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This episode is Sponsored by Shopify HomeServe for a travel and Whatnot Shopify Starting a business sounds exciting until you realize you suddenly have to wear every hat. The website, the emails, the marketing, it's a lot. That's why I love Shopify. Less platform, more built in business partner. With hundreds of ready to use templates, Shopify helps you build a beautiful online store that actually matches your brand style and HomeServe. Owning a home is amazing until real life happens. A water heater goes out or a plumbing issue shows up at the absolute worst. That's why I love the idea of HomeServe. They offer plans that help protect against covered repairs starting at just 499amonth. And fora Travel Are you the one who always plans the trips, the hotels, the itineraries, all of it? You're basically already a travel advisor. You're just not getting paid for it. With Fora Travel, you can change that and Whatnot. If you love discovering great products without paying full retail, this one's fun. Whatnot is the largest live shopping marketplace in the country, where buyers connect with passionate sellers in real time to score amazing finds and deals. From building your business to protecting your home, to getting paid to travel, to discovering products and deals in a totally new way, these are the tools making life and business easier. Launch with Shopify Sign up for your $1 per month trial at shopify.com CHC protect your home systems at homeserve.com CHC become a fora advisor at foratravel.com CHC and download the Whatnot app today and get free shipping on your first order. Just search Whatnot in the App Store and start scoring amazing deals. You've probably seen the buzz around live shopping lately, but I wanted to understand the hype for myself, so I jumped on Whatnot as a buyer first watched a few live shows and immediately understood why people are spending so much time there. It feels way more interactive than traditional online shopping because you're seeing products in real time, you're able to ask questions, and you're finding deals you genuinely wouldn't get at full retail. And from the business, the growth is wild. Whatnot is the largest live shopping marketplace in the country, and sellers across categories like beauty, fashion, electronics, and more are building serious businesses. I've seen the momentum firsthand. Whatnot has climbed the app store charts and the seller growth numbers are impressive. The number of sellers making over $1 million annually has doubled. If you're a business owner, creator, reseller, or even someone with a side Hustle. This flips the traditional model. Instead of waiting for someone to find your listing, you go live, connect directly with buyers, build community, and create repeat customers. And as a buyer, the savings are real. You almost never pay full price, which honestly makes the whole experience even more fun. Download the Whatnot app today and get free shipping on your first order. Just search w h a t n o t whatnot in the app store and start scoring amazing deals.
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What's up, everybody? Welcome to another episode of Call Her Crew Creator. Today we're going to talk about how to make money in your sleep. This is probably going to be one of my favorite episodes. I did a little, like, masterclass with Stan a couple months ago, and I put all this information together and I'm just like, this is so good. I think we need to bring it to the podcast. So this is going to be a really good lesson for all of you that are having trouble nailing down your niche, creating a compelling offer. Maybe you don't know how to build buzz or launch a product. The rule of three. And then we're also going to go through some bonus tips, like a free launch checklist that I'll tell you how to grab and then top tips to make money online. So sit back, relax, adjust those headphones, and let's get to learning. Let's get into the social media update of the week. So this comes from Adam himself. They had a little meeting, masterclass event, I don't know, whatever you want to call it, over in New York City, and someone asked him, how can I get more reach on my content? I know all of us want to ask Adam Mossery that question, but he said that the best way to get more reach on your content is by your share rates. Now, how many times have I told you guys to create content that is shareable? And what I mean by that is creating content that makes people think, oh, my gosh, I got to send this to my best friend. Or, oh my gosh, I need to send this to my husband.
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Wow.
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I need to send this to my mentor. Like, that kind of content where you are dming it to someone that means a lot to you, someone who's special to you. That is a key driver of reach on Instagram. So in response to this question, Adam said, more important than watch time, which is crazy because I've always been like, on the watch time, especially for reels. And I still do think that watch time is important for reels. But. But you can tell that they're shifting a little bit to shares more important than watch time or likes and comments counts is send rates. And generally I think the rate is more important than the count. So the number of sends per reach, the number of likes per reach, the number of comments per reach. But sends per reach correlate more in my experience with overall reach than anything else. Because we are looking to help people discover content they want to connect with friends over and and so SINS is a great proxy for that sort of connection over creativity. Now, first and foremost, let me dissect this for a minute. I feel like Adam like says things to where he won't give us the exact answer, but he says it in a roundabout way to where he's like, okay, I'm giving you the answer, but you have to decipher this for yourself. So like, the likelihood that people will explicitly share your post is obviously the key focus of the Instagram algorithm right now at present. Not watch time, no other forms of engagement. They are looking at sends or what we see as shares, people that send stuff in the dms. So this week when you are putting out a piece of content, I want you to think in your head, will someone see this and want to send it to a friend? If the answer is no, don't share that piece of content. If the answer is a resounding yes, then obviously you're going to want to share that content. So I think this was really good information. This was shared over on social media today. That's typically where I get our juicy oosy. I just made that up. Our juicy Social media updates of the week. So if you want more information on this, you can totally head over to that website review of the week. If you haven't downloaded this podcast yet, please do so. That helps us decide if the podcast is doing well or not. Success from our podcast comes from you downloading the podcast. But I also like to highlight everyone that sends me a review. So if you also have it in your heart to leave a review for me, it means the world to me. I read all of them it and I like to shout you guys out on each episode every week. When I get on, call her creator. So this week is from Young Blood Country Cabins. Her review made me giggle. She says she gives it all away. Caitlin gives so many actionable tips I had to grab a notebook. Now she has her own section in my notebook. Thanks for all the information you give for free. I love that. I love that I have my own section in your notebook. I think everyone should have a section in their notebook for me and my tips because they're they're really easy to execute on. And gosh, this is free stuff. Guys like, they don't, they don't make them like me no more. They don't make no podcasts like me no more. Just kidding. Okay, let's get into today's episode. So we're going to be talking about making money in your sleep, how to launch your next big product. So I think a lot of us this day and age, you know, summer's coming up. This is a really good episode actually with perfect timing with the summer coming up. I just implemented this little like, I think it, I think it was called summer of freedom where I'm gonna let my full time employees work from anywhere during the months of summer, June and July. But when I was trying to come up with what to name that summer of freedom, I had put like something in the Google, in Google search that said something like work from home summers just to help me come up with a name. And I was really blown away by how many Google searches there are for people looking for a side gig or extra income during the summer months. I don't know if this is just like an influx of teachers that are looking for extra money to make during the summer or just like if that's just a thing where people are looking for summer jobs, you know, student, I mean it makes sense. Students, teachers, probably just normal people with full time jobs too. Maybe they want that side hustle. But there was so many of you out there that are googling how to make money during the summer. So I just, I thought today would be a perfect opportunity for me to kind of go over how you can decide what you want to do, what you want to offer, how to make money off of it. And that's why I named it make money in your sleep. Because I also want it to be like a passive way for you to make money to where like maybe you work really hard to put it out, but then you kind of just let it run its course over the summer and you sell it or whatever season you're in. So that's what we're going to talk about. So we're going to nail down your niche. We'll talk about what offer you can really put out there, how to launch that offer, how to build, build excitement around that offer, the rule of three, like how you can promote it. And then we'll also talk about top tips for making money online. And then I have this free launch checklist. So before I get into everything, make a note, if you go to social marketing queen on Instagram and go to my stand store in my bio. If you scroll down to the freebies, there is a free launch checklist. Now what this will do is this will basically tell you everything you need to do to launch your first lead magnet or launch your first digital offer or even launch like your first service. It's completely free, it's filled with so much value. So go grab that from my stand store. You will not be disappointed. It's really good freebie that I have for you guys. So nailing down your niche. If I told you that narrowing your focus onto one target segment of the market could actually be the key to starting your business growth, you probably would think you are crazy. That's counterintuitive. You are pigeonholing me not doing it because bigger and better. Bigger is better, right? Wrong. Bigger is not better. Bigger is not better. Not in this case though, at least. So think of it this way. If you're bobbing for apples at Halloween and you want to get one apple, you are never going to be successful. If you are looking at all of the apples at once, you're going to just. You want to hone in on that one apple and you want to bite it, you want to get it. So that's kind of how it is with being successful online and selling a product. You kind of want to lean into one audience, one offer, one niche and become the expert on that. And then you really dial in to how you are going to get there. You have this one goal in mind. When you're out there trying to serve everybody and their cousin, your messaging doesn't always come off clear. You try to talk to someone, you end up talking to everyone and then they think you're talking to no one. So it's super important to really nail down who you want to talk about. So I have a real life example. I've always loved social media. I was coding MySpace pages when I was 15 years old. My friends would literally come over and spend the night with me and know like I was probably going to edit their MySpace page, shout out to my one of my besties from high school, Kelly. Me and her would just like have so much Fun editing our MySpace pages. But 15 years later I decided, shoot, I want to go all in on this, like social media marketing, posting on Instagram, Facebook, whatever social media it is, it brings me joy. So I started to study other people in this niche and really kind of hone in on what are they doing, what are they doing right, what are they doing wrong? Are there trends that I'm seeing, like, is this account and this account and this account, all these three successful accounts, are they doing something? Like, is there a pattern here that I could probably do with my own stuff? So the first part of nailing down my niche was kind of to go look at my niche and who was already out there, what were they doing? I bought a few things from some of these people that I aspired to be. And truly, like, some of this stuff I bought and paid money for. I was like, holy moly. I could do this with my own knowledge and creative design experience and actually do a whole lot better. And I don't mean that in a mean way, but I think I read a quote and it's like, there's someone out there that is less experienced than you, doing a worse job than you. Get out there and do what you were meant to be or something like that. I don't even remember exactly what it said, but it was just. It made so much sense. Like, there are people out there that have no idea what they're doing. I mean, me sometimes too, but we have no idea what we're doing and we're still doing it anyways, and we're making money doing it. So if there's something you want to do, you have to just do it. You have to decide that you are just going to put in the work and try and do it. So start by nailing down your niche. Start by understanding what you want to do. Now, I have some questions to ask you when. Ask yourself when you are nailing down your niche. So when choosing the right audience for your digital product or your service, ask yourself specific questions to ensure that it aligns with your goals and your audience. So first you want to make sure. Is there a sufficient demand out there for what it is that I want to offer? Are there people. Are there enough people out there that are interested in this niche to sustain a viable business? That's probably the biggest thing is you might have this crazy cool idea, but is there really enough people out there that are wanting that? If it's a no, and it's just no, but I'm so passionate about it, we gotta be real with ourselves too. So make sure that there's a demand for what it is that you're wanting to offer. Then you want to decide, do I have expertise or a passion for it? So of course you might not be an expert in it, but if it's something that makes you happy, if it's something like little Caitlin at 15 years old who was designing MySpace pages. And she's thought about it her whole life, like 15 years later. I mean, obviously you want to work in social media, Caitlin. So do you possess the knowledge, the skills or the experience relevant to the niche that you want to get in? And then lastly, is the niche profitable? This is probably the one of the most important questions to ask yourself. What is the potential for generating revenue and achieving profitability within this niche? So all of these questions you can go out there and ask Google, even you can say, you know, is there enough demand out here for a mental wellness coach? Is the social media marketing world profitable? Is being a teacher? I don't know exactly what we call this, but teacher creator, maybe. I know there's a lot of teachers out there. Like, the reason I said teacher too is because the summer's coming up. But there's so many of you teachers out there that for the summertime y' all could be selling, like how you create lesson plans and a 40 hour work week or how you do something. How do you keep your students organized all year long? Sell it for 15 bucks. So use your keyword, use your industry, go to Google and ask them how profitable the idea that you have would actually be. Once you've nailed this down, it makes it way easier for you to nail down your audience. So once you have your product or your service, then you're going to be able to understand who your audience is and how you can actually talk to them and provide the solution to them. So once you've got your niche down, then you're going to want to decide your compelling offer. You've identified your target audience. You've chose a compelling offer that is crucial for driving interest and conversions. So there's three steps to this, by the way. Step one is truly understand your audience needs and their pain points. What problems are they looking to solve? What goals are they trying to achieve? The way you can do that when you're trying to decide your offer and what your target audience needs. You can conduct surveys, maybe you're on Instagram, you do a little poll. Like, I've done this in the past. I did a story and it said, I'm thinking about launching another masterclass. What do you need help with most? And then that's when I asked them if they needed help with graphic design, Instagram growth, or making money online. And so I know in my heart what I think that they want. But then they'll take this poll and they'll totally blow me out of the water with a completely different answer. So never guess what your audience wants, ask them, conduct surveys, interview people, use a social media poll. Use all of these things to really gather insights directly from your audience. The next step in creating your compelling offer is to develop solutions tailored to your audience's needs. So create a digital product or service that directly addresses your audience's pain points and desires. Ensure your offer provides clear benefits and solutions that resonate with their needs. That's why it's so important to understand who your audience is. Because once you've nailed down who your audience is, you'll be able to fully understand what their pain points are, what they do for a living, where they live, where do they shop at, that all of that information helps you to sell to them at the end of the day.
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Now you can always There is nothing more humbling than owning a home and realizing, oh wow, I'm responsible for all of this. When something breaks, there's no landlord to or maintenance requests. It's just you, the panic, and what could easily become a very expensive repair. It's honestly shocking how fast home repairs can add up. And here's what a lot of people don't realize. Regular homeowners insurance doesn't always cover the everyday wear and tear stuff like plumbing failures or electrical issues. That's where HomeServe comes in. HomeServe offers plans that help protect against covered repairs starting at just 499amonth. So instead of panic searching for a contractor when something goes wrong, you can call their 247 hotline and start the repair process. And honestly, that's peace of mind. If I had needed this during one of my surprise home repair moments, HomeServe is absolutely what I would have wanted in my corner. They've helped homeowners for over 20 years, have nearly 4.5 million customers, and work with a trusted national network of 2,600 local contractors. Join the millions of customers who trust HomeServe for 50% less your first year, go to HomeServe.com CHC that's HomeServe.com CHC for 50% less savings compared to renewal Price void in Florida Starting a business can feel wildly overwhelming. When I started my own business and honestly, even when I launched this podcast, it felt like every single day there was a new hat to wear. Content creator, marketer, website designer, sales team. Like what? And when you're building something from scratch, it can feel really lonely because every decision somehow lands back on you. That's why I genuinely wish I had Shopify from day one as more of a built in business partner. Shopify isn't Just a website platform. It's the commerce platform behind millions of businesses around the world. Empowers of all e commerce. In the US you can build a beautiful online store with ready to use templates that actually match your brand. Their built in AI tools help with things like product descriptions, headlines and content creation. Which is amazing when your brain is already maxed out. And I love that everything lives in one place. Inventory, payments, analytics, customer service. Instead of piecing together 10 different platforms and hoping they all work, they're all together. So if you've been sitting on an idea or you're ready to finally take your business seriously, start your business today with the industry's best business partner, Shopify and and start hearing. Sign up for your $1 per month trial today at shopify.comchc go to shopify.comchc
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that's shopify.comchc test different offer formats and pricing models to see what resonates best with your audience. And then pay attention to the feedback. Also, don't be afraid to pivot, optimize and revamp. So I think it was last summer we tried to launch like this three day boot camp, growing your email list. And this was super important to me as a business owner because I believe at the end of the day we don't own our Instagram audience, but we can own an email list. So I wanted to launch this three day bootcamp where I walked people through how to create a lead magnet, how to get these people to opt in for the lead magnet so I could collect their email addresses and then how to nurture them. And it was this big three day workshop. Me and Darby spent so much time putting all of the information together to market it ended up launching it and it completely failed. Guys, I think we had three signups and I have 169,000 followers on Instagram. So I right then and there, like I pushed it, pushed it probably for two weeks. I was like, nope, not going to give up. I'm not going to give up. But after two weeks, three signups, we were like, this is not what our audience wants. So we decided to pull that offer. I had to email the people that had already signed up and they were a little bit bummed, but they totally understood. And I still like gave them some information and like still try to provide value to them. But I was just like, at the end of the day, guys, I'm sorry, it just wasn't popular enough. So we come back to the drawing board and I go to my polls and I'm like, All right, guys, I think I know what you want, but I'm totally wrong. So tell me where I can help. And that's when I wrote a poll about, you know, do you need help with reels? Do you need help with Instagram growth? Do you need help making money online? I think the majority of the votes were like, Instagram growth. So then we ended up launching another offer that went right into Instagram growth and we ended up selling out on that product that I think it was a masterclass, sold it out. So that's where you guys have to understand, like, you may think you know what your audience wants, but at the end of the day, you are not your audience. So you really need to ask them. You might want to launch something, that launch might fail, and if it does, then just pivot and re strategize. That's exactly what we did. And it's okay. Step three in creating your compelling offer is to communicate the clear benefits and results. So like, once you decide what you want to offer, you are going to want to clearly communicate to your audience the benefits or the outcomes of what would happen if they buy that product or service, how it's going to improve their lives, how it's going to solve their problems, how it's going to help them achieve their goals. Now, the best way to do this is obviously you want to use like persuasive messaging, storytelling techniques to paint a vivid picture for them of the transformation or the results that your offer delivers. So show real life examples, case studies, testimonials, whatever you can showcase to validate your claims that you're going to help with. X, Y, Z, that's going to help you to sell that compelling offer. So when we did launch that Instagram growth offer that we launched, I already had case studies from other clients that we had worked with and how they grew X amount of followers. So and so grew this amount of followers in three months by implementing, you know, lesson one, two and three of our whatever it was. So those are the kind of things that you're going to want to tell your audience when you are offering this service or product again. And then you can always ask your past clients too, like, hey, would you be interested in doing an Instagram live with me to talk about your results? Or hey, do you mind answering a few questions about XYZ? Or hey, could you record a short 30 second clip saying how I helped you achieve this? With this, get that client feedback, more than likely they're going to want to help you. Secondly, they want to get like you could tell them too, like, hey, if you let me show you off on my channel, I'll get you out in front of more people. So it can kind of be like a partnership thing too. But you really want to show those real life examples when it comes to offering offers, what you should be launching. I did some research to kind of go over some top offers of what you can sell. So I've got my notes here. Digital products, services and subscription based models were my top three to share with you. So digital products that could be an ebook or a guide, an online course, a workshop, printable artwork, or maybe Canva templates. So those are a few, like digital products you could offer. As far as services go, you could do one on one coaching or consulting. Maybe you're going to offer like a personalized coaching, consulting or mentorship services in your area of expertise. I will say that's my biggest money maker when I do offer that. I know I'm not offering any of that right now because it takes a lot out of you as well mentally. But that is my biggest money maker if I want like quick money to offer one on one services or coaching or something like that. And then subscription based models. One of our biggest revenue drivers as well for Influence Marketing Studio is our membership club, Influence. Now with a membership you can offer exclusive access to premium content. So with our membership we offer weekly reels prompts. These are researched reels, prompts that are based off of trends so people don't have to waste their time scrolling. So like the benefits of that is that you're getting your time back because you're not having to look for trends anymore. We're giving you timely trends every Monday for you to record and post. And then we also also offer Canva templates, reels, stories, statics, carousels. On top of that we offer a monthly detailed calendar so you know Monday through Friday what you're going to post. And then we have on demand training. So all of that is encapsulated in our monthly membership club, Influence. So you could totally do something like that too, depending on what your niche is. I had a med spa owner who was doing a membership where they paid like so much a month and then they could come into the spa a certain amount of times a month. That was more for like a brick and mortar kind of store. And then I had a aesthetics creator who offered a monthly membership and she would give out like custom skincare routine each month for you based on whatever you are struggling with. So these are a lot of cool ideas that you could implement as a membership, it's a subscription based. And the cool thing with Stan, I'm going to plug Stan in here, is that they make it super easy for you to have a membership. Whenever I first launched my membership, actually I did launch it with Stan, but I remember before I started using Stan, I wanted to do the membership, but I just didn't know how to go about charging someone on a monthly basis, how that even works. So I will say the cool thing with Stan is that they made it super easy for me to just do my membership. They collect the payment, they charge the person to their credit card each month, and then I just do the services. So once you have your offer in place, you can truly head over to whatever it is you want to use. In my case, I use Stan. And you can set up your online store and offer all these cool things like the digital products, the coaching calls, the memberships. Maybe you just want to set up a lead magnet. Stan has all of that. If you do want to try Stan for free for 14 days, you can go to my Stan store over on Social Marketing Queen on my Instagram. If you click my link in bio, I have a little button there for you to set up your stand store for free for 14 days. And you can kind of get the feel of how it works and just how easy it is to use. So once your product or your offer is in place, then it's time to launch. So we use a sales and seven strategy where we spend a full week launching and promoting our new offer. Now there are some companies out there that will launch for a full month. There's companies that will launch for a full 14 days. So you gotta kind of decide what works for you. But we just started the sales and seven strategy and it works for us. But what goes into our sales and seven strategies? So first we want to build some buzz before we launch and then we want to launch. So first you want to generate excitement and anticipation. And the way to do that is you could create a wait list. You could even use something like Stan to promote that wait list. They have like the free lead magnet thing on their store. You could do teaser campaigns where you're just kind of teasing what you're about to launch. You could do behind the scene sneak peeks. You could do countdowns and exclusive access. Especially on Instagram they have like the countdown sticker. So you could say, you could post to your stories and say, hey, we're launching something really cool that's gonna help you make six figures. Okay.
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If you're someone who wants to make money online as a creator. Listen up.
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I know a lot of people.
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They assume you need a massive following or some fancy setup or years of experience before you can start earning online. And that's just not true. Fanview is a platform that helps creators monetize their content, connect directly with their audience, and build reoccurring income doing what they're really good at creating. And what I actually like about this
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is how simple it is.
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You create content around your niche, you upload it, you build your audience, and start creating income from it. Whether you're into lifestyle, fitness, business, education, literally, whatever. It's built to be beginner friendly. So if you've been sitting here thinking, could I actually do something like, the answer is positively yes. If you want help getting started, Fanview has a creator academy that walks you through the whole thing step by step. And if you're ready to start your own creator journey and see what's possible, head over to fanview.com and get started. Okay, quick question. Are you the person in the group chat planning the entire trip? The one comparing hotels, building the itinerary, finding the best restaurants while everyone else just says, sounds good? Because if that's you, you're already thinking like a travel advisor. You just haven't been getting paid for it. And that's exactly why I love Fora. Fora is a modern travel agency built for people who genuinely love travel and want to turn that into real income. They give you the training, booking tools, industry connections, and community support so you're not out here trying to figure it out all alone. And honestly, the perks are incredible. As a Fora advisor, you get access to thousands of travel partners from luxury resorts to boutique hotels, plus the ability to unlock perks for clients like room upgrades, resort credits, and yes, every time you book travel, you can earn commission. So if you're already the unofficial trip planner in your friend group, this may be your sign. Turn your love for travel into something
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that actually pays you back.
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Become a Fora advisor today@fora travel.com CHC that's F O R A travel.com CHC and make sure you tell them we sent you for a travel.com CHC in
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six months or something, whatever it is that you're trying to sell. And then you could say something like tap this countdown sticker so you get alerted when we launch. And then on the day of launch day execution, you want to unveil your digital product with a coordinated launch campaign across all your social media platforms. You're going to want to monitor that when you launch it and make sure you're responding to feedback, questions, comments, holding down the fort, basically to make sure that people are understanding and liking what you have to promote. And then of course you're going to want to also track your performance. That's how you know, back when, when we launched something, it completely flopped. It's because we were tracking the performance. So you gotta stay on top of that. Now, another way to promote your service or product is by using the rule of three. And this includes posting three reels that relate to your content. So the rule of three helps you to kind of promote something in three different formats. So there's three different videos, little backstory about this. There's. There's people that learn by reading, there's people that learn by watching. There's people that learn by reading and watching. So that's kind of what the rule of three is all about. Video one is typically a trend video. You jump on a trending audio, grab a trending audio, share about your idea, but you have all of the information in the caption of that reel. So like you do the trend, but really to promote the offer and talk about it, it's going to be in the caption. Then video two is you record a short form video. This can be anywhere from 8 to 30 seconds long. But most of the value will be in the video rather than only reading it. So it's really going to be kind of like you talking. Or maybe it's you using text, the text overlay. You know those reels that have a lot of text, that's that would mean that the information is in the video and then video three is a little bit longer. It's over 30 seconds. And this could be a green screen video of you talking. Maybe the videos in the back you're talking about something. Or maybe it's just a talking head. It's like just you like maybe I've seen my reels, snippets where I taught, where I'm doing the podcast on my page. That that would be a video 3. You'll say all of the value verbally talking instead of text overlays or captions, you want them to watch your video. That's the rule of three. That helps you make content around one specific subject several different times. Three times low does a really good job at explaining this as well. There is a video over on the Santa Cal account too where she talks about the rule of three. You might even see me talking about
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the rule of three.
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Over on my Instagram but it works. Okay, now we're nearing the end of this episode. I told you guys I have a free launch checklist. You can launch your lead magnet or your freebie or offer might be a paid offer with this free checklist. It's over in my stand store. Go to Social Marketing Queen on Instagram, click my link in bio and look for the launch your lead magnet like a pro.
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That's the freebie.
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Now some bonus tips for you do approach your journey as a learning experience and be open to adapting and evolving all along the way of your journey. Embrace the challenges, embrace the setbacks. Use them as opportunities for growth and improvement rather than viewing them as failures. Remember how my offer flopped. Seek out opportunities for continuous learning, whether it's through online courses, mentorship, networking with others in your industry. Always be learning guys. Always be learning. And then stay consistent and patient. Obviously, Rome wasn't built in a day and neither is a successful business on social media. So stay committed to your goals, understand that it takes time and patience, and truly avoid comparing yourself. Comparison is the thief of joy. I tell myself that all the time. I do it still too. But try your best to stay away from that and then also celebrate your small wins along the way. Because it is a journey. It's not a short little race, it's a marathon. I think that's what they say. So just give yourself grace when you are doing all of this. But I truly hope you guys enjoyed this podcast episode. I think it was super helpful, especially just for someone that's just getting started in the business. If you liked this episode please please please download Call Her Creator Download this episode. Leave me a review. It means the world to me. And of course share it with a friend. We need to get Call Her Creator out there for everyone so we can all eat the cheese I just made that up. But so we can all share in on the exclusion success of what social media can bring to us and build our profitable powerhouses by following our passions. So that's all I have for you guys today. Thank you so much. I will see you next week on Call Her Creator. Peace out.
Episode 164: How to Make Money From What You Already Know: Your First $1000 Strategy
Release Date: June 16, 2026
Host: Katelyn Rhoades
This episode is a hands-on guide for ambitious women looking to turn their existing knowledge into income, particularly through digital products and services using social media. Katelyn Rhoades walks listeners through a step-by-step strategy to not only earn your first $1000 but also to create a sustainable, passive stream of income from what you already know. Key topics include nailing down your profitable niche, developing and launching compelling offers, building anticipation, leveraging the “Rule of Three” for promotion, and practical mindset and consistency tips for creatives and entrepreneurs.
(03:00–05:30)
Katelyn shares insights from Instagram head Adam Mosseri’s recent statements:
“He said that the best way to get more reach on your content is by your share rates... More important than watch time or likes and comment counts is send rates.” (03:30)
Key Takeaway:
Shares (content sent in DMs) matter most now for increased reach. Before posting, ask yourself, “Will someone want to send this to a friend?” If not, reconsider posting.
(09:10–13:20)
Katelyn stresses that narrowing your audience helps clarify messaging and drive business growth:
“Bigger is not better. Not in this case.”
She likens niche focus to bobbing for apples—pick one to win.
Real-Life Example:
Katelyn used her childhood skills in social media (coding MySpace at 15) to spot trends, fill gaps, and recognize that you can succeed even if you don’t feel like ‘the biggest expert.’
Guiding Questions for Your Niche:
(14:00–19:30)
Step 1: Understand your audience’s needs (surveys, polls, direct questions).
Step 2: Develop solutions to their pain points—create digital products or services that directly help them.
Step 3: Communicate benefits clearly, using testimonials, case studies, or inviting past clients for a live discussion.
“You are not your audience.” (19:00)
Even if you care about something, your audience may need something slightly different—be ready to pivot!
(21:30–24:30)
Top Three Offer Categories:
Tech Tip:
Platforms like Stan make it easy to deliver, charge, and manage these offers.
(25:00–27:30)
One-week, focused launch for new products/services:
Quote:
“We use a sales and seven strategy where we spend a full week launching and promoting our new offer... you gotta kind of decide what works for you. But we just started the sales and seven strategy and it works for us.” (26:00)
(30:10–32:30)
“There’s people that learn by reading, there’s people that learn by watching... Rule of three helps you make content around one specific subject several different times.” (31:20)
(33:00–End)
Embrace setbacks as part of the process—pivot and learn instead of quitting.
Be consistent and patient; avoid comparison with others.
Celebrate small wins!
Memorable Line:
“Comparison is the thief of joy. I tell myself that all the time...But try your best to stay away from that and then also celebrate your small wins along the way.” (33:45)
Free Launch Checklist:
Available via Katelyn’s Instagram (@socialmarketingqueen) > Stan store > Freebies. Helps plan and execute your first offer or lead magnet.
“This will basically tell you everything you need to do to launch your first lead magnet or launch your first digital offer or even launch like your first service. It’s completely free... Go grab that from my stan store.” (12:00)
Stan Platform Free Trial:
Set up your own online store for digital products, coaching, memberships, etc. (See Katelyn’s link in bio for 14-day free trial.)
Social Media Updates:
Follow @callhercreator for ongoing updates, polls, Q&As.
On Niche Focus:
“You try to talk to someone, you end up talking to everyone and then they think you’re talking to no one.” (11:40)
On Audience Feedback:
“You may think you know what your audience wants, but at the end of the day, you are not your audience.” (19:00)
On Failures:
“After two weeks, three signups...I was just like, at the end of the day, guys, I’m sorry, it just wasn’t popular enough. So we come back to the drawing board.” (19:50)
Encouragement:
“If there’s something you want to do, you have to just do it. You have to decide that you are just going to put in the work and try and do it.” (13:15)
“Rome wasn’t built in a day and neither is a successful business on social media. So stay committed to your goals...and truly, avoid comparing yourself.” (33:45)
This episode is a practical masterclass on turning your existing know-how into income, highlighting the power of niche clarity, audience engagement, smart launch strategy, and sustainable offer creation. Katelyn’s energy is supportive and direct, blending actionable advice with real-world experience and a dash of humor. Download her checklist, follow her on Instagram, and start building your $1,000 strategy—one clear step at a time.