Podcast Summary: Call Her Creator with Katelyn Rhoades

Episode: The Weekly Scroll (Mini Episode): Instagram Trends & Algorithm Updates Week 2, Oct 2025
Date: October 14, 2025
Host: Katelyn Rhoades

Episode Overview

This mini-episode of Call Her Creator offers a concise, actionable roundup of the latest Instagram trends, new features, and algorithm updates for creators, small business owners, and entrepreneurs. Host Katelyn Rhoades, an experienced Instagram marketer and agency founder, shares five key Instagram changes for October 2025—with tactical tips for leveraging each one. The tone is upbeat, candid, and practical, making this a must-listen for anyone looking to stay ahead on Instagram without the overwhelm.

Key Discussion Points & Insights

1. New PG-13 Default for Teen Accounts

[01:02]

• Instagram now automatically defaults all accounts under 18 to PG-13 content.
• Stricter filters will hide or de-prioritize content with strong language, risky stunts, drug references, and suggestive themes.
• Any loosening of these restrictions requires parental permission, increasing family safety.

Quote:

“As a mother, I love this update... They’re rolling out stricter content filters for anyone that’s under the age of 18.” — Katelyn ([01:09])

2. Instagram's Native Repost Feature Launches

[02:01]

• Creators can now natively repost public reels and feed posts with a dedicated “Repost” button. No more screenshots or third-party apps.
• Reposted content appears in its own tab on your profile, in your followers’ feeds, and on the new Friends activity tab.
• Instagram is leaning into social sharing—making content discovery and connection feel more community-driven, like the early days of the platform.

Strategic Tips:

• Reposting can be used for:
  • Audience wins or testimonials
  • User-generated content (for brands)
  • Client transformations (for coaches or service providers)
• The “Repost” tab acts as a curated “Pinterest board” of your values, aesthetic, and niche—only repost what truly fits your brand.

Quote:

“The Repost tab is a reflection of what you stand for, so keep it aligned with your brand vibe. If you wouldn’t post it yourself, don’t repost it.” — Katelyn ([03:35])

“This is a big signal that Instagram wants us to share more content that we love, not just constantly create from scratch.” ([03:11])

3. New ‘Friends’ Tab for Reels

[04:27]

• A new Friends tab has been added within Reels.
• This feed shows Reels that your friends have liked, commented on, reposted, or created, plus activity from “Blends”—Instagram’s collaborative format.
• Makes Reels discovery more personal and socially connected.

Quote:

“Instead of seeing the general Reels feed... you’re actually going to see reels that your friends have engaged with.” — Katelyn ([04:40])

4. Instagram Edits App Upgrades

[05:18]

• Major creative upgrades for the standalone Edits app, which is favored by Instagram’s algorithm.
• Key new features:
  • Clip Overlay Conversion: Convert clips to overlays, layering content for dynamic videos.
  • Keyframe Control: Animate text or graphics—move, fade, scale elements for more polished videos.
  • Saved & Searchable Sound Effects: Save favorite sound effects and search through 250+ (now including holiday themes).
  • Animated Text Presets & New Custom Font: More stylistic options for text overlays, including an exclusive font by Jenny.
• The Edits app is tightly integrated with Instagram, allowing watermark-free export and direct posting.

Tactical Editing Tips:

• Start simple (e.g., beauty or transformation reels with overlays).
• Save your favorite audio for future use.
• Stick to preset text animations for consistent branding.
• Always preview videos before posting for quality assurance.

Quote:

“The Edits app continues to aim for tight integration with Instagram... exporting without the watermark, direct functionality to publish through the app.” — Katelyn ([07:24])

5. Algorithm Changes: More Focus on Original Content

[10:12]

• Instagram’s AI is getting smarter at detecting duplicate or recycled content.
• Reposting previously successful videos as trial reels is now penalized: reach is reduced drastically.
• Emphasis has shifted to creating fresh content and experimenting with new formats.
• Creators are advised to stop relying on old tricks and lean into originality.

Quote:

“I’m seeing Instagram crack down on that hack. So it might be time to start trying new different formats and content ideas.” — Katelyn ([11:20])

Notable Quotes & Memorable Moments

• On aligning your content with your brand:
  “Think of it almost like a Pinterest board. It should tell a cohesive story about your taste, your values and your niche.” ([03:44])
• On Instagram’s current direction:
  “Reposting is finally native to Instagram and it’s giving us a new way to stay visible without burning out.” ([03:59])
• On algorithm transparency:
  “I’ll actually get a message that says, this video is not going to get much traction because you’ve already posted it before—and they’re not lying.” ([10:35])

Timestamps for Important Segments

• 00:00–01:00: Episode intro, sponsor/Stanley AI mention
• 01:02–02:00: Teen account content restrictions (PG-13 filter)
• 02:01–04:15: Native repost feature and best practices
• 04:27–05:15: Friends tab in Reels
• 05:18–09:45: Edits app creative tools & workflow tips
• 10:12–11:30: Algorithm pushes for original content, penalizes repeats
• 11:31–end: Quick recap, Money Walk playlist, closing remarks

Final Thoughts

This episode is a rapid-fire, insight-packed download on Instagram’s latest updates, cutting through hype with actionable advice. Katelyn keeps the tone friendly and motivating, urging creators to work smarter (not harder), stay true to their brand, and embrace new features. It’s essential listening for anyone wanting to make the most of Instagram in late 2025—without getting lost in the scroll.