Podcast
Carrot Cashflow
Hosted by The Modern Grower Podcast Network · EN
Carrot Cashflow is the first 100% business-focused podcast for small-scale farmers and market gardeners.
Learn how to market your farm products better, increase sales, and get more customers. This show is for anyone who wants to run a farm business profitably.
Each episode explores a farm business topic. Some episodes feature guests where we talk with a beginning or experienced farmer, diving deep into their story to determine what makes their farm successful. I focus on farming challenges and struggles, sales and marketing, social media marketing, farm startup, market selection, and work-life balance.
Hosted and produced by Diego Footer's Modern Grower Podcast Network. Diego is also the co-author of the book Ready Farmer One.
21episodes
Episodes
Newest firstAll episodes
What a Factory Floor Can Teach You About Running Your Farm
6d ago00:26:11Tap to summarizeNeil Robinson spent 20 years designing dishwashers and ovens for factory assembly lines. Then he quit and started a market garden. When I asked what transferred, he didn't say growing skills. He said: the way factories think about movement, waste, and process. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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35% Profit Margin and Still Can't Pay the Bills (The Profit Trap)
2w ago00:13:43Tap to summarize35% profit margin. Your accountant says bravo. Your spouse says we're not losing money. But 35% of not enough is not enough. This is the profit margin trap — and it catches more farm businesses than bad weather ever will. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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From $400 Days to $800 Days: What Changed at the Farmer's Market
3w ago00:19:28Tap to summarize$400 a day. That's where Neil Robinson started his first year at a farmer's market in New Zealand. The vendor two stalls down selling nearly identical product had a line out the front. Neil was standing there, wondering what was wrong with his carrots. Nothing was wrong with his carrots. The other vendor's carrots were familiar. Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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Year One of Market Farming at 55 (CC57)
4w ago01:17:48Tap to summarizeHe spent 30+ years in product design and manufacturing. Then at 55, Neil Robinson left his desk job in New Zealand and started a market garden from scratch. This interview covers the unfiltered first-year reality: 15 weeks of showing up to a farmer's market before sales felt consistent. $400 was a good day in those early weeks — now a good week is over $800, pushing past $1,000 with the right product mix. Profit margin around 35% (with his own labor coming out of that 35%, not counted as a cost). Click here to learn more about Neil and Garden to Market. Watch the episode here! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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How One Bed of Lettuce Can Generate $746 in Profit
Apr 2400:11:12Tap to summarizeSalanova is the most common lettuce crop in market gardening. But how many growers actually know their profit margin on it? Most are guessing. This episode breaks down the real economics using production data from Ray Tyler's book The Farmer's Guide to Growing Organic Lettuce — numbers from a working farm in Tennessee, not theory. The scenario: 100-foot bed, 30 inches wide, landscape fabric, 4×6 inch spacing, labor at $25/hr. Watch the video on our YouTube Channel! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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$112K Profit You-Pick Farm Model
Apr 1700:19:38Tap to summarizeA parking lot, a tent, a pack of scissors. That's the entire retail infrastructure for a farm that grossed $158,500 last year. Watch the video on our YouTube Channel! Click here to check out Megan's book, Pick Your Own Farming by Megan Neubauer (Acres USA). Online course + monthly live calls: purelandorganic.com Click here to learn more about Pure Land Organic Farm. Check out their TikTok, too! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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How to Start a Pick-Your-Own Farm (No Cooler, No Market, No Harvest)
Apr 1000:25:17Tap to summarizeTwenty-two people spending $45 each. That's $1,000 a week. That's a neighborhood. Megan Neubauer built a $158,000/year pick-your-own operation at Pure Land Organic in Texas — with no walk-in cooler, no wash station, no farmer's market booth, and no harvest labor. The customers do the picking. Click here to watch the video version of this episode. Click here to check out Megan's book, Pick Your Own Farming by Megan Neubauer (Acres USA). Online course + monthly live calls: purelandorganic.com Click here to learn more about Pure Land Organic Farm. Check out their TikTok, too! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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$158K in 8 Weeks: The Farm Model Nobody's Talking About (CC56)
Apr 201:29:25Tap to summarizeMegan Neubauer runs Pure Land Farm in McKinney, Texas with her dad. They switched from a year-round market garden (peak revenue: under $50K) to a 100% pick-your-own model — and haven't looked back. This is my third interview with Megan...and the numbers have climbed every time. Click here to check out Megan's book, Pick Your Own Farming by Megan Neubauer (Acres USA). Online course + monthly live calls: purelandorganic.com Click here to learn more about Pure Land Organic Farm. Check out their TikTok, too! Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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Finding Purpose in Permaculture Farming (CC55)
Jun 700:59:36Tap to summarizeJoin Derek as he shares his inspiring journey from cannabis caretaker to DJ to regenerative farmer at Rosemary's Oasis. He shares how he and his wife balance multiple income streams as they lay down the foundations of a sustainable farm focused on microgreens, herbalism, and permaculture principles...all while building a family.
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From Farm Dreams to Canning Fortune: The Last Artisan Cannery in the Northwest (CC54)
May 3, 202500:55:27Tap to summarizeIn this episode, Russell Loughmiller of Muirhead Canning Company sheds light on how small-scale farmers can turn excess harvest into premium shelf-stable products that sell for twice the price of commercial alternatives. Learn how value-added processing can create year-round revenue streams and build customer loyalty through a CSA-style pre-order system that eliminates guesswork and stabilizes cash flow. Click here to learn more about Russell Loughmiller and Muirhead Canning Company. Interested in watching the series? Hop on over to our YouTube Channel! Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
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