Call Her Creator with Katelyn Rhoades – Episode 51: What Every Creator Needs to Do This January to Maximize Visibility

Release Date: January 2, 2025
Host: Katelyn Rhoades
Powered by: Stan

Introduction

In Episode 51 of Call Her Creator, hosted by Katelyn Rhoades and powered by Stan, Katelyn delves into actionable strategies that creators should implement in January 2025 to amplify their social media visibility. Emphasizing the significance of a strong start to the year, Katelyn provides a comprehensive blueprint tailored primarily for Instagram but applicable across various social platforms, including TikTok if available.

1. Refresh Your Social Media Profile

Katelyn underscores the importance of updating your Instagram bio as the first step to maximizing visibility. She advises creators to:

• Update Bio Information: Clearly state who you are, what you offer, and how followers can connect with you.

• Highlight Achievements: Incorporate recent accolades or milestones to establish credibility. (00:04:30)

  "If there's things that you've been awarded or maybe you've helped X, Y, Z people reach a certain goal, tell them in your bio." – Katelyn Rhoades

• Include a Call to Action (CTA): Align the CTA with your January goals, such as promoting a new challenge or offering a free guide. (00:04:45)

  "Maybe you're doing something this month to attract new people to your business... tell them what to do next." – Katelyn Rhoades

• Utilize Tools: Leverage ChatGPT to craft an SEO-optimized bio by providing details about your identity, offerings, and achievements. (00:05:20)

  "Ask Chat GPT to make an Instagram SEO optimized bio for you and he will come up with a great refreshed bio that you can put in there." – Katelyn Rhoades

2. Plan and Batch Your Content

Effective content planning and batching can significantly enhance productivity and consistency. Katelyn recommends:

• Batch Creating Content: Prepare approximately 50% of your content in advance while leaving the other 50% for timely, trend-based posts. (00:05:55)

  "Batch content creation, it's not that hard if you just do a little bit of batching, not the whole month, but a little bit." – Katelyn Rhoades

• Scheduling Posts: Utilize scheduling tools to maintain a consistent posting schedule. Katelyn personally favors Metricool over Meta Business Suite for its superior analytics and alert features. (00:06:25)

  "Metricool is one of my favorite scheduling apps. Not only can you schedule content, but there's also really amazing analytics inside." – Katelyn Rhoades

• Automation: For creators juggling multiple roles, batching helps manage time efficiently without compromising on content quality.

3. Develop Engaging Content Ideas

Katelyn shares a variety of post ideas designed to resonate with audiences and boost engagement:

a. Three Ways to Start the Year Strong in Your Niche

Create carousel posts or reels offering actionable tips tailored to your specific industry. (00:07:10)

"Want to kick off 2025 like a pro? Here's three things." – Katelyn Rhoades

b. Motivational Transformation Posts

Share personal or business transformations to inspire your audience. Emphasize authenticity and vulnerability to foster deeper connections. (00:11:50)

"When you're vulnerable on social media, people like that, people want raw and authentic..." – Katelyn Rhoades

c. Highlighting Products or Services

Promote your offerings by aligning them with your audience’s goals without sounding overly salesy. Focus on addressing pain points and presenting your product as the solution. (00:10:20)

"Think of your mindset that way when it comes to highlighting your offers and your services." – Katelyn Rhoades

d. Interactive Stories with Polls and Quizzes

Engage your audience through interactive stickers in Instagram Stories to drive engagement and gather insights. (00:09:15)

"Polls and quiz stickers work a little bit better than question stickers because they don't have to really do any thinking." – Katelyn Rhoades

e. Industry Trends for 2025

Share researched trends relevant to your niche to position yourself as a thought leader. Batching this content can save time and ensure relevance. (00:10:55)

"Do some research. This one's gonna have to do a little research [...]." – Katelyn Rhoades

f. Customer Wins and Unique Testimonials

Move beyond traditional testimonials by showcasing customer successes with personalized stories or visual content. (00:13:40)

"Testimonials don't typically get the best engagement, but they are essential in your social media strategy." – Katelyn Rhoades

g. Reflecting on the Past Year

Share lessons learned from 2024 to demonstrate growth and resilience. Authentic reflections can humanize your brand and resonate deeply with your audience. (00:15:30)

"Maybe you share losses or hard times because when you're vulnerable on social media, people like that, people want raw and authentic..." – Katelyn Rhoades

4. Implement Effective Systems

To maintain consistency and efficiency, Katelyn emphasizes the importance of integrating robust systems into your business operations:

• Task Management and Communication: Utilize tools like Asana for task management and Slack for team communication. (00:16:00)

• Content Templates: Employ Canva templates to streamline content creation. Katelyn’s Club Influence membership offers monthly templates and a content calendar tailored to various industries. (00:16:45)

• Caption Templates: Develop fill-in-the-blank captions or pre-written templates to expedite the posting process. (00:18:05)

"Set some templates up for yourself so that you could easily just throw stuff together when you have to." – Katelyn Rhoades

5. Leverage Tools Like Stan

Stan emerges as a pivotal tool for creators aiming to consolidate their digital offerings and streamline sales processes:

• All-in-One Platform: Stan integrates multiple functionalities such as selling digital products, scheduling coaching calls, managing trainings, and email marketing into a single platform. (00:19:30)

  "Stan is really, really, really transformed my business." – Katelyn Rhoades

• Enhanced Conversions: By simplifying the purchasing process, Stan has significantly boosted Katelyn’s conversion rates compared to her previous fragmented systems. (00:20:00)

• Upcoming Features: Stan is set to introduce DM automation, further enhancing its utility for creators. (00:20:15)

• Recommendation: Katelyn encourages listeners to integrate Stan into their workflow, offering a 14-day trial link in the show notes. (00:19:55)

6. Conclusion

Katelyn wraps up the episode by recapping the essential steps for January:

1. Refresh Your Profile: Optimize your bio with clear information, achievements, and a strong CTA.
2. Plan and Batch Content: Balance pre-planned content with timely posts to stay relevant and consistent.
3. Develop Engaging Content: Utilize diverse post formats to engage and grow your audience.
4. Implement Systems: Integrate tools and templates to streamline your operations.
5. Leverage Stan: Use Stan to consolidate sales and marketing efforts for increased efficiency and conversions.

She emphasizes the importance of taking action immediately to set the tone for a successful year. Katelyn concludes with an encouraging toast to growth and achieving goals in 2025.

"Cheers to you growing. Cheers to you setting goals and checking them off your list as we go." – Katelyn Rhoades

Listeners are encouraged to implement these strategies to rejuvenate their social media presence and transform their passions into profitable ventures in the new year.

Resources Mentioned:

• Stan: [Stan Link in Show Notes]
• Metricool: Scheduling and analytics tool
• Club Influence: Membership for Canva templates and content calendars
• Influence Marketing Studio: Katelyn’s agency

By following Katelyn Rhoades' expert advice in this episode, creators can strategically position themselves to maximize visibility and engagement on social media platforms throughout January 2025 and beyond.