148. The "Oh Well" Theory: A Mindset That Will Change How You Handle Rejection, Comparison & Anxiety - Call Her Creator with Katelyn Rhoades

Episode Overview

Title: The "Oh Well" Theory: A Mindset That Will Change How You Handle Rejection, Comparison & Anxiety
Host: Katelyn Rhoades
Podcast: Call Her Creator
Release Date: April 23, 2026
Theme:
In this episode, Katelyn Rhoades introduces listeners to the transformative "Oh Well" mindset—a simple but powerful shift in perspective for handling rejection, comparison, anxiety, and everyday setbacks, especially as a woman entrepreneur. Katelyn shares practical personal examples and easy steps to help listeners regulate emotions, stop spiraling, and make space for better opportunities.

Key Discussion Points & Insights

The Root of the Struggle (02:31)

Katelyn sets the stage: Many women aren’t struggling because of a lack of capability but because of emotional dysregulation in the small, disappointing moments of life and business.
- Quote:
  
  “Most of us are not struggling because we're not capable... It's just we're struggling because we don't know how to emotionally regulate those little things in life that get to us.” (02:31)

Examples of Everyday Triggers (03:28)

Katelyn draws from relatable real-life scenarios:
- Unanswered texts causing anxiety.
- Rejection from sales calls or launches.
- Bad days where nothing seems to go right.
- Overanalyzing small setbacks and internalizing them as identity issues.
- Quote:
  
  “Instead of letting it pass and just moving on, we sit in it, we mull over it, we overanalyze it, we assign meaning to it. We turn this tiny little moment into our whole identity.” (04:06)

The "Oh Well" Mindset: A Reframe (05:14)

Katelyn shares a moment of comparison seeing successful women on Instagram, feeling left out, and catching herself before spiraling:
- Instead of questioning self-worth or narrative-building, she simply says: “Oh, well. That’s okay. It’s not your time.”
- Emphasizes granting yourself peace, not denial.
- Quote:
  
  “I whispered to myself, ‘oh, well, that's okay. That's okay. It's not your time. That's okay. Oh, well.’ I didn't dismiss how I was feeling. I more so just granted myself the peace that I needed to shake it off.” (05:53)
- She reminds listeners: "You are exactly where you are supposed to be."

Redefining Rejection: Redirection, Not Denial (07:10)

Not everything is a hard "no"—sometimes, life is rerouting you to something better.
Brings in a faith-based statement:
- “Maybe God isn’t saying, ‘nope, that’s not for you,’ but instead he’s saying, ‘hey, I’ve got something else pretty cool up my sleeve if you’ll just trust me on this.’” (07:29)
The mindset shift:
- Instead of "Why didn’t this happen for me?" ask "What is this making room for?"

Practical Application for Different Scenarios (09:10)

Business: If a client declines an offer, don’t spiral—“Oh, well, that client wasn’t mine.”
Motherhood: Bad, unproductive days—"Oh, well, today wasn’t productive but it was still meaningful."
Comparison: Seeing others “ahead”—"Oh, well, that’s her timeline, not mine."
Quote:

“Your old reaction would be you questioning your pricing... your new reaction needs to be, oh, well, that client wasn't mine. And the faster that you release that, the faster you make space for the right one to come.” (10:24)
The women who succeed long-term are not the ones who never get triggered, but those who don’t stay triggered.
- Quote:
  
  “Genuinely happy women won’t stay triggered... They let it pass. Oh, well.” (11:27)
Compares “Oh Well” to Mel Robbins’ “Let them” concept.
- “Oh well, let it happen. Let it go. Let yourself move forward.” (12:10)

Four Steps to Build the "Oh Well" Mindset (13:03)

Catch the Moment
- Notice when you’re about to spiral. “I see that this is about to happen.”
Interrupt the Pattern
- Say it out loud if needed: "Oh, well."
- Replace rejection with redirection—“Something else is meant for you, and it’s coming, girl. I promise.”
Move Your Body
- Don’t just sit in it; shift your state (walk, chores, change of environment).
- Quote:
  
  “Don’t sit in it. Don’t sulk... Do not sulk. That is the worst thing you can do.” (17:25)
Trust the Process
- Not every no is a loss; it’s making space for aligned opportunities.

Real-Life Example: Loss & Serendipity (18:08)

Katelyn shares a personal story about pitching a “dream celebrity client” and being met with silence.
- She practices her own advice—“Oh, well”—and lets it go.
- Shortly after, she lands an even better-fitting high-profile client, with ease and alignment.
- Quote:
  
  “If I would’ve forced something yesterday, I might not have had the space to say yes to what I said yes to today. And that’s the part that we don’t always see.” (19:48)
Highlights how letting go creates space for better, more aligned opportunities.

Notable Quotes & Memorable Moments

“Most of us are not struggling because we're not capable... It's just we're struggling because we don't know how to emotionally regulate those little things in life that get to us.” (02:31)
“I whispered to myself, ‘oh, well, that's okay. That's okay. It's not your time. That's okay. Oh, well.’” (05:53)
“Not everything is a no. Sometimes it's just a redirection from God.” (07:17)
“Genuinely happy women won’t stay triggered... They let it pass. Oh, well.” (11:27)
“Don’t sit in it. Don’t sulk... Do not sulk. That is the worst thing you can do.” (17:25)
“If I would've forced something yesterday, I might not have had the space to say yes to what I said yes to today.” (19:48)
“The right things aren’t going to require you to chase them down. They’ll meet you right where you are.” (20:40)

Timestamps for Important Segments

02:31 — Why emotional regulation trumps pure capability
04:06 — Internalizing small setbacks
05:53 — The “Oh Well” moment—Instagram comparison example
07:17 — Reframing rejection as redirection
09:10 — Concrete scenarios: business, motherhood, comparison
11:27 — The psychology of truly happy women
13:03 — Four-step “Oh Well” mindset process
18:08 — Her real-life client loss and gain story
19:48 — The importance of spaciousness for opportunity
20:40 — On aligned opportunities meeting you without chase

Final Thoughts & Call to Action

Katelyn closes by reminding listeners that not everything deserves energy and overthinking.

“Sometimes it just deserves. Oh, well. And you keep going.” (18:56)

She invites listeners to share their “Oh Well” or “unfiltered” moments with her on Instagram, creating a space for real, supportive community.

Summary Table

| Section | Time | |-----------------------------------|-------------| | Main Thesis & Framing | 02:31-05:14 | | Instagram Comparison Story | 05:14-07:10 | | Redirection, Not Rejection | 07:10-09:10 | | Scenario Applications | 09:10-12:30 | | The Four-Step “Oh Well” Process | 13:03-17:25 | | Real Client Story | 18:08-20:40 | | Closing Thoughts & CTA | 20:40-END |

For Listeners

Even if you haven’t heard the episode, this engaging guide provides both actionable advice and the emotional encouragement central to Katelyn’s podcast. The “Oh Well” theory is about letting go, trusting the process, and making room for actual, aligned success—both in business and in life.

Transcript

A (0:00)

This episode is sponsored by Shopify, Homeserve and Fora Travel. Shopify. Starting a business sounds exciting until you're actually in it. The website, the products, the emails, it's a lot. That's why I love Shopify. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that matches your Brand's Style and HomeServe. Owning a home is amazing until something breaks. And it's never anything small. It's always those expensive, worst timing situations. That's why I love the idea of HomeServ. It's like a subscription for your home, helping cover those unexpected repairs and plans. Start at just 499amonth. And Fora Travel. Are you the one who always plans the trips, hotels, itineraries, all of it? You're basically already a travel advisor. You're just not getting paid yet. With Fora, you can change that from building your business to protecting your home to even getting paid to plan your next trip. These are the tools that make it all easier. Launch your business with Shopify. Sign up for your $1 per month trial at shopify.com.com CHC and HomeServe. Protect your home systems at homeserve.com or become a fora advisor at foratravel.com CHC that's F O R A travel.com CHC hello and welcome back to another episode of Call Her Creator. Today I am going to tell you something that has been quietly changing my life lately. And it's so simple that at first I almost didn't even take it seriously. But the more I've been living in it, the more I'm realizing that this might be the mindset that carries me through the end of the year, the end of 2026. And that mindset is this. Well, that's it. No spiraling or overthinking anything. Not turning anything inside out and trying to dissect what's wrong with me. In fact, I'm not making it about me at all. It's just an ol. So let's be honest for a second. Most of us are not struggling because we're not capable of doing the thing or capable of landing the client or getting that raise or maybe you just can't lose that weight. It's not because we're not capable of doing that, of hitting that goal. It's just we're struggling because we don't know how to emotionally regulate those little things in life that get to us. So let me put this into perspective for you. Think of the Little things in life, right? For example, the unanswered text that you sent. You waited for a response, they didn't reply to you. And now you're sitting there overthinking, oh, my God, did I say too much? Or did I make that person upset? Or maybe you had a sales call and that client said no to you. Maybe it's just not the right time for them. Or maybe they can't actually afford your price right now. Maybe they've got other priorities to accommodate first. Or maybe they just don't need your service at all. That's totally fair too, right? Maybe there's a launch that you are counting on hitting and it just didn't. It can even be as simple as you having an off day. Like right now, you're just having a bad day. Instead of letting it pass and just moving on. We sit in it, we mull over it, we overanalyze it, we assign meaning to it. We turn this tiny little moment into our whole identity. And I don't know about you, but I struggle with this personally so bad. There was a post that I saw on Instagram, like, I struggle with this so bad, guys, I'm embarrassed to even tell you this story. It's to the point where I'm like, girl, are you okay? But there was this post on Instagram, and it was a group of women, all insanely successful women. I'm talking like eight figure business owners. They were together for a weekend. I see rules of them laughing and connecting. They're in this beautiful house, just fully in their element. And I had this little moment, this quick feeling of, I wish that was me. And it hit me really fast, like comparison always does, right? And for a second, I started going there mentally, like, why am I not in that room? What am I missing that they have? Do they hate me? Was I intentionally not invited? And then I literally stopped myself and I took a breath, because one, I'm a psychopath, because these women probably don't even know who I am. But I also just had to, like, look at this and reframe my mindset here. So I sat my phone down, I whispered to myself, oh, well, that's okay. That's okay. It's not your time. That's okay. Oh, well, I didn't dismiss how I was feeling. I more so just granted myself the peace that I needed to shake it off. And then I reminded myself, caitlin, you are exactly where you're supposed to be right now. You are home with your family, which is your favorite place in the world. You're not in that room because that's just not your room right now. You are exactly where you need to be. And if you've ever had a moment like this before or you're feeling it right now, I want you to hear me clearly on this. You are being positioned for something different. And you have to stop seeing everything as rejection, because not everything is a no. Sometimes it's just a redirection from God. Maybe God isn't saying, nope, that's not for you, but instead he's saying, hey, I've got something else pretty cool up my sleeve if you'll just trust me on this. And I know that sounds silly or maybe cliche to some of you, but when you actually believe it, it will change how you move. So instead of, why didn't this happen for me? It becomes, okay, what is this making room for? Which then excites you and gets your brain all like, oh, my God, something big's happening. So this is something that I've been practicing myself. And every time something doesn't my way or I get a no, or I feel comparison creeping in, every time I feel that little emotional spike coming, I stop myself and I say, oh, well, and I move on. And we have to normalize moving along. Well, that isn't just for business either. That's for life in general. Maybe you're that ambitious business owner. You send the proposal, you felt good about it, you knew you could help them, and then they say no to you. Your old reaction would be you questioning your pricing or you rethinking everything, or you thinking that you should have came in at a lower budget, or maybe you're just going into a spiral. But your new reaction needs to be, oh, well, that client wasn't mine. And the faster that you release that, the faster you make space for the right one to come. Maybe you're a mom, maybe you're having a hard day, the house is a mess, the kids are running wild. You didn't get anything done that you planned. You're old reaction is, oh, my God, I can't keep up with this. I'm failing. I'm behind. This is too much for me. But your new reaction should be, oh, well, today wasn't productive, but it was still meaningful. And then tomorrow's your new chance. Or maybe you're a new girl that's. Or maybe you're a girl that's dealing with comparison, right? You see someone ahead of you? This is me. They're more successful, they're more polished, they look more luxury. They're more whatever you think they are. Your old reaction, I should be there by now. But your new reaction is gonna be, oh, well, that's her timeline. This is yours. You have your own timeline. They are not the same. This is something that I know to be true. Guys, the women who win in the long term are not the ones who never get triggered, because you're always gonna get triggered. That's just basic human psychology. And Chat assured me that the feelings that I felt that day were totally valid because, you know, I ran to him and I question everything. But the difference is that genuinely happy women won't stay triggered. So they can get triggered, but they're not going to stay there. They don't permanently sit in disappointment. They don't build a story around every little thing. They let it pass. Oh, well, there's a quote that I know all of us have heard. Mel Robbins let them. Which I feel like this is like the sister to that. Oh, well, let it happen. Let it go. Let yourself move forward. Anyways, well, your day will come. Your yes will come. Your moment will come. Oh, well, if you actually want to step into this mindset, I've got four things for you to do. Okay. And it's super easy. All right, so the first part of this is to catch the moment. Notice when you're about to spiral out of control and just catch yourself, like, oh, I, I see that this is about to happen. Catch yourself and you want to interrupt it. Step number two, literally say it out loud if you need to. Oh, well, replace that meaning, okay? This is not rejection. This is just redirection. Something else is meant for you. And it's coming, girl. I promise you it's coming. Let me ask you something. Have you ever had an idea for a business but you immediately thought, what if nobody buys? Or what if I don't know what I'm doing? Because I've been there. When I started my business, I didn't have a full team. I didn't have the perfect systems in place. I had an idea and the willingness to figure it out as I went. And honestly, having a platform like Shopify would have made that process so much easier. Shopify is the commerce platform behind millions of businesses around the world and literally powers 10% of all E commerce in the US so whether you're just getting started or scaling, it grows with you. You can build a beautiful online store with their ready to use templates, use built in AI tools to write product descriptions and content, and even run email and social campaigns all in one place. And one of my favorite parts, that shop pay button. It makes checkout so seamless, which means fewer abandoned carts and more actual sales. So if you've been sitting on an idea or you're ready to take your business seriously, it's time to turn those what ifs into with Shopify. Sign up for your $1 per month trial today@shopify.com CHC that's shopify.com CHC okay, real life moment. There is nothing more humbling than owning a home and realizing, oh, I'm responsible for everything. Like, when something breaks, there's no landlord to call. It's just you, Google and a potential $2,000 problem staring you in the face. And you never know what it's going to be. It could be a water heater going out or a burst pipe. It's always unexpected and it's always expensive. And the worst part, a lot of those things, the plumbing issues, the H VAC breakdowns, they're not always covered by your standard homeowner's insurance. That's where HomeServe comes in. They offer plans that help protect against those kinds of repairs, starting at just 499amonth. So instead of scrambling to find someone last minute, you can call their 24.7hot and get connected with a local, experienced technician. It's super simple. You just choose a plan that fits your needs and your budget. And if something on your plane goes wrong, you just call to start the repair process. And honestly, that is a peace of mind for me. If I needed something like this, HomeServe is what I would use. HomeServe has been helping homeowners for over 20 years with a network of 2,600 local experienced contractors and over 4.5 million customers. So if you want to help protect your home systems and your wallet from covered repairs, go to homeserve.com, find a plan that's right for you. That's homeserve. Com not available everywhere. Most plans range between 4.99 to 11.99amonth. Your first year terms apply on covered repairs. And then the final step in this is just to move your body, shift your state. Don't sit in it. Don't sulk. Maybe you go for a walk, maybe you do the laundry, maybe you take on a small project, change your environment, but do not sulk. That is the worst thing you can do. I really believe that this to be my anchor for the next season, because the truth in all of this is that we're all going to have bad days. It just is what it is. We're all going to have moments where things don't go how we planned. But not everything deserves your energy, right? Not everything deserves your overthinking or your stress. Sometimes it just deserves. Oh, well. And you keep going. I want to tell you a true story that happened just last week. Okay. I had an incredible lead come through my DMs. It was a celebrity. I've been following her for a while. She's been following me. She DMed me interested in one of our offers, and I was psyched. I felt like I could bag it easily. She's a really warm lead. We already kind of, you know, know each other on the gram. Now she's shown interest. I got this right? So I spent the entire morning putting together the most perfect proposal for her. I even put together a visual for her to see how everything would play out, how I was going to do everything for her. It was so perfect. I knew that she was gonna say yes, and I prayed that she would say yes. And then I sent the proposal. And then crickets. And it's been a few days, and I'm. I've kind of accepted the moment. Okay. I don't think she's gonna move forward. But you know what I said today when going over my pipeline of sales, I looked at her proposal. I could see it's been viewed. I can see there's been no response since. And I said, oh, well, if it's meant to be, it's gonna be. Oh, well. And then let me tell you what happened next. Today I get on a call with another high profile client. And before we even get off the call, she gave me a verbal yes. Yes, Caitlin, I'm all in. Let's go for it. I didn't have to beg for this. It was the most genuine discovery call I've ever had. I didn't have to do any homework on this girl. It was just like. It was. It was almost like meant to be serendipity. I actually told her on the call how I had prayed the night before to not chase opportunities. I wasn't going to chase anything, but I was just going to let the right things align and find me. And then here we are. I got my yes that I was looking for. And I'm telling you, this client is a dream client. So it just goes to show you, when you get a no, there is something else that is more aligned and more perfect headed your way. I promise you. You just have to trust it long enough to let it find you. Because if I would've forced something yesterday, I might not have had the space to say yes to what I said yes to today. And that's the part that we don't always see. In the moment we think that the no is a loss, when in reality it is making room. It is making space for the most perfect opportunity. I did not have to convince this client today. It was an easy conversation. The opportunity felt easy. The alignment didn't leave me questioning everything after. I felt really pumped after this conversation. So instead of spiraling the next time something doesn't work out for you, just need you to take that break. And I need you to remind yourself, well, you don't have to be careless about it either, but just say it in a peaceful, grounded, trusting way like that wasn't mine. Something better already is. Because the right things aren't going to require you to chase them down. They'll meet you right where you are. I promise. Ladies and gentlemen, and I really, really, really hope you guys love this episode. If this resonated with you at all, please send me a DM over on Instagram or better yet, screenshot this episode. Share it to your stories. Tag me. Let's spread the word on it. This is a part of my unfiltered series right now where I share the real life moments. One highlighted real and how I deal with the good, the bad, the ugly. As a busy entrepreneur who's also a mother and a wife and a friend. And I have real feelings and I'd love to hear about your unfiltered moments too. So let's chat. Send me a dm. Let's talk it over. Maybe you will be featured on an episode. And until then. Oh well, see you next time.