Podcast Summary: Call Her Creator with Katelyn Rhoades
Episode: Ep. 76: The 30-30-30 Instagram Growth Strategy: Build Engagement + Followers Fast
Release Date: June 25, 2025
Introduction
In Episode 76 of Call Her Creator, host Katelyn Rhoades unveils the 30-30-30 Instagram Growth Strategy, a balanced and sustainable approach designed to help creators, entrepreneurs, and small business owners grow their Instagram presence, nurture their audience, and convert followers into paying customers—all without experiencing burnout. Katelyn, leveraging her expertise as a multi-six-figure marketing agency founder and Instagram growth expert, provides a comprehensive blueprint tailored for both budding and established Instagram users aiming to transform their content into consistent income.
Why Most Content Plans Don't Work
Katelyn begins by addressing a common pain point among Instagram users: the ineffectiveness of random content posting. She explains that "most creators don't have a content strategy. They have a content to-do list," leading to disjointed and inconsistent posts that do not serve a strategic purpose (00:00). This lack of planning results in stagnant engagement, unconverted followers, and the overwhelming feeling that Instagram is a time-consuming platform that yields minimal returns.
Drawing from her personal experience, Katelyn shares how her initial random posts only garnered 800 followers. It wasn’t until she adopted a repeatable system—the 30-30-30 strategy—that her Instagram following skyrocketed to 187,000 followers, many of whom trust her and purchase her offerings (02:30). This transformation underscores the necessity of a structured content strategy.
Introducing the 30-30-30 Strategy
The 30-30-30 Strategy is Katelyn's solution to creating a balanced and effective content plan. She breaks down the strategy as follows:
- 30% Growth Content
- 30% Nurture Content
- 30% Sales Content
- 10% Wild Cards
Katelyn humorously acknowledges the remaining 10%, emphasizing the importance of flexibility: "I leave that open for wild cards because not everybody wants to play in their content all the time" (05:00). This final segment allows creators to incorporate trending topics, personal moments, or seasonal content, ensuring that their feed remains dynamic and engaging.
Deep Dive into the 30-30-30 Components
1. Growth Content (30%)
Purpose: Attract new followers by increasing discoverability.
Katelyn explains: "Growth content is designed to reach new people, to grow your account. It's not about being perfect. It's about being discoverable." (06:15)
Types of Growth Content:
- Hook-Heavy Reels: Utilize compelling hooks to capture attention immediately.
- Trending Audios with Value Overlays: Combine popular sounds with informative or valuable content.
- Text Carousel Posts with Curiosity-Driven Headlines: For example, a carousel titled "This mistake is keeping you stuck at 1,000 followers. What are you going to do?"
- Searchable SEO Optimized Content: Content tailored to appear on Instagram’s Explore page, enhancing visibility.
Pro Tip: Katelyn emphasizes the importance of stopping the pursuit of perfection and focusing instead on creating shareable, savable, and relatable content that resonates with the target audience (07:45).
2. Nurture Content (30%)
Purpose: Build trust and loyalty with existing followers.
Katelyn describes nurture content as: "the glue of your brand. Nurture content makes your followers feel like they know who you are. It's where trust is built and loyalty is formed." (09:30)
Examples of Nurture Content:
- Behind-the-Scenes: Showcasing how products are made or offering a glimpse into daily business operations.
- Personal Storytelling: Sharing the host’s journey, values, and the "why" behind the business.
- Client Wins or Transformations: Narratives that highlight client success stories in a storytelling format rather than straightforward reviews.
- Mini Trainings and Quick Tips: Providing actionable advice that adds value, such as "Here's how I made a thousand dollars from one reel."
- Voiceover Reels and Engaging Clips: Short, concise videos with clear calls to action to keep the audience engaged.
Best Practices: Consistently show your face and voice to humanize your brand, invite followers into your process, and engage through direct interactions like DMs and stories polls (11:20).
3. Sales Content (30%)
Purpose: Convert followers into paying customers without sounding overly salesy.
Katelyn emphasizes: "Sales content is not always about launching. It can sometimes just be about selling without sounding like a car commercial." (15:00)
Examples of Sales Content:
- Direct Offers with Urgency: Statements like "Only five spots left for coaching this month."
- Soft Sells: Providing snippets or tips from larger products, enticing followers to purchase the full offering.
- Clear and Simple Messaging: Avoiding overly clever or vague language to ensure that the value proposition is immediately clear. For example, "Instagram sales course" is more effective for SEO than "Hot girl sales course."
Pro Tips:
- Focus on Benefits: Clearly articulate how the offer solves a pain point or improves the follower’s life.
- Consistency: Repeatedly mention your offers to become the go-to person for that solution in your niche (17:45).
- SEO Optimization: Use straightforward naming conventions to enhance discoverability.
4. Wild Cards (10%)
Purpose: Introduce flexibility and spontaneity into the content plan.
Katelyn explains: "The 10% is wild cards. That's viral trends, personal moments, seasonal content. Think of that as your flex space." (06:45)
Usage: Utilize wild cards to keep the content fresh and allow for creative expression without adhering strictly to the strategy.
Putting the Strategy into Action
Katelyn provides a practical framework for implementing the 30-30-30 strategy over a 30-day period. For instance, if you plan to post four times a week (16 posts):
- 5 Growth Posts
- 5 Nurture Posts
- 5 Sales Posts
- 1 Wild Card Post
Adaptability: Adjust the focus based on current goals. For example, if preparing for a product launch, prioritize nurture and sales content.
Pro Tip: Repurpose content to maximize efficiency. One idea can be transformed into multiple formats, such as a reel, a caption post, and a story slide (22:00).
Engagement and Community Building
Katelyn encourages listeners to actively engage with her and other community members:
- DM Her: Share which content pillar you excel in and which one needs more attention.
- Share Your Money Walk: Promote a sense of community by sharing personal milestones and tagging Katelyn.
- Feedback and Interaction: Start conversations in DMs, use Instagram stories polls, and engage with followers to strengthen relationships (24:00).
Conclusion and Call to Action
Katelyn wraps up the episode by reiterating the importance of having a strategic content plan over chasing virality. She motivates listeners to adopt the 30-30-30 strategy to achieve sustainable growth and income on Instagram. Additionally, she invites listeners to share the episode, leave reviews, and engage with her on social media to amplify the reach of Call Her Creator.
Notable Quote:
"You don’t need to go viral to be valuable. You just need a plan." (29:30)
Final Thoughts
Episode 76 of Call Her Creator offers a thorough and actionable strategy for Instagram growth, emphasizing the balance between attracting new followers, nurturing existing ones, and effectively converting them into customers. Katelyn Rhoades combines practical tips with personal anecdotes, making the 30-30-30 strategy both relatable and implementable for creators at any stage of their Instagram journey.
Follow Katelyn Rhoades:
Instagram: @thekatelynrhoades
Website: enfluencestudio.com
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Transcript Reference
- 00:00: Introduction to the episode and the 30-30-30 strategy.
- 02:30: Personal success story emphasizing the effectiveness of the strategy.
- 05:00: Explanation of the 10% wild card content.
- 06:15: Detailed definition of growth content.
- 07:45: Importance of shareable and relatable content.
- 09:30: Definition and importance of nurture content.
- 11:20: Best practices for nurture content.
- 15:00: Introduction to sales content and its nuances.
- 17:45: Pro tips on sales content.
- 22:00: Advice on repurposing content.
- 24:00: Encouraging community engagement.
- 29:30: Closing remarks emphasizing strategic planning over virality.
This summary captures the essence and key takeaways from Episode 76 of "Call Her Creator," providing a comprehensive guide for listeners to implement the 30-30-30 Instagram Growth Strategy effectively.