Transcript
A (0:00)
This episode is sponsored by Shopify, Homeserve and Fora Travel.
B (0:04)
Shopify.
A (0:05)
Starting a business sounds exciting until you're actually in it. The website, the products, the emails, it's a lot. That's why I love Shopify. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that matches your brand's style. And HomeServe. Owning a home is amazing until something breaks. And it's never anything small. It's always those expensive, worst timing situations. That's why I love the idea of HomeServ. It's like a subscription for your home, helping cover those unexpected repairs. And plans start at just 4.99amonth. And Fora Travel? Are you the one who always plans the trips, hotels, itineraries, all of it? You're basically already a travel advisor. You're just not getting paid yet. With Fora, you can change that. From building your business to protecting your home to even getting paid to plan your next trip. These are the tools that make it all easier. Launch your business with Shopify. Sign up for your $1 per month trial at sh.comchc and Homeserve. Protect your home systems at homeserve.com or become a fora advisor at foratravel.comchc that's F O R A travel.comchc okay, what
B (1:22)
if the reason no one is buying from your content has nothing to do with how often you're posting and everything to do with this one mistake here you don't even realize you're making Because I see this all the time, guys. I own a social media agency. I've got clients that are showing up, they're posting consistently, they're even getting views. But it's just not turning into paying clients. And it's not because the content is bad, it's because it's not specific enough to actually convert. So today I'm going to break down the exact reason your content isn't turning into paying clients and the three biggest gaps that I see over and over again. And more importantly, how to fix it so your audience actually understands what you do and feels like your content is made for them. And if you want to skip the guesswork completely, I have a three day client attraction plan for you. I'm going to link it right in the show notes. It literally tells you exactly what to post for three days straight to start attracting paying clients without posting more or overthinking what you're posting. I'll link it for you guys. You can grab it and you can Just say goodbye to the guessing game, right? Okay. What if I, if I were to go to your profile right now, what do you think I would say to you? Like, do you know already in the back of your mind what's wrong with your content or what's wrong with your profile? Because when I go to people's content, I notice it automatically. I notice straight off you need content that leads to somewhere. You're just giving out free advice. You don't have your content set up like this. It should be. Imagine this in your mind three different things. Content to conversation to clients, the three Cs. And these three posts kind of, they, they fall out like this. One is to attract the right people, one is to build trust very fast with them. And then the third is to turn those viewers into buyers. So there's three different posts, right, that will help you attract buyers this week. And like I said, you can grab my three day attraction plan. I'm going to walk you through exactly what you have to post, but for now let's just go over each. You know, the concept of what you need showing on your profile. So the first is the call out post. All right. Do you have a post on your profile right now that calls out your dream client? I mean it needs to make them feel seen instantly. An example of this would be something like a hook that says if you're doing this but still not getting desired results, read this. That is the post. That's the hook. Is there anything on your profile that even comes remotely close to calling out their problem or calling out that desire that they're wanting? Because if not, we're going to back it up. Beep, beep, reverse Terry. And we're going to create a call out post. Okay, so the way that this post would kind of read is you're not struggling because. And you put like the common assumption that they think they're struggling, you're struggling because. And then you're going to put the real reason most people are enter what they're doing wrong. But what actually works is your method or your shift. So what you're doing here is you're pointing out exactly what's the problem they're facing. You're calling them out on it, you're telling them what they're doing wrong and then you're shifting their mindset to whatever it is that you teach. And then your call to action at the bottom. If this sounds like you send me the word XYZ and I'll help you fix it. Okay, I have a question for you
