Episode 70 Summary: The Power Content Formula That’s Outperforming the Algorithm in 2025

Call Her Creator with Katelyn Rhoades | Host: Katelyn Rhoades | Released: May 14, 2025

In Episode 70 of "Call Her Creator with Katelyn Rhoades," Katelyn dives deep into crafting a successful Instagram strategy from scratch. Aimed at creators and entrepreneurs seeking to transform their social media presence into a profitable venture, this episode offers a comprehensive guide covering profile optimization, bio crafting, content pillars, engagement strategies, and the innovative Power Content Method.

1. Optimizing Your Instagram Profile (00:00 - 24:50)

Katelyn begins by emphasizing the critical elements of an Instagram profile that attract and convert the right audience. She outlines six key components:

• Profile Picture (02:30):
  Katelyn advises choosing between a clear photo of your team to humanize your brand or a recognizable logo for established brands. She notes, “…when you see people on Instagram stories that have that bright color in the background, that is a strategic move on their part,” highlighting how visual strategies can effectively capture attention.

• Username (05:15):
  The username should be simple, easy to spell, and reflective of your brand. Katelyn warns, “If it's really super hard to spell... they're not going to be able to type it and then Instagram is not going to pop it up on their search,” stressing the importance of accessibility in discoverability.

• Page Name (08:45):
  Distinct from the username, the page name appears on your profile and should include your first and last name along with a relevant keyword or phrase. “Put your first and last name there and then a keyword or phrase that your target audience would be searching for,” she explains, leveraging Instagram’s indexing for better search results.

• Bio (12:20):
  With a 150-character limit, the bio must be strategic. Katelyn suggests, “I typically tell clients... [to craft] how you help them,” advising to clearly state your expertise and what you offer to entice visitors to follow.

• Link in Bio (18:00):
  Utilizing tools like Stan Store can simplify the checkout process and include lead magnets. “Stan Store is what I highly recommend,” Katelyn mentions, highlighting its effectiveness in monetizing the Instagram profile.

• Story Highlights (24:50):
  Story highlights serve as a dynamic space to showcase introductions, service spotlights, testimonials, memberships, links, and Q&As. “Story highlights are a really great way to not only brand your company or your business,” she notes, underscoring their role in branding and engagement.

2. Crafting Content – The Power Content Method (32:10 - 38:45)

Katelyn introduces her signature Power Content Method designed to maximize engagement and conversion through strategic content creation:

• Pull in: Grab attention with a compelling hook.
• Offer value: Provide content addressing your audience's pain points.
• Win them over: Tap into emotions by showing solutions.
• Encourage action: Guide your audience toward specific actions.
• Repeat: Consistently apply this method.

She emphasizes that this method ensures each post is impactful, fostering higher engagement rates. “If you can put this method to use every single time you post, I promise you, you will start seeing really good results,” Katelyn assures (35:10).

3. Weekly Content Schedule (38:45 - 55:20)

To maintain consistency and variety in content, Katelyn outlines a structured Monday through Friday schedule:

• Monday – Motivation (38:45):
  Kickstart the week by inspiring your audience with motivational quotes, personal stories, or reels that evoke emotion and drive action. “Think about their goal… How can you inspire them to get there?”

• Tuesday – Tips (42:30):
  Educate your audience with industry-specific tips or answers to frequently asked questions. “Pro tip if you want to do X, Y, Z, then you need to do Z, Y, X,” she advises, promoting educational value.

• Wednesday – Wisdom (45:10):
  Share industry insights or news using creative tools like the green screen effect on reels. “Give your wisdom on it,” Katelyn suggests, encouraging thought leadership.

• Thursday – Testimonial (50:00):
  Showcase client success stories or testimonials through storytelling. “Storytelling connects people to people and humanizes your brand,” she explains, emphasizing the relational aspect.

• Friday – Fun (55:20):
  Engage your audience with relatable and humorous content such as skits or trending challenges. “What are some things that get on your nerves… make you quirky and real and authentic,” Katelyn recommends, highlighting the importance of authenticity and relatability.

4. Engagement Strategies (60:35 - 63:50)

Katelyn discusses the significance of daily engagement to enhance visibility and algorithm favorability:

• Daily Interaction (60:35):
  Allocate 15-20 minutes per day to engage with your audience by commenting, replying to stories, and interacting with new content. “Spending time on the app helps the algorithm to understand my behavior,” she notes, indicating its role in boosting content reach.

• Hashtags (63:50):
  Use up to 30 hashtags, focusing on relevance and specificity to avoid appearing spammy. “I focus on whatever that post is about,” Katelyn advises, recommending industry-specific hashtags for better targeting.

Notable Quotes

• “Don't let the algorithm make you cry.” (End of Episode)
• “If you can put this method to use every single time you post, I promise you, you will start seeing really good results.”

Conclusion

Episode 70 of "Call Her Creator" serves as a valuable resource for creators and entrepreneurs looking to establish or revamp their Instagram presence. By following Katelyn’s comprehensive guide on profile optimization, strategic content creation, and consistent engagement, listeners are equipped with the tools necessary to navigate and thrive within Instagram’s evolving landscape. Katelyn encourages feedback and questions via her Instagram, fostering a supportive community for continuous growth and learning.

For those new to the podcast, Katelyn recommends pairing this episode with earlier discussions, such as her experience leaving the nine-to-five grind, to gain deeper insights into building a thriving online business.

If you found this episode helpful, consider leaving a review and sharing it with fellow creators looking to elevate their Instagram game. Follow Katelyn Rhoades on Instagram @TheKatelynRhoades for more actionable tips and updates.