Kaitlyn Rhodes (26:31)
so let's talk about some red flags that are no longer just inspiration. Okay? You're probably looking at plagiarism or infringement territory when these things happen. Okay, one, the wording is nearly identical. Not just same topic, but the same sentences, same phrasing, same punchline, same examples. Not okay. The structure is identical. Same hook, same point order, same transition, same call to action. Not okay. A unique framework or concept that appears with no credit, especially if it's something specific you coined or taught in a memorable way. Not okay. The visual layout is copied. Same slide by slide, carousel format, same on screen text flow, same graphic hierarchy. This is crazy, because this is just Instagram. I mean, I know people see this and they're like, oh, I can just set my content up to look exactly like hers. I know that's just like a normalized thing, but it's actually on the edge of copyright infringement. The timing of things. They saw your post and they quickly posted a suspiciously similar version. Or they get defensive instead of accountable. If someone was truly inspired and accidentally got too close, most decent people would say, like, you're right, I'm so sorry. I can see that. I'll take it down. I'll change it. I'll give you credit. And that's all I was looking for. I was just looking for credit. I didn't even care if he took it down. I just worked so hard on this podcast, and that post was about my podcast. Like, just tell people to go listen to my podcast, bro. But mocking you when you. When you reach out to these people, that's a red flag. Because healthy people do not respond to ethical concerns by belittling the person raising the concern. So here's what you can do if someone copies you. All right, let's get tactical for a minute. If someone copies your content, There's a few steps. One first step, I'm. I'm covering my eyes. First step is do not spiral publicly first. Okay? And that's kind of what I did yesterday, actually. I'm gonna be honest. My first step was not a public spiral. My first step was I messaged this person, wrote a very simple, kind message. No response. So then I commented on his post, and then he was very rude, dismissive, mocking me. So that's when I publicly spiraled a little bit. And I'm sorry for doing that, but I can't be quiet anymore because I get copied all the fricking time. This morning, there's a girl who posted something, and she literally used my tagline that I've not seen anyone for the last five years. No one has ever used this tagline for social media marketing services. She used it, and I know her personally. She added me on Facebook. I know she got it from me. I'm a lettuce flag this time because they say that mockery or. What do they say? They don't say mockery. They say that when people copy you, it's a form of flattery. I just have a very hard time with that. So step one, don't publicly spiral. Step two, get your receipts. And this is one thing I did before I messaged this guy. Before I commented, I took screenshots and I recorded. I screen recorded the entire post. I also saved the caption and I saved the URL. Note the date and time, which I had that on my screenshot, so I was good to go. And then also make sure your original version is saved somewhere as well. If it's a reel, save the transcript or record the voiceover if needed. If it's a carousel, screenshot, every last slide, you need clean documentation to report this. Step three, go through side by side. Put your original and their version next to each other. Is it the same topic? Is it substantially similar? Did they take the wording? Did they take the structure? Did they take the unique creative choices? Mine was all of the above. Guys, it wasn't one or the other. It was literally, yes, yes, yes, yes, yes, yes, yes. This matters because not all copying is equal. So you want to make sure you got your ducks in a row. And then step four, what do you want to do with this? What's your goal? Do you want an apology? Do you want credit? Do you want removal? Do you want a paper trail? Do you want to report? Do you want legal advice? Or do you just simply want to protect your piece and move on? Because that's totally okay too. And I'm telling you, that is what I typically do. I protect my piece and I just move on. But you gotta have a goal there. Step 5 if you choose to message them, keep it short. Do not write a novel. Do not overexplain. Do not beg them to understand. You can simply say something like, hey, I noticed your recent post is very similar to my original content, including XYZ wording, structure, examples. I'm asking kindly that you remove it or revise it immediately. I've documented both posts. Thanks. That's it. That's all you gotta say. Do not get baited, okay? Which is what I did. If they mock you, minimize you, or try to make you look emotional, just stop. Do not keep arguing with these people. Do not argue. I've told you this in a past podcast episode. Do not argue with people who are committed to misunderstanding you. Once they've shown bad faith, move to platform reporting and documentation. Because my problem with how I reacted yesterday was that my followers got so upset for me, they started commenting on his post and that was just giving the guy more engagement. So I finally had to be like, guys, do not give this guy any more engagement. Like, the best thing you can do for me is just go listen to my podcast. That's the best support you could do. Do not. Do not talk to this man. Now, if you are unfamiliar with reporting it on Instagram, they do make it pretty easy to report if you're on a desktop. I was on my phone yesterday all day, so it was very hard for me to report all of this information. Because when you go to report, it opens up the browser in the Instagram app and it makes it very hard for you to find the links and screenshots and all the information that you need. So I am going to tell you now, wait till you can get to a desktop computer. Go ahead and document everything, but then get to a desktop computer and report it there. You'll go to report copyright infringement, and then from there, that's when it's going to ask you for a few questions. It's going to ask you to link your original work, and then it's going to ask you to link their content, and then it's going to ask for a little brief explanation. You're going to have to identify yourself as the rights owner, or maybe you have a representative who does it for you. That's fine too. Once you've filled out all that information, all you have to do is submit the declaration and then Meta says the copyright form is specifically for alleged copyright infringement on Instagram or threads. Important note. Do not file false copyright claims. It's really important. Only report when you genuinely believe someone used your copyright expression without permission. U.S. copyright law requires a good faith belief in takedown notices. And a compliant notice generally must include contact information, identification of the copyrighted work, identification of the alleged infringing material, and then a statement of good faith belief. So don't weaponize reporting just because someone discussed the same topic as you. Use it when the line has actually been crossed. Should you publicly call these people out? No, you shouldn't. I'm gonna say it depends, but really, you shouldn't. Sometimes public pressure works. Sometimes it protects other creators. Sometimes it starts needed conversations. And I pray to goodness that when I publicly called this person out last week, I hope that it. That it did all of the above. But I will tell you that it drained me yesterday. My aura ring had me stressed all day long. It also fed this guy attention, which I did not want to do. And so I. I regret giving him more attention. And I do feel like it might have turned into a personality war instead of an educational moment. And that's another thing. Like, I want you guys to look up to me as an industry expert. I don't want you guys as this dramatic creator who just discusses all her problems online. I don't want that. And I know there's a fine line between. Between being professional and then, you know, getting your emotions involved. I'm a woman. I'm hormonal. I did what I did, and I don't regret it. But you, you do have to take a second breathe, decide how you want to roll with that. But I'm. I'm here to empower my creators. That's why I call her creator was created in the first place. I want to give people a voice. So you have to decide what makes sense for you now. The opposite of all of this. What do you do if you're the one who accidentally copied? I want to speak on this for a second, because if you're listening to this and your stomach drops a little because you've absolutely posted things that were a little too close to somebody else's original work. Here's what to do. First off, do not let me offend you, but don't gaslight the creator that you copied from. Either don't say, well, everybody does it, or you don't own this. I was inspired from you. Don't do that. Instead, what you could do is own up to it, remove it if you need to. If they want you to remove it or give them credit, ask what they want. Apologize and slow down. Build your own voice. Sometimes people really do get overexposed to someone's content and unintentionally mirror them too closely. That can happen. When I first started doing all this, there was a woman that I got very close to, probably overexposed to, and I started creating content very similar to hers. Um, I never copied word for word. I put my own spin on it. But one time she messaged me a really mean message, and I was like, oh, my God, I'm so sorry. I will remove my video immediately. Looking back on it, I'm not gonna say, like, I was. There wasn't an issue because I'm sure she was upset with some of my videos, but they were my own. Like, I'm a creator at heart. I wasn't stealing. I wasn't saying her same words. I wasn't using her same hooks. I was just talking about the same topic. But so early on with reels before, everyone was stealing everyone's content. But I look back on it now, and I handled it as the quote, unquote copier. I handled it very well and apologized profusely. But looking back on it now, I could probably say, like, hey, girl, like, we're talking about the same topic. I'm sorry, but I did not copy you. So, I mean, just be mature with your responses, right? Like, if you did copy them, you know, you're right. This was too close to your original work. I appreciate you bring it up to me. I'm taking it down. I'll be more careful moving forward. That response could save a relationship. It could protect your reputation and show integrity. Mockery, though, does the opposite. So don't. Don't mock. Don't just, like, just talking about this all out loud, it's so draining. It's so hard being a creator, right? It's so hard putting stuff together and getting copied or making sure you're not copying other people. Let's talk about legal risks for a second. Again, I need y' all to know this is not legal advice. I am not a lawyer, I'm not an attorney, but I do want to make this practical for you all. If someone copies your original written caption or video or graphic or training slides, course content, podcast content, anything protectable expression that can move beyond just bad ethics, then this can become a potential copyright infringement. Okay? Copyright exists automatically upon creation and fixation through registration. And it's important if you want to sue in federal court or seek certain remedies the real world the real world path often looks like this. Document the infringement report through the platform's copyright form, preserve your records and then if the infringement is serious or repeated, talk to an attorney. This especially matters if the copy content is part of a paid product or it affects your sales, the copier is profiting from your work or it's ongoing, or it's a part of a broader pattern. Because once money enters the chat, the stakes go up. So here's how to protect yourself going forward. 1. Save your drafts, your timestamps. Keep records of your original work, whether it's in Google documents, notes, Canva, Dropbox, wherever date help keep your raw files. If it's a real Keep the draft, the original, edit, the carousel, the caption, all of it. Just keep it watermark strategically if you need to, when appropriate. Not everything needs a watermark. Instagram has says they don't really like watermarks and logos on content, so be careful with that. But if it I mean I've seen like really nice videographers putting out really good content. You don't want someone to steal it. I'm so for it. If you want to put your logo on there, consider registering key assets. If you have cornerstone materials, courses, guides, books, training stacks like anything of high value content, talk to a professional about copyright registration strategy. Registration is not what creates copyright, but it can strengthen enforcement options and teach your audience your language. When your community knows your phrases, your frameworks, your ideas, they notice when somebody copies them. And honestly, sometimes your audience becomes your best protection team. That's what happened to me. I had my people standing up for me and saying, oh my God, you copied this from Caitlin. That's how I saw this whole post and that's how most people do find out that people are copying them. Their followers will screenshot and send it to them immediately. So make sure you got that community and then the Gaslight piece here. I really want to talk about this because it matters. A lot of the pain is not just in the copying, it's in the response afterward. When someone says things like this is a you problem or you don't own this content or you should be flattered or everybody does this. That that's not accountability, that is deflection. And one thing I want creators to hear today is your anger is not proof that you're unstable or too emotional. Sometimes your anger is just proof that a boundary was crossed. Now, can anger make us react in messy ways? Absolutely. I will be poster child. I probably could have not got on Instagram yesterday and talked about what happened to me. But I'm glad I'm again, I will stand by it. I'm glad that I did because so many of us are silenced because we don't want retaliation. But I'm glad I stood up for myself yesterday and I learned that this person does this more than we think. But don't let someone's confidence trick you into doubting what your eyes can see. And I want you to know this too. If you're listening to this, because this happened to you, I want want to talk to you directly. You're not crazy or dramatic or sensitive. When someone takes your work, it's okay that it bothers you. And also like them. Copying you does not mean they are more original than you. It doesn't mean they're better than you that you lost your voice. It doesn't mean that you should stop creating. If anything, it usually is a sign that your work is powerful. It's powerful enough to make people want to shortcut their way into your brilliance. But let me say this too. Do not let copycats turn you into a smaller version of yourself. Don't dim down because someone else is lazy. Don't stop teaching because someone else is opportunistic. Do not become afraid of your own ideas. Document it, protect yourself, address it if needed, and then keep moving along. Because in the long run, the original voice always has more staying power than that imitation.