What happens when a Harvard MBA, a global pandemic, a layoff, and a pregnancy collide?

For Leslie Danford, it became the perfect recipe for innovation.

In this inspiring episode of Casa De Confidence, Julie sits down with Leslie Danford, founder of Vitaminis, a family-focused wellness brand that is redefining how families get essential nutrients. Leslie shares the real story behind launching a nutrition company while pregnant, raising young children, navigating uncertainty, and building a product that solves a problem she personally experienced.

You'll hear how Leslie turned years of ideas into action, why customer feedback became one of her greatest business assets, and how she balances entrepreneurship, motherhood, and personal wellness without striving for perfection.

This conversation is packed with practical advice for aspiring entrepreneurs, moms considering a career pivot, and anyone looking to build something meaningful one small step at a time.

In This Episode

How a layoff became the catalyst for entrepreneurship
Why Leslie started interviewing customers before building a product
Launching a company while pregnant
The importance of deadlines for entrepreneurs
How to validate a business idea before investing heavily
Customer feedback and product development
Building a wellness brand during uncertain times
Mompreneur life and setting boundaries
What entrepreneurship taught Leslie about leadership
How success changes when you become a founder
The power of flexibility and taking imperfect action
Why gut health, immune support, and nutrition matter
Yoga, self-care, and managing stress as an entrepreneur

🔗 Connect with Leslie

Website: https://vitaminisbrand.com/

Instagram: https://www.instagram.com/vitaminisbrand/

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Casa De Confidence is a podcast for women navigating midlife reinvention, entrepreneurship, leadership, and personal growth. Hosted by Julie DeLucca-Collins, the show explores confidence, sustainable business success, visibility, authority building, and aligned growth for women entrepreneurs ready to lead boldly and live intentionally. Through real conversations and practical insights, listeners gain clarity, strengthen confidence, and develop strategies to expand their impact, voice, and opportunities.

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Follow Julie DeLucca-Collins on Instagram at @julie_deluccacollins