Welcome to Category Creation Lab: the Play Bigger Podcast, the ultimate destination for devotees, disciples, and adopters of Category Design. Produced and created by the team behind the best-selling book, Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets, this insightful new podcast is must listen for founders, entrepreneurs, investors, enterprise leaders, CMOs and CEOs looking to become the Category Kings and Queens of their category.

Led by Founder and Godfather of Category Design, Al Ramadan, Play Bigger is the leading advisory/ consultancy agency dedicated to enterprises from seed series A to post IPO looking to capture 76% of their category while still building TAM through our design methodology (our research has been featured by both Stanford University and Harvard Business Review).

Our book, Play Bigger is how-to-guide for entrepreneurs and executives who want to build legendary, enduring companies. With fascinating examples and thoughtful analysis, Play Bigger reveals that any organization - or individual - has the power to be a Category King or Queen by defining a new market and then dominating it.

For for info about Category Design or Play Bigger, please click on this link: playbigger.com