then they come to me and they’re like, ‘Instagram definitely doesn’t work.’ And I’m like, hey, actually, Instagram does work. It’s not going to reward your randomness. It only rewards strategy.” (02:52)

• Need for Structure:
  Without a strategy, your account feels like a billboard, not a brand. The Core 5 Framework provides structure and intent.

2. The Core 5 Framework: Overview (04:43)

“Core 5 isn’t about posting five times a week. It’s about rotating five types of content every business needs to succeed—it’s the system that helped me hit 203,000 followers.” (04:11)

The 5 Content Categories:

• Education: Builds understanding, positions you as helpful.
• Connection: Builds trust and relatability.
• Promotion: Drives action and sales.
• Authority: Proves your credibility.
• Lifestyle: Makes you human and memorable.

“These categories all work together like a sales cycle for your socials. When you rotate between them intentionally, you really stop feeling salesy and you start feeling more strategic.” (05:10)

3. Deep Dive: The Five Core Content Types

Katelyn walks through each category, defining it, giving practical examples, and sharing why it matters.

1. Education (05:38)

• Purpose: Teach your audience something useful.
• Examples: Tips, tutorials, myth-busting, industry insights.
  • For realtors: “Three things to do before you list your home.”
  • For coaches: “How to plan your week in the next 30 minutes.”
• Insight: This positions you as the go-to for answers in your niche.

2. Connection (06:42)

• Purpose: Build real rapport; let your audience see themselves in you.
• Examples: Storytelling, behind-the-scenes, your journey, failures as well as wins.
  • “People will even relate more to those harder times than they do to the rainbow and butterfly times. So don’t be afraid to share those.” (07:20)
• Quote: “People don’t buy from businesses. They’re buying from people that they feel connected to. So if you can be relatable to them in some way, they’re gonna wanna buy from you.” (07:56)

3. Promotion (08:04)

• Purpose: Clearly offer services, products, bookings.
• Examples:
  • “Here’s how to work with me.”
  • “Enrollment is open.”
  • “I’m taking bookings for five facials this week; do you want one?”
• Insight:
  • “If you never post promotional content, you can’t be mad when you’re not making sales from Instagram.” (08:12)
  • Adjust frequency according to business goals—if revenue is the goal, more promotion is required.

4. Authority (09:08)

• Purpose: Demonstrate expertise and results; prove you’re the best.
• Examples: Testimonials, case studies, client wins, speaking engagements, awards.
  • “I posted, I’m a wikiHow expert now. ... WikiHow expert. Here’s some of what I got to co-author and help with.” (09:37)
• Reality Check:
  • “These pieces of content … probably aren’t gonna go viral, but it is necessary for you to post because it’s the one that moves the needles for conversions.” (10:10)

5. Lifestyle (10:34)

• Purpose: Showcase personality, hobbies, values; make your brand multidimensional.
• Examples:
  • Morning routines, personal stories, day-in-the-life, setting boundaries.
• Memorable Moment:
  • “I tried to quit on a client because I was going through some hard times … but the client didn’t let me quit. … We worked something even better out, but—better than I could have dreamed of. But it was all because I got real with her and ended up confessing that whatever was going on in my life.” (11:16)
• Key Message:
  • “Right now your way to stand out is by showing your personality, telling those stories—getting nitty gritty. That’s what’s going to make people, like, trust and want to buy from you.” (11:38)

4. Implementing the Core 5 Framework (13:45)

• Suggested Posting Routine:

  • Monday: Education
  • Tuesday: Connection
  • Wednesday: Promotion
  • Thursday: Authority
  • Friday: Lifestyle

• Tips for Getting Started:

  • “You can switch these up any which way that you want. It does not matter. You don’t have to do an educational piece every Monday … Just commit to consistency.” (14:11)
  • Start with two categories and build up.
  • Series and recurring content make it easier and train your audience (“People get used to seeing this stuff. … That’s when you can start doing series, recurring series.” (14:41))

• Consistency Over Perfection:

  • “Knowing the Core 5 is really great, right? But what really makes all of this work is when you know how to write the captions with that content. … Captions that convert, how to plan it without overwhelming yourself.” (15:03)

5. Moving Beyond the Teaser: “Social Media Sales School” (16:21)

• Further Resources:
  • Katelyn’s full course teaches the Core 5 with real-life examples, content calendars, caption frameworks, viral reel strategies, and ChatGPT prompts for content creation.
• Encouragement:
  • “If you’re tired of winging it on Instagram and you really want a system that’s going to give you real results without random posting, then Social Media Sales School is where I give you that entire playbook.” (16:58)
• Call to Action:
  • “If this episode helps you, take a screenshot, tag me on Instagram, share it to your stories. I’d love to see which part clicked for you the most and I’d love to see you start using the Core 5 framework. I promise you they work.” (17:27)

Notable Quotes & Memorable Moments

• “Instagram does work. It’s not going to reward your randomness. It only rewards strategy.” [02:56]
• “When you mix these five categories correctly, something magical happens. Your account stops feeling like a billboard … and it starts feeling like a brand.” [13:46]
• “People don’t buy from businesses—they’re buying from people that they feel connected to.” [07:56]
• “If you never post promotional content, you can’t be mad when you’re not making sales from Instagram.” [08:12]
• “Your way to stand out is by showing your personality, telling those stories.” [11:38]

Recap of Key Action Steps

• Identify your own educational, connection, promotion, authority, and lifestyle content types.
• Commit to a consistent posting routine (ideally 5x/week, but start with two).
• Be intentional with every post—avoid random content.
• Use captions and hooks strategically to drive results.
• Layer in series/recurring features for audience expectation and ease.
• For deeper training, Katelyn’s “Social Media Sales School” offers all templates and strategies mentioned.

For more:
Visit Call Her Creator
Follow on Instagram @callhercreator
Share your Core 5 posts and tag Katelyn!

This summary delivers the actionable essence of Katelyn’s framework and advice—perfect for anyone ready to get intentional, grow, and monetize on Instagram without burning out.