Ep 40: Engagement Down? Use These Instagram Tactics That Work with the Algorithm

Summary

Call Her Creator with Katelyn Rhoades: Episode 40 Summary

Title: Engagement Down? Use These Instagram Tactics That Work with the Algorithm
Release Date: October 2, 2024
Host: Katelyn Rhoades
Powered by: Stan

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Introduction

In Episode 40 of Call Her Creator with Katelyn Rhoades, host Katelyn Rhoades addresses a pressing concern among creators and entrepreneurs: declining Instagram engagement. Drawing from her extensive experience in social media marketing, Katelyn provides actionable strategies to navigate Instagram's fluctuating algorithm and rejuvenate engagement metrics.

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Current Instagram Landscape

At the episode's onset, Katelyn discusses recent updates from Meta, highlighting the introduction of teen accounts for users under 16. She emphasizes the importance of age restrictions, stating:

"I didn't look into what the age limit was... I think that our brains are not wired all the way when we're under the age of 16, truly under the age of 21, if we're being honest."
— Katelyn Rhoades [03:09]

She acknowledges successful young creators like Charlotte Tucker, who have leveraged social media effectively, yet underscores the necessity for parental oversight and appropriate age limits.

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Understanding Engagement Rates

Katelyn breaks down the concept of engagement rate, a critical metric for assessing content performance. She explains:

"Engagement rate is likes + comments + saves divided by the reach times a hundred."
— Katelyn Rhoades [04:28]

She recommends using tools like Flick Social for automated calculations and emphasizes the importance of monitoring this rate to refine content strategies.

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Tactics to Boost Engagement

1. Leveraging Instagram Stories

   • Poll Stickers: Katelyn advises using poll stickers to initiate simple, engaging conversations.

     "Use an easy to answer question for them... they're not going to give up. You're going to try these tactics and you're going to start seeing some life again on your account."
     — Katelyn Rhoades [05:53]

   • Interactive Stickers: Incorporate various stickers like question, quiz, and emoji sliders to increase interaction, which signals to the algorithm that your content is engaging.

2. Creating Shareable Content

   • Types of Shareable Content:
     • Memes: Should relate to your industry to resonate with like-minded audiences.
     • Humor: Incorporate funny or unexpected elements to humanize your brand.
     • Motivational Quotes: Share inspiring messages that followers feel compelled to repost.
   • Implementation Tips:

     "If you don't know how to utilize carousels the right way... you have to think they're going to be like scrolling through, reading it."
     — Katelyn Rhoades [05:37]

3. Maximizing Reels

   • Katelyn emphasizes that reels remain a dominant force in driving engagement on Instagram.

     "Reels are still number one when it comes to driving traffic to your profile, getting engagement on your content, likes, comments, shares, all of that."
     — Katelyn Rhoades [06:40]

   • She shares her personal experience of pivoting from carousels to reels, noting significant improvements in reach and interaction.

4. Effective Call to Actions (CTAs)

   • Specificity: Clearly instruct your audience on how to engage with your content.

     "Be very specific with what you want your audience to do next."
     — Katelyn Rhoades [07:00]

   • Examples of CTAs:
     • Encourage the use of emojis in responses.
     • Ask followers to share content with specific friends or groups.

5. Optimal Posting Times

   • Katelyn underscores the importance of timing, advocating for posts when your target audience is most active.

     "If I post at 7am... but if I post at 7:30pm when my target audience is in their bed scrolling their phone, it's probably gonna get a lot more traction."
     — Katelyn Rhoades [07:45]

   • She advises using analytics tools like Metricool to determine the best times to post, rather than relying solely on Instagram's suggestions.

6. Strategic Use of Hashtags

   • Variety Over Repetition: Avoid using the same set of hashtags repeatedly to prevent being flagged as spam.

     "Make a document with all kinds of hashtags that you can use, but then just pick and choose like five of them every other time for your post."
     — Katelyn Rhoades [08:20]

   • Analytics Tools: Utilize services like Flick Social to identify which hashtags drive the most engagement.

7. The 5:5:5 Engagement Rule

   • Daily Routine:
     • 5 Minutes on Feed: Comment on posts that resonate with you.
     • 5 Minutes on Stories: Engage with stories and respond authentically.
     • 5 Minutes on Explore: Discover and interact with new content.
   • Katelyn shares her personal success with this method, noting increased follower counts and more meaningful interactions.

     "I have seen our followers are slowly going up. I do think that the engagement that we're doing over there is actually helping."
     — Katelyn Rhoades [11:10]

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Additional Insights and Recommendations

• Algorithmic Trends: Katelyn observes that overall engagement may remain subdued until after major events like elections or the holiday season, advising creators to maintain patience and adapt strategies accordingly.

• Diversifying Platforms: She encourages expanding presence beyond Instagram to platforms like Facebook, TikTok, Threads, and LinkedIn to mitigate the impact of low engagement on a single platform.

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Conclusion

Katelyn Rhoades wraps up the episode by reiterating the importance of persistence and strategic adaptation in the face of Instagram's evolving algorithm. She invites listeners to implement at least one or two of the discussed tactics to see tangible improvements in their engagement metrics. Additionally, she encourages feedback through reviews and direct messages to tailor future content to the audience's needs.

"Don't get down on yourself too hard if you are seeing low numbers... Try to implement at least maybe one to two things from this list that I just gave you, you should still see some traction going on there."
— Katelyn Rhoades [14:30]

For those eager to dive deeper, Katelyn promotes her 60-Day Reels Challenge available on her Stan store, designed to provide a structured approach to mastering Instagram reels.

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Empower your creator journey with Katelyn Rhoades by tuning into Call Her Creator—where practical strategies meet real-world success stories to help you turn your passion into profit.

Transcript

[A]

What's up everybody? Welcome to another episode of Call Her Creator, Powered by Stan. I'm your host, Kaitlyn Rhodes and today we are going to be talking about how you can fix your Instagram funk. If engagement has been down for you like it has been for everybody else, I'm going to give you guys a.

[B]

Few tactics or hacks that you guys.

[A]

Can try to get things moving again. Because I know it's been really hard over there. But know this, you're not alone. Even bigger creators like myself, I'm seeing lower reels, views, I'm seeing less likes, I'm getting less comments. But it's not over till we say it's over. And you're not going to give up. You're going to try these tactics and you're going to start seeing some life again on your account. So before we get into today, I.

[B]

Want to thank you for being here.

[A]

And also, please, please, please download this podcast episode if you are listening and leave me a review. Let me know how you like the podcast. What you want to hear on our next epis, I am all ears. I'm here to serve you guys, not myself. So tell me what you want to hear and we'll talk about it. So when it comes to Instagram engagement.

[B]

A lot of people forget that to.

[A]

Get engagement you have to give engagement. And so when I have a client.

[B]

Or I'm during, I'm doing a one.

[A]

On one session with somebody and they're just like, you know, I'm posting consistently, I have good content, but crickets. The first thing I'll ask them is, well, how much time are you spending on the app? How much time are you commenting on other people's content? Are you replying to people's stories? Are you showing up online? Are you looking on the Explore page? The thing with Instagram and its algorithm is that you cannot just post and ghost if you're not there to engage back. If you're not there to be social, then you're not going to get good results from Instagram. So hopefully today I can kind of go through some, some tips and tricks with you guys that you can use to elevate that engagement again.

[B]

Now, before we get started, I usually.

[A]

Start off with some updates over on social media. I haven't really seen too many updates this week. But what I did see is that meta is apparently. Let me see, let me pull up my notes again. I believe I, I've read something where they're making profiles for teens. Let me see what it said again. Do, do, do Meta to introduce text teen accounts to Instagram as governments consider social media age limits. Now, I don't know about you guys, but I kind of like this. I didn't look into what the age limit was. Let's see what it says. Okay. Meta is saying that accounts will apply to new users under 16. Now, this is me not judging, but this is me being real with you. My kids will not have social media until they're 16. I think that our brains are not wired all the way when we're under the age of 16, truly under the age of 21, if we're being honest. And I know how powerful social media can be. I know how it can make me feel about myself. I know how many people you can reach, and I also know that what you post on social will stay on social. The Internet is forever. So I think that this is. I mean, it's a great idea to have a teen account if you're gonna let your teens get online. But it's looking like there's gonna be some restrictions in place for new users that are under the age of 16. So we need that now. Again, I don't think that I would let my children on Instagram before the.

[B]

Age of 16, but you got to do what's best for you. There are a lot of very cute.

[A]

Younger creators that I've seen online. I can't knock it. I think her name's Charlotte Tucker, something like that. Okay, yes, her name's Charlotte tucker. She's got 1.9 million followers.

[B]

She's super cute.

[A]

She's young. I don't know exactly how old she.

[B]

Is, but she has used social media as a very powerful tool for herself.

[A]

To land roles on, like, Cobra Kai Found, which is a TV show on NBC. Like, she's been featured in all of these roles on television, so good for her. So, I mean, there is a place in time for kids to use social.

[B]

But again, this is just my opinion. You do whatever suits you best.

[A]

You're their parent, and parents know best. But again, I think this is a.

[B]

Good update for Meta to put some.

[A]

Restrictions on people that are younger than 16 trying to get on Instagram.

[B]

So, all right, let's jump into engagement. So, first of all, if you've never.

[A]

Heard of engagement rate, that is something.

[B]

That, for me, as a social media.

[A]

Agency owner, we look at engagement rates for our clients. I'm constantly looking at the engagement rate on my own posts so that I can get better with my content and really deliver what my audience wants to hear.

[B]

So.

[A]

So engagement rate is likes + comments + saves divided by the reach times a hundred. So I am no math whiz, so I don't do this in my head.

[B]

I typically will just go off of.

[A]

What the insights say. But if you are trying to manually.

[B]

Calculate what your engagement rate is like, that's what you'll use. Likes + comments + saves divided by.

[A]

Your reach times a hundred and you'll.

[B]

Get your engagement rate. I do use a tool flick social.

[A]

I've talked about them before.

[B]

What they'll do is they have a.

[A]

Really good reporting part to their platform.

[B]

So I'll get emails on a weekly.

[A]

Basis that kind of tells me what my top performer was that week and it'll give me my engagement rate. So again, I'm not over there calculating it, but it is something that you want to look at because if you have a really low engagement rate, then you're obviously not making content that your audience is feeling or vibing with. So it is something to pay attention to because it will kind of tell.

[B]

You if you need to change up.

[A]

Your strategy or refine maybe some things that you're doing with your content. Today, we're not so much focusing on that engagement rate, but we're more so focusing on little things you can do.

[B]

To increase that engagement rate. So the first tactic I have for you guys, which I talk about a.

[A]

Lot, has to do with Instagram stories, and this one's a good one.

[B]

Okay, so here's a really cool trick.

[A]

To increase your engagement on story. So what you're going to do is you're going to start with posting a story and you're going to add the poll sticker first.

[B]

And with that poll sticker, you're going.

[A]

To ask just a simple question to your audience, something that they can easily answer.

[B]

And then your next story will go.

[A]

Into more detail about that poll sticker.

[B]

So that could either be text on screen or it could be you talking, whatever it is.

[A]

But they're going to work hand in hand to one, get you some engagement.

[B]

First and then two, keep watching your story. So Instagram story stickers are truly an underrated tool to increase your engagement over on Instagram.

[A]

The poll sticker, the question sticker, the.

[B]

Quiz sticker, there's a emoji sliding sticker.

[A]

I try to use all of them.

[B]

When I'm posting on stories because it gets my audience clicking, it gets them engaging with my story.

[A]

And then the algorithm will see that.

[B]

People are engaging with my story. So it'll continue to push it to the front of the line. So just to give you guys some examples, again, the poll sticker. Use an easy to answer question for them.

[A]

Don't ask them something that's too difficult.

[B]

For them to really think about because people are just going to keep swiping through. Same with the quiz sticker. Make it something fun and engaging that they want to answer for the question sticker. I have had some clients before who have used the question sticker and just say they get crickets. So if that is you, then you're not asking the right questions. So I would do something fun like maybe they could say something like tell me what you think of a first impression of me. And then they give you, you're not so much asking a question, you are, but you're not. You're asking them like, what's your first impression of me? And so people can then say, oh, you look like you love naps. I've used that one before and someone has said that about me. Or you could do something like ask me anything personal, ask me anything business related. Just be very specific with what you want them to ask you and they will more so do it for you. If you're just really generic, they're probably going to keep scrolling because again, people don't want to think too much when they're on social. They want it to be really easy for them. So try to stick to things that are like something they could easily participate in and not have to think too hard on. The next tactic I have for increasing engagement is to focus on shareable content. So in case you are new to Instagram or maybe you've been on Instagram but you've been sleeping under a rock, right now the algorithm is pushing shares. So any type of content that is getting shares, people are sending it to the DMs, maybe they're sending it to their stories. All of that is being watched by the Instagram algorithm. So if you're getting more shares on your content, that means that people are, are liking our content, they're finding it share worthy, they're engaging with it, they're connecting with it. So the algorithm is going to keep pushing that. So right now we're focused here at the agency on shareable content. But a lot of people when I say that, they're kind of like what, what does she mean by shareable content? So there's a couple different ideas here for you guys. Here are my top three share worthy content ideas for you to try this week. The first one is a meme. Make it relate to something in your industry. That will get people that are like minded, like you, that will think it's funn and maybe share it to their own stories. Then the next one is humor. Do something kind of funny, crazy, something that your audience has never seen before. I would probably try to do it with a reel just to really get that human connection going. And then if you want that third little trick here you can go to my podcast. The third engaging type share worthy content that you can post is that motivational hit him in the heart emotional type content. So sometimes people are having a bad day or they're just needing some type of encouragement. Think about like motivational Mondays or you see like those really powerful quotes that really resonate with you. Those are things that people are gonna read and be like, oh my God, this is what I'm going through. Let me send it to my stories. So again, that's share worthy content that can be motivational quotes that can be like just connective type quotes. For example, like I've seen like the Twitter screenshots or even like people writing in the notes app and they'll say something about like this is going to be your best week ever. Abundance is coming. Like, you know, like those like superstitious type ones, I always send those to my story just to give myself some extra luck. I don't know if it really works, but those are the type of share worthy type content that you can focus on and test for your own account and see how your audience resonates with it. Post it and then go back in like 14 days and just see like did it get shares? Did it get comments? Did it get lights likes? How was the engagement on that type of content? So share worthy content again just to kind of go back over that. It was the memes. Those are always fun. Kim Kardashian, Taylor Swift. Those always do very, very well. There was the humor. So be funny, show your human side. And then the third one was motivational inspiring type quote. All of these can either be posted as a reel or as a carousel. Do be careful. If you are doing memes, don't just steal something off of Pinterest or take a screenshot of a celebrity photo and upload it because you could get in trouble for copyright. So you want to make sure you're doing it the right way. If you, if you go into Cap Cut, Cap Cut actually has a lot of really good meme share worthy type content and that would fall over into this category as well. So Capcut is free. So just head over there and you can kind of look through and see what's going viral right now. What's the most, like, trendy, most popular post right now, and then you can use that for your own content. The third way on this list today to increase your engagement is obviously reels. Reels are still number one when it comes to driving traffic to your profile, getting engagement on your content, likes, comments, shares, all of that. That is what reels are. Reels are there for you to blow up on Instagram. Truly, like, the algorithm is still favoring them. I can still play around, at least with my own account. I'll still play around with carousels at some point, maybe a still image, but it just is not getting the traction that a real would. So for example, yesterday I posted an infographic and made it into a carousel, so it was like swipeable. And back in like early 2021, I could post those and get like thousands of likes. Yesterday when I posted it, it reached like 200 people and I had maybe five likes. So within like two hours, I ended up archiving the post just because I know I tell you guys not to delete posts, but I am that type. Just as a content creator at this point, with as many followers as I have, if something is not performing for me right away, I tend to take it down and redo it. And I'm glad that I redid it, because I did end up removing it and posting a reel instead. And like, within the first two minutes, I had reached 200 people. So it's like post a carousel and only reach this amount of people, or post a reel and reach the same amount of people again. It's going to be different for different accounts. So, for example, Lucas O'Keefe is a creator friend of mine. He really focuses in on carousels, and his carousels perform very good. But for me, I focus on reels. My reels do way better than carousels or still images do. So again, I think it's the type of content you post. We're still both in the social media marketing space, but he kind of grew his big following from carousels. And my account started blowing up and growing when I started posting reels. So I think it also could be like an audience thing too. Like, how does your audience learn? What do they prefer? That's where you're going to get the most engagement. So if you're new to this, test it out. Start. Start playing around with like 50, 50, 50% carousels, 50% reels. See what works the best. If you're not new to Instagram and you've been doing this for a while and you're still just haven't got much traction on your page. Then maybe focus on a reels only strategy for the next two weeks and see kind of how that plays out for you. If you don't know what you should be posting when it comes to reels, I do have a reels challenge in my stand store. It's 60 days of reels. It uses hooks that I've used on my own account that have garnered me millions of views and there's also like how to's editing features in there. Basically it's like a guide for you to utilize reels the correct way and some ideas for you to record reels for the next 60 days. So definitely check that out. I will link it in the show notes for you guys too. For today, the next engagement tactic is creating shareable graphics. Now that plays into the carousel. So I know I just told you guys carousels don't perform as good for me as they do for others. But I do still think they're like a really great format for Instagram. Now the thing with carousels and the reason they perform so well, maybe it's like an informational carousel where you're teaching someone something. You have to think they're going to be like scrolling through, reading it. It's going to take them a while. They're going to go slide by slide and they're spending more time on that carousel. Now Instagram is watching that time that people are spending on your posts. And if they're spending a lot of time on that post, the algorithm is going to keep pushing it out to more and more people to see how it performs. So that's the thing about carousels. That's why they work. If people are ever like, well, why does a carousel work over a static image? A static image they can read and keep scrolling. A carousel. They kind of have to scroll through the carousel to get all the information and then they can continue going through it. Some carousel ideas for you guys obviously is like teaching them something like maybe it's how to grow 10k followers guide and then they scroll through and and read how to grow 10,000 followers. Or maybe you do something like you round like a roundup. So maybe you do like top 10 podcasts I'm listening to right now or top 10 books I'm reading this quarter or top five tools I'm using in my business. All of those are very informational. They're also share worthy too. Because if I in fact me and Low were Kind of brainstorming the other day, like, what type of content we could post to promote the podcast. And I saw really good Carousel where this girl had kind of said something like, top podcasts that are making me that girl this fall. And I was like, oh, what is this? So I ended up scrolling through and looking at all of the podcasts that she recommended. But I know I spent a lot of time on that, that carousel, and now I'm getting more carousels in my newsfeed, now that I think about it. But those are just some little ideas for you to test out on your own. If you don't know how to utilize carousels the right way, the next tactic for increasing your engagement on Instagram is to in on your call to action. What are you actually telling your followers and your audience to do? Are you telling them to do anything? Are you just posting and hoping that they'll comment? This is where you have to be very specific with your audience and tell them like, hey, if you resonate with this post, leave me a heart emoji. Hey, if you like what you're reading, share it to your stories for other people to land on. I don't know, you just have to be very specific with what you want your audience to do next. Now, there are a couple different ways to make this really work for you. The first one might be telling them to respond to you somehow using an emoji. So maybe you ask them like a question at the end of the post and they could say, drop a green heart for yes or a red heart for no. And then that's kind of fun for them, like, oh, let me read. Let me see what I'm going to say to them and let me drop my emoji. The next one is maybe you posted something very funny or emotional, thought provoking, like a reel, and you want them to share it with someone that can relate. So I don't know if y'all have seen these reels, but there's some that are like, if you miss your sister, send this to her right now. And then it. I mean, it's telling you what to do. It just said, send this to my sister. Okay, so the other day I posted a reel on my personal account and it said it was very specific with the call to action. It ended up getting 5,000 views and that account only has. So I said, send this to your one friend that matches your energy without even questioning it. And it was like a dancing video of my friend. So that one ended up getting pretty good traction. Let me just look up. Oh, I can't see. Cause I'm logged. I'm not logged in as myself, but if I can remember correctly, I looked at the insights on that like a couple days later and it had a lot of shares. And I think it's because I was very specific with telling my audience, like, hey, share this with your friend. That fill in the blank. So you can do that with stuff that's like relatable to you, makes sense for your business. You can either put your head in to the minds of your audience or to the mind of people that are in your industry. So kind of decide who do I want to attract here? Do I want to attract other industry experts? Are they going to relate to this or do I want to attract my target audience? Are they going to relate to this? So that kind of tells you who you are talking to and who they can send the post to, if that makes sense. The next tactic I have for you guys for increasing your engagement is to post at the right time. Now I know that some people will fight me on this and tell me that it doesn't really matter when you post, but I truly believe that it matters. When I post, I will test it out just to see how things perform. If I'm posting at like 7am, I will cross my fingers, post it, and go back to it in a few hours and I'll see it didn't get much traction. But if I post, if I were to post that same reel again, maybe at the end of the day, around 7:30pm when my target audience is in their bed scrolling their phone, it's probably gonna get a lot more traction because people are online at that moment. Truly, like, you have to. This is where it's super important for you to really nail down who your audience is and think about like, okay, who is my audience? What are their social media behaviors? Like, are they on their phone in the morning or are they checking in at lunchtime or are they spending more time in the evening? So if you really, really know who you're talking to, you will then know when to post. Now, Instagram tells you, like, there's some insights on there that tell you when your audience is online. But as a social media agency owner, we have seen that a lot of our clients have the same exact posting, suggested time in there as everyone. So I will say we use metrical for scheduling now and metrical actually gives us different analytics based on different clients. So I kind of trust that a little bit more. So if you are using something like metricool, I would trust that. But don't trust what Instagram tells you because again, they. They be telling everybody the same thing. I first, before I ever invested in a social media tool or anything like that, I would first just try testing it myself and writing things down. I know in the beginning stages of my own creator journey, I was posting stuff and writing down the time that I posted it so that when I went back to it two weeks from now, I'd know, like, okay, this post on Wednesday performed really well, but what time was it posted? Because Instagram won't give you a timestamp as far as the time goes. It'll tell you the date, but it won't tell you the time. So if you want to start off the freeway, then I would maybe just start journaling what you're posting, what time, what it was about, and then going back to it and then seeing how it performed. Now, hashtags, hashtags, hashtags. I still use them for my post. I don't use all 30, but I will use like 5ish hashtags that make sense to the post that I'm posting. Now, some people have asked me, is it true if you copy and paste the same hashtags on every post, is that bad for your account? I personally believe, yes, that could be bad because you're going to come across as spammy to the algorithm. So I would kind of like maybe make a document with all kinds of hashtags that you can use, but then just pick and choose like five of them every other time for your post and just take turns posting different hashtags based on what your post is about. There's two things with hashtags as well. One, if you look at your insights on a post inside of Instagram, it will actually tell you how many people found that post using hashtags. Now, the one thing is, it won't tell you what hashtags pulled them in. It'll just say, like, oh, a hundred people found this post from hashtags. So you kind of gotta look at your hashtags and be like, which hashtag brought them all over here? Another tool that you can use, which I mentioned earlier, was Flick Social. They actually will watch hashtags for you and rank your posts like, hey, you ranked for social media agency this year. This, this post this week. And so basically it's telling me that my hashtags, social media agency helped my post get more traction. So if you want to really get nitty, nitty gritty with your hashtags and find out which ones are actually working. You can use a tool like that. I know Flick does charge you, but there might be a free trial. I'll get some more information there for you guys. I might have an affiliate link for y'all to try a free trial, so if I do, I will put it in the show notes for you. If not, you can always just go to Flick Social and kind of look at how much it is. I think truly it's like 15 bucks a month. So it's very inexpensive. And if you're a first timer or a newbie to Instagram, it really could be beneficial for you to at least use it maybe for a couple months until you start seeing what hashtags are working for you. And then you can always cancel it after that. Okay, the last engagement tactic I'm going to give you guys is the 555 rule, which is what we use here at Influence Marketing Studio. So we will spend about five minutes scrolling through their newsfeed and commenting on posts that we connect with. And it doesn't have to be anything crazy. You can just leave a genuine, authentic feeling comment to these people in your newsfeed. Then we'll go and watch stories up at the top and we'll reply back to any that, like, stand out at us. And then after that, we will go to the Explore page and find content that pops out to us and then spend five minutes there. The 5:5:5 rule is just that, five by five by five, five minutes in feed, five minutes in stories, five minutes and explore. That ends up being like 15 minutes a day. Now, if you really want to get jiggy with it, you could double that time and maybe do like the 5:5 5 in the morning and then the 5:5 5 in the evening. But I have tested this and we see a increase in engagement when we follow the strategy. I will say for my Call Her Creator account, it's very hard to balance the Caitlyn Rhodes and Call Her Creator. So I ended up pulling in one of my employees to help me kind of manage it over there. So she's helping me post over there, but she also helps me do engagement over there. And once we started implementing a true engagement strategy, I have seen our followers are slowly going up. Now, that could be because there's really amazing people like you guys listening to my podcast and then following me over there. But I, I do think that the engagement that we're doing over there is actually helping. And I'm seeing a lot of very authentic, authentic and fun conversations pop up in the dms because of our engagement strategy. So that is what I will leave you guys with as far as boosting your engagement. Now, some things I want to talk about with you guys. 1 I said this in last episode, but engagement is a little bit down for everyone right now and I do foresee that being the thing until the election is over. You guys also have to remember that the holiday season is over and big brands and companies are about to start spending the rest of their ad spend for the year. So you're probably going to be competing with paid promotions versus your organic posting. So keep that in mind. So you've really got two big things that are happening with this timeframe that we're in. So don't get down on yourself too hard if you are seeing low numbers. If you try to implement at least maybe one to two things from this list that I just gave you, you should see still see some traction going on there. But don't be afraid to spread yourself out on some other apps right now. Like you know, focus on Instagram but also be posting to your Facebook page or pick up TikTok or maybe share on Threads or LinkedIn. I wish I was a little bit more active over on threads because I just like it's more personable over there. It's really people just sharing their inner thoughts and it's not like polished and perfect like Instagram reels are. But yeah, if you're seeing like low numbers and it's really getting to you, then don't be afraid to go pick another channel and start amplifying your voice over there as well. If you like today's episode, please download the podcast, call her creator and leave me a review. I am going to get back to shouting you guys out. During each episode, I like to highlight a specific review or a testimonial. So I'd love to see new testimonials coming in. And if you like this episode, let me know too. Send me a dm. I'm on Instagram the Kaitlyn Rhodes. Or you can DM me on call her creator. That's all for now. Thank you so much. See y'all next week.