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**BE SURE TO CHECK OUT THE POLL! WE WANNA HEAR FROM YA**

In this episode, Dante and Joseph chat about the advantages and disadvantages of heavily branded products. What justifies one roaster charging more for their coffee if it is the same green? How does the marketing of a product (or lack thereof) increase perceived value?

Lots of thoughts and opinions on this one, curious to hear from you all on shared thoughts!

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Over-Branded, Heavily Marketed Specialty Coffee Products - SUSTAIN COFFEE