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The Talk of Business is a weekly business segment on 4RO – The Talk of Central Queensland, created to share practical insights, real conversations, and local expertise for Central Queensland businesses.

The Capricornia Chamber of Commerce sincerely thanks 4RO for their continued support of local business and for providing a platform where these conversations can reach business owners across the region.

In this episode, Chamber President Jason Foss joins Luke Cross to talk about why your business name matters more than most people realise — and some common naming mistakes that can quietly limit future growth.

Topics covered include:

Why your business name matters more than your logo
The risks of using personal names and acronyms
How location-based names can cap expansion
What strong, future-proof business names have in common

🎙️ Chamber members:
The Talk of Business will regularly feature guest experts from areas like IT, accounting, HR, marketing and operations. If you’d like to join Jason on a future segment and share your expertise, please get in touch with the Capricornia Chamber of Commerce.