Podcast Summary: Call Her Creator Ep. 86

Why AI Will Be Your Competitive Advantage in 2025
with Loic Alix-Brown, CEO of Flick Social
Host: Katelyn Rhoades
Date: September 3, 2025

Episode Overview

In this episode, Katelyn Rhoades sits down with Loic Alix-Brown, CEO and co-founder of Flick Social, to discuss how AI is transforming content creation for creators, entrepreneurs, and agencies. The conversation dives deep into practical strategies for using AI to scale content, maintain authenticity, and ultimately reclaim time while increasing output—without sacrificing the human touch that builds connection and trust.

Key Discussion Points & Insights

1. Loic’s Journey: From University Project to AI Content Leader

[02:04–05:13]

• Loic began building Flick at 19, while studying electronic engineering—not marketing.
  • Initially managed niche social media pages to make extra money as a student.
• Flick started as a hashtag tool, growing into a comprehensive AI-powered content platform.
• The landscape of social media has opened doors for young entrepreneurs and creators:
  • "Teenagers right now... make their first six figures at that age because of social." – Katelyn [04:03]
• Three paths for leveraging social media: as a creator, e-commerce business, or by building supporting tools.

2. Evolution of Content Creation Problems & Solutions

[05:29–11:10]

• Two core pain points for creators and brands haven’t changed:

  1. Strategic Clarity: Knowing what to do, given the constant churn of trends.
  2. Content Production: Producing consistently high-quality, engaging content.

• Solutions, however, have evolved:

  • Early days: Manual hashtag research was critical; tools were rare.
  • Then, Canva: democratized graphic design, but resulted in lookalike aesthetics unless customized.
  • Now, AI: Can take on both ideation and production—but only with the right context.

• AI’s effectiveness is increasing as both tech and audience attitude mature:

  • "You’re probably consuming 20% of the content you’re consuming online—if not more—that is probably AI generated..." – Loic [10:25]
  • Acceptance of AI content is now mainstream; stigma is fading.

3. Maintaining Authenticity with AI

[13:59–20:46]

• Authenticity is still crucial—AI as a tool, not a replacement.
• "For AI content to really work for you, there has to be a piece of you in there." – Loic [10:55]
• Detailed context and examples are key:
  • Think of teaching AI like onboarding a new assistant—you must provide explicit preferences, nuances, and brand values.
• Loic’s agency process uses exhaustive profiles:
  • Brand colors, tone, unique calls to action, caption structures, visual style, etc.
  • Silo each content type: Don’t ask AI to replicate the entire brand at once; segment the process for each recurring post format.
  • "Every quote unquote agent or every quote unquote prompt has to do one specific thing." – Loic [19:48]
• Human review is still essential for final tweaking.

4. Behind-the-Scenes: How Flick’s Personalized AI Service Works

[20:46–29:41]

• Katelyn shares a case study: working with her husband (a realtor) to automate his recurring “Just Sold” posts.
• The process:
  • Provide social media profile details, brand voice, templates, audience, and context.
  • AI system scans provided templates, fills key details (property, agent, image), and automates future iterations.
  • Content is always reviewed/tweaked by a human VA or marketer before posting.
• "You saved a lot of hours of manual Canva edits... The content looked great..." – Katelyn [21:31]
• For agencies or solo creators, this workflow means scalable, consistent brand content with minimal manual effort.

5. AI Clones: Upcoming Trend for Creators

[31:12–38:32]

• Next evolution: AI Clones—digital replicas of real creators for content automation.
  • Example: Quickly “film” yourself doing a trending Reel without actually recording it.
• Where AI clones work best:
  • Trend-driven, entertaining, or UGC content (not yet for deep educational or trust-based content).
  • "The hybrid approach, where...you’re able to leverage AI clones to create content that would either take you an hour to edit and film... you’ll be able to post more, get more engagement, hop on trends quicker." – Loic [32:27]
• Explained simply:
  • "Imagine I was able to create an image that looked exactly like me and then animate that image to speak in my voice and have my mannerisms—that’s what an AI clone is." – Loic [33:46]
  • Tools like Runway can animate a static image based on voice and gesture cues.

Notable Quotes & Memorable Moments

• On the lasting power of authenticity:
  • "For AI content to really work for you, there has to be a piece of you in there." – Loic [10:55]
• On the future of content creation:
  • "We're very close to being able to...superimpose your clone over...a video and now you’ve got a video of you doing the trend without actually having to go and film the trend." – Loic [31:53]
• On scaling with AI:
  • "This process...might take us 10 to 15 minutes of tweaking to make sure we get something that's good. But once it's good...all we need to do is hit one button and it will come up with brand new ideas that are relevant." – Loic [28:39]
• On the changing landscape for young creators:
  • "Teenagers right now...make their first six figures at that age because of social." – Katelyn [04:03]

Timestamps for Key Segments

• [02:04] Loic shares his backstory and the founding of Flick.
• [05:29] Core challenges for creators, evolution of solutions.
• [10:25] Normalization and acceptance of AI-generated content.
• [13:59] How to keep AI-generated content authentic.
• [20:46] Deep dive: Flick’s customizable AI content creation process in action.
• [29:41] Katelyn’s testimonial & workflow for real estate content.
• [31:12] The future: AI clones explained, upcoming practical uses.
• [33:46] AI clones—what are they and how will they be used?
• [36:41] Tools for building your own AI clone (Runway, etc.).
• [39:09] How to connect with Flick Social and Loic.

Practical Takeaways for Listeners

• Agency owners: Segment your processes, batch recurring content formats, and use AI for each silo to maximize fidelity and authenticity.
• Solo creators: AI tools can drastically cut content production time with the right upfront investment in building brand context and template libraries.
• Everyone: The future is hybrid—using automated tools to free up time, but always preserving human oversight and authentic voice.
• Be proactive: Experiment now; the next six to twelve months will see a quantum leap in productivity for creators who adopt these systems.

Connect & Resources

• Flick Social: flick.tech
• Loic’s Contact: loic@flick.tech (mention "Katelyn Podcast")
• Katelyn Rhoades: @thekatelynrhoades
• Recommendation: Check out Flick’s newsletter for weekly trends and actionable tips.
• Suggested next step: Express interest for a masterclass or further demos by messaging Katelyn or Loic.

This episode arms both solo creators and agency leaders with a roadmap for using AI as a true competitive edge in 2025 and beyond—while never losing the unique spark that draws audiences in.