← Call Her Creator with Katelyn Rhoades
Call Her Creator with Katelyn Rhoades
151. 3 Posts That Will Turn Your Instagram Followers Into Paying Clients This Week
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This episode is sponsored by Shopify, Homeserve and Fora Travel.
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Shopify.
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Starting a business sounds exciting until you're actually in it. The website, the products, the emails, it's a lot. That's why I love Shopify. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that matches your brand's style. And HomeServe. Owning a home is amazing until something breaks. And it's never anything small. It's always those expensive, worst timing situations. That's why I love the idea of HomeServ. It's like a subscription for your home, helping cover those unexpected repairs. And plans start at just 4.99amonth. And Fora Travel? Are you the one who always plans the trips, hotels, itineraries, all of it? You're basically already a travel advisor. You're just not getting paid yet. With Fora, you can change that. From building your business to protecting your home to even getting paid to plan your next trip. These are the tools that make it all easier. Launch your business with Shopify. Sign up for your $1 per month trial at sh.comchc and Homeserve. Protect your home systems at homeserve.com or become a fora advisor at foratravel.comchc that's F O R A travel.comchc okay, what
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if the reason no one is buying from your content has nothing to do with how often you're posting and everything to do with this one mistake here you don't even realize you're making Because I see this all the time, guys. I own a social media agency. I've got clients that are showing up, they're posting consistently, they're even getting views. But it's just not turning into paying clients. And it's not because the content is bad, it's because it's not specific enough to actually convert. So today I'm going to break down the exact reason your content isn't turning into paying clients and the three biggest gaps that I see over and over again. And more importantly, how to fix it so your audience actually understands what you do and feels like your content is made for them. And if you want to skip the guesswork completely, I have a three day client attraction plan for you. I'm going to link it right in the show notes. It literally tells you exactly what to post for three days straight to start attracting paying clients without posting more or overthinking what you're posting. I'll link it for you guys. You can grab it and you can Just say goodbye to the guessing game, right? Okay. What if I, if I were to go to your profile right now, what do you think I would say to you? Like, do you know already in the back of your mind what's wrong with your content or what's wrong with your profile? Because when I go to people's content, I notice it automatically. I notice straight off you need content that leads to somewhere. You're just giving out free advice. You don't have your content set up like this. It should be. Imagine this in your mind three different things. Content to conversation to clients, the three Cs. And these three posts kind of, they, they fall out like this. One is to attract the right people, one is to build trust very fast with them. And then the third is to turn those viewers into buyers. So there's three different posts, right, that will help you attract buyers this week. And like I said, you can grab my three day attraction plan. I'm going to walk you through exactly what you have to post, but for now let's just go over each. You know, the concept of what you need showing on your profile. So the first is the call out post. All right. Do you have a post on your profile right now that calls out your dream client? I mean it needs to make them feel seen instantly. An example of this would be something like a hook that says if you're doing this but still not getting desired results, read this. That is the post. That's the hook. Is there anything on your profile that even comes remotely close to calling out their problem or calling out that desire that they're wanting? Because if not, we're going to back it up. Beep, beep, reverse Terry. And we're going to create a call out post. Okay, so the way that this post would kind of read is you're not struggling because. And you put like the common assumption that they think they're struggling, you're struggling because. And then you're going to put the real reason most people are enter what they're doing wrong. But what actually works is your method or your shift. So what you're doing here is you're pointing out exactly what's the problem they're facing. You're calling them out on it, you're telling them what they're doing wrong and then you're shifting their mindset to whatever it is that you teach. And then your call to action at the bottom. If this sounds like you send me the word XYZ and I'll help you fix it. Okay, I have a question for you
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are you the friend who plans everything when it comes to trips. Like you're comparing hotels, finding the best spots, building the itinerary, and everyone else just shows up.
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If that's you, you've probably already thought
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like a travel advisor. You just haven't been paid for it yet. And that's exactly what Fora is built for. Fora is a modern travel agency for people who love planning travel and want to turn that into real income. They give you everything you need. The training, the booking tools, and a full community of advisors so you're not it out alone. And what I love is how simple it actually is.
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As a fora advisor, you get access
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to over 7,000 travel partners, everything from luxury hotels to boutique stays. And you can offer your clients perks like upgrades, resort credits, and late checkout, things most people don't even know how to access. And every time you book a trip, you earn commission. So if you're already the one planning the trips anyways, this is one of those, why am I not doing this?
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Moment.
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Now's the time to turn your love for travel into something that actually pays you back. Become a fora advisor today at floratravel.com CHC that's f o r a travel.com CHC and make sure you tell them that we sent you.
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Okay?
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Real life moment. There is nothing more humbling than owning a home and realizing, oh, I'm responsible for everything. Like, when something breaks, there's no landlord to call. It's just you, Google and a potential $2,000 problem staring you in the face. And you never know what it's going to be. It could be a water heater going out or a burst pipe. It's always unexpected and it's always expensive. And the worst part, a lot of those things, the plumbing issues, the H VAC breakdowns, they're not always covered by your standard homeowner's insurance. That's where HomeServe comes in. They offer plans that help protect against those kinds of repairs, starting at just 499amonth. So instead of scrambling to find someone last minute, you can call their 247 hotline and get connected with a local experienced technician. It's super simple. You just choose a plan that fits your needs and your budget. And if something on your plane goes wrong, you just call to start the repair process. And honestly, that is a peace of mind for me. If I need needed something like this, HomeServe is what I would use. HomeServe has been helping homeowners for over 20 years with a network of 2,600 local experienced contractors and over 4.5 million customers. So if you want to help protect your home systems and your wallet from covered repairs, go to homeserve.com, find a plan that's right for you. That's homeserve.com not available everywhere. Most plans range between 4.99 to $11.99 a month. Your first year terms apply on covered repairs.
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Super easy. So some examples of this might be like if you're getting views but no sales, read this. Super simple, right? You're not struggling because your content is bad, you're struggling because it's not built to convert. Another super simple hook. I've got some example posts on my the Kaitlyn Rhodes account if you want to go look at them. The first one I have, it's not, you know, word for word this hook, but it's pretty similar. It says most Instagram gurus won't tell you this. 5 insider settings you can change right now for more reach. So let's break that down. One, I'm calling out most Instagram gurus. So I'm kind of showing my expertise right there. I'm an Instagram guru. Okay. Then I'm calling out the pain point. This will change your reach. If people are struggling with low reach, this is what's going to help them fix their reach. Then there's another example. This Instagram update is screwing up your discoverability. So you've got the pain point right there. You're not being discovered on Instagram. What's wrong with it? There was an update. Both of those are reels, if that gives you any idea. But I love carousels too. I think both formats are getting attention right now on Instagram. So I don't care if you do this as a reel or a carousel, but those are going to help you hook them in by the call out post. Again, I've got specific literal, swipe and steal hook templates, captions, all that in the 3D attraction plan that I'm putting in the show notes. If you want to grab it, it's only $27 right now. Okay. Post number two, the authority post. What it does, it's going to build trust. It's going to show proof that whatever your method is or whatever you you teach, it actually works. Right? So a hook for this might be something like I went from blank to blank. By doing this, you're showing like a before and after or my client result after we change this one thing, you're showing the shift right here. You're showing them how you tweaked this specific thing and it got them results. And then the body of that post is going to be kind of like walking them through what were the shifts that you made. You know, you might want to call out the myth that they think is true, but in reality, here's the truth. And then your call to action, obviously is going to. You're going to have your mini chat set up with a word trigger comment, the word X, Y, and I'll send you more info. And from there you'll send them to. You'll send them a dm. I have a very good episode, by the way, with my friend Heston. It's a couple episodes back, but it's basically like DM Automation for Beginners. There's some, like, experienced type tips in there too. So I highly recommend going to listen to that episode if you haven't after you're done with this. Because I do believe that When I incorporated ManyChat into my strategy, like, my conversions definitely increased because I had a trigger word in there that was literally sending people dms right when they commented the word. And it was responding to people faster. And I just felt like it was a really great way to convert. So don't sleep on manychat. Post number three, the conversion post. This is where you make the sale. What does this mean? Tell people exactly how to work with you. So you can go to my page right now. Vklyn Rhodes. Most people, when you get on there, I mean, you're gonna know what I do. Let me just pull up my Instagram real quick. Most people, when you get over there, you're gonna see like, okay, she scales businesses and personal brands on social. So she's a social media manager. I see social media agency here. Turn content into visibility and sales. Okay, so she must help me post really good content. That gets me sales.
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Let me ask you something. Have you ever had an idea for a business but you immediately thought, what if nobody buys? Or what if I don't know what I'm doing? Because I've been there. When I started my business, I didn't have a full team. I didn't have the perfect systems in place. I just had an idea and the will to figure it out as I went. And honestly, having a platform like Shopify would have made that process so much easier. Shopify is the commerce platform behind millions of businesses around the world and literally powers 10% of all E commerce in the US so whether you're just getting started or scaling, it grows with you you can build a beautiful online store with their ready to use templates, use built in AI tools to write product descriptions and content, and even run email and social campaigns all in one place. And one of my favorite parts, that shop pay button. It makes checkout so seamless, which means fewer abandoned carts and more actual sales. So if you've been sitting on an
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idea or you're ready to take your
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business seriously, it's time to turn those what ifs into
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with Shopify.
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Sign up for your $1 per month trial today at shopify.com CHC that's shopify.com
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CHC and then it says founder of Influence Studio. Okay, can tell that she's an expert. She owns a marketing studio. Oh she's a host of Call her creator podcast. Oh she was featured in Forbes. I mean to my horn over here guys, but you see how it's pretty. I've simplified what I do, who I help. I've given myself some accolades. I'm showing the proof right then and there so people know exactly what I do. The same is going to be with that conversion post. What do you do? How can they work with you? So an idea for this would be something like if you want desired result without put the pain point, here's how to get it. Then the body of that would be something like hey, I created XYZ to help you get result number one, result number two, result number three. This is for you. If you're struggling with 1, 2, 3, put the pain points, comment the word blank or click my link in bio to get started today. A real life example of this. If you want to go to my profile, I have a carousel on there and it says if I had to turn my Instagram followers into paying customers in the next 30 days, here's exactly what I would do even if I didn't have a lot of followers. And when you go into that carousel, I'm just going to click on it so I can kind of read through what it says. When you go in there, it starts off for the next 30 days, anything I posted would be set up for conversions. I kind of call out the problem I was facing and I wanted conversions. And then I go in how I explained to them what I did for those 30 days to turn my Instagram into a money making machine. And then for the caption it was super simple caption. I'm talking about the course that I launched which was content to cash. I broke this down Into a simple 30 day roadmap you can actually follow. If you Want the full system. Drop the word cash and I'll send it right over to you. So it's short, simple, they get the point, right? So this is your action plan for the next week or so. Post a call out, post, share something authoritative and then stick them with a sale, a conversion post. Again, this is all outlined specifically. I'm literally just giving you like the tip of the iceberg in this episode. But if you want the full three day attraction plan, you can totally grab it in the show notes. 27 bucks. And I'm going to teach you what to do for the next three days to attract the right clients to your profile and make them make a sale. Because what you got to think here is that there's a sales cycle that goes on with people on Instagram. So one is getting out there in front of them. It's getting that visibility once you got it visible. Two, you want to attract them to your profile. Why should they follow you once they followed you? 3 is posting the content that nurtures them, that gets them engaged. They comment a word. Now fourth is converting them. It's a cycle, guys. It's a cycle. It's a simple cycle. Most people, though, get stuck either chasing the viral trends or just always posting educational content. And that's really great to post, but that is not what's going to move the needle and make sales for your content. You have to have all three inside of your content to make the sale. So if you can follow this 3 posts that turn followers into paying clients this week, I promise you, you will see some traction on your profile. All right, that's all I've got for you guys today. I will see you next week.