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In this episode Joseph covers...

In regards to shop-talk concepts - there is an importance found in trying coffees that are outside of either our comfort zones or ones that are just plain exciting.

There is this often tricky line to walk as a coffee professional, where you experience excellent coffees on the usual, which causes there to be a sort of blindness to just how lovely the coffees that you consume on a regular basis are.

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The "Anchoring" Effect - Getting out of Your Coffee Experience RUT - SUSTAIN COFFEE