The Talk of Business is a weekly business segment on 4RO – The Talk of Central Queensland, focused on practical conversations that help local businesses make better decisions.

The Capricornia Chamber of Commerce would like to thank 4RO for their continued support of local business and for providing a platform to share these conversations with business owners across Central Queensland.

In this episode, Chamber President Jason Foss joins Luke Cross to talk about the paradox of choice — why offering too many options can actually confuse customers and reduce sales.

Using everyday examples (including cafés, menus and a famous supermarket jam experiment), Jason explains why clarity beats choice, and how small businesses can make it easier for customers to say yes.

Topics covered include:

Why most people order the same thing every time
The paradox of choice explained simply
The famous “jam study” and what it showed
How too many options create confusion
Why customers don’t ask questions — they just leave
How to make it obvious what you’re best at

🎙️ Chamber members:
The Talk of Business will also feature guest experts from across the local business community. If you’d like to join Jason on a future segment to share your expertise, please get in touch with the Capricornia Chamber of Commerce.