Podcast Summary

Call Her Creator with Katelyn Rhoades

Episode 84: Reinvention Season: What Got You Here Won’t Get You There – The Glow Up
Date: August 19, 2025
Host: Katelyn Rhoades

Episode Overview

In this evocative solo episode, Katelyn Rhoades invites creators and entrepreneurs into a candid conversation about the discomfort and excitement of reinvention—the “creator glow up.” With warmth and vulnerability, she normalizes the messiness of outgrowing your previous strategies, mindset, and offers, and guides listeners through actionable steps to transition gracefully into their next level as a creator and business owner. The episode is both a reflection on her personal journey and a blueprint for listeners who find themselves stuck, uninspired, or keen to evolve.

Key Discussion Points & Insights

1. Recognizing the "Glow Up Gap"

(01:40 – 05:50)

• Katelyn’s Context: She openly shares a sense of being “in the gap” herself—a space between her old identity and the next iteration of her creator self.

  • "I've built something and I love what I've built, but I feel like there's either something missing or there's more or something." [02:55]

• What “The Gap” Feels Like: Discomfort, boredom, a sense that content or offers no longer resonate, and audience growth that doesn’t match the creator’s energy or fulfillment.

• Normalization:

  • “The creator glow up is messy, it's uncomfortable, it often looks like nothing's working right before everything clicks.” [04:23]

• Key Insight: Feeling stuck is not a breakdown but a breakthrough—the discomfort signals readiness for growth, not failure.

2. Signs You've Outgrown Your Current Creator Identity

(06:00 – 12:00)

Katelyn outlines clear signs you might be ready for a “glow up”:

• Sign #1: Boredom with your own content; posting out of obligation, not excitement.
• Sign #2: Offers feel heavy or outdated—created by a past version of you.
• Sign #3: Hiding behind what worked instead of daring to try something new.
  • “You’re afraid to pivot, afraid to shift the vibe, afraid to lose what you’ve built, even though it’s no longer aligned.” [09:20]
• Sign #4: Your brand doesn’t match you anymore (fonts, colors, voice feel inauthentic).
  • “You feel like you’re wearing someone else’s brand. This one hit me hard, too.” [10:15]

Memorable Moment:
She shares a vulnerable personal example about posting new, more authentic videos—even though they didn’t immediately perform as well:

• “It doesn’t have as many hits as my typical videos get, and I know that’s because I’m trying out new content. People aren’t used to hearing this from me.” [09:47]

Affirmation:

• “This is not a breakdown. It's a breakthrough. This is your sign that you're ready for something more.” [11:10]

3. How to Step Into Your Next Level Creator Identity

(12:05 – 21:50)

Katelyn outlines a four-step process—emphasizing micro-alignment over total reinvention.

Step 1: Audit Your Creator Identity

(12:28 – 15:35)

• Prompt: Who were you when you started? What did you believe, want, and create back then?
• Action Step:
  • “Open up your Notes app... and write down who I was then versus who I’m becoming.” [14:18]
  • Map out: mindset shifts, content, energy, and boundaries needed to evolve.
• Insight:
  • “You can't scale using the strategy of your beginner self, and you can't become her—your next level—if you're still clinging to the identity that built your starter brand.” [15:32]

Step 2: Refine Your Vision of Success

(15:36 – 17:30)

• Sometimes, you’re chasing an outdated vision.
• Journal Prompts:
  • “What does success actually look like for you right now? Who do you want to become? What kind of content do you want to be known for?” [16:30]
• Key Point: The glow up starts when the vision evolves, not just the visuals.

Step 3: Shift Your Content Voice Before Rebranding

(17:34 – 19:45)

• Debunking a Myth: Full rebrands aren’t the only way to evolve.
• “Start posting from the perspective of the woman who has already stepped into the thing you’re building.” [18:06]
• Action Step: Record a reel from your future self’s voice—teach and speak as her.
  • “Let people see the shift before they even know it's happening. Say what she would say.” [19:10]

Step 4: Release What No Longer Matches Your Vision

(19:46 – 21:50)

• The hardest part: letting go of old offers, systems, or content styles that no longer align, even if they once worked.
• “If you look at an offer and you’re like, ugh, that’s a clue to let it go.” [20:29]
• Prompt to Audit: “Would I create this again today from scratch? If the answer is no, it’s time to shift.” [21:01]
• Encouragement:
  • “Your glow up is a refinement, not a rejection. You're not betraying your past self. You're honoring her by moving forward. She got you to this, but now you have to do that to get to her.” [21:30]

4. Actionable "Glow Up" Homework

(22:00 – 27:00)

Katelyn leaves listeners with practical, mindset-shifting homework:

• Journal Prompts:
  1. What parts of your content no longer feel aligned?
  2. Where are you playing small to stay consistent?
  3. What would you be creating if no one was watching? [22:24]
• Try a ‘Trial Reel’: Test a post from your next-level voice in a low-pressure way.
• Audit & Refine an Offer: Choose one offer or belief to update, release or evolve to better match who you’re becoming.
  • She shares a personal example of rebranding her successful Reels Challenge into the “Instagram Growth Starter Kit and Reels Challenge” to better reflect her evolving brand and audience needs. [25:32]

Key Quote:
“Your glow up is a refinement, not a rejection... It's about content that reflects where you're going, not just where you've been." [21:30]

Notable Quotes & Memorable Moments

• On discomfort as a growth signal:
  • "Nothing is broken. You're just in the gap between who you've been and who you're becoming." [05:45]
• On alignment:
  • “Alignment feels like peace to me. And you'll know when you're in alignment because you'll hear a little bit of quiet, you'll hear a little bit of peace, of rest.” [12:12]
• On future-self content:
  • “Start posting from the perspective of the woman who has already stepped into the thing you’re building.” [18:06]
• On refining vs. reinventing:
  • "Your glow up is a refinement, not a rejection. You're not betraying your past self. You're honoring her by moving forward." [21:30]
• On micro-decisions:
  • “It's just about aligning forward and making micro decisions that match where you're going, not where you've been.” [12:29]
• On letting go:
  • "If you look at an offer and you're like, ‘ugh’, that's a clue to let it go." [20:29]

Key Timestamps

| Timestamp | Segment | |------------|-----------------------------------------------------------------------------------------| | 01:40 | Katelyn describes “the gap” and what the glow up feels like | | 04:23 | The messiness and discomfort of evolution | | 09:47 | Sharing and analyzing her own content “pivot” | | 12:05 | Transition: How to step into your next level identity | | 14:18 | “Who I was then vs. who I’m becoming” journaling exercise | | 16:30 | Vision refinement prompts | | 18:06 | Shifting your content voice before rebranding | | 19:10 | Encouragement to post as your future self | | 20:29 | How to spot what you need to let go | | 21:30 | Powerful reframing: “Your glow up is a refinement, not a rejection” | | 22:24 | “Glow Up” homework: Journal prompts for realignment | | 25:32 | Behind the scenes: evolving her Reels Challenge into the Instagram Growth Starter Kit |

Tone & Style

• Warm, honest, and encouraging—Katelyn speaks directly to listeners with empathy and practical optimism.
• Motivational yet tactical—She balances personal anecdotes with concrete steps and journal prompts.
• Openly vulnerable—Katelyn shares her own messy “gap” moments and evolving brand journey.

For Listeners Who Haven’t Tuned In

This episode is a permission slip for any creator feeling stuck, uninspired, or ready to up-level. With actionable journal prompts, brand and offer audits, and a strong emphasis on mindset shifts, Katelyn Rhoades delivers both comfort and strategic guidance for anyone wanting to evolve their brand for deeper alignment and success.