Call Her Creator with Katelyn Rhoades
Episode 62: The Hidden Reason No One’s Buying from You on Instagram (And How to Fix It using Rule of 7)
Release Date: March 19, 2025
In Episode 62 of Call Her Creator, host Katelyn Rhoades delves deep into the mysterious barriers preventing creators from making sales on Instagram. She introduces the Rule of Seven, a foundational marketing principle, and provides actionable strategies to implement it effectively without coming across as salesy or inauthentic.
1. Introduction to the Rule of Seven
At the outset, Katelyn establishes the premise that many creators feel unheard on Instagram. She reassures listeners that the issue often lies not in the content's quality but in its visibility.
“Your audience isn't ignoring you. They just haven't seen you enough yet.” [00:30]
She introduces the Rule of Seven, originating from traditional marketing and the movie industry, which posits that customers need to encounter a brand or offer at least seven times before taking action.
2. Understanding the Rule of Seven
Katelyn elaborates on the Rule of Seven, emphasizing its necessity in building brand recognition and trust. She shares her personal experience with trial reels—a strategy where creators repost their top-performing content to maximize visibility.
“Don’t expect people to buy from you if they don’t know who you are.” [02:15]
She recounts her initial struggles with trial reels, achieving negligible views until she tweaked her approach by altering hooks and music, resulting in one of her reels amassing 120,000 views.
3. The Effectiveness of the Rule of Seven on Instagram
Katelyn explains how modern algorithms and shortened attention spans necessitate repeating the Rule of Seven, suggesting doubling the traditional number to 14 touch points to account for reduced content visibility.
“I would honestly double this number if I were you. Make it the rule of 14.” [09:45]
Referencing authoritative sources like HubSpot and Google, she underscores that consumers often engage with multiple touch points—ranging from social media content to reviews—before making a purchase decision.
4. Overcoming Algorithm Challenges
Addressing Instagram’s algorithm, Katelyn advises creators to be persistent and adaptable. She shares her success with modifying trial reels, highlighting the importance of continuous testing and refinement to break through the algorithmic noise.
“If you do it enough, maybe one will go off.” [05:50]
5. The Three Reasons Behind the Rule of Seven
Katelyn identifies three core reasons why the Rule of Seven is effective:
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Psychology of Familiarity: Repetition fosters recognition and trust.
“People are more likely to buy from someone they recognize.” [12:20]
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Trust Building: Multiple engagements reinforce credibility and reliability.
“Each touch point reinforces that you're credible, you're knowledgeable, you're reliable.” [14:05]
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Emotional Connection: Consistent presence nurtures relationships and emotional bonds.
“The more someone interacts with your content, the more they feel connected to you.” [16:30]
Additionally, Katelyn introduces the 555 Engagement Strategy—spending five minutes, three times a day, interacting with followers to deepen engagement.
6. Implementing the Rule of Seven: The Seven Touch Points
Katelyn outlines seven distinct touch points that creators should utilize to implement the Rule of Seven effectively:
a. Introduction of Your Product or Service
The first touch point focuses on introducing oneself and the offered product/service clearly.
“Ever wonder what I actually do? Let me break it down.” [18:10]
She emphasizes crafting compelling hooks that succinctly convey who you are, who you serve, and the problems you solve.
b. Social Proof
Displaying testimonials and client successes to build credibility.
“Meet Sarah. When she started working with me, she was struggling to get engagement on her Instagram posts...” [22:00]
Katelyn recommends using specific, relatable success stories rather than generic testimonials to enhance authenticity.
c. Education and Value
Providing valuable, educational content positions creators as experts and offers solutions to followers' pain points.
“Struggling to get people to watch your reels all the way through? Try this simple trick.” [25:30]
She advocates for “edutainment” — blending education with entertainment to maintain engagement.
d. Personal Stories Behind the Scenes
Sharing personal anecdotes and behind-the-scenes content humanizes the brand and fosters deeper connections.
“I'll be honest, my first reel flopped—like 20 views flopped. But here's what I learned...” [30:45]
Katelyn encourages transparency and vulnerability to resonate more profoundly with audiences.
e. Salesy Touch Point (Direct Offer)
Clearly and directly presenting the product or service being sold is essential to convert engaged followers into customers.
“If you're serious about making money on Instagram, my new coaching program is designed to help you create content that actually converts.” [35:20]
She highlights the importance of making offers straightforward and accessible through methods like DM automation.
f. Urgency and Scarcity
Creating a sense of urgency or scarcity prompts quicker decision-making from potential buyers.
“There are only three spots left in my coaching program. Once they're gone, they're gone.” [38:15]
Katelyn shares various urgency-driven hooks to motivate immediate action.
g. Consistent Reminder
Regularly reminding the audience about the offer ensures that the message remains top-of-mind without feeling pushy.
“Just a reminder, if you've been thinking about joining my coaching program, doors close this Friday.” [41:50]
7. Creating a Content Plan
To seamlessly integrate the Rule of Seven, Katelyn presents a seven-day strategy:
- Day 1: Introduce your offer.
- Day 2: Share a success story.
- Day 3: Educate with value-driven content.
- Day 4: Share a personal story about the offer's creation.
- Day 5: Create urgency.
- Day 6: Provide a personalized follow-up.
- Day 7: Make a strong call to action.
She underscores the necessity of diversifying content formats—using reels, stories, carousels, and emails—to reinforce the message across multiple platforms.
“You need to be mixing it up. Use reels, use stories, use static posts, use carousels, use email.” [45:30]
8. Encouragement and Final Thoughts
Katelyn concludes by urging creators to evaluate their recent content and ensure they’re incorporating the seven touch points. She emphasizes the importance of persistence and adaptability in achieving Instagram sales success.
“If you are only posting about your offer one time, it's not enough.” [49:10]
Additionally, she invites listeners to join her Sales in Seven Challenge, fostering a community of creators supporting each other through the implementation process.
Conclusion
Episode 62 of Call Her Creator provides a comprehensive guide for creators struggling to convert Instagram followers into paying customers. By embracing the Rule of Seven and strategically implementing diverse touch points, Katelyn Rhoades equips listeners with the tools necessary to build trust, foster emotional connections, and ultimately boost their sales on the platform.
For more strategies and support, consider joining Katelyn’s Club Influence or exploring her Reels Challenge and Toolkit available on her Stan store.
Notable Quotes:
- “Your audience isn't ignoring you. They just haven't seen you enough yet.” [00:30]
- “Don’t expect people to buy from you if they don’t know who you are.” [02:15]
- “People are more likely to buy from someone they recognize.” [12:20]
- “Each touch point reinforces that you're credible, you're knowledgeable, you're reliable.” [14:05]
- “The more someone interacts with your content, the more they feel connected to you.” [16:30]
- “If you do it enough, maybe one will go off.” [05:50]
- “Ever wonder what I actually do? Let me break it down.” [18:10]
- “You need to be mixing it up. Use reels, use stories, use static posts, use carousels, use email.” [45:30]
This summary encapsulates the essence of Episode 62, offering a structured overview of Katelyn Rhoades' insights and actionable advice on leveraging the Rule of Seven to enhance Instagram sales.