Episode Overview

Podcast: Call Her Creator with Katelyn Rhoades
Episode: Ep 107. Reinvent Your Visibility: Why Instagram Views Matter More Than Ever + 10 Ways to Increase Yours Fast
Host: Katelyn Rhoades
Date: December 9, 2025

This episode is a comprehensive guide to understanding the new primacy of “views” on Instagram, why this metric is now more vital than ever for creators and business owners, and actionable strategies to rapidly increase your visibility. Host Katelyn Rhoades breaks down the Instagram algorithm’s shift, how views fit into the content funnel, and specific ways to grow your reach and turn it into real monetization opportunities.

Main Themes

• The shifting importance of Instagram views: Insights into why Instagram is prioritizing views over traditional engagement metrics.
• How visibility fuels growth & income: Understanding views as the top of the sales and influence funnel.
• Ten actionable strategies to increase your Instagram views fast: Detailed tips, examples, and mindset shifts.

Key Discussion Points & Insights

1. Why Views Now Matter More Than Ever

• Instagram’s Shift: Instagram is emphasizing views as the key performance metric, per Adam Mosseri’s public statements.
  • “Instagram is encouraging creators to track their views more than their likes, more than their comments, more than their shares.” – Katelyn (01:13)
• Views = Visibility = Opportunity
  • Visibility is measured and rewarded, as it’s the “top of the funnel” (02:02)
  • “Views measure visibility. So not necessarily engagement, but that visibility, that reach, that awareness, which if you’re new here or new to marketing, that’s the very top of the funnel.” – Katelyn (03:14)
• Engagement Isn’t Dead, but Views Come First: Likes, comments, and shares are still important, but they follow after you capture attention with views.

2. Understanding the “Funnel” Concept

• Top to Bottom Journey:
  • “Imagine a funnel. An upside down triangle. At the top is views, that’s attention. Then attention = interest, interest = engagement, engagement = relationship, relationship = sale.” (05:00)
• You Can’t Skip Steps:
  • “You can’t skip the first step of this huge upside down triangle because you’re not going to get people down to that sales…that very top of funnel is the views where you grab their attention.” (05:36)

3. Views & Monetization

• Views Lead to Growth, Engagement, and Brand Deals:
  • “Every view is someone discovering you, right? So more views equals more awareness, equals more potential followers. Views are that number one goal.” (07:11)
• Brand Partnerships & Sponsorships:
  • Brands care more about reach/views for scale.
  • “Brands care about your reach. They care about your visibility. A creator with 200 comments but only 800 views looks a little less scalable than a creator with 120 comments but 50,000 views, right?” (08:25)
• Indirect Path to Money:
  • Instagram does not “pay for views,” but high visibility attracts opportunities, audience growth, and trust (“More views equals more people discovering you. More discovery equals more followers. More followers equals more trust plus more sales.” – 12:24)

4. Ten Fast Strategies to Increase Your Instagram Views

1. Create Trend-Based Content (16:20)

• Trends = Faster Visibility
  • “Trends fast track your visibility. Trends usually means that there’s an audio trending or there’s this trend that everyone’s doing. People recognize it, it’s fun, it’s interesting, so they watch it and that increases your views.” (16:35)
• Katelyn’s Service Plug: Club Influence offers weekly trend digests.
• Example: Use trending audio for instant algorithmic reach.

2. Focus on Short-Form Video: Reels & Talking Head Videos (18:10)

• Reels Lead the Pack: “Reels are still the number one driver of reach right now, post more short form content, especially those trends that I was talking about, and then storytelling and talking head videos.” (18:20)
• Talking Head Value Bomb:
  • “If I could give you one example to walk away with today, it would be to take one concept, one pain point, pick one and teach them something about it in 30 seconds.” (19:25)
• Specific Niche Example: Med spa owner creates a 30s explainer about Botox for crow’s feet.

3. Strengthen Your Hooks (22:20)

• Hooks Are Everything: “People decide within the first second and a half if they’re going to keep watching or keep scrolling…you really have to go deep on that first hook…” (22:38)
• Examples of Good Hooks:
  • Negative: “This one mistake is costing you X.”
  • Aspirational: “If I had to start from zero today to become X, here’s what I’d do.”
  • Resource: “I just put out a Google document that has really spicy hooks…Go comment ‘hooks’ on any of my posts and I’ll send you the list.” (23:52)

4. Encourage Sharing (24:00)

• Smart CTAs for Shares: “If this isn’t for you, that’s cool, but reshare it for a friend who needs to hear this.” (24:55)
• Viral Ripple Effect: “When you get your content shared, it gets exponential amounts of distribution. It not only reaches your audience, but it reaches their audience too.” (25:10)
• Content Test: “Would someone send this piece of content to a friend? If not, refine your messaging.” (25:52)

5. Collaborate With Other Creators (27:10)

• Unlock Multiplied Visibility: “Your content in front of their audience equals multiplied visibility. I love collabs.” (27:25)
• Tactical Ideas: Joint reels, guest takeovers, collaborations on stories or live videos.
• Insider Tip: “Post whoever has the biggest account to post first and get a little traction, then let the other person accept the collaboration…” (29:05)

6. Consistency Beats All (30:30)

• Not Daily, But Regular: “Posting consistently, not daily, but just regularly…Even if it’s just twice a week, at least you’re posting regularly. The algorithm favors accounts that show up and use their app.” (30:41)
• Free Resource: “Free 30-day posting calendar at my Instagram. Just comment ‘30’ on any post to receive it.” (31:18)

7. Utilize Instagram Stories Effectively (32:07)

• Stories for Connection: “Stories create connection. Connection fuels your views.”
• Engagement Tactics: Use poll stickers, questions boxes, share more personal behind-the-scenes.
• Hack for Low Replies: “You fake it ‘til you make it, baby. Ask friends, family to submit questions to your sticker…” (33:01)

8. Respond to Comments—Fuel Two-Way Engagement (34:10)

• “Instagram boosts content with active discussion. So even if it’s negative comments, comment back. Start a conversation, start a dialogue.” (34:22)
• Time Block: 10–15 minutes, 3 times a week, reply to comments/DMs.

9. Post When Your Audience Is Online (36:00)

• Smart Scheduling: Use Instagram Insights, Metrical, or Later to analyze your audience’s activity.
• Buyer Persona: “Who is it that you’re trying to talk to? When would they be online? Is it early mornings, lunchtime, afternoons, or at night?” (36:38)

10. Analyze Your Data, Not Your Feelings (38:23)

• “Don’t emotionally judge, use data, not feelings. Which post got the most reach within the last 30 days?”
• Ruthless Repeat: “Repeat what works ruthlessly over and over again. Don’t worry that you sound like a broken record, half your followers never saw your content anyway.” (39:10)

Notable Quotes & Memorable Moments

• On “Why Views Beat Engagement”:
  “People can’t like, or follow, or comment, or buy from you if they never see you. So if they’re seeing you, you need to mark that as a win.” – Katelyn (04:24)

• On Money & Visibility:
  “Instagram just for the record doesn’t pay for views, but views can lead to brand deals…Sponsorships…Affiliate sales…Digital product sales. Views are the engine that fuels that monetization.” (10:35)

• The Golden Strategy Recap:
  “Views are not a vanity metric. They are a gateway metric. Views tell us how wide the door is, engagement tells us who walked through that door, and then revenue tells us who actually stayed. I love that analogy.” (40:34)

Timeline of Key Segments

| Timestamp | Segment | |------------|----------------------------------------------------------------------------| | 00:00–01:13| Introduction; why today’s topic matters | | 01:14–07:00| What views actually are and why Instagram prioritizes them | | 07:01–12:24| Views as top-of-funnel metric, monetization & income pathways | | 12:25–16:20| Myths about being “paid for views”; indirect monetization | | 16:21–24:00| 10 strategies overview; #1 (trend-based content) | | 24:01–27:10| Strategies #2–5 (short-form video, hooks, shares, collabs) | | 27:11–32:07| Strategies #6–7 (consistency, stories) | | 32:08–36:00| Strategies #8–9 (responding to comments, posting times) | | 36:01–40:34| Strategy #10 (analyzing data); summary of key points | | 40:35–End | Call to action and encouragement; episode close |

Actionable Takeaways

• Pick at least three of the ten strategies and implement them this week.
• Track and analyze your own data—not just your feelings—to find what works.
• Focus on maximizing visibility rather than obsessing over engagement.
• Leverage trending content, strong hooks, and collaborations for fastest growth.
• Use stories, commenting, and timing to build authentic connections and boost reach.

Final Challenge and Encouragement

Katelyn signs off with a motivating reminder:

“You don’t need bigger engagement, you just need bigger visibility. Because that in itself is going to lead to more engagement. More visibility leads to more opportunity for you.” (40:45)

Try 3 of the strategies, DM Katelyn your results, and keep focused on the real growth metric: your views.