Today, I'm joined by Brian Abrams, VP of Data and AI at CDK Global, to discuss the critical shift from viewing AI as a "tool" to an operational strategy that prevents massive profit leakage.

Brian explains why nearly 60% of dealer data is currently "dirty," how consumer AI agents are already calling stores to negotiate deals, and why a unified customer profile is now the only way to protect your margins.

This episode is brought to you by:

1. Podium - The AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn’t driving real outcomes, it’s time to take a closer look @ here.

2. Veramatic - Meet Veramatic: the accuracy layer your DMS never built. Get clean, consistent, trusted accounting data, normalized before it hits the GL, automatically. Learn more @ here.

3. CDK Global - Dealership challenges are constantly evolving—your technology should too. The CDK Dealership Xperience Platform unifies your operations with AI-driven tools built to grow with you. Visit @ here.

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03:52 Why Dealerships Already Talk To AI Every Day