The European cannabis market is moving, but is it ready for you? In this episode of Cannabis Marketing Live, host Jake Litke (CEO of MediaJel) sits down with Jill Agnello, founder of JA Global Consulting, to break down what's actually happening across European and global cannabis markets right now.

Jill has spent the last four years embedded in the international cannabis trade show circuit, from ICBC Berlin to Spannabis in Bilbao, and launched her own consultancy after leading international strategy at True Terpenes. She brings a grounded, boots-on-the-ground perspective on where the real opportunities are, and more importantly, where U.S. companies keep going wrong.

In this episode:

Germany's "full rec" reality and why it's nothing like California or New York
Why there's no consumer brand market in Europe yet (and when that might change)
The novel foods framework blocking CBD edibles and beverages across the EU
Which markets are most viable right now for non-plant-touching businesses
What South Africa, Thailand, Australia, Japan, and Latin America look like
The three biggest mistakes companies make when entering international markets
Why "intelligence before infrastructure" is the only smart entry strategy
How U.S. political tensions are (and aren't) affecting business conversations abroad

If you're a cannabis, hemp, or CBD company weighing international expansion, this is the reality check you need before you book a flight.

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