Call Her Creator with Katelyn Rhoades: Episode Summary

Episode Title: The 5 Types of Content That Convert (Even With a Small Following)
Release Date: August 13, 2025

Introduction

In this insightful episode of Call Her Creator, host Katelyn Rhoades, a seasoned marketing agency founder and Instagram growth expert, delves into effective content strategies tailored for creators, entrepreneurs, and small business owners. The focus is on transforming content into consistent income without the common pitfall of burnout.

The 5 Types of Content That Convert

Katelyn outlines five distinct content types that are essential for building trust, driving engagement, and converting your audience into customers, irrespective of your follower count.

1. Connective Content

   • Purpose: Establishes a personal connection with the audience by making them feel seen and understood.
   • Examples: Point of view reels that address common fears or relatable scenarios.
   • Quote:

     "This helps them feel understood by you and it builds trust with your audience." (05:30)

   • Application: Katelyn shares her own reels as examples, highlighting how she uses connective content to resonate emotionally with her followers.

2. Credibility Content

   • Purpose: Positions you as an expert without appearing boastful, showcasing your knowledge and experience.
   • Examples: Case studies, strategic breakdowns, before-and-after transformations.
   • Quote:

     "It's what positions you as the expert without screaming, look at me." (12:45)

   • Application: Suggestions include using talking head videos or behind-the-scenes footage to demonstrate expertise and build authority in your niche.

3. Conversion Content

   • Purpose: Directly promotes your products or services, encouraging your audience to take action.
   • Examples: Detailed breakdowns of memberships, product benefits, or success stories from your offers.
   • Quote:

     "This is the needle-moving content. This is the content that's going to make someone purchase from you." (18:10)

   • Application: Katelyn emphasizes the importance of posting conversion content regularly, even if it receives less engagement, as it drives sales.

4. Conversation Starters

   • Purpose: Boosts engagement by inviting your audience to interact with your content through comments, shares, and direct messages.
   • Examples: Polls, questions, or prompts that encourage responses in captions and stories.
   • Quote:

     "This is going to be your engagement magnet. This is what's going to help people comment on your content." (23:50)

   • Application: Katelyn advises using story features like polls and sliders initially, then scaling successful strategies into posts to increase reach and interaction.

5. Character Content

   • Purpose: Humanizes your brand by showcasing your personality, style, and daily life, fostering a deeper connection with your audience.
   • Examples: Personal snippets, daily routines, behind-the-scenes moments.
   • Quote:

     "This injects your personality, your style, your energy, and it humanizes your brand." (29:15)

   • Application: Whether you’re humorous or passionate, Katelyn suggests sharing aspects of your life that reflect who you are beyond your business.

Implementing the Content Framework

Katelyn provides a step-by-step approach to effectively utilize these five content types:

1. Content Mapping:

   • Action: Create a weekly content schedule incorporating one piece from each content type.
   • Quote:

     "Think of the five Cs of content: Connect, Credibility, Convert, Conversation, Character." (35:20)

   • Application: Allocate specific days for each content type to ensure a balanced and consistent posting routine without feeling overwhelmed.

2. Choosing the Right Format:

   • Advice: Select content formats that align with your strengths and preferences, whether it's reels, carousels, or B-roll clips.
   • Quote:

     "Pick whatever is easiest for you to start. If you hate writing, do a reel." (40:00)

   • Application: Flexibility in format choice helps maintain consistency and reduces the pressure of content creation.

3. Repurposing Successful Content:

   • Strategy: Analyze past performance to identify what worked and recreate or iterate on those successes.
   • Quote:

     "The biggest, laziest marketing hack is to pull real examples from yourself or others." (45:10)

   • Application: Reposting or modifying high-performing content ensures continued engagement and leverages proven strategies.

4. Anchoring Content to Offers:

   • Integration: Seamlessly weave your products or services into your content to guide your audience towards conversion.
   • Quote:

     "Let your offer be woven throughout, not just launched and ghosted." (50:30)

   • Application: Use various content types to build trust and naturally lead your audience to your offerings without being overly salesy.

5. Batch Content Creation:

   • Process: Dedicate time each week to brainstorm and plan content ideas across all five types.
   • Quote:

     "Set a timer for 45 minutes and come up with one idea for each content theme." (55:45)

   • Application: Structured planning minimizes decision fatigue and ensures a steady flow of diverse content.

Final Tips for Success

• Remove Pressure: Katelyn emphasizes that perfection is not the goal. Focus on consistency and strategic intent over flawless execution.

  • Quote:

    "You are allowed to repurpose a post that didn't land the first time because maybe your hook was off." (1:00:10)

• Consistency Over Originality: Successful creators often thrive by repeating and refining content that resonates rather than constantly seeking new ideas.

  • Quote:

    "The creators who win aren't the ones with the most original content. They're the ones with the most repeatable content." (1:02:50)

• Strategic Evolution: Adapt and tweak your content strategy based on performance analytics to continuously improve engagement and conversion rates.

  • Quote:

    "Rotate through these weekly and tweak as you go." (1:04:00)

Conclusion

Katelyn Rhoades concludes by reinforcing the importance of intentional content creation. By implementing the five types of content that convert and adhering to a strategic framework, creators can effectively grow their online presence and monetize their efforts without succumbing to burnout. For additional resources and weekly content ideas, she encourages listeners to join her Club Influence community.

Follow Katelyn Rhoades:

• Instagram: @thekatelynrhoades
• Website: enfluencestudio.com

This summary encapsulates the key insights and strategies discussed in the episode, providing a comprehensive guide for those looking to enhance their content marketing efforts.