Call Her Creator with Katelyn Rhoades

Episode: The 1% Rule: A Simple Habit to Multiply Your Success by 37X
Release Date: February 19, 2025
Host: Katelyn Rhoades

Introduction

In the episode titled "The 1% Rule: A Simple Habit to Multiply Your Success by 37X", Katelyn Rhoades delves into the transformative power of small, consistent improvements. Drawing from her personal experiences and extensive background in social media marketing, Katelyn presents the "1% rule" as a foundational habit for creators and entrepreneurs aiming to build sustainable success.

Host’s Personal Journey and Challenges

Katelyn opens the discussion by sharing her recent struggles with maintaining motivation and dealing with business setbacks. At [00:00], she reflects:

“I personally have been struggling lately with feeling like, sorry for myself, I guess I don’t know if that’s even the word...”

She recounts a tough period in January when her social media agency lost a client, leading to a temporary slump in leads and sales. This challenging phase prompted her to reevaluate her mindset, ultimately leading to a resurgence in business success within two weeks. Katelyn emphasizes the importance of resilience and adaptability in navigating entrepreneurial highs and lows.

Understanding the 1% Rule

At [04:15], Katelyn introduces the core concept of the episode:

“The 1% rule is a simple but powerful principle. And it goes like this. If you improve by just 1% every day, you’ll be 37 times better in a year.”

She breaks down the mathematics behind this claim, explaining how daily incremental improvements compound over time to produce exponential growth. Conversely, she warns against even minor daily declines, which can lead to significant setbacks ([06:30]):

“If you decline by 1% daily, you end up at just 0.03, which is essentially zero progress.”

Practical Applications of the 1% Rule

Katelyn provides tangible examples across various aspects of life and business to illustrate the 1% rule in action:

• Fitness and Health ([10:05]):

  • “Doing one extra pushup per day, by the end of the year, you could be doing 365 more pushups than you ever imagined.”
  • “Cutting just 100 calories a day over time would lead to significant weight loss without drastic diets.”

• Business and Social Media Growth ([12:40]):

  • “Posting one more valuable piece of content per week results in 52 new opportunities to grow your audience over a year.”
  • “Engaging with five extra people per day on Instagram would add up to 1,825 new connections every year.”

• Skill Building and Personal Development ([15:20]):

  • “Reading just 10 pages a day means you could finish a 300-page book every single month. That’s 12 books each year.”
  • “Writing one paragraph per day could result in a full book by the end of the year.”

These examples underscore that small, consistent actions can lead to substantial long-term achievements.

The Importance of Consistency Over Overnight Success

Katelyn addresses the common misconception of overnight success, highlighting its rarity and the importance of steady progress:

“Most people aim for that huge overnight change, but big success comes from those small consistent efforts.” ([22:10])

She shares her own journey of building a multi-six-figure social media marketing agency through daily efforts rather than sudden breakthroughs. Katelyn emphasizes that while viral moments can propel success, they are exceptions rather than the norm. Sustained effort and perseverance are the true drivers of long-term achievement.

A Decade-Long Perspective on Success

At [28:45], Katelyn shifts focus to the broader timeline of building a successful business:

“Most people think you’re going to have instant success in the first year, but it actually takes three years to even start seeing results.”

She outlines the typical stages of entrepreneurial growth:

1. Years 1-3: Foundation Building

   • “Struggles, trial and error.”

2. Years 4-5: Growth and Momentum

   • “I’ve gotten through the struggles, the trial and error. Now I’m in year four, which is growth and momentum.”

3. Years 6-10: Mastery and Scaling

   • “Mastery and scaling your business.”

Katelyn stresses the importance of committing to this long-term vision, advising creators to focus on daily improvements rather than immediate results.

Implementing the 1% Rule: A Step-by-Step Guide

Katelyn provides a actionable framework for listeners to apply the 1% rule in their lives ([34:00]):

1. Choose One Area to Improve:

   • Identify a specific aspect of your life or business to focus on, such as health, mindset, or a particular skill.
   • “Make a mental note… write down that area that you want to improve.”

2. Commit to a Manageable Daily Improvement:

   • Select a small, achievable task that can be performed consistently every day.
   • Examples:
     • “Drinking an extra glass of water a day.”
     • “Engaging with three more people on Instagram daily.”
     • “Writing 100 words a day for your book.”

3. Track Your Progress:

   • Use habit trackers or journals to monitor daily actions and celebrate micro wins.
   • Katelyn shares her personal approach:

     “I just got a journal… writing down my own micro wins every day so that I can look back in a year and say, wow, look at all of this you accomplished, Caitlin.” ([40:10])

4. Play the Long Game:

   • Maintain consistency over the long term to harness the compounding effect of small gains.
   • “You could be miles ahead of the competition in just a year. Imagine five years. Imagine 10 years.”

Real-Life Micro Wins and Their Impact

Katelyn shares personal anecdotes to illustrate the significance of micro wins:

• Family Moments ([44:30]):

  • Taking time for a slow morning with her daughter and being featured in an ad, which positively impacted her and her daughter's perception of her success.

• Community Engagement ([46:15]):

  • Participating in a career fair, inspiring young minds, and building potential client relationships.

• Social Media Recognition ([48:00]):

  • Being mentioned in someone’s Instagram story as an inspiring figure, reinforcing her efforts and boosting morale.

These stories highlight that even seemingly minor achievements can have profound personal and professional impacts.

Overcoming Common Obstacles

Katelyn addresses barriers that prevent people from embracing the 1% rule:

• Overwhelming Big Goals ([50:20]):

  • Big goals can lead to procrastination and feelings of inadequacy if immediate results aren't seen.

• Seeking Perfection Over Progress:

  • Emphasizing progress over perfection helps in maintaining motivation and celebrating daily achievements.

• Stability in Slow Seasons ([52:45]):

  • Success requires showing up consistently, even when progress seems slow or unnoticeable.

Final Thoughts and Encouragement

Katelyn concludes with empowering advice, reiterating the importance of daily consistency and celebrating small wins:

“If you win the day, then you can win your life. Your future success is built in your daily habits.” ([57:30])

She encourages listeners to focus on making each day a win, reinforcing that these small victories accumulate to create the life and business they desire.

Takeaways and Action Steps

• Adopt the 1% Rule: Focus on making tiny, daily improvements in a chosen area.
• Track Progress: Use journals or apps to monitor and celebrate micro wins.
• Commit to the Long Game: Understand that significant success is a marathon, not a sprint.
• Embrace Consistency: Show up every day, even during challenging or slow periods.
• Celebrate Small Wins: Recognize and appreciate the minor achievements that contribute to overall growth.

Notable Quotes

• On Small Improvements Leading to Massive Growth:

  “If you improve by just 1% every day, you’ll be 37 times better in a year.” ([04:15])

• On the Misconception of Overnight Success:

  “Most people aim for that huge overnight change, but big success comes from those small consistent efforts.” ([22:10])

• On Winning the Day:

  “If you win the day, then you can win your life.” ([57:30])

Conclusion

Katelyn Rhoades' episode on the 1% rule offers a compelling blueprint for creators and entrepreneurs seeking sustainable success. By emphasizing the power of small, consistent actions and a long-term perspective, she provides listeners with the tools and mindset necessary to transform their passions into profitable ventures. This episode serves as a motivational and practical guide for anyone looking to build a thriving online business through disciplined, incremental progress.

Connect with Katelyn Rhoades:

• Instagram: @TheKatelynRhoades
• Podcast Membership: Check out her Reels membership for Instagram growth and social media management services.

Note: The timestamps referenced are based on the transcript provided and may vary slightly in the actual episode.