Call Her Creator with Katelyn Rhoades Episode 41: From MRR to Launching Their Own Course: Kristen and Sheila’s Simply Passive Pivot Release Date: October 9, 2024

Introduction

In Episode 41 of Call Her Creator, host Katelyn Rhoades (Caitlin in the transcript) welcomes two special guests, Kristin Rain and Sheila Flores. Both Kristin and Sheila bring a wealth of experience in online marketing and course creation, having successfully navigated the complexities of Master Resell Rights (MRR) before pivoting to create their own impactful offerings.

Guests’ Background

Sheila Flores

• Experience: Six years helping individuals generate online income; prior experience consulting small business owners to scale their businesses.
• Journey with MRR: Discovered MRR after leaving the network marketing space. Successfully generated five-figure monthly incomes by reselling courses with 100% profit margins.

Kristin Rain

• Experience: 15 years in business, starting with wedding videography and photography before shifting to education in marketing and communications for entrepreneurs.
• Journey with MRR: Joined MRR after a corporate stint as VP of Marketing. Collaborated with Sheila to create and launch a highly successful MRR course that generated over one and a half million dollars in its first week.

The Allure of Master Resell Rights (MRR)

Initial Success and Enthusiasm

• Sheila: Highlighted the attractiveness of MRR, where purchasing a course allowed reselling it for 100% profit. “I was like, wow, sign me up” ([01:32]).
• Both Kristin and Sheila experienced rapid financial success early on, benefiting from their background in sales and marketing.

Key Quote:

“I was making five figures a month out the gate because I had social selling experience coming into it.” — Sheila ([04:00])

Challenges and Flaws in the MRR Model

Saturation and Competition

• Sheila: Explained how the market became oversaturated as more people entered the MRR space, making it difficult for newcomers to stand out. “It’s not a fair playing field for beginners anymore.” ([05:54])
• Kristin: Discussed the decline in effectiveness due to Instagram’s algorithm favoring similar content, reducing visibility for new entrants. “[...] Instagram starts showing that person is everybody else’s content who's selling the exact same thing.” ([06:42])

Misleading Marketing and False Promises

• Kristin: Critiqued the misleading claims often associated with MRR courses, such as unrealistic income promises without acknowledging the effort required. “There were income claims, false real whatever that weren't backed up with where that even came from.” ([18:26])
• Sheila: Noted that many marketers portrayed MRR as a get-rich-quick scheme, which led to consumer frustration and mistrust. “They were marketing it as more than an education that you can use as a launchpad.” ([17:40])

Community Management Struggles

• Maintaining a supportive community became overwhelming as Kristin and Sheila found themselves handling not only their own customers but also those of other course creators. “We were having hundreds of DMs on Instagram a day.” ([14:01])
• The influx of external customers led to burnout and forced them to reconsider their involvement in the MRR space.

Pivoting to Create Their Own Course

Creating Simply Passive

• Kristin: Joined forces with Sheila to create Simply Passive, a course designed to simplify the complexities of MRR and provide more sustainable business strategies. The course quickly went viral, achieving over one and a half million dollars in sales within the first week. “We ended up creating a course that had master resell rights attached to it that ended up going viral pretty quickly.” ([10:19])

Facing Backlash and Reassessing

• The unexpected success brought unforeseen challenges, including backlash from existing MRR communities and accusations of mismanagement. “We ended up getting death threats, hate emails, all kinds of things around this.” ([25:02])
• Recognizing the unsustainable nature of their efforts, Kristin and Sheila decided to step back from the traditional MRR model to focus on creating value-driven, authentic educational experiences.

Introducing the Pivot Project

Purpose and Vision

• Kristin: Introduced the Pivot Project as a live workshop series aimed at helping individuals transition from the flawed MRR model to building their own sustainable online businesses. The Pivot Project focuses on identifying personal strengths, creating unique digital products, and effective marketing strategies. “The Pivot Project is what's needed.” ([25:02])

Program Structure

• Kristin: Outlined that the Pivot Project offers six weeks of transformative training, including hands-on workshops, office hours, workbooks, and guest speakers who are experts outside the MRR sphere. “For 25 bucks a week, essentially it’s $147... there’s accountability and it's that live experience.” ([36:04])
• Sheila: Emphasized the program’s focus on mindset work, business foundations, and discovering one’s passion or expertise to create authentic products. “You just need to create your own digital product around something that you have a passion around or a gift around or a life experience that you walked through.” ([39:06])

Key Benefits

• Affordable access to expert advice and community support.
• Focus on building authentic brands rather than following saturated trends.
• Practical, step-by-step guidance tailored to individual strengths and passions.

Notable Quotes:

“You don't have to be an expert. You only have to be 10% ahead of somebody else, like one step ahead of them to be able to teach them something.” — Sheila ([39:06])

“We see so many people who still were messaging us even after we stepped out of it. I'm stuck. I don't know what to do.” — Kristin ([30:50])

Concluding Insights and Encouragement

Empowering Creators to Pivot

• Kristin and Sheila stressed the importance of leveraging personal strengths and passions to create meaningful and profitable online businesses. They encouraged listeners to move beyond the limitations of the wealth niche and explore diverse opportunities for digital products.

Final Thoughts

• The episode underscores the necessity of authentic marketing and sustainable business practices. Kristin and Sheila’s journey from MRR to the Pivot Project serves as a blueprint for creators seeking genuine growth and profitability without falling into the pitfalls of oversaturated and misleading models.

Call to Action

• Interested listeners are encouraged to join the Pivot Project, which began live on October 1st and offers a limited enrollment period until October 11. Follow Kristin (@KristenRain) and Sheila (@SheilaFloresOfficial) on Instagram for more information and to connect directly.

Connect with Kristen and Sheila:

• Kristin Rain: @KristenRain
• Sheila Flores Official: @SheilaFloresOfficial

Learn More About the Pivot Project:

• Visit Sheila’s Instagram or the show notes for direct links to enroll and gain access to transformative live workshops designed to help you pivot from ineffective models to building your own sustainable online business.

This episode provides invaluable insights into the challenges of the MRR model and offers a compelling alternative for creators seeking long-term success. Whether you're struggling with existing MRR courses or looking to build your own digital product, Kristin and Sheila's experiences and solutions offer a roadmap to achieving your entrepreneurial goals.