Today I'm joined by Brian Dorsett, President of Dorsett Automotive.

Brian breaks down why he is moving away from OEM-mandated digital spend, his "Big Stick" radio branding tactics, and the strict inventory rules required to survive in today's margin-compressed market.

We also discuss the "catcher's view" of leadership and the reality of managing sub-prime and prime brands under one campus.

This episode is brought to you by:

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Topics:

02:10 Why A Catcher Sees The Game Better Than Everyone Else.