A (31:12)
All right, well, us in New Zealand are the only ones who let you direct to consumer advertise your pharmaceuticals, which is kind of wild considering all the other countries, you know, that exist. So we're already weird about it. And then the fact that we let celebrities do it really is just like. It's just dicey. But where this is really interesting is that she's not a spokesperson for the medication. She's a spokesperson for the platform that supplies the medication, or I guess, theoretically helps weed out whether or not you need the medication and then gets it to you. But for all intents and purposes, it's like, this is how to get this medicine is through this thing that I am promoting and being paid by now. Couple facts that are important here. Ro. Her husband is on the. He's on. He's like a director of the board of roe. He is like, works there in a big way, let's say. The other thing that's kind of important is the other side of this. This is why this is so complicated and complex to talk about. The thing people react against with GLP1s and Serena being the spokesperson is that Serena is the. One of the greatest athletes of all time. She is peak physical form. She has peak physical form that has really rebelled against throughout her career. Any sort of expectations being put upon her in terms of the way she looks and the way that she acts. She has always been strong. She's always been strong, have a strong resolve. She has stood as this, like, peak of physical greatness. And when that is paired with weight loss medication, I think a lot of people bristle against that and feel like if the message that's being sent here is that even Serena needed to take this medication to get her body to where she wanted it, what hope do I have? Why should I keep hitting the gym? I'm not even close to where she's at. And she couldn't get over that little bit, so I might as well do it too. And I think that gives a lot of people pause because of how little we know about this medication. While it is groundbreaking and they're learning more about it all the time, it's medication. This isn't like a celebrity that has a lot of work done on their face. A face full of injectables, advertising a lotion. It's similar to that, but lotion has a lot less likelihood of having an adverse effect on my body and my relationship with food, which is kind of important than. Than GLP1 does. So I feel like it is a difficult. I hate the way we talk about weight loss and weight loss, drugs and weight and all of it. The shame associated with it, the way we make people who struggle in this fight feel. I hate all of it. We're terrible at it. It's like tied up in a lot of complicated feelings. It's like when we're at our worst, I think. And so Serena's defense of why she's doing this is that she wants to show that it is not work away able. Sometimes you'll struggle with your weight because of changes in your body, and you can't. You can be the greatest athlete on earth. It has nothing to do with how hard you're working. It's just about this thing needs a help, and we now have a thing that can help it. And she says that she wants to destigmatize this medication. And I'm with that in a theoretical sense, but my issue here is you are being paid by a company where your husband works, and it's. They're framing this because she can't. She's not the spokesperson for this medication. She's the spokesperson for Roe. But in all of the interview, she's not said a word about roe. I don't know what other services it offers. I don't know if it's an app I download on my phone. I assume it is, but she doesn't say, I don't know if it gets in touch with my cart or if when I get there, they're going to assign me a doctor. I don't know anything about it at all. But I know that Serena Williams struggled with 20 extra pounds when she had her second baby and that she couldn't get rid of that. I know that she tried to be vegetarian and then tried to be vegan, and that just wasn't working. And so this was. I know the reasons that she eventually takes the medication, but I don't know anything about Roe. So it feels very icky to me because it's being framed as if in the while she's saying she wants to destigmatize it. Let me read you a quote from one of the articles. Serena also hopes her owning up to using a GLP1 destigmatizes the drug as a shortcut for weight loss. Tell me something. Would you. Have you ever had to own up to something that you weren't ashamed to admit? That phrase itself, that they're saying she's going to destigmatize, they're stigmatizing it. You shouldn't have to own up to using a GLP1. You could talk about using a GLP1, but if you want to destigmatize something, truly, you would have to do that by removing the Stigmatism from it, which means you wouldn't say she finally copped to doing something you would say, she told us that she uses. And so this just feels very muddy in a place where it shouldn't be. I think the FDA put out, like, a warning last year, like, we're gonna start cracking down on. I believe it was like, influencer partnerships with pharmaceuticals. And I assume influencer is annoyingly just a different kind of level of, I believe the word celebrity. And so it may be that, I don't know, it just feels to me too clear that they went like, well, if you're a spokesperson for Roe, technically, maybe we can get away with doing stuff that they wouldn't allow us to do if you were the spokesman. And I don't know if that's what's happening. This is just conjecture. But to me, you cannot afford to be unclear in this way. And this bummed me out. I want to be really clear that I can separate how I feel about Serena Williams taking GLP1 from how I feel about Serena Williams using her reveal of using GLP1 in a paid sponsorship by her husband's company. Those are two different things. And I don't want this to be misconstrued that I'm upset with Serena Williams for using GLP1s. I don't know anything about that stuff. I tried to learn a bunch of it last night and have a bunch of it written in front of me. I, I. But it's not my area of expertise. What I'm. What concerns me is that this is. People look up to Serena Williams. She is a. Because of who she is as a person and the way that she has carried herself throughout the numero challenges she shouldn't have had to face, but she did have to face in her career. She is, I mean, I, I look up to Serena Williams. I'd be lying if I said I didn't. She has been, like, stood 10 toes down, to quote the entire Internet at this point, on everything that she believes. And this, to me, feels like maybe she thinks she's doing that, but that I wish she could have looked a little deeper to make sure that, like, this is a little bit sus. Am I wrong in this? Am I way off base?
