← Call Her Creator with Katelyn Rhoades
Call Her Creator with Katelyn Rhoades
144. The Real Reason You’re Not Getting Results Yet (It’s Not What You Think)
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This episode is sponsored by Shopify and Rella. Shopify gives you the tools to build, market and scale your store all in one place. And Rella, a project management platform built specifically for social media teams where you can plan content, collaborate, get approvals, and manage everything all in one place.
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If you're serious about building a real
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business this year, not just posting content, these are the tools behind the scenes. Launch with Shopify shopify.com CHC and get 10% off your first three months or annual plan@getrella.com using the code CHC. Today's show is sponsored by Strawberry Me. Are you actually where you want to
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be in your career right now?
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Or do you wake up most days
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feeling like you're capable of more? You're just not sure how to get there? I have been in your shoes, but here's the truth.
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Success doesn't just magically happen. Y'. All the people you see doing incredible things in their careers, they have guidance, they have mentors, they have coach coaches and people helping them think bigger and move faster. And that's exactly why I love Strawberry Me.
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Career coaching.
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Career coaching gives you the clarity, the strategy and the accountability you need to
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turn your goals into reality.
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Instead of guessing your next move, you're working with an expert who helps you identify what's holding you back. Build a step by step plan, and then you take action with confidence. Because sometimes the difference between staying stuck and making real progress is simply having
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the right person in your corner.
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If you want to try it for yourself, go to Strawberry Me CHC and get 50% off your first coaching session. Strawberry Mech. It's like therapy for your career.
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All right, I'm gonna start this episode with something that might hit a little bit. Because if you're here, that means you are not lazy and you're not unmotivated and you're not someone who doesn't want it. I know you. You want more. You want more visibility, you want more money, you want more freedom, you want more, holy shit, did I just do that? Moments. But you're not seeing the results fast enough. You're not seeing the results. And so most of you out there are just saying, crap, I need a better strategy or I need a better plan. Maybe I need more time. Maybe I need to learn more before I continue. But I'm going to say something here that might shift everything for you. That is not your problem. The real reason you're not getting the results that you want yet, it's because you're not making clean, fast decisions and I say this with so much love. You're just stuck in hesitation. You overthink things, you second guess things. You wait to feel ready. And meanwhile, the people you're watching online, on Instagram, on Facebook, in person, the ones that are growing, the ones that are selling, the ones that are building that momentum that you want to build, they're not more talented than you. I can guarantee you that. They just decide and they move. There's a quote from Tony Robbins that says, it is in your moments of decision that your destiny is shaped. And I want you to really sit with that, because it's not your ideas, it's not your potential, it's not your Pinterest board. It's your decisions. And what's funny about this is I was sitting with my husband for the last, like, three days. He is rebranding himself. And so we're picking out colors, we're picking out logos. He's getting new signs. He's a realtor. He's getting new for sale signs. And he. The other night, he stayed up to, like, midnight just staring at the same signs. And I'm just like, why is he taking so long to make a decision? And I know it's because he's. He's a perfectionist. And some of you out there might be saying, well, Caitlin, I don't want to make the wrong decision. But in my mind, I'm like, okay, this is the one I want. Let's go with this. Let's keep moving, because the longer you sit there and wait and mull over things, it's just someone else is getting ahead of you. Right? So let's talk about that. The first thing that's keeping you stuck is you're just waiting to feel ready or you're waiting for that perfect moment. Some of you might think that that means that you need to learn a little bit more before you can talk on a specific subject, or you need to get more clear on what it is that you want. Or, let me just get through this and I'll start it next month. But meanwhile, you're saying that, and then you're just, what, doom scrolling and consuming nonstop. You're consuming podcasts, you're consuming courses, you're watching reels, you're reading notes, but you're not moving. And I've been there. When I first started showing up online, I remember thinking, like, I need to have everything figured out before I can teach others how to do this. Oh, I can't make a digital course until I learn how to do that. Oh, I Can't sell my time. Until xyz, something was always keeping me stuck and that company stuck for way longer than it should have. I tell people all the time, my biggest regret of starting my business was that I didn't start sooner. Because the truth is, clarity is going to come from action. It's going to come from you doing. It's not just what you're thinking, but you're going to actually learn the thing once you start doing it. There's another quote that I love and it says, clarity comes from engagement, not thought. And it's so true. If you actually engage and start doing the things, you're going to learn way more than you would have if you just kept reading and learning all the things that you could. So if you feel unclear right now, it's probably because you're just not in motion. You're not doing the things. The second thing I want to point out to you guys is you're playing it safe. You're staying in low risk action. You're talking, but it's very safe. It's not how you truly feel about such and such. You know, you're showing up, but you're, you're holding back. You're not saying what you actually want to say. And that's what makes you not stand out from the others. You're not taking a stand and you're not being bold because you're scared you're going to get judged or you're scared that you're going to be wrong, or you're scared that you're going to look dumb. But safe content does not move the needle. It doesn't help you grow. Safe content doesn't convert if all that it does is it keeps you invisible. And I've especially learned this in the past couple months. You know, I was doing the same thing over and over again because it has gotten me great results thus far. But I'm noticing that the shakers in my industry are actually talking. They're giving their opinion on things. They're showing up. They're not just posting pretty carousels and, you know, pretty graphic designs. They're actually giving us a piece of them. And I'm learning more about them and that's what's going to stand out. No matter what industry or niche you are in, you cannot play safe because safe content is not going to convert for you. There's a reason that these bold creators grow faster. Maybe they have a viral reel because it's them giving their feedback on, you know, a crazy story or something that goes Viral, because people feel like they know them, they hear them, they see them in their content. It's not because they're better creators. It's just because they're willing to be seen. And one thing I'm learning too, I think that I'm in a testing phase right now with God, because when I shared the other day about the guy copying me word for word, I was getting so much traction on that post, it was really taking off. And I ended up archiving the post because I got scared, because I didn't want my opinion out there and I didn't. I don't know what it was. I think I was scared for, you know, him to see the podcast. Even though he had copied me, I was scared of something. So I ended up archiving the post and then all that momentum, like, just stopped for me. I should have kept the. Kept the post up, honestly. Um, but I noticed that was a test, I think, from God, saying, hey, you know, can you handle it? Can you handle the good? The bad? Can you handle the good comments? Can you handle the bad comments? Can you really put your opinion out there and be okay with the feedback that you get? And I learned, like, hmm, maybe I need to work on this a little bit more. But that was a learning moment for me and it should be for you guys too. Like, if you are just going to try to, you know, grow by posting the most nonchalant things and not giving your real opinion on certain things, that is not going to make you stand out. Another thing I see people doing is they over complicate the process. And this takes me back to Eric. When he's trying to pick his signs and his colors, he's overcomplicating the process he had, you know, there was specific signs you could choose from. And he's over here Googling other people that have picked so and so colors. Babe, I can't find this. I can't find anybody using the sign. I'm like, why? Why does it matter if they use that sign? That's an option. You like it, choose it. And I just, I feel like he thinks that everything has to be perfect and he needs proof that it's worked. And it's like, no, you don't. You don't need to do that. You don't need. Just like with business, you don't need the perfect niche, you don't need the perfect offer. You just need something that is you. You need to pick something, you need to say something, you need to sell something, and that's it. And I see this all the time with family, with clients, they're just like, should I do this or this or this or this? I'm like, just pick one and go all in on it. Because the people who win, they're not doing more things than you. They're, they're actually doing less, but they're doing it with more conviction. And so it's just funny, I didn't, I never, I don't think I ended up telling my husband how I felt about this, but now that I'm talking about it, I'm gonna go home and let him know, like, hey, just pick one, go all in and do it with more conviction. Stop trying to get approval from everybody else with the, with the sign that you want to choose. You know, okay, I'm gonna be real
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with you for a minute. Working in social media, my life Basically looks like 47 tabs open, Slack messages, a Google Doc with captions, a notes app with ideas. And I'm still like, wait, where did
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that post go again?
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If you can relate, then I want to tell you about rela. RELA is not just another scheduling tool. It's a full project management platform built specifically for social media teams. Instead of jumping between five different tools, RELA is where you plan your content, collaborate with clients, get approvals, and actually get the work done or all in one place. And this is my favorite part, your clients can improve content through a public link, no login required. Plus they have Ella, which is their AI creative assistant. It literally learns your brand, builds your content calendar, identifies trends, and even writes scripts and captions based on what will actually perform. It's used by thousands of social media managers, agencies and teams. And once you start using it, you're going to realize how much time you are wasting between everything else. So if you're ready to get your life together, go to getrella.com and use code CHC for 10% off your first three months or annual plan. That's G E T r e l l a dot com to start your free 14 day trial and use code CHC for 10% off and see why social media teams are ditching the tool chaos.
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The fourth thing I see is not backing your decisions. You're not backing your decisions long enough. You try something for a week and if it doesn't work, you give up. Or, you know, maybe you're even trying two weeks, three weeks, and the needle didn't move fast enough for you. So you're like, it's not working. And you pivot again and again and again, again. What's funny is when you join Influence Marketing Studio. At our studio, we tell people we want at least 90 days with you to collect data. It's gonna take at least 90 days for us to, you know, perfect your brand voice, perfect your messaging, perfect the content that we're sharing and to actually get data from it to see if people are liking, comment sharing, engaging. We need at least 90 days.
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So if you're gonna only try something
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for or two, get out of here with that. You're not giving enough time to actually build momentum. And there's a quote from Steve Jobs about this and he says deciding what not to do is as important as deciding what to do. And I'm going to add to that. Deciding what to stick with is everything. Consistency is not just showing up, it is staying committed to a direction long enough to see results. Commit to the bit. What's funny is this podcast, I, you know, I get to interview very high profile CEOs, entrepreneurs, all the things and one thing they always tell me is that the commitment, commit to the bit, go all in on something, believe really hardcore in something and go into that all the time, talk about it all the time. That is, you are the go to expert on that specific subject and that all falls into your messaging too. And I think about this as well on my Instagram page. The reason I've been able to grow an audience over there is because people know that they can go to my page for Instagram marketing tips because that is all I share about. And I share about it enough to where I am sick of Instagram marketing tips. By the end of the day, my phone goes on dnd I put it in another room because I don't even want to look at another marketing tip. I don't want to see Instagram, I don't want to see any of that because I am so committed to that topic. I live, breathe, sleep Instagram marketing. I talk about it all the time, I teach about it all the time. But guess what I'm doing? I'm building that authority and that expertise on that topic. And so that's what a lot of you people out there who are struggling with the needle not moving. It's because you haven't gone in hard enough on that thing. You pivot because results don't come fast enough for you. Jeff Bezos says most people overestimate what they can do in a year and underestimate what they can do in 10 years. And I want you to think about that in the context of your business or your content you know, you're expecting to go viral in 30 days or less. You want consistent sales in 60 days. You want clarity instantly. But that's not typically how entrepreneurship and business goes. Did you know that most businesses actually in the first year, they lose money. They don't even make money. So you gotta think about that when you're trying to, you know, go viral or build this huge thing in a matter of days. That's just not how things work. And, you know, yes, it does happen for some. Some people. Some people out there were able to get lucky, hit the jackpot, overnight success, but that is not the normal. And we need to normalize that not being the normal. When I was building my own brand, my own business, there were so many moments of where I thought, oh, my God, is this even working? Like, I never saw, like, crazy growth. It was just more consistent, which I'm thankful for now. But I kept showing up, and then suddenly things would click, Momentum was building, people started recognizing, sales started coming in. But if I had quit in that quiet phase, none of that would've happened. So you need to remember, like, you are not behind everyone else. You're just in that days where most people quit. It is during that gap, if people aren't getting the results fast enough, this is where they drop off. And the only difference between you and the people who make it is that they stayed long enough to see it work. So, yes, decisions, they matter. But so does sticking with your decisions long enough to let them pay off. Most people aren't going to fail because it doesn't work, but they're gonna fail because they just gave up too soon and they didn't stay long enough to see it work. Right? I want you to think about this. Are you outsourcing your belief? Are you looking to your audience? Are you looking to your engagement? Are you looking to your numbers? Or are you looking to other people's opinions to tell you if you're doing it right? Instead of deciding, like, this is what I stand for. This is what I'm building. You're waiting for validation from others. And then when it doesn't come fast enough, what do you do? You shrink. The people who are winning believe first. They believe first, and then they wait for the results to come after. So let me just be very clear here. You're not behind because you're not talented enough, or you don't have it in you. You're not behind because you need more information or you need to be smarter or you need to learn something. X, Y, Z, better. You're behind because you are hesitating right now in this moment. The people who are getting results right now, they are not more special than you. They are just deciding faster, they are moving faster, and they are trusting themselves more. So here's where I want to challenge you. If you actually want different results and if you want to actually start showing up differently, you have to start showing up right unapologetically, clearly, decisively. You can't keep hiding behind, oh, I'm still figuring it out. At some point, you have to decide, all right, I am taking this seriously. This is it. Let's go. And if you're ready to do that, if you're ready to actually use social media as your tool to get there, as your tool to grow your audience, to build your authority to make money, I can actually help you do that. That is exactly why I made social media sales school. I teach you exactly how to create content that converts. I teach you how to your audience into buyers that come back. I teach you how to build a brand that actually pays you back for all of your hard work. Not just information in here, but a clear system that you can follow and execute on. I give you ChatGPT prompts. I give you, you know, content calendar. I give you step by step how to go from X, y to Z using social media and turning it into your number one sales driver. So if you're done overthinking and you're ready to start moving, I want you to get inside of social media sales school today. Because your next level is not waiting on more strategy. It's waiting on decision and it's waiting on you to execute. And I have the entire instruction manual for you to execute on, but you have to make the decision that you're ready to move.