Podcast
Cat & Cloud Podcast
Hosted by Cat & Cloud · EN
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
13episodes
Episodes
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From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452
Jun 100:48:48Tap to summarizeCat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/From Soil to Service Part 4: Interview with Cat & Cloud Head of Wholesale and Partner Program, Marc Gessler - Ep# 452 Chris and Jared sit down to trace Marc’s full arc — from a listener and fan of the Cat & Cloud podcast, to becoming the Partner Program's Wholesale Director. From a six-page job application essay, his powerful first glimpse of a teal coffee bag, and what it actually means for him to take care of the people who take care of your coffee. Marc has been instrumental in the history and success of Cat & Cloud, and shares his knowledge and love of C&C that he takes to cafes, restaurants and businesses around the country.Chapters0:00 — Intro & welcome 3:30 — Marc's 9-year anniversary gift & nudibranch obsession 8:00 — Marc's coffee origin story 14:00 — The six-page application essay 19:30 — First days at Cat & Cloud 24:00 — Moving into wholesale 29:30 — Mid-roll sponsor 30:30 — What wholesale is really about 38:00 — Listener call-in: Jake from The Perch 41:30 — Mission, values & autonomous decision-making 44:00 — OutroCat & Cloud:Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesaleInstagram: www.instagram.com/catcloudcoffee/Webstore: Buy Our Coffee! www.catandcloud.com/Roasters Choice Subscription www.catandcloud.com/collections/subscriptionsCat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. Hosted by Chris Baca and Jared TrubyProduced by Casey RyanJune 2026Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: www.catandcloud.com/ Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesaleCat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.Hosted by Chris Baca and Jared Truby
Transcribe →From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451
May 2501:06:51Tap to summarizeCat & Cloud Podcast Cat & Cloud Coffee www.catandcloud.com/From Soil to Service Part 3: Coffee Roasting Field Trip and Interview with Cat & Cloud Roastery Leaders continued - Ep# 451Chris Baca continues his interview with the Head of Coffee Roasting at Cat & Cloud, Jonson Henry and Connor Doyle. What starts as an honest look at the operational pressures of running a roastery — labor challenges, unpredictable wholesale orders, the stress of being the last line of defense — opens up into something deeper. We hear about the transition to a new leadership structure, the philosophy of building systems that outlast any one person, and what it means to let go of a military-bred "eat last, sleep last" leadership style in a coffee roastery. Then it’s time for a FIELD TRIP! Chris Baca joins Connor in the Roastery for an actual live roast, and the episode shifts into something genuinely rare — real-time, unscripted coffee science happening right in front of you. Enjoy!Chapters00:00 Welcome Back & Series Recap07:00 Building Systems That Outlast You13:00 The Invisible Work of Leadership20:00 The Navy Mindset & Letting It Go26:00The New Team Structure30:00 Gratitude and Appreciation34:35 FIELD TRIP - Live Roast Begins 42:00 Airflow, Damper & Rate of Rise50:00 Always Pursuing Better57:30 Evaluating the CurveCat & Cloud:Instagram: www.instagram.com/catcloudcoffee/Webstore: Buy Our Coffee! www.catandcloud.com/Roasters Choice Subscription www.catandcloud.com/collections/subscriptionsWholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesaleCat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations. Hosted by Chris Baca and Jared TrubyProduced by Casey RyanMay 2026Podcast Info and Contact: www.catandcloud.com/podcast Instagram: www.instagram.com/catcloudcoffee/ Webstore: Want Coffee? Want cool schwag?! www.catandcloud.com/ Roasters Choice Subscription www.catandcloud.com/collections/subscriptions Wholesale Partners! Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesaleCat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.Hosted by Chris Baca and Jared Truby
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Show It - Doing what you believe not just being flashy
Oct 30, 2024Tap to summarizeWelcome back to the Cat & Cloud podcast! This week Chris and Charles are back to finish their discussion about Howard Schultz’s interview with the Acquired podcast. Listen to this weeks full episode to hear their take on the Starbucks anthology, and how they relate to Schultz’s story and complex experience opening and scaling the coffee company we know today! Listen to the full Acquired episode here: https://podcasts.apple.com/us/podcast/starbucks-with-howard-schultz/id1050462261?i=1000657758174 Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week! Instagram: https://www.instagram.com/catcloudcoffee/ Cat & Cloud: https://catandcloud.com/ Chris Baca’s Personal Blog: https://chrisbaca.com/ We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes. The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen! Enjoy!
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