
Loading summary
A
This episode is sponsored by Shopify, Whatnot and Storyblocks. If you've ever dreamed of turning your ideas into a business, Shopify makes it so much easier. Whether you're selling products, digital downloads, or building a brand from scratch, Shopify gives you everything you need to create a beautiful online store without the tech headache. Love finding amazing deals. Whatnot is the largest live shopping marketplace in the country, where you can discover everything from collectibles and beauty products to fashion and home goods while shopping live with sellers in real time. It's interactive, fun, and full of incredible finds. And if you're creating content like I am, Storyblocks is a game changer. Instead of spending hours searching for the perfect stock footage, music or sound effects, Storyblocks gives you unlimited access to a massive library of high quality creative assets so you can create content faster and make it look incredible. Ready to check these out? Start your business with Shopify by signing up for your $1 per month trial at shopify.com CHC download the whatnot app today and get free shipping on your first order. Just search wh a t n o t whatnot in the App Store and start scoring amazing deals and bring your creative ideas to life with storyblocks by visiting storyblocks.com CHC what is up my party people? I am so glad you have tuned back into an episode of Call Her Creator. Before we get into today's episode, I want to pop in because this is actually a throwback episode of Call Her
B
Creator, but I'm bringing it back for a reason. Okay.
A
We are officially halfway through the year, right? And I don't know about you, but this is usually the point where the energy we had in January starts looking a little different. The goals we still got em. Maybe the ambition's still there, but we are exhausted. Maybe you're doing everything yourself and realizing that being a creator and a business owner or honing in on your personal brand, it can feel incredibly lonely sometimes. Or maybe you're just sitting there and you're thinking, how the heck am I supposed to keep this pace up for another six months? So that's exactly why I wanted to bring this episode back. Because we spend so much time talking about how to grow, how to become more visible, how to make more money, how to build a thing. But we don't talk enough about how to actually stay sane while doing it. So in this episode, I'm getting into the not so glamorous side of being a creator. The overwhelm, the isolation, the decision fatigue, the feeling that there are never enough hours in the day. And most importantly, I'm going to teach you how to build some systems, some boundaries, and some support around yourself so you can keep going without completely burning yourself into the ground. Actually, one of the biggest things I've learned since originally recording this episode is that you do not get extra points for doing everything the hard way. No, you don't. So if there is a tool or a template or a system or a shortcut that can give you hours of your life back, use it. And that's actually one of the biggest reasons I created the Visibility Vault. Because I know how exhausting it is to sit down every single week and think, okay, what am I going to post today?
B
What should I say today?
A
Is this even going to work? So I took 150 of my best Canva templates, and I organized them based on exactly what you're trying to do. You're trying to grow your audience, engage your community, or sell your offers. You can grab the Visibility Vault in the show notes, but for now, I want you to listen to this episode with where you are right now, halfway through the year, because maybe the answer isn't to work harder for the next six months. Maybe it's to get a little more intentional about what deserves your energy and what doesn't. So let's get into it. What's up, everybody?
B
Welcome to another episode of Call Her Creator. I'm Kaitlyn Rhodes. Today we are going to be talking about the challenges and the struggles of being a solo entrepreneur, a creator that just feels isolated. Maybe you're burnt out, Maybe you can't manage your time.
A
Very good.
B
So we're gonna go through different tools and techniques that I used as a creator to stay afloat of all of these things. So we're going to talk about time management strategies, how I avoid burnout, isolation, and decision fatigue. Yes, that is a thing, and so much more. I cannot wait to get into it. And I hope it helps someone out there that is struggling with some of these things. Here we go. I personally believe that being a solo creator, solopreneur can be pretty isolating. Up until I had my team, it was just me. And it is definitely a lonely place to be if you're by yourself creating content. You know, the world's buzzing with activity around you. You're staring at your phone, you're thinking of the greatest hook or viral video that you get to record. It all sounds peaceful, Right? But what we don't realize is that can truly be a breeding ground for isolation and challenges that can weigh really heavy on a creator's shoulders and hearts. So what I want to do today is kind of walk you guys through how I handle that isolation at times, what I do for time management, I had a lot of DMS on call her creator, asking how I manage all of my time. And then we're also going to talk about some other obstacles that come with being a creator, working by yourself and doing the thing, growing a business. And then at the end of this, you should feel enlightened. You should feel like a weight has been lifted off your shoulders, because I'm at least one, going to let you know you're not alone. And two, I'm going to help you. You fix these feelings. So let's get into it. Challenge number one, which is the most popular in my DMs, is our good old friend, time management. Now, we all know that when it comes to creating this killer content, getting it out there, time management is truly your secret sauce. But we've all been there. You get writer's block, distractions creep in. Before you know it, your schedule's probably a mess, especially working from home. Someone knocks on the door, crap, you're, you're. You're broken up from whatever you were doing. And then you have to remember, oh, wait, I was recording this. And then you run back over to it. So staying focused and managing your content creation time like a pro should be at the top of your list. And hopefully I'm going to give you some tips to do that. Now, how can you still ramp up your content creation game, but also get more done in less time? Let's kind of dive into these tips and tricks to boost your productivity and keep those creative juices flowing. So tip number one, if you want to save time, just do it. I was at a. Again, I told you guys, I was at a conference this week, and one of the biggest tips that these content creators were talking about, this woman does YouTube videos, Instagram videos, TikTok videos, and her biggest tip for everyone was to just record. Just do it. Don't just sit on these ideas. You end up wasting so much time. And also, don't fall down the rabbit hole of researching ideas. Just get up on that video and do it. Just start. Sometimes we get paralyzed by our idea and then nothing happens. And if you've been sitting there for over 30 minutes and nothing is coming, what I want you to do is skip it and come back later. So you set that timer. If you're ready to do content creation, set that timer for 30 minutes. If you get to that 30 minute mark and you still haven't done anything. It's time to save where you're at, move on to the next task and then you can come back to it later. So what you can do after that, when you're feeling like a creative block, you can just free create. And what I mean by that is you just start creating whatever comes to your head. This is almost like an exercise for your brain. I know you guys remember Icebreakers back in college or high school, think of it like that. So what you can do is just, you know, if you're into art, you could start drawing. If you are content creator that's on video or TikTok. I mean what, what brings you passion? What do you think about all the time? Just start scripting or drawing and just kind of get your creative juices flowing. Now with that tip number two comes in outline your idea or storyboard it. Once you get that idea in your head, if you stop for a second and do some planning around it, like an outline, a storyboard, maybe even like bullet points about the idea, it will help your creation process go smoother. So hash out your outline, pick your topic, and then the rest should just start flowing from there. Now if you're absolutely lost and you need some help with topic ideas, or you just need some inspiration, I've talked about this website before, but you can go to answerthepublic. Com. All you need to do there is type in a keyword or a phrase that relates to your industry or the pain points that your target audience is suffering with and answer. The public is going to give you like 50 ideas around that specific topic or keyword. Now you're wanting, you're going to want to make sure you're limiting your distractions. When you're doing so, shut your computer off, click out of your 57 windows and focus on this one thing. Now, if you're on answer the public, obviously you're not going to shut your computer down, but at least exit all those windows out and focus on answer the public. Put in your keyword, see what's written there. Write them down on a piece of paper. If you're a visualizer, type it up on a Google Doc if that's better for you. But just kick out those distractions and focus on that one thing. Now, when it comes to distractions, I learned this from an old boss a long time ago. I was extremely flustered because I was working for an agency and I had 25 clients to manage and I was getting overwhelmed because I was trying to post on their socials. And I just kept getting emails over and over again from different clients. And so I'd have to stop what I was doing, go answer the email, do whatever they needed to do, and then I'd get back to my task. Oh, another email just came. Let me go do this. Oh, gotta get back to my task. You see, when I started doing that, I started getting a little bit lost in my creation process. I was overwhelmed. I was getting distracted, distracted. And then I was just getting upset. So I went to my boss and I'm like, listen, 25 clients is way too much. I cannot handle this workload. This is crazy. And he looked at me and he's like, you know, we've kind of set time timelines for each client. You should be fine. What's going on here? What are, what, what's distracting you? And I was like, well, there's a bunch of people that keep emailing me and I have to keep answering to what they're doing, so what am I supposed to do? And he told me to time block. And I know that sounds so simple, but I had no idea what, really, what was time blocking. So he suggested, kaitlyn, you're going to check your email around 8 o' clock and then you can check your email around 1 o'.
A
Clock.
B
Besides that, you don't need to be checking that email constantly. There's no reason for you to do that. I think I do that naturally because I have attention deficit disorder and I'm just like, oh, I'm bored here, let me go check my email. So what I have to do is I have to exit out of my email and literally put time block on my calendar. Check your email. I do it around 8 o' clock or 9 o' clock whenever your working hours are, and then again around the afternoon. Now, obviously, you might want to add one more in around 4 o' clock before you check out. If you work, you know, nine to five. I know as content creators, we're not chained to that 9 to 5. But for a typical like 9 to 5 schedule, check your email three times in the day and put it on your calendar. I like to use Google Calendar to help me do this. I also have a sauna. I'll assign myself a task with a due date, and then if I have something super important to get done, I'll put it on my calendar as well. But you, you know, I've got my tasks set in two different places. For this podcast, we use Notion. That's another task management tool. It's Kind of like if you're a really big list person, Notion's really great for that because you kind of check off your list. Asana is the same way. So those are my three time management tools that I use and they're super duper helpful. So that's Google Calendar, Asana and then Notion. Now you don't need Asana and Notion. The only reason I have both is because I personally use Asana for my agency and for my content creation. And then Notion is for call her creator since it's powered by Stan, it's with another team. You know, that's what I have over there now. Speaking of time management, if you're feeling burned out as a content creator, I'm sure you are or you have been, I want you to consider content batching as well. Now it doesn't mean you have to always, always do content batching. I know, you know, we have to stay on the trends and stay with these timely new like the news, whatever's going on in the, in the moment, you want to stay timely on that. So I don't recommend content batching all the time, but if you're feeling a little burnt out, go ahead and put like an hour on your calendar and just boom, batch, record a bunch of videos or batch create some blogs, whatever kind of content creator you are, go ahead and do that in an hour time and then save it. And then you can always go back to it later when you're, whenever you're ready to post it. Some other quick tips for time management. Number one, learn when you are the most productive and work during that time. For me, mornings are my time to work because I have children, I'm married, you know, we've got baseball practice, picking up the kids, dance class, whatever it is that I'm doing. So I have to tell myself, okay, I'm going to hone in and focus on my work from 8am to about 2pm after that, you know, I'm still checking emails sometimes if I need to, but I know in my heart and on my calendar that I'm going to be working from 8 to 2. So figure out what time of the day works best for you and make that your working hours. I have a friend, graphic designer Kyle, he's a night owl, so his working hours are in the evening. So you don't have to do a certain time. Just pick what is best for you and make those your work working hours. The next tip I have is prioritize your tasks. This is a struggle that my team had for a Little while they were again, they were getting emails from clients and they were having to hop on that. So I told them, you know, prioritize, focus on what is the most important. That's why every morning when I sit down to do my work, I look at my calendar, I look at my asana and I kind of like put in order from importance what I need to get done first, what can get done later, maybe what I could start working on for tomorrow. I think that is the secret sauce. Also for a content creator, if you've got a lot of content you need to create, or if you're working on your digital product or something like that, maybe you've had this digital product idea in your head and it's time to get it done so you can start making money. Then go ahead and prioritize what you need to get done there. Whether that is picking the title of your digital product, doing the actual bulk of the content creation for it, whatever it is, prioritize, make a timeline for yourself and then stick to that. I promise that will keep you in line to get things done. Which kind of falls into the next tip. Set specific goals. If you are working on this course or this digital product, set some goals for yourself over the month. Like maybe week one you're gonna push out two pages of your digital product and then week three, you're gonna record the accompanying video for it, whatever that is, set your goals, put it in your Google Calendar, or maybe I even have a printed out calendar that I use. I have a planner. So y', all, I have three, basically three lists on Asana, Google Calendar and then also in my little planner that I have at home. So put it where you need it, set your goals and then try to get those goals done in a timely manner. The next tip is to set your boundaries. This one is probably the most challenging because we, I don't know, it's hard sometimes to set boundaries and stay with them. Especially when you're working for yourself and you're making your own money. Sometimes you're like, crap, I have to do this, I'm working for myself. Who knows if I'm going to get another lead tomorrow. I got to work on it now. But that's not always the case. Set some limits for yourself, set some working hours, stick to them and maintain a healthy work life balance. It will help you to avoid getting burnout in the end and then you just, just quit everything.
A
You guys know I'm constantly creating content between my podcast, Instagram and the content we create for our agency. Clients. One tool that's become an essential part of my workflow is Storyblocks. Storyblocks is a 100% human made stock media library built for creators. It gives you access to millions of professionally curated footage, clips, music tracks, sound effects, templates and images. Every asset is made by a professional filmmaker or artist, never AI generated, and everything is professionally curated, pre licensed and ready to use and model, monetize content under one subscription. Personally, I use storyblocks when I need B roll music, visuals, or just creative assets to elevate my content without spending hours searching online. It's helped me streamline my content creation process and it saved me so much time each week. One of my favorite features is that unlimited downloads let you test and experiment freely. And there are thousands of customizable templates for your favorite editing platforms. Head over to storyblocks.com CHC to access the human made stock media library that's
B
essential to my workflow.
A
And for a limited time, they're offering 15% off any annual plan. And that discount is only available through my link. Again, that's storyblocks.com CHC for 15% off annual plans.
B
And then the last tip I have right here for time management is to take breaks when you need them. I like to go on walks during my breaks or I just recently joined a gym. So I'll go to the gym, I'll sit in a sauna, I'll listen to music, anything to get away from your content creation for a little bit or whatever your work it is for that day. Go take some time off, regroup and then come back refreshed. Then you can get your work done better. Okay, so the next challenge that a lot of creators and business owners deal with is decision fatigue, which I had no idea this was a thing. But once I found out about it and read about it, I'm like, holy crap. That is why I am so drained. So, fun fact for you. Your brain makes thousands of decision every single day. Studies actually say that you make between 10 to 40,000 decisions a day. So imagine you're making all these decisions. Of course, by the end of the day your brain's gonna hurt. So when I say to my husband, my brain hurts, it probably actually really does because I'm making all these decisions all day long. So decision fatigue, obviously it's the inability to focus and the experience of decreased energy caused by making too many decisions. All of the mental energy used to make these thousands of large and small decisions, it can be Dr. Especially by the early afternoon. That's probably why we all grab a Celsius or Red Bull. But once you're drained, that lack of mental energy can really cause you to make poor decisions that can lead to increased stress and decreased productivity, and we don't want that. But the good news here is that you can simplify your life. And if you follow a couple of these tips I'm going to give you, it should help with your decision fatigue. The first tip is to stick to a routine. I personally have the same routine every single morning. Once I get to the office, I brew my coffee, I check my emails, I do my morning content creation, which is typically creating a reel, and then I get to working either on my agency or on the podcast. That's my day, and I stick to it every single time. I know some people who will wake up at home, do some yoga or meditation, they'll read a book, they'll take a shower, and then they're ready to do the work. So figure out what routine works for you, start doing that, and stick to it. I've seen some business owners, too, and content creators assign specific days of the week for specific tasks. So there's a couple books that I've read too. What they say is like, make some days where you work on the business and then make some days where you work in the business. So, for example, like Mondays, you work on the business, you're out there marketing, you're checking emails, you're following up with leads, and then Tuesday, you're working in the business. You're creating content, you're selling products, you're reaching out to customers. Kind of see where I'm seeing there. So set your days and flow with that. I personally don't really do that because I have so much going on. I've got a ton of different projects, but I think that if I was only focused on one business, I would totally set specific days for myself. So, like, Monday, Wednesday, Friday would probably be working on the business, and then Tuesday, Thursday would be working in the business. Make a plan so you're not having to make stupid decisions all day long and getting stressed out and fatigued. Challenge number three is overcoming isolation. The one thing creators don't talk enough about is we write alone, we create content alone, we publish content alone. The key to avoiding isolation here and loneliness is to be proactive in combating it. Many solopreneurs, many creators, we often work so hard, we skip sleep, we eat poorly, we forget about our hobbies. And I understand, you know, business does take some sacrificing and hard work. But taking care of yourself and your mental health doesn't have to be complicated. Small changes can have a really big impact on your mood, your motivation, your energy level. So if you've worked from home, you've probably heard the typical advice. Go for a walk before starting your day. Work in a public cafe for human interaction. Journal. Join a group that relates to your hob. Listen to music. I love all of those tips. I think it's so important to take a break from your bubble. Before I had an office space and I was working from home, it got to the point where I was, like, going crazy. I would. I would be at home all day long working, and then my husband would get home and I'd want to go somewhere. And, you know, he'd want the complete opposite because he had been at the office all day. So we started talking, and he's like, you gotta get out of this house sometimes. So I started visiting a coffee shop twice a week and working out of my. My normal space, out of my normal routine. It helped me. It helped me to get some human interaction. I probably talked the barista's ear off a little too much because I wasn't used to having somebody to talk to, but it was an easy way for me to reconnect with humans and even form some friendships. Now I can say, with our office space, it's really nice. I have my social media managers come in twice a week so we can at least get some team building together. You know, talk out loud, have some human interaction. But I don't require them to come in every single day. Because. Because also, as a content creator, we need to sometimes be in our own space because again, we have these weird brain stops where we're working and then we have to, like, bounce a ball before we get back into content creation. So whatever works for you, but try to collaborate with others. Now, another idea, when you're collaborating with others, it's an easy way to connect with other people in your space. So what you can do. This is gonna be your homework for today's episode. Research some people around your industry. Find someone who aligns with you, your own beliefs, who looks fun, and reach out to them in the DMs. Some people will turn down a collaboration, but most people would be super happy to collaborate with you. And you guys could do a collaborative reel. You could do an Instagram Live together just to get to talking with them. I was actually on an Instagram Live the other day with three of my favorite creators, Juan, Shannon, and Lucas, and it just felt so Good to talk to other, other humans that struggle and do the same thing that I do. So if you can find these communities and get into them, there's also like Facebook groups, which I think I'll talk about in a minute. I'll get into support systems, but for this specific tip, collaboration, ask them to collaborate with you on some content just to kind of get out of your funk and to work with somebody else. The next challenge that people in our space really don't do well with is maintaining work life balance. Now, I have have personally made this a commitment to myself to work on my work life balance because as a wife and as a mother, it's really crucial that I stay in check with it because obviously family over everything, I don't want to lose them because I was working so hard on my business and forgot about the people that I love. So I've found a few steps that a few things that have helped me maintain that work life balance and I want to share those with you. Time is so precious, guys. So please listen to these four little tips that I have for you. First and foremost, if you're a creator that offers services, you have to make sure you nail down your scope of work and stick to that scope. Because anytime a client tries to creep out of that scope, you charge for it. Because if you don't, you're basically wasting your time on this person. Time is money these days. So if they're getting out of the scope and taking advantage of your time, it takes away from you. It takes away from your work life balance. So as a creator, as a business owner, create that scope of work.
A
Work.
B
Don't go out of it unless you're getting paid for it.
A
If you've been sitting on a business idea, let me tell you something. You do not need everything figured out before you start. I know so many people have an idea for a course, a digital product, a physical product, or a service they're passionate about, but they keep waiting because they think they need the perfect website or all the systems in place first. That's exactly why I love Shopify. Everything you need to start selling is included and ready from day one. So you can stop overthinking and actually launch. And when your first customer is ready to buy, Shopify checkout helps more of them complete their purchase. Even better, when they come back, their information is already saved. So checking out is fast and easy. Because Shopify takes care of the setup and the checkout experience, you have more time to focus on what actually grows your business. Creating content, serving your customers and getting your brand in front of more people. Plus, you're building on the same platform, trusted by millions of businesses worldwide. From brands like Mattel and Gymshark to entrepreneurs who are making their very first sale with Shopify. Nothing stands between your idea and a real business. So go make it one. Start your free trial@shopify.com CHC that's shopify.com CHC one more time. Shopify.com CHC okay, I have to tell you something I genuinely had fun using lately.
B
Whatnot.
A
The first time I got in the app, I was honestly just browsing. I ended up watching a live seller, chatting with everyone else in the stream and found some really great podcasts, products that I would have paid way more for somewhere else. It didn't feel like online shopping. It felt more like being a part of a community. And that's what makes Whatnot so different. Whatnot is the largest dedicated live shopping platform where sellers are building real businesses across everything from beauty and fashion to collectibles, electronics, jewelry, so much more. And what I love is that anyone can sell. Whether you already have a business or you've been looking for an easy way to start one. On Whatnot helps passionate sellers grow through live connection and community. Instead of just listing products, you're actually building relationships with customers who come back to shop with you. People selling on whatnot sell 10 times more than on any other major marketplace. And across the platform, the number of sellers making over a million dollars a year has doubled. Buyers are spending over an hour a day in the app, discovering products and supporting sellers. So it's a really exciting place to build something. Search whatnot W H a T N o t in the App Store Download and you can start selling right now.
B
The next piece of advice here is to set a schedule. Again, my hours are typically 8 to 2, but my office hours if if a client were to ask me it's nine to five. I mean, I'm there to answer and help, but my most productive time is 8 to 2. I try not. Well, I don't. I do not check emails after 5. I do not check Slack. Though I did check Slack last night because Low needed something last minute for the podcast. Thank God I did check it, but I try really hard to turn off after five. I've also started setting downtime on my iPhone because I'm on Instagram or TikTok or Facebook all the time. I've set some limits on my phone to where after 8 o' clock my phone kind of locks up and it says oh it's your downtime. You can't get on that app. And I love it because it keeps me off my phone. I'm then able to focus on my family or read a book or watch a Netflix show. And it's not all work, work, work, work, work, work. With a schedule. With a schedule. You can also, you know, set your boundaries. Don't answer your phone after hours. Do not answer your phone after hours. It can wait till tomorrow. It can wait for the working time. Focus on your home life. I was really bad at answering clients after hours. I had one client that was taking really bad advantage of me. He was texting me at 9pm and I was answering him and there was just really no reason for that. I truly don't think there's really too many emergencies in social media. So it can wait for the next day for working hours. And then lastly, when it comes to your work life, balance systems are a really great tip for you as well. Use automations to your advantage. Again, I have my dubsado set up to where when I get a lead, they're going to get taken care of with a couple emails that I already set up in a workflow. Stan also lets you do this if you buy a product or a coaching call, you have the option to then set up the nec, the email that flows out to them as soon as they purchase. So, you know, maybe you write something like, hey, thanks so much for ordering my product. My working hours are 9 to 5. I'll be checking on you in a couple days to make sure everything's going smoothly. Then you kind of set it out there for them like, hey, you got my product. Don't be trying to call me as soon as you get it. It might be 9 o', clock, so set those boundaries, set those working systems and times. Spend your time wisely, guys. Spend it with the ones you love. Don't just focus too much on work. The next challenge I have for you guys is having a support system. And this is what I was talking about when I mentioned the collaborations. Because our work can be so lonely, you need to have a support system around you. I am so thankful for my husband and my children. They are truly my biggest fans and they support me and encourage me daily to keep on my grind. But they also remind me that, hey mama, you worked all day. Can I have some of your time? I love you no matter what, but hey, give me some of your time. You need that encouragement though, guys. You need someone to tell you, hey, you're doing a really good job. But don't forget about your real life too. So pick someone to be your support system, tell them they're your support system. And then when you have those moments where you're like, oh crap, do I need to work on this work or should I take my time off right now? You can then text that person, call that person and just say, hey, need you to pull me off the cliff for a minute now what I did not write here in my notes, but I know I wanted to talk about with you guys when it comes to having a support system. If you don't have anybody at home, there are really a lot of good Facebook groups out there. So I've joined a couple different social media manager Facebook groups. I've joined some influencer groups, creator groups. And so when I think I'm struggling with something that's only happening to me, I'll go to that Facebook group and I'll go search up whatever I'm struggling with with. And it's so funny to me to see how many other solopreneurs are struggling with what I'm struggling with. So join those groups. If you've got any community groups that are local to you, you know, go to those little mixers, go network with people, even if you only do it once a month. Get yourself out there, get yourself out of your bubble like I mentioned earlier, and go talk and have interaction with other people. It's also, you know, very underrated how good it feels when you realize someone is struggling with the same thing that you're struggling with it. It will help to calm your heart if you talk with them about it and realize that you're not the only person struggling with that specific struggle. So I hope you guys realize as a solopreneur, as a solo creator, it's super easy to feel isolated. I get it. But you have to remember that you're not alone in this journey. If you take these proactive steps to combat your loneliness, you can thrive by both personally and professionally. Start by reaching out to fellow solopreneurs and creators. Join online communities where you can connect with these like minded individuals. Schedule regular coffee chats, go to networking events. You don't even have to go to a real in life coffee chat. I have Jimmy Brockett, he is a past client of mine. Sometimes we'll have virtual coffee chats just to bounce ideas off of each other and get out of the normal daily grind. And then don't forget to prioritize self care, take breaks, enjoy activities that make you happy, seek support when you need it. I know that I have these mental health breaks where I'll go get a massage or I'll get my lashes done or I'll go get a facial. Take care of yourself too. While you're doing all of this and helping everyone else with their business, take care of you too. Remember that your well being is essential for the success of your business. And finally, embrace the power of collaboration. Partner with others. Seek mentorship. You know know mentors can actually provide really good, valuable insights for you and help you overcome challenges more effectively. I'm a coach myself, but I have hired other coaches in the past just to bounce off struggles that I'm struggling with or ideas. And it's nice to have someone else that understands what I'm going through and talk it out with them. So don't be afraid to book a coaching call. I actually offer coaching calls for other social media managers and content creators. If you ever want to chat with me on that, send me a DM and we can get that sent setup. But nurture your connections, practice self care and seek support. I know you are going to thrive and you've got this. If you like this episode today, please please download my podcast. That is how they are measuring the success of this podcast and it would mean the world to me to see your support so I can keep going. I'd love for you to leave me a review as well because I actually read all of my reviews and I will feature you on my podcast if you leave me one.
Episode 173: Feeling Burnt Out Mid Year? How to Stay Sane, Productive, and Visible as a Creator
Date: July 16, 2026
Host: Katelyn Rhoades
Katelyn Rhoades returns (via a “throwback” episode) to tackle a struggle many creators share: mid-year burnout. With authenticity and practical wisdom, Katelyn discusses the not-so-glamorous sides of building a personal brand and business—overwhelm, isolation, and relentless decision-making. She shares lived experience and offers actionable systems, tools, and mindset shifts for staying productive, visible, and healthy as a solo creator, especially when motivation and energy start to lag halfway through the year.
“You do not get extra points for doing everything the hard way.” – Katelyn (02:47)
“Just do it. Don’t just sit on these ideas. You end up wasting so much time. Jump up on that video and do it. Just start.” (05:23)
"If you get to that 30 minute mark and you still haven't done anything... move on to the next task, and then you can come back to it later." (05:50)
“When I say to my husband, my brain hurts, it probably actually really does because I’m making all these decisions all day long.” (18:08)
“Time is so precious, guys. Spend it with the ones you love. Don’t just focus too much on work.” (28:11)
“If you don’t have anybody at home, there are a lot of good Facebook groups out there... it’s underrated how good it feels when you realize someone is struggling with the same thing.” (29:58)
| Segment | Description | Timestamp | |---------|----------------------------------------------|-----------| | Intro/Why Mid-Year Burnout Happens | 01:27–03:40 | | The Reality of Creator Overwhelm & Isolation | 04:00–05:00 | | Time Management & Productivity Tips | 04:02–16:20 | | Decision Fatigue: Causes & Solutions | 17:39–20:23 | | Combating Isolation (Human Connection & Collaboration)| 20:24–23:33 | | Setting & Keeping Work-Life Boundaries | 23:34–27:10 | | Leaning on a Support System & Community | 29:30–31:56 |
Katelyn’s advice is as much about mindset as tactics. To stay sane, productive, and visible, creators need intentional boundaries, reliable systems, supportive relationships, and a willingness to adapt—especially when energy dips midway through the year. Listeners are left with the clear message: you have permission to do this your way, use the tools at your disposal, ask for help, and take care of yourself first so your work (and life) can thrive.