← Call Her Creator with Katelyn Rhoades
Call Her Creator with Katelyn Rhoades
158: Win the Day: The 1% Rule for Building the Life You Want
00:24:02
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- [00:00]
Kaitlyn Rhodes
This episode is sponsored by Shopify, Homeserve, Fora Travel and Fanview. Shopify. Starting a business sounds exciting until you're actually in it. The website, the products, the emails, it's a lot. That's why I love Shopify. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that matches your brand's style. And Homeserve. Owning a home is amazing until something breaks. And it's never anything small. It's always those expensive, worst timing situations. That's why I love the idea of Home Homeserve. It's like a subscription for your home, helping cover those unexpected repairs. And plans start at just 4.99amonth. And Fora Travel, are you the one who always plans the trips, hotels, itineraries, all of it? You're basically already a travel advisor, you're just not getting paid yet. With Fora, you can change that. From building your business to protecting your home, to even getting paid to plan your next trip. These are the tools that make it all easier. And Fanview, if you've ever thought Wait, how are creators actually making online? This one's for you. Fan View helps creators monetize their content and start building income online, even without a huge audience. Check out fanview.com if you're curious.
- [01:15]
Darby
Most people think success is about big leaps, but what if I told you that improving by just 1% every day could make you 37 times more better in a year? That's something we're going to be talking about today on the Call Her Creator podcast. I'm your host Kaitlyn Rhodes, and I'm so glad that you guys are here and that you're listening today. If this is your first time, I'd love for you to download this podcast. Leave me a review on Spotify or Apple, but I've got some really good stuff for us to talk about today. And typically I'm here giving you guys business advice specifically on like sales and email marketing and Instagram growth. But I personally have been struggling lately. I had this life changing moment about two weeks ago just about micro wins and how we don't always have to be running for that finish line, but more so enjoying where we're at right now and making these small wins so that they build up to the big wins. And so today I'm going to help you guys understand that too. I hope that I can inspire someone with this story. I'm going to get really vulnerable with you guys. Some of this stuff I probably shouldn't even share with y'. All But I'm going to do it anyways because that's how we grow. And I feel like I've grown a lot in these past two weeks with what I've learned. So I can't wait to share this information with you guys. So let's just get into it. Okay? So it's super cliche to say, but success isn't built overnight, right? It's a game of consistency. It's small improvements, and it's the long term vision. What I'm going to walk you guys through today, not only is my story, which I hope encourages you, but I also feel like, especially if this isn't your first rodeo, like, you've probably been where I've been, and you might even be like, hey, I've got some really good feedback for her. Send me a DM if you have some after you're listening to all this. But what I'm gonna do is tell you guys about this 1% rule and hopefully change your own mindset. And again, for those of you it's not your first rodeo, hopefully I can change your mindset too with what I'm about to share with y'. All. This is backed by science and it's. It's inspiring, but it's also just like, wow. Movement. Whenever I talk about this stuff, you're gonna be like, oh, my God, she's right. Why haven't I looked at it this way? So, just a little backstory. January was a little bit quiet for me. My social media agency, typically we are so busy, we're drowning, but we lost a client and then leads were just super silent in January. I. I don't know about y', all, which most of y' all will agree with me, but if, like, one thing goes wrong in your business, you completely spiral and you're thinking like, oh, my God, I'm burning it to the ground. We're dissolving everything. This is the end. Doom, doom, doom. So that's exactly where I've been the last two weeks. But don't worry, things have changed around for me. We actually, this week, we have so many sales calls that me and Darby don't know what to do with ourselves. Knock on wood, that it stays that way. And I'm so very grateful, but I had to change my mindset for this all to happen. So we'll talk about that in a little bit. But let me. Let me start by. Before I talk about the 1% rule, we're going to talk about a couple of things. We're going to talk about the 1% rule, how to apply it to your life, how you should play the long game. And then we're even going to talk about like there's this, it's not secret, but I was listening to a podcast this morning and she talks about how it usually she, she was basically saying she wants you to look at things like, as your ten year plan. Instead of, you know, most of us are like, where do you see yourself in a year? Where you see yourself in three years? She's more. So where do you see yourself in 10 years? And I was like, oh my gosh, you're right. Ten years, it really does take that long. And if I think about it with you guys, I started social marketing queen 10 years ago. It's, it'll be 11 years this March. So almost 11. But 10 years ago I started all of this, guys. Like some people will look at my Instagram account and think like, oh, she went viral and got so successful in like a year or two. No, this took years in the making. I started off with Social Marketing Queen on Instagram in 2014. I was posting random things on my Instagram account. I think I had like 800 followers. That wasn't really moving the needle for me. And then I started blogging. I had a blog in 2014. It was a marketing blog. And then I had my first baby. And then the mother, mother was born, which was my mommy blog, where I talked about like attachment parenting and breastfeeding and all that good stuff. But when I meet people now, they think that I just had this quick success and I'm like, no, I didn't. I started a long time ago doing all of this stuff. I can't teach you in one day what I know because it's taken me over 10 years to learn all of this. I've got really under my belt. I'm over 15 years in the business, in the social media world, but starting my own thing, being that entrepreneur, that all started 11 years ago. So I just want you guys to know that it, it doesn't happen overnight. It takes years. So what you need to do is instead of, you know, waiting to hit that 10 year mark and that 10 year finish line, you have to do little things now and celebrate those little things now because they will snowball into that. So the way to do all of that is called the power of the 1% rule. The 1% rule is a simple but powerful principle. And it goes like this. If you improve by just 1% every day, you'll be 37 times better in a year. 37 times better. Now y' all probably like, what's the math on that? Because at first I was like, how does that equal 37 times? So I asked ChatGPT to do the math for me on that. And basically it's if you start at 1 and you improve 1% daily, you multiply your progress by 1.01 each day. So over 365 days, that's 37.78. So that's, that's how you're 37 times better. But get this, if you decline by 1% daily 0.99 times 365, you end up at just 0.03, which is essentially zero progress. So you don't want to go backwards, you only want to go forward. Right? So, so small improvements, small wins, those are what are going to lead to that massive transformation for all of us. Small declines lead to stagnation failure, but those small improvements will lead to massive transformations. So just to kind of put that 1% rule in action and give you guys some real life examples, I wrote some down for you. So there's a couple we're gonna go through. First, if you're like fitness and health and you wanna improve 1%, if you were to do one extra pushup per day, by the end of the year, you, you could be doing 365 more pushups than you ever imagined. If you cut just 100 calories a day over time, that would lead to significant weight loss without drastic diets. So again, little small micro wins, maybe business and social media growth you're trying to improve there. Posting one more valuable piece of content per week results in 52 new opportunities to grow your audience over a year. 52. Just posting once a week, engaging with just five extra people per day on Instagram, that would add up to 1,825 new connections every year. Again, these small things are equaling out these huge transformations. Skill building, personal development. Maybe you read just 10 pages a day, that means that you could finish a 300 page book every single month. That's 12 books each year. That's my personal goal. I am a super duper bookworm. Love it. Self help, please. I actually just got the book the Five Types of Wealth and it's already changing my life. I'm only on chapter two, but it's, it's more so focused on. It's not just about money that makes you happy. That's not what makes your life wealthy. It's other things like time with family and, and your health and all this Stuff. So check that book out if you haven't. So amazing. But I myself, I would love to start reading 12 books a year. Think about how smart I will be next year if I do all of that. So it's just little things like that have huge, huge, huge improvements. Also, if you wanted to be a book writer, I even calculated if you were, if you were to write one paragraph per day, you could have a full book done by the end of the year. So if that does not inspire you, I don't know what will now. The power of these small daily actions the most. Most people aim for huge overnight success. Overnight changes, people going viral. And it's, it's sad, but I mean it can happen. It's happened to a lot of people and those people are very, very lucky. But they're the minority. They're not. It's not normal. It's not normal for people to go viral overnight and then be millionaires. And I feel like living in social media sometimes I feel like that's what I should be doing. But at the end of the day, like again, that's minority. That's a small percentage of people that that's going to happen to. You gotta be super duper lucky for that to happen. And I don't exactly want to just be lucky, I want to work for it. So most people aim for that huge overnight change. But big success comes from those small consistent efforts. And I put those small consistent efforts in every single day. Guys, I am posting to Instagram, I'm doing cold email outreach to businesses. I'm over on LinkedIn, I'm writing blogs on Influence, Marketing Studio, I'm doing market research to see what kind of offers I could be offering. Like I do the little things every single day. There's not one day that goes by that I'm not doing something for this business. I try my best to take off on the weekends, but I'm still posting on the weekends. Not very healthy what I do. So don't take what I do and make it yours. I tend to find self worth and success in my achievement. So that's something I'm going to work on. But it is true though is what I'm getting at is that these small little things that I'm doing, they will help me over time. Just like me starting that Instagram 10 years ago. Look where I am now. I'm social media coach that teaches about Instagram. So those little things have helped me. Most people give up too soon.
- [11:16]
Kaitlyn Rhodes
Okay, if you're someone who wants to make money Online as a creator. Listen up. I know a lot of people. They assume you need a massive following or some fancy setup or years of experience before you can actually start earning online. And that's just not true. Fanview is a platform that helps creators monetize their content, connect directly with their audience, and build reoccurring income doing what they're really good at creating. And what I actually like about this is how simple it is. You create content around your niche, you upload it, you build your audience, and start creating income from it. Whether you're into lifestyle, fitness, business, education, literally, whatever. It's built to be beginner friendly. So if you've been sitting here thinking, could I actually do something like this? The answer is positively yes. If you want help getting started, Famview
- [12:03]
Darby
has a creator academ that walks you
- [12:05]
Kaitlyn Rhodes
through the whole thing step by step. And if you're ready to start your own creator journey and see what's possible, head over to fanview.com and get started. Okay, real life moment. There is nothing more humbling than owning a home and realizing, oh, I'm responsible for everything. Like, when something breaks, there's no landlord to call. It's just you, Google, and a potential $2,000 problem staring you in the face. And you never know what it's going to be. It could be a water heater going out or a burst pipe. It's always unexpected and it's always expensive. And the worst part, a lot of those things, the plumbing issues, the H vac breakdowns, they're not always covered by your standard homeowner's insurance. That's where HomeServe comes in. They offer plans that help protect against those kinds of repairs, starting at just 499amonth. So instead of scrambling to find someone last minute, you can call their 247 hotline and get connected with a local, experienced technician. It's super simple. You just choose a plan that fits your needs and your budget. And if something on your plane goes wrong, you just call to start the repair process. And honestly, that is a peace of mind for me. If I need needed something like this, HomeServe is what I would use. HomeServe has been helping homeowners for over 20 years with a network of 2,600 local experienced contractors and over 4.5 million customers. So if you want to help protect your home systems and your wallet from covered repairs, go to homeserve.com, find a plan that's right for you. That's homeserve.com not available everywhere most plans range between 4.99 to $11.99 a month. Your first year terms apply on covered
- [13:34]
Darby
repairs because they don't see immediate results. And that's why so many people on Instagram, you know, they give up because they're not going viral or they're not growing their followers fast enough. But successful people trust the process and they stay consistent. And if this was your sign, if you needed to hear this today, let me say this one more time. Most people give up way too soon because they don't see immediate results. Successful people trust the process and they stay consistent. Think of success as like this rolling snowball, right? So at first it's small, but as you keep pushing, it grows bigger and faster until it just becomes unstoppable. And that could be you if you just put in the work. So how to apply this 1% rule to your life? There's four things I'm going to tell you to do. So first is you're going to pick one area of your life to improve. If you try to do this to all areas of your life, it could be hard not saying that it can't be done, because, you know, I'm over here thinking, like, how can I improve my business? But then there's other ideas in here, like health and mindset. Like, there's. You could probably pick two or three if you wanted, if you're overachiever. But let's just say for now, your homework today is just to pick one. Decide if you want to improve your business, improve your health, improve your mindset, improve your skills, whatever it is, okay? Like, make a mental note right now. Pull out your phone's app, pull out the notes on your iPhone, write down that area that you want to improve. Number two is you're going to commit to a tiny, manageable daily improvement for that. Okay, so an example of this, say you want to improve your health. An example of this could be drinking an extra glass of water a day. Not hard. It's just something you have to remember to do and stay consistent with. Maybe you want to increase engagement on Instagram. So you're going to start engaging with three more people every day. Every week. Just you decide. I want you guys to try to do it per day if you really want to see good improvement. But if you can only handle a week, that's fine. You're still improving. Maybe you want to write a book. So you're going to write a hundred words every day. Number three, you're going to track your progress to stay motivated and this is where you can get a habit tracker. There's apps out there for that. Or you can get a handy dandy journal. I just got a journal from Walmart the other day, and I've been writing down my own micro wins every day so that I can look back in a year and say, wow, look at all of this you accomplished, Caitlin. Because sometimes, you know, when we aim for those big goals and we don't reach them, we think we just failed. But if you look at it, you didn't fail. You look at the other things you accomplished. For me, like last year, I was able to hire on a new employee. That's a huge accomplishment for me. One of my main goals was like, you know, grow 500,000 followers. I didn't hit that. But if I look back at the other things, I grew my team, I launched my podcast last year, my email subscribers grew by the thousands. Like, there's little things that if I look back, I can be so proud of myself for, but I just forget to celebrate those little wins. So now I've got a journal. I'm gonna start writing in it daily. And then after the end of the month, I'll put like a summary of what I did that month so that at the end of the year, I can almost have like a party celebration for myself, celebrating these little small micro wins that I had. The best part about all of this is that you're playing the long game. So most people won't stick with anything long enough to see compounding results. But if you stay consistent with all this, you could be miles ahead of the competition in just a year. Imagine five years. Imagine 10 years. You're going to be so far ahead it's not even funny. But you have to be able to put in the work. Speaking of years, you know, we're talking about getting ahead in a few years, the 10 year mark. So the way that the 10 year mark is broken up, there's a myth of instant success. Why most things don't take off until year three. Okay, so what that means is most people think that you're going to have instant success in the first year, but it actually takes three years for you to even start seeing results, which is crazy. So there's seasons, right, of a successful business or career. So year one through three is the foundation building struggles, trial and error. I can tell you I'm right there right now.
- [17:45]
Kaitlyn Rhodes
Okay, I have a question for you. Are you the friend who plans everything when it comes to trips? Like, you're comparing hotels, finding the best spots Building the itinerary and everyone else just shows up.
- [17:56]
Darby
If that's you, you've probably already thought
- [17:58]
Kaitlyn Rhodes
like a travel advisor. You just haven't been paid for it yet. And that's exactly what Fora is built for. Fora is a modern travel agency for people who love planning travel and want to turn that into real income. They give you everything you need. The the booking tools and a full community of advisors so you're not figuring it out alone. And what I love is how simple it actually is.
- [18:18]
Darby
As a Fora advisor, you get access
- [18:19]
Kaitlyn Rhodes
to over 7,000 travel partners, everything from luxury hotels to boutique stays. And you can offer your clients perks like upgrades, resort credits and late checkout, things most people don't even know how to access. And every time you book a trip, you earn commission. So if you're already the one planning the trips anyways, this is one of those why am I not doing this moment. Now's the time to turn your love for travel into something that actually pays you back. Become a Fora advisor today@foratravel.com CHC that's f o r-a travel.com CHC and make sure you tell them that we sent you. Let me ask you something. Have you ever had an idea for a business but you immediately thought, what if nobody buys? Or what if I don't know what I'm doing? Because I've been there. When I started my business, I didn't have a full team. I didn't have the perfect systems in place. I just had an idea and the willingness to figure it out as I went. And honestly I having a platform like Shopify would have made that process so much easier. Shopify is the commerce platform behind millions of businesses around the world and literally powers 10% of all E commerce in the US so whether you're just getting started or scaling, it grows with you. You can build a beautiful online store with their ready to use templates, use built in AI tools to write product descriptions and content, and even run email and social campaigns all in one place. And one of my favorite parts, that shop pay button, it makes checkout so seamless, which means fewer abandoned carts and more actual sales. So if you've been sitting on an idea or you're ready to take your business seriously, it's time to turn those what ifs into with Shopify. Sign up for your $1 per month trial today at shopify.comchc that's shopify.comchc like
- [20:05]
Darby
since I started Influence Marketing Studio, I'm on This will be year four for me for Influence Marketing Studio. I've gotten through the struggles, the trial and error. Now I'm in year four, which is the next season, year four or five, which is growth and momentum, which I would say I'm on the cusp. I don't have that momentum that I want, but I am growing year every year. Like, my husband reminds me, he looks at my finances year by year with the agency, and he's like, you're growing. Like, most startups don't have the growth that you have. I just. I'm so hard on myself when I set the bar so high that it's hard for me to understand that it's worth celebrating what I've grown so far. So you're one through three, foundation, building struggles, trial, error, year four through five, growth and momentum. Then there's year six through 10, and that's where it's mastery and scaling your business. So quitting too soon is really, honestly the biggest mistake you can make. You've got. I want you all to write this down, really, years one through 10. You've got 10 years that you need to be able to put into this business that you want to build. Before you ever come at me and say, oh, I start a new business and it failed. Like. Like, okay, well, how long? How long did you try to do it? We have to remember that small wins lead to big successes. Success isn't about that finish line. It's about winning the day. Okay. It's about doing things today that your future self will thank you for. I know that sounds so cliche, but all the signs on the wall right now, for me, that's all I've been hearing this past week, is just micro wins. Keep going. Win the day. Celebrate the little things. Some of my simple wins that I've had, my micro wins is what I'm calling them. I looked back at my journal for last week. One of them. They're small. They're small wins, but they're big in the big grand scheme of things. So the first one was, I got to have a slow morning with my daughter. I got to take her to the local coffee shop, get her a chocolate muffin for breakfast. I got to have coffee. We got to look at the local Heartland magazine where there was an ad for my agency in there. She saw me in that ad, and her eyes, like, lit up like I was the coolest mom in the entire world. And that was a huge win for me. It was a micro win, but in my heart, it was a huge win. Like, five years ago, I was working a 9 to 5. I couldn't have taken her to the coffee shop and sat down with her like that. I wouldn't have been in Heartland magazine with my team. She wouldn't have seen me and that I was cool. So that was a huge one for me. But that was one of my micro wins. And then Friday, I got to participate in a career fair for my local community college in Okeechobee. And they're like, not only did I get to meet potential clients that I could possibly work with in the future, but I also just got to inspire young minds. There was fifth graders, ninth graders, tenth graders, eighth graders. And I got to talk to them about social media, and I got to remind them, like, hey, whatever's happening to you right now in your life, you can make a better life for yourself in the future if you want. You are in charge of your future. And it felt so good and empowering to be able to pour into these young minds. So that was another win for me. And then lastly, someone mentioned me in an Instagram story, someone that they find inspiring and that you should follow on Instagram. And that was huge to me. Little things like that fill up my cup. So those were my three micro wins. Now listen, some of those micro wins are big wins in the scheme of things. But if your micro win is that you got out of bed today and you posted something, that's huge, don't feel like you have to have these crazy wins of someone posting you on their stories. That. That doesn't have to be your win. Your win can be little things. You might go on a walk today and you don't ever work out. It's huge. I went walking this morning. I work out maybe twice a week. And when I say workout, I go to Pilates or yoga. So those were, again, big wins for me, but they were a part of my micro wins for my journal. So you have to think about those little things. Those daily small wins are what are going to help you make that giant leap at the end of the day. So the problem with only focusing on big goals is one, they feel overwhelming, which then leads to procrastination. You can't control exactly when success will happen. And then if you don't see your results fast enough, you feel discouraged. So that's where the power of small wins comes in. And that's where you can create momentum and make you feel accomplished. You can rewire your brain to seek progress instead of perfection. Plus, they compound over time into massive results. If this hasn't motivated you by now? I don't know what will because I'm already over here feeling empowered again just by talking about all of this out loud. All right, so some examples of small wins that can create big success. Growing your business. Posting once today, you're helping build brand awareness. Engaging with a potential client today, that's a possible future sale. Sending an email today that is strengthening your audience trust. Personal growth. Maybe you wrote one paragraph today. Guess what? You're going to have a book in a year. Maybe you did one five minute workout today. Guess what? Your body is going to be so much stronger in a year. One act of kindness today. Better relationships and mental well being for you and whoever that person was be present in this process. Guys, most people only show up when things are exciting and that can't be how it be. That can't be how it be. That can't be what happens. The the true success comes from showing up in the boring and the hard and the slow seasons too. Don't focus only on your outcomes. You gotta focus on showing up daily. Showing up today, how can I make today a win? And then repeat it tomorrow. Every morning when you wake up, how can I make today a win? My final thought for all of this, if you win the day, then you can win your life, right? So your future success is built in your daily habits. The compound effect of small wins will lead you to massive results. If you can focus on winning today, you're going to wake up one day and realize you've built the life that you've wanted. Powerful. Alright, so if you're serious about building long term success on Instagram, I'd love for you guys to check out my Reels membership. I am helping people grow their Instagram accounts and make better video. Or if you just need someone to handle your social media, there's. There's social media management inside of there too. I'd love to help you shine online on Instagram, but I hope you love today's episode. Please leave me a review. If you found it inspiring, let me know your story. Send me a DM over on Instagram. I'd love to hear from you. Until next time. I will see you guys later.