Call Her Creator with Katelyn Rhoades Episode 79: Why Your Instagram Posts Are Flopping (And 10 Fixes That Actually Work in 2025) Release Date: July 16, 2025
In Episode 79 of Call Her Creator with Katelyn Rhoades, host Katelyn dives deep into the common struggles creators face when their Instagram content isn't performing as expected. She identifies the primary reasons why posts might be underperforming in 2025 and offers ten actionable strategies to turn things around. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with insights to help you optimize your Instagram presence and convert your efforts into consistent income.
1. Prioritize Original Content
[00:05]
Katelyn emphasizes the importance of creating fresh and unique content. Instagram's algorithm now penalizes reposted or recycled content unless it's part of a trial reel strategy. She shares a personal anecdote about receiving positive feedback for her authentic, unfiltered content, which stood out amidst the plethora of dance and trend-based reels.
"What makes you uniquely you? I saw a reel earlier... it was completely out of the ordinary." [00:15]
Action Step: Brainstorm weekly content ideas that highlight your unique story and address your audience's needs. Focus on documenting your day-to-day experiences to differentiate yourself from generic content.
2. Optimize for Instagram SEO
[12:30]
With Instagram posts now being indexed by Google, optimizing your content for search engines is crucial. This involves using relevant keywords in your bio, captions, and alt texts to enhance discoverability.
"If you're not searchable, you're invisible." [12:45]
Action Step: Spend 10 minutes reviewing and updating your Instagram bio with relevant keywords. Ensure your captions and alt texts are optimized to improve your search engine ranking.
3. Post Instagram Reels and Stories
[18:10]
Reels remain a powerful tool for expanding your reach, while Stories help maintain visibility among your existing followers. Katelyn advises using a mix of both formats to keep your audience engaged.
Action Steps:
- Reels: Batch record multiple reels on a designated day (e.g., Mondays) and schedule them throughout the week.
- Stories: Share behind-the-scenes content and occasional promotions to keep your audience informed and engaged.
4. Encourage Meaningful Conversations and Engagement
[25:40]
Engagement metrics like comments, saves, and shares signal to Instagram that your content is valuable. Katelyn highlights the necessity of clear calls to action (CTAs) to drive these interactions.
"Do you want them to comment a word? Do you want them to share it to their husband?" [25:55]
Action Step: Craft captions that prompt specific actions, encouraging your audience to engage with your posts meaningfully.
5. Post at Optimal Times
[32:20]
Timing your posts can significantly impact their performance. Katelyn recommends posting during mornings or evenings when your audience is more likely to be active.
Action Step: Analyze your audience's activity using tools like Metrical or Meta Business Suite to determine the best times to post. Adjust your schedule accordingly to maximize visibility.
6. Adapt Quickly to Changes
[38:50]
Instagram frequently updates its algorithm and features without prior announcements. Staying adaptable is key to maintaining and growing your presence.
"Follow creators like me who live in the algorithm trenches and share updates in real time." [39:05]
Action Step: Stay informed about platform changes by following industry experts. Experiment with new features promptly to leverage their potential benefits.
7. Focus on Your Views
[45:30]
Views are a critical indicator of a post's performance, especially for reels. Capturing viewers' attention within the first three seconds is essential to retain their interest.
"Hook your viewer in the first three seconds or they're gone." [45:50]
Action Step: Develop strong, compelling hooks for your videos. Utilize tools like ChatGPT to brainstorm engaging opening lines or scenarios.
8. Use Hashtags Effectively
[51:10]
Hashtags enhance the discoverability of your posts. Katelyn advises using a balanced mix of niche-specific and keyword-friendly hashtags.
Action Step: Incorporate 5-10 relevant hashtags in each post to boost your content's reach without appearing spammy. Focus on quality over quantity.
9. Analyze Your Best Performers
[58:25]
Understanding what works is crucial for replicating success. Katelyn suggests regularly reviewing your top-performing posts to identify common themes or formats.
Action Step: Monthly, review your top 3-5 posts to discern patterns in topics, formats, or engagement strategies. Use these insights to guide future content creation.
10. Final Takeaway: Consistency and Authenticity Win
[1:05:00]
Despite the ever-changing Instagram algorithm, maintaining a consistent and authentic presence ensures sustained growth and monetization. By focusing on original content, optimizing for SEO, engaging your audience, and staying adaptable, you can overcome the challenges of underperforming posts.
"When you lead with your original, raw, authentic self... you're gonna win on Instagram." [1:05:30]
Action Step: Commit to a strategic approach that prioritizes authenticity and consistency. Utilize the tools and strategies discussed to build a resilient and profitable Instagram presence.
Conclusion
Episode 79 of Call Her Creator provides a comprehensive roadmap for creators struggling with underperforming Instagram posts. Katelyn Rhoades combines practical strategies with personal insights, offering listeners actionable steps to enhance their social media impact. By implementing these ten fixes, creators can transform their Instagram presence, engage their audience more effectively, and achieve sustainable business growth.
Resources Mentioned:
Join the Conversation: Share your progress and connect with other creators by tagging @callhercreator on your social media stories. Katelyn often features listener milestones and success stories, fostering a supportive community for growth and collaboration.
Keep creating with confidence, and tune in next week for more actionable marketing strategies on Call Her Creator with Katelyn Rhoades.