← Call Her Creator with Katelyn Rhoades
Call Her Creator with Katelyn Rhoades
Ep. 86: Why AI Will Be Your Competitive Advantage in 2025 with Loic Alix-Brown, CEO of Flick Social
00:42:23
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- [00:00]
A
Today we're diving into one of my favorite topics, how to work smarter as a creator, not harder. If you've ever felt like content creation was eating all of your time up or you're burnt out or trying to keep up with trends, today's episode is really going to be like a deep breath for you. We're talking about AI and how it's completely changing the game for creators agency owners and how you can start using it to stay consistent with optimize your content and get closer to full time income without living on your phone 24 7. Hey friend, welcome back to Call Her Creator. Powered by your all in One Creator Store, Stan Stan is the easiest way for you to make money online. All of your courses, digital products and bookings are hosted within your link in Bio. If you're ready to start your free trial, visit my show notes and click my affiliate link to get started today. All right, my wonderful guest today is Loic Alex Brown. He is the co founder and CEO of Flair Flick, which is a powerful AI assisted content marketing platform that helps creators and marketers plan, create, schedule content that actually performs. What's funny is when I first started growing my Instagram account, Flick, I I don't even know if you know this Loic, but Flick was one of the first brands that I like had my eye on. I was using you guys for hashtags at the time, but you guys have always been so friendly. I made friends with Bella. I think at the time she was sending out the emails. I think we, we partnered on something. But there's such an amazing tight knit company and I'm really, really excited to have look on the podcast today. He's on the front lines of how creators are actually using AI to save hours every week. They're avoiding burnout, they're growing faster. I've actually got to utilize their newest tool which we'll talk about. So I feel like I've talked a lot like I want you to. I like to dive in first by saying, okay, you're the CEO, how did you get here? Tell us your backstory and then we can get into the nitty gritty.
- [02:04]
B
Sure, yeah. Thanks for that intro, Caitlin. That was lovely. And I didn't know that as well. I didn't know. I didn't realize we were one of the first softwares you ended up using. So very honored to find that out today. But yeah, from my standpoint, a little bit about myself. So I'm 26, first started flick when I was about 19. I was at university here in England, in London. And I was studying something that has nothing to do with social media. I was studying electronic engineering. So nothing to do with marketing, nothing, nothing like that. But I did always enjoy that side of things. And I had a couple side projects at the time where I was doing some marketing for it. And specifically I had a lot of. I started off with like a lot of niche pages on the side. It was so like, you know, those travel pages and things like that and that I was managing on the side. When I first started, I was trying to make a little bit more money for university really at the time. And through doing that, I started to understand a little bit about how, you know, growing on Instagram works and how the algorithm worked at that time, which was very different to today. And I ended up getting brought into some projects as a, as a consultant, which is where I met my other founders. And we ended up starting Flickering, um, which was initially just a side project, and it sort of caught fire a few months in. And by the time I graduated uni, I was fortunate enough to be able to go into it full time. So that was what, six or seven years ago now? And, and yes, since then we've, we've had many iterations of what the product is, obviously pre AI and post AI and, and, and trying to navigate all those changes in a very competitive market. But yeah, that's a little bit of an introduction.
- [03:58]
A
I can't believe you were 19 when you started all of this.
- [04:02]
B
Yeah, it feels like a long time ago.
- [04:04]
A
That's nuts. And that shows too, guys. Like, the one thing about social too is like, you can start like teenagers right now. I know Stone Frederickson, he's one of my good friends from TikTok. He started when he was still in school, like 17, 18, and he made like his first six figures, like at that age because of social. So it's just crazy what we can do now that we didn't get to do years ago, you know.
- [04:28]
B
Oh, for sure. It wouldn't be impossible, you know, 20, 20 years ago or something like that. And it's just, you know, social media is such an opportunity, such a huge market, and there's many different ways, right, to capture that market. For me personally, you know, creating videos of myself or images of myself online was never something I, and still isn't something I'm super comfortable with. So that's not the, that's not the direction I went down. We decided to build tech on top of that, on top of that industry. But this just goes to show whether, you know, you're doing it as a creator, whether you're doing it as an E comm business and you're using social media to get more sales or whether you're building on top of that ecosystem. So softwares or tools or things like that, there's, there's so much, so much opportunity to make money off of social media. Absolutely.
- [05:14]
A
That's so true. When you guys created like in the very beginning stages, were you trying to help people work smarter, not harder? Like what, what was the pain points you were seeing and what are the biggest pain points you see now with creators when it comes to creating content?
- [05:30]
B
Yeah, I think, I think the pain points have always been the same. I think the solutions are very different. So, so, so, so for me, you know, the two biggest pain points on, on social media are that we've seen for creators or brands or even agencies and social media managers. The first is knowing what to do strategically and the reason is just always a pain point because it changes all the time and less so from like an algorithm standpoint, I feel like the algorithm, you know, it's sort of got to this more stable point where, you know, over the last couple of years it's a little bit more stable than it used to be and it felt like it was changing every 10 minutes before. But it's just, there's so many trends you have to keep up with. There's so many sort of pop culture things that you need to know if you, if you really want, truly want to go viral. And that means that your strategy has to always be evolving and so strategically coming up with ideas that are always relevant but also sound true to you. And what you want to be doing is always something that people have struggled with. And then obviously the second side is just content creation and content execution. I think we're in a place now where when we first started flick, it was so at the same time it was very time consuming because you didn't have all those tools to help you that you do now. But also the standards were lower. Right. So you could get away with, with, with putting stuff out that wasn't as high of a standard and you'd still, you know, get a lot of engagement. There was less competition and, and, and right now there's so much competition on the platform that, you know, it doesn't mean your content has to be super high production. That doesn't, that's not what standards means. It's just, it needs to, it's more like a standard of how engaging it is. Right. And, and you need to you can only really create super high engaging content now that's, you know, tailored for people with small attention spans and has to h. Has to. Has to capture the audience within the first sort of three seconds or, or whatnot. Otherwise you don't stand a chance. And that those two key, key points. So strategy and content creation have always been the problems and it's just how you tackle them and how you solve them has changed over time. Right. When we first started with strategy, hashtags was a big part of strategy. And you know, when we first started, that was where we were focused. You know, number one hashtag tool where we would come in, we would analyze your account, we would do a bunch of clever stuff in the background and we'd help you find the hashtags that you're most likely going to rank for and perform well on. And obviously now, today, it's not to say that they're not important, but they're much less important than they used to be and other things are way more important when it comes to, you know, doing well on social media. And content creation used to be all manual. Then it, then it was the age of Canva, where canvas basically is, was and still is the primary way that a lot of people create content. But then now we're gradually seeing this transition where you might use Canva to make a few edits. At least this is what we're seeing where you can use Canva to make a few edits. But a lot of the content can initially in some cases be generated by AI. And we're just at the start of that. In the sense that you may look at, two forces are at play. Firstly, the models are getting better every sort of three months, substantially better every three months to the point where the quality of the content and the precision of the content is becoming better and better. So, for example, six months ago, almost impossible to create any lifestyle or UGC content of a product. Today it's getting to the point where it's almost really good and there's still some issues there, but those will get solved in the next sort of six months or so. So that's the first force at hand. AI technology is becoming much more powerful. And then the second force at hand is the market's perception of AI content is changing. When, when AI first came out and you had AI images being put, put out on platforms, because that's what it was at the time, people were extremely critical of the images, whether they looked real or not. It was just, there was a stigma around this is AI and as we go, and as you, whether you know it or not, you're probably consuming 20% of the content you're consuming online, if not more, is probably AI generated at least some way. And we're becoming less and less. We're starting to see AI content as just normalized and it, and it's just at the start of that, but over the next few years, it will just become a normalized thing. And so normalization of AI content, plus better generation of AI content that looks more realistic, feels more realistic, can portray the real you. Right, because, because that's where AI content fails is when it, when it's tone deaf, when, when it's bland, when it's not thought through, when it's done off of one single ChatGPT prompt. And then you end up with a, with an image that. That's not what's going to get you what you need. And I don't think that will change. No matter how good the models are. For AI content to really work for you, there has to be a piece of you in there. And we can talk about all the different ways you might be able to do that, but that will become easier with time as well, how you can translate who you are into that AI content and use AI as a tool in the same way you're using Canva to design stuff. And some critics of Canva might say, oh, it's always the same stuff. It's always the same template. It's always. But. But again, it's up to you to use Canva to make it not that, and to make it reflect your brand and your values and AI will be the same.
- [11:10]
A
Yeah, I see that a lot too. On, like, Instagram Pinterest, it's always like, use this chat GPT prompt. And then if I look at the prompt, like, the more detailed you are, the more context you give, you're going to get better stuff out of it. And I can, I can agree with you. I think there was a. More of a stigma in the beginning with people and images and stuff like that, but now I'm seeing like, there's one girl who's monetizing an account with a fake AI version of herself, which is wild to me.
- [11:40]
B
Yeah, yeah, no, absolutely. And we'll, we'll start seeing this more and more. I think creators, you know, you're gonna have, it's gonna be a really interesting space for you because on one side you're gonna have a lot of people who value authenticity and the fact that they're interacting with, with a A human and it's a human connection, but there will also be a part of the market where that is less important to those people and they just want to consume content and they don't care where it comes from. And so we're going to see this really interesting divergence in those two types of creators. And I think, I think you know how you win in those in that space is obviously I think human connections is super important. For me anyway, I, I think I don't know where I'll be in three years time. But right now like following AI influencers for me is still. I struggle with a lot same just because I know it's AI. The content, the content there might be really human like and even quite entertaining. But just in the back of my mind I still know that's AI. So I struggle with that, with that a lot. But what you know, something hybrid where you still have your account, you're still human, you still interact on there, you still, you know, half of the content on there is fully organic, not AI generated. But then the other half might be, might be AI augmented or might be AI generated. That something that could potentially work because you're not losing the soul of your page, you're still there. And it just comes down to how well you can translate who you are and your mannerisms and all those things into the AI content. Right? Just asking, just asking. Oh like let's imagine you could, you had the perfect clone, right? That that could do look like you, sounds like you, has all your mannerisms. So it's it you can't visually you, you people wouldn't know it's not you. But if you went into GPT and you would just said give me five post ideas to promote my product, here's the product and, and whatnot, it would feel tone deaf and people watching you who know you will just know exactly it would know the fact it's not you. So, so that's where you know you would win or not is in just how well you can build or architect solutions that capture what makes you you. And, and, and then AI just becomes a tool, an extension of you to, to publish more content.
- [13:59]
A
Which, which that kind of leads me into the next question I was going to ask you. Like what are some ways that that people can use AI and still keep their voice authentic and not sound robotic? Do you think that just means giving it more information or is it letting AI do it and then you editing it? Like how do you so.
- [14:20]
B
So I think the easiest way when, when first explaining this is Just, you know, AI is like anyone in the sense that if you're hiring a new employee and you want them to capture, to understand, you know, your, your, your content the first few times, right, Then they're probably going to get it sort of 50 or 60% right, but there's going to be some issues and, and you're going to have to teach them those issues. And, and it's the same process with AI, but it's not done in the same way. You know, if, if you're really trying to build out processes where you're, you're trying to be as efficient as possible and you want the AI to do as much as, as you want, it's not scalable that every time you want something done, you have to do huge amounts of editing to do that. It's just not scalable. So you have to, and, and if you just do it that way, it doesn't matter how many times you do that. It's not like a person, it's just going to do the same, the same stuff, it's going to make the same mistakes. So you want to teach it earlier on in the process. And the simplest way of doing it is, as you said, is just providing more context and being very picky with the context you provide, as well as, as well as giving reasoning behind certain things, so, or certain pieces of context. So for us on our side, you know, the easiest way, let's say we're, we're working with an agency and they want us to help them create content for client and get them set up on. We have, the first thing we're going to do is we're going to try, we're going to try and understand when creating content what is it that makes their brand their brand. Right. And then once we extract all of that, we have, we have a specific prompt that we've built after, after doing it manually where we have different categories of things that we want that we want extracted from, say a profile. So that might be the hex code, it might be the font, it might be, but it'll go more than that. You know, how are the CTA structured? Well, how the, how the caption structure from start to finish, how what are the compositions, Is it minimalistic, is it busy, is it all of these different things? And you know, you could have 50, 60 different components that goes into analyzing that, that does get reviewed by human. So, so this is automation and human review in the sense that we've automated the process now that we know what things we need to look out for that's done automatically, it gets extracted. But then because that's going to be our, what we use going forward for a lot of the pieces of content we're going to create, that needs to be 100% accurate. And so we'll have a human review that once that's reviewed from that point onwards, we've captured everything from the type of ideas that someone might post about. We've captured everything from the esthetics, we've captured everything from the writing. Writing perspective. And so with those three things, we're now able to, with this base document that we've created, we're then able to generate ideas that sound like ideas you would have come up with. We're able to generate visuals that look like visuals aesthetically like what you would have done. And so just to recap, it's basically being very precise with the information you provide it with. So when we do this, we input specific types of content that we, we know we want to be able to replicate going forward. We, we isolate maybe 5, 6, 7, 8 examples. We put that in, we, we create this document of things that of, of parameters that help us basically describe what it is we're actually looking for. We review that manually and once we have that in place, then we're able to automate that type of content or someone. And so what's hidden in there is, which I haven't mentioned explicitly is, is the fact that if you're trying to do everything in one go, so like say you're trying to create one agent that does all the, all your type of content and is going to help you with everything, it's not going to work because you do different types of content, right? You have different ideas, you have different series of posts. And if you want AI to be as specific as possible, you need to really segment that. So for us, for, for our, for the agencies we work with, they come to us and they might say, these are the different types of posts we do for this client. And for each type of post we repeat that process. And it's a little bit long the first time, right? When, a month, when, when a new client comes on for an agency, it'll take us, you know, you know, two, three days of research and putting everything together. But once it's done every month for each of those post types, the AI is able to go and do the research. So going online, what's relevant for this month, for example, come up with an idea for that specific post slot because it has five or six examples of the types of posts that, that, you know, we would do figure out how to go ahead create the visual. So you know, in some cases we might tell it, oh well, these have all been created with Canva, so don't try and create that just as an image. We're going to use this Canva template or you know, we might say, well actually the client hasn't given us any assets and we don't have any Canva templates for this client. So for this slot we're going to use fully AI generated workflow. And it figures out, okay, if I need to create these types of posts as a finished product and I need to, and it needs to be this type of post, then how, how can I achieve that? And it will go through a list of different tools we've given it that it can use. And so yeah, essentially from top down it's just a lot of very siloed tasks that we give it and that we put an automation on top of. But the, but the tasks have to be siloed. You have to. Every quote unquote agent or every quote unquote prompt has to do one specific thing. If we try and do all the types of all of Caitlyn's content in one prompt, it's just not, it's, it's going to go in loads of different directions and that's where you're going to lose the fact that it is Caitlin and it's her.
- [20:46]
A
I can, I can attest to what L is saying. So he actually reached out to me to test what are we, what is it, what is the service called at the moment?
- [20:57]
B
We don't even have a catchy name for it anymore.
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A
I was gonna say, I don't think there's a catchy name or anything.
- [21:02]
B
We don't have a catchy name or anything. Basically we're, we're, we're testing out a service where we've built an internal tool for us to create content that's very personalized at scale. And we working with a, with a couple agencies to test it out right now where we help them execute some of their client content. So you could call it a white label content creation service, I don't know, something like that. But we'll come up with a, with a better name.
- [21:32]
A
Let's do something catchy. I'll start brainstorming for you. But we got to use this on one of our clients, which is actually my husband. I was like, if I'm going to test this out, I want to test it on someone that I know very well. So we worked with Loic and his team and they did a really fantastic job. And what was cool too is I've obviously been marketing my husband's stuff since the beginning of time because I've been a social media marketer. So I'm like, why not let me do your stuff? So we had some templates already put together for him and I was able to give that to the flick team so that they can. I'll tell you, you saved a lot of hours of manual canva edits just editing that with. And the, the content looked great. Like, I can attest that I still do think, like you said, there still needs to be a human in there to review things, to edit things, to tweak things, if you don't want to sound robotic. But I can tell you that it saved us so much time and think about too, like, if you're a super small agency with, you know, a lot of, not a lot of capacity too, like, this is the perfect opportunity for you to optimize, offset some of that work to a team that, that knows what they're doing, right?
- [22:45]
B
No, no, absolutely. And I was just pulling this up just to see if I can show a little bit of how it works. If that's all right with you, Caitlin.
- [22:54]
A
Yeah, no, for sure. Because if you guys are listening to this on Apple or Spotify, I do upload all of the podcasts over on YouTube. So you can totally see what he's showing, but he's going to give.
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B
I'll describe it as, as, as like, as much as I can.
- [23:10]
A
Yeah, walk us through it. Yeah, and in Lowic too, like, you know, there are agencies that listen to this, but there's also creators too that can't afford an agency.
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B
Right.
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A
So you know, this would be something too that could help you all make content as well. So kind of talk to both of those audiences, Loic, and explain like what you need from them, what you would do.
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B
For sure. No, absolutely. So just to be clear, this software isn't available publicly at this point. This is just something our internal team use when working with agencies or anything like that. But we are exploring, you know, potentially making it public at some point. So what you're basically seeing here is a content calendar. And actually, Caitlin, this is your husband's content calendar.
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A
Oh, perfect.
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B
So what you're able to do here is you're able to basically specifically defined types of posts for each day of a month. Right. So this is what goes back to what I was saying, where whether you're a creator or an agency. If you want AI to help you create types of content and still sound like you, you need to isolate it and you need to silo it. And so this is a mechanism we've put in place to be able to do that. So what we, what we're doing here now, when we click in here, is we're going to define and we're going to tell our AI system just exactly what this post is and what we're actually trying to achieve, and we're going to give it all the context it needs to make a good decision. So, Caitlin, one of the posts that, you know, you were making for your husband obviously was a lot of just sold content where once a month, right? Yes. Your husband's a realtor, I should mention that. Yes. And every, every month he would just sell. Well, we, you would create a post for when he's just sold a property. And so what we've done here is we've created a post slot specifically for those types of posts that were. That repeat every month. So obviously things in there change, right? The, the house is going to change. The, the customer is going to change, but some things always stay the same. The template's going to be similar. You're always going to have a picture of the house, right? You're always going to have to put information about that house, for example. And so with that in mind, we can create something that's pretty automated to create that type of content, which is content, and make it still feel like it's very human. And so what we've done here is, as we've said, we say, okay, so here, the description for this type of post is a property sold announcement with real details, followed by cool to action, to text or call me. And it should be written in the first person. So this is all pretty basic stuff. Where it gets a little bit more advanced is in this context tool section. So the next bit we want to do is we want to provide the tool with all the context it needs to be able to actually write something that's, you know, not just garbage and invented stuff. So what we would do is in here you can see we actually have imported information about your husband. The biography, the tone and voice, the overview of his business, where he's from, the target audience, stuff like that. And this is being passed in. Our human social media manager has come in here and said, right, this is the information that's going to be really important whenever we want to create this type of content. The next thing is, is actually creating the content. And so in this case, what Caitlin and her team has so nicely done for us is they've just provided us with all the Canva templates. And so what the AI system has done is it's analyzed the Canva template and it's not looking to create the image from scratch because we all know it wouldn't be fully accurate and the branding would be slightly off and whatnot. But what we're going to do is we've broken this down into a structure so we can see this Canva template. It has a main photo, it has text for Just Sold, it has location, it has an agent photo, it has a name, etc. All of these values. And so what the system is now able to do end to end is it's able to look at the knowledge base. In this case, we haven't done it, but it's also able to go and do a web search and figure out which ones have just been sold. For example, I know your husband has a page that's updated with all the listings, so that that's something that this would have been able to do. It then comes up with an idea, it gives you a summary of all the context that it's extracted that's important to that idea and then it's filled in this Canva template for us. So it's come up, it's. Well here, it's generated it, but actually it hasn't been set up properly. But over here what we would have done is we would be able to ask it to go and find an image, owned media image from your client's, sorry, your husband's database, provide us the image of the house, give us all the text inputs for all these different, for all these different values, found an image of your husband, the body, the heading and whatnot, and all we need to do is come in here and replace this text in this template. So that's sort of how this system works. It's really just bit by bit building out the blocks that are needed to create something very specific and repeatable. And this process, we need to experiment with it. Right? So every, for every post, it might take us 10 to 15 minutes of tweaking to make sure we get something that's good. But once it's good, we know that every month when we want to create the Just Sold or the photo based engaging or the educational carousel type of content content, all we need to do is hit one button and it will come up with brand new ideas that are relevant based on the context it has. So for Just Sold, it's Going to go and find the properties that your husband has just sold and then it's going to come up with an idea for that. It's going to go and find the images for it. It's going to go and understand what text is needed. But it's all done then. This is the important thing. It's not like we've just let AI run loose. It's all done in a very siloed bit where we've told it where to find the context, what context to use, what template to use in what, in what situations. And because of that, we're able to maintain that human touch. And yeah, that's it really. That's a quick overview of how that works.
- [29:41]
A
I love it. If you're a realtor listening, listening to this episode, please send me a message because, like, I do feel like we've got a good groove going on with the real estate industry. The fact that you guys can even look for like just listed, like if they have a new listing coming up or a just sold. I don't even think that Gracie had to give that information to your team. I think they were able to find it from, you know, Zillow, realtor.com or even Eric's REMAX website. So I love that. It's, it's super duper helpful. Smarter, not harder is what I want.
- [30:18]
B
Always smarter, not harder.
- [30:19]
A
Yeah, my heart's in real estate marketing. That's where I started. So just when I had my first call with you, I left that meeting being like, holy crap. Like, this would be so good for Realtors because we work with a team. We're full service management for a team in Chicago, but they send us like 3 or 4 listings a week that we have to input manually. So I was even telling Gracie, I'm like, at some point we should try to automate this with flick. That would probably save us a lot of time and hassle. I love that. Okay, this is so good. So good. And if you, if you listen to, you gave a lot of context listening. But if you have time, guys, and you are very interested in this, definitely get on YouTube so you can see what he showed us. Loic, in your opinion, like, what is the biggest AI trend that creators should be paying attention to in the next six to 12 months with all of this?
- [31:12]
B
Yeah, I mean, you know, obviously I think we touched on it earlier slightly, but I do think clones and AI clones is, is going to be very big. And I think, and I say I clones over AI influencers because as I said, I think AI influences that are purely AI will always have that, that downside. But AI clones is something that's extremely realistic, especially when you know it's content that's made to be entertaining. I think with like educational content or thought leadership content or things like that, it'll take a little bit longer. But you know, if you're trying to create, for example, if you're a business and you want to create a real based off of a trend, right, that's currently happening, and you want to use that to sell your product in an entertaining way, we're very close to being able to. You build your own clone and then you find the, the real trend video, an example video, you download that video, you superimpose your clone over that video and, and now all of a sudden you've now got a video of you doing the trend without actually having to go and film the trend. So, so that's, that's where I'm seeing this going. And you know, you could do it with trends, you could do it with anything really. But, but, but the, the hybrid approach where you, you are your person, it is you, you've got an audience who likes you for who you are, but you're able to leverage AI clones to, to create content that would either take you, you know, an hour to edit and film or, or yeah, they basically content that would be way too time consuming for you to do or financially expensive for you to do for, for high production costs and things like that. You'll be able to mix both those. And I'm not saying that means just stop filming anything yourself. Right? And it has to all be AI. But, but I am. But what I mean is you'll be able to post more, get more engagement, hop on trends quicker, do things like that that otherwise you just wouldn't be able to do. And then, and then you can reserve the content that's purely human for things that are a little bit more deeper and emotion and emotional connection with your audience, but anything that's just entertaining. If your audience likes you and you've got a fun real trend, and you've done that with an AI clone, I don't think anyone would care.
- [33:41]
A
Can you tell, can you tell us? Some of us don't know what an AI clone is, can you dumb that down for them?
- [33:46]
B
Yeah, yeah, of course. So imagine, imagine I was able to create an image that looked exactly like me and then animate that image to speak in my voice and have my mannerisms and whatnot. That's what an AI clone is. And yeah, that's basically what an AI clone is.
- [34:10]
A
Who do you think would benefit from creating an AI clone? What niches all like?
- [34:17]
B
Yeah, I think, I think anyone where there's a personal brand first involved definitely benefit from that. Anyone who wants to create UGC for not very expensive, that's another way. So the AI clone, just to be clear in the way I was speaking about it is, is a duplicate of me, right? Of your person. It doesn't have to be. I could, I could for example do a UGC ad where I film myself picking up my iPhone and I, for example, let's say I work for Apple. I film myself picking up my iPhone and doing a call. But then I've created a clone. Maybe a clone's deceiving but. But I've created a avatar that looks nothing like me. But they will. But the avatar will pick up on my actions on my motion. And so I'll be able to create an unlimited amount of UGC content for my brand without it being the same person in that video. So you can use it in two ways. The UGC content and the advertising space. That's huge because you're not, you're not trying to build a relationship with people you advertise to. You are. But, but the advertising is just to get them down in the door. Then you can build that human relationship. Obviously with the feed content it's a little bit different because these are people who like who you are for they know who you are, they like who you are. So, so it's really important that you sort of keep an open eye on. Okay, should I automate this content or should I not automate this content? And, and I think anything that's entertaining and entertainment focused can definitely be automated because the value, think about what is the value in that it's being entertained. Anything that's educational and a little bit deeper. The value is in being educated. And I don't think people are yet fully 100. Some people are, but most people are still not yet on. I'm going to trust this AI avatar speaking to me about, you know, how I should manage my taxes for the next year or, or how I should market myself on social media. We're not quite there yet. So. So that's how I would sort of differentiate the types of content to use this for or not. But it is extremely powerful and once it's set up and you add a little bit of automation on top of it, then you're able to. Yeah. Every time a new trend comes out, well, you've got a Video of you doing that trend in five minutes. So yeah, there's opportunity there.
- [36:38]
A
Where can people make their clone? Do you know? Are they.
- [36:41]
B
So yeah, I mean, there's a couple ways of doing it. So the easiest way is actually if you just take a picture of yourself and then you can upload that to places like I forgot, I mean, you've got Runway for example, you can use. And Runway will allow you to automate that image, to animate that image into whatever you want. And so you can do this in two ways. You can either give it a video script and Runway will make the person speak. The issue with that is the technology will be there. But the issue with that is that's why you'll see like problems with the mouth, right where it's not quite synced with what you're saying. So that's if you use a video script. But if, if, for example, going back to the UGC example, I film a video of myself talking like I'm talking to you now. And then I upload that to Runway and then I give it an image of you take them. What would happen is it would generate a video of you talking perfectly over. It will superimpose your face or your whole body or your image over me, but take my, my facial movements and that will be much more accurate. And so that's why I'm saying UGC content is a massive, there's a massive opportunity there because I can film anything I want and I can put anyone's face or body or ethnic race or so I can target different markets really easily because of that. So that's where the height of the technology right now in terms of accuracy is me filming a video, giving it an image, telling it to make this image speak in the way I spoke in the video or do what I did in the video. That's what, where you'll get the most accurate.
- [38:32]
A
That is so wild.
- [38:35]
B
It's. It's.
- [38:36]
A
My mother in law is having such a hard time with all of this stuff. And so like I'm going to make her listen to this episode because you're just blowing my mind with all this stuff and I need to go make a clone because I would love to do UGC content. For anyone that doesn't know what that is, you should, because most of you guys are creators. But it's user generated content. So just creating content, you know, for brands and businesses. But wow, this was very enlightening. If someone listening wants to work with Flick or try Flick, like what, what can, what can you do where should they start?
- [39:10]
B
Yeah, I mean, if you're looking to work with us to help you with, you know, the content creations for your clients or things like that, or to help you automate certain parts of your content creation workflows, and you can pop an email to me. So. So my email is lowic loic@flick.tech. so flick is FL I, C K and then Dot Tech. T, E C H. That's the best way. And then you could just put subject line Caitlin, Caitlin Podcast or something like that.
- [39:40]
A
Yeah.
- [39:41]
B
And. And we can see what we can do there. Obviously, for creators who are still there, who are, you know, looking to still create the content themselves. We do have our open software, which isn't the same thing as what I showed you, but there is some really helpful tools there which you can go.
- [40:00]
A
Even the captions writer, I remember being really, really good. For sure.
- [40:05]
B
For sure. Yeah, no, absolutely. And we still update that. That. That tool and it's still maintained.
- [40:11]
A
So you can put, like, if you want it to be witty, playful, educational, like, y' all still. Still got really good tools for solo creators too.
- [40:19]
B
For sure. For sure.
- [40:20]
A
Definitely go to their website and. Sorry, I'm plugging you. So good. Your email marketing is so good. The trends, everything in there. Like, I look forward to that email every week because it's so educational. I learned so much from it.
- [40:35]
B
I'll have to tell Mackenzie that she'll be. Yeah, she's amazing. Yeah, absolutely amazing. But, yeah, I mean, that's it, really. But at the moment where we're focusing, a lot of our time and development is in. Is in the automation of specific types of content that people want to create. So if you need any help with that, feel free to reach out.
- [41:00]
A
Yeah, I think we should do a masterclass after this. Like, get everyone together, see what you can do. There's. I think there's a way for us to team up on this and. And get more people utilizing what you have to offer. Yeah, it's good stuff.
- [41:14]
B
Absolutely. That'd be great. Yeah, we could do like a live. A live session where we pick maybe one of your followers or listeners, and we can. We can sort of try and break down their. Their content strategy and automate parts of it.
- [41:26]
A
I love that. I love that idea. How can people follow you online if they want to connect?
- [41:32]
B
Yeah. For somebody who works on social media, I'm not that present online. Yeah, It's. I'm literally having to look up my Instagram. I am active on there. So if you do message me that there's not a problem. I will answer. But yeah, you can. You can find me on Instagram at lowic so loic ab and feel free to drop me a message and whatnot. The content on there is not educational. Just. Just for anyone hoping to see educational content there. There's nothing there about that. But. But you know, if you want to send me a message there and ask some questions that some of the problem.
- [42:04]
A
Love it. Awesome. I hope you guys liked this episode. If you did, you know, go send me a dm. Tell me if you want a part two or a masterclass. We will get onto this and make sure you leave us a review and download this episode. Thank you guys so much for listening. And Loic, thank you so much for all of this. It was pleasure interviewing you.
- [42:22]
B
No problem. Thanks for having me. Caitlin. Thank you.