In this episode of Cash Machines, host Darshan Mehta, the founder of iResearch, serial entrepreneur, and author, is joined by Tom Hunt, CEO at Fame . They discuss how emotional mastery fuels success, the strategic benefit of B2B podcasting, and why retention is the key to scaling. Darshan explores Tom’s journey from chemistry to building a $4.5m ARR agency without external funding by treating 15 business failures as necessary data. The conversation highlights podcasting as a credibility bridge to unreachable guests and the strategic power of leading with 100% trust. Finally, they explain why prioritising customer lifetime value naturally drives down acquisition costs.