Today I'm joined by John Hiester, Dealer Principal at John Hiester Automotive Group.

In this conversation, we discuss how video and AI are transforming sales and F&I coaching, why Hiester moved toward salaried “product specialists,” and how diversification—from parts distribution to real estate—creates new stability beyond vehicle sales.

This episode is brought to you by:

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04:20 Videoing F&I added $600 per deal instantly.